第一篇：如何写好brief
关于“brief”这件事…我有问题！
Q：从客户手中接下brief时，我该问什么问题呢？
A：试试下列问题，不只能更快与客户达成共识，对后继工作展开也很有帮助哦！
1.如何评估代理商的工作成效？
2.这次传播要达成的目标是什么？
3.消费者是谁？对品牌/产品的认知如何？是否有市调资料？
4.目前产品或传播上面临的挑战/问题/要跨越的障碍是什么？
5.竞争品牌的行销活动怎么做？是否有相关资料？
6.产品的独特差异点/卖点是什么？
7.客户的行销计划时刻表？是否有建议空间？
8.预算多少？是否有建议空间？
9.本次提案需要具体产出的内容？有没有任何限制或必要条件？
10.对于各类媒体的期待与需求为何？
11.之前做过什么行销活动？销售表现如何？
12.目前市场状况如何？客户和竞争者的表现如何？
13.品牌的定位或相对优势是什么？
14.产品主要销售来自于哪些通路？与通路关系如何？
15.可否了解客户公司内容情况，如文化、习惯、人员组织架构…等
16.若突破客户的限制，但确保目标不变且一致时，可作为提案选项否？
Q：对于创意brief时，我该准备好哪些事呢？
A：下列问题都准备好了，不只创意听的清楚，省去来回询问的时间，更能展现对工作的积极态度哦！
1.2.3.4.5.6.7.8.9.消费者是谁？消费者轮廓和insight？对品牌/产品的认知如何？ 产品的内容？独特差异点/卖点是什么？ 执行的细节是什么？如项目、尺寸？ 创意表现的媒体为何？有没有限制？ Deadline是什么时候？是否有调整空间？ 竞争品牌的行销活动怎么做？是否有相关资料？ 讯息的优先顺序/比重是什么？是否有建议空间？ 能否将创意的想法清楚传递给客户？并协助创意和客户取得共赢？ 预算多少?如何分配？
10.策略的切入点是什么？
11.这次传播要达成的目标是什么？
12.客户期待的方向为何？
13.目前产品或传播上面临的挑战/问题/要跨越的障碍是什么？
14.你们的看法/观点是什么？是否有任何依据作判断？
15.过去做过的行销活动成功与失败经验？
16.品牌现况及定位是什么?
17.提案方式为何？提案对象？如何评估创意表现？
18.这个工作有没有适时让主管/创意知道现况？
19.就算符合客户的限制/期待，是否还是难以达成行销目标?
20.为达成这次的目标，传播以外还有没有其他可能性？
21.目前市场状况如何？客户和竞争者的表现如何？
22.如何评估代理商的工作成效？
23.若突破客户的限制，但确保目标不变且一致时，可做为提案选项否？
每次brief之前再看一遍，工作更顺利！
第二篇：brief introduction to Scotland-课堂
苏格兰跟英国“闹分手”？说说苏格兰那些事儿„„
英国的全称为“大不列颠及北爱尔兰联合王国”(The United Kingdom of Great Britain and Northern Ireland)，简称“联合王国”（United Kingdom）
independence referendum: referendum意为“全民投票/公投”，例句：Scotland will hold an independence referendum on Sept 18, 2014, to decide if it should leave the UK, Reuters reported.苏格兰风笛
Bagpipes
The great Highland bagpipe is considered as Scotland’s national instrument, and is one of the most iconic symbols of Scottish culture.苏格兰“国菜”哈吉斯Haggis
Haggis is a Scottish dish made of the heart, liver and lungs of a sheep or lamb, combined with oats, suet and other herbs and spices, and then cooked in a casing traditionally made of the animal's stomach.Thus, haggis is essentially a form of sausage.苏格兰方格裙
Kilts
When it comes to national costume, we don't think there's anything that can match Scottish kilts!They're colorful, exotic, stylish...and just plain cool!The kilt was originally a multi-purpose piece of clothing, worn on a daily basis by Highlanders.Today it has come a long way from those humble beginnings and is worn proudly on ceremonial occasions and “big” days.苏格兰古堡 Scotland's Castles
例如:爱丁堡城堡(Edinburgh Castle)、斯特灵城堡(Stirling Castle)等。
The rugged and imposing castles, which are liberally scattered across Scotland, are incredible!There are around 300 castles in Scotland.From historic ruins to fully functioning ancestral homes, the sheer range of different styles, sizes and locations of these dramatic structures is awe-inspiring.苏格兰“乡音”浓重
Scottish English
Different from Queen’s Accent
What language do Scots speak? Scotland has its own Gaelic language, but it's not widely spoken.“Scottish English”, on the other hand, is spoken all over Scotland and there are many regional dialects and variations.Now, although this is technically English, the strong Scottish accents, and the number of different dialects spoken, can make it very difficult for non-locals to understand what's being said!
苏格兰的名人们
Famous Scottish People
文学家沃尔特·司各特（Walter Scott）
罗伯特·路易斯·史蒂文森（Robert Louis Stevenson）蒸汽机的发明者詹姆斯·瓦特（James Watt），“世界侦探小说之父”、《福尔摩斯 探案集》的作者阿瑟·柯南·道尔（Arthur Conan Doyle）
《哈利·波特》的作者J·K·罗琳(J.K.Rowling）
All those talented people/talents make great contributions to Scotland.根据英国王室不干涉政治问题的原则，女王在“公投”问题上应保持中立。9月14日，英国女王伊丽莎白二世在苏格兰巴尔莫勒尔堡度假时，呼吁苏格兰民众“仔 细考虑”未来；英国首相卡梅伦则大打温情心碎牌，恳请苏格兰不要离开联合王国；继J·K·罗琳之后，英国明星贝克汉姆也发声呼吁苏格兰不要选择独立。不 过，传媒大亨鲁珀特·默多克公开表示“苏格兰独立是对的”。
unbiased意思是“不偏不倚的，公正的”，“无偏见的”说法还有impartial, unprejudiced.“保持中立，不含倾向性的”为neutral。
如果苏格兰选择“分手”„„
如果在9月18日的苏格兰独立公投中，多数民众投下“赞成”票，“被抛弃的”（abandoned）英国会怎么样？
面积、人口“缩水”
经济地位下跌
政治格局改变
商业投资受损
关联欧盟关系
军事实力削弱
女王的地位变化
第三篇：brief introduction of Orbo
Sales secretary
Duties and Responsibilities:
1.With minimum supervision and direction, independently administer effectively and efficiently overall administrative services support to sales account manager.2.Prepare quotation for sales activities, follow up with sales contract as per the instruction of the Sales Manager.3.Arrange shipment of products an shipping documents.4.Prepare sales kits for Account Managers to facilitate sales activities.5.Fully responsible for the logistics arrangement of all business events and meetings(i.e.Kick off meetings, sales meetings and trainings)and be also fully accountable for the smooth and successful execution.6.Actively assist and participate in the coordination and organization of recreation activities.7.Work as a team together with other secretaries and provide necessary backup support as required.8.Work as a team with other colleagues in other divisions, product lines and departments and branches as necessary.Orbotech（奥宝电子），高科技光学检测及成像解决方案的世界领导者，其总部位于以色列，并于1984年开始在美国纳斯达克上市，超过30个技术支持中心遍布在美洲、欧洲及亚太区。奥宝亚太区的总部位于香港，并在台湾地区，中国大陆，韩国和新加坡设有公司。
在中国，奥宝有两家附属公司，分别位于深圳和苏州，向客户提供产品销售和售后服务以其世界领先的电机图像技术及计算机图像数据处理，不断为印制电路板（PCB）、半导体多晶片块（MCN）及液晶屏幕显示（FPD）等制造业提供有效而完善的自动化生产解决方案。
光电技术的先驱者
Orbotech 针对印制电路板工业提供的技术产品包括：自动光学检测仪（AOI）、电脑辅助制造及电脑辅助整合系统软件（CAM / CIM）、激光绘图仪（LASER PLOTTER）和雷射直接成像系统（DI）。在过去十年，Orbotech 不断改良，精益求精，以配合日趋精密的生产要求。Orbotech更进一步发展了印刷电路板品质检测的AOI并应用到MCM及FPD生产行业。
全球性支援网络
Orbotech 今日的成就不仅归功于超卓的产品性能及1500多名专业的员工，更重要的是在目标和策略的制定、资源的管理及配合上，能应变生产工艺的演进及客户的需求。为了与各地客户保持紧密的联系，Orbotech 设有全球性支援网络，并提供安装、维修保养及应用等售后服务。
第四篇：烟台导游词 英文版Yantai in brief
Brief Introduction to Yantai
Situated on the north coast of Shandong Peninsula, Yantai is a beautiful beach side city.It faces the Bohai and the Huanghai Sea in the north and south.Across the seas to the east and southeast are the P.R.Korea, South Korea and Japan.Under the jurisdiction of Yantai are six districts, one county, and seven county-level cities.Yantai has a total land area of 13,700 square kilometers, of which the urban area is 2,643.6 square kilometers;the total population is 6,500,000 of which the urban population is 1,789,000.Influenced by sea and ocean, Yantai has a mild climate with an average temperature of 12℃.Its annual rainfall is 600-700 mm, mostly between July and September.Here, it’s cool in summer and warm in winter.It’s an ideal place for vacation, especially in summer.Half of Yantai is near the sea and half of Yantai is mountainous, the scenery is fantastic.Because of the beautiful scenery and its mysterious location, Yantai has earned the reputation of “Fairy Land” since ancient times.Both in ancient and modern times, noted figures and men of letters came to search for longevity medicine and to visit places of historical interests.According to historical records, more than two thousand years ago, Emperor Qin Shi Huang(the emperor who is known for having unified China)came to Yantai three times to make inspections.Emperor Wudi of the Han Dynasty, Emperor Taizhong of the Tang Dynasty, Emperor Gaozhu of the Song Dynasty also came to Yantai.There is a small hill on the north coast of the city proper.According to records, at the beginning of the Ming Dynasty(1398), beacon towers were
built on the hill where smoke from burnt wolf-dung warned people of the approach of pirates.The beacon was also called “smoking terrace”, which in Chinese is 烟台.Later, the hill was called “Yantai Hill”, and thus the city got its name from it.Yantai is a famous summer resort.It has rich tourist resources.Scattered along its 909 kilometers meandering coastline are many beautiful islands, as well as harbors and fine golden sand beaches.Places of interests in the area include Penglai Pavilion, one of the four most well-known ancient pavilions in China;Penglai Water City, the only one well-preserved ancient naval base in China;the cliff stone carvings and tablets of calligraphy of the Northern Wei Dynasty on Yunfeng Mountain, which are considered rare treasures of Chinese calligraphy;Changdao Islands, which are called “fairy island in the sea”;and Mou’s Family Manor in Qixia, the largest-scale landlord manor of the feudal society in North China.There are also rustic mountain areas and fishing villages, the legend of Eight Immortals Crossing the Sea, and the mysterious mirages.Wide in hinterland and rich in produce, Yantai is a famous “home of fish and fruit” in North China.It is abundant in prawns, abalones, sea cucumbers, scallops, as well as many kinds of fruits, such as famous Yantai apples, Laiyang pears, big cherries, and grapes.It is famous for its cuisine, known as a birthplace of Lu food, and as a good place to eat seafood.“The scenery here of mountains and sea is beautiful;the fruits are sweet;the fish and prawns are fresh and delicious.” This gives a good description of Yantai.Yantai produces about one-fifth of China’s gold.Yantai industries include food, textile, electronics, instruments, meters,machinery, chemical, building material, coal, metallurgical, and electric power.The locally made clocks, watches, three-ring padlocks, and wine enjoy high fame.Brandy, vermouth, and red wine produced by Yantai Changyu Wine Co.Ltd.won gold medals at the 1915 Panama World Commodities Competition Fair.In 1987, Yantai was dubbed an “International Vine and Wine City” by the International Vine and Wine Bureau.Yantai is also known for its handicrafts.These include straw weaving, embroidery, carpets, carving, and metal handicraft, etc.
第五篇：A brief introduction of Yunnan云南简介
A brief introduction of Yunnan Yunnan province is situated in the most southwest of China which covers a total area of 394,000 square kilometers, sharing the same border with Tibet.And it is a land of natural beauty and mystery.Yunnan has a complex geographical environment, with every landform from mountains and lakes to rainforests, which makes it home to half of all China’s plant species and rare animals, of which the most famous are gold monkeys and Asian elephants.Yunnan is home to 25 ethnic minorities, making it the most diverse region of China.Each people has their own languages and customs, which contributes to Yunnan’s rich culture.Every year, drawn by its beautiful natural landscapes, masses of tourists come to Yunnan to learn its minorities, culture and customs as well as fairy tales of each minority.The most attractive natural wonders are Stone Forest to the south-east of Kunming, Tiger leaping Gorge, the first bend of Yangtze River, Yulongxueshan Mountain and the town of Lijiang
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