浅谈跨文化商务交际中的商务英语信函写作教学

第一篇：浅谈跨文化商务交际中的商务英语信函写作教学

浅谈跨文化商务交际中的商务英语信函写作教学

摘 要：随着各国经济来往日益频繁，跨文化商务交际越来越普遍，商务英语信函作为现代商务活动中不可或缺的工具，得到了广泛的应用。本文主要探讨了商务英语信函写作在跨文化商务交际中的应用以及商务英语信函写作教学。

关键词：商务英语；商务英语信函；写作；教学

一、引言

随着经济的迅猛发展，各个国家和地区之间的的商务贸易往来越来越密切。跨文化商务交际在国际贸易中起着重要作用。商务英语信函在贸易往来中既是促成交易的交易双方沟通的手段，也可以作为交易的重要凭证，因此，商务英语信函写作教学十分重要。

二、商务英语信函

商务英语信函在国际贸易中应用广泛，“商务英语信函是国际贸易买卖双方用于联系业务、沟通商讯、咨询答复的主要途径和通讯手段，其主要作用在于：（1）索取或传递信息：（2）报盘或接受报盘；（3）处理业务磋商的各种问题。”

商务英语信函种类繁多，按其功能具体可以分为：询价函、报价函、通知函、允诺函、收款函、索赔与理赔函等。

三、商务英语信函写作教学

商务英语信函写作在跨文化商务活动中占据重要地位，因而，商务英语信函写作教学在商务英语学习过程中是关键的不可或缺的组成部分。在商务英语信函写作教学过程中贯穿始终的两个要点是商务英语信函的特点和商务英语信函写作应遵循的原则。

1.商务英语信函的特点

“在跨文化商务交际中，我们会写各式各样的信函，比如推荐信、申请信、感谢信以及推销产品的信函等。在写这些信时，我们也要顾及到对方的语言差异、文化差异以及审美情趣差异。这些差异都会影响你这封商务信函是否成功。”

因此，掌握商务英语信函的特点进行写作尤为重要。

商务英语信函写作具有如下特点：

（1）专业性。商务英语信函在跨文化商务交际中是重要的书面交流工具和手段。在商务英语信函书写过程中，主要使用商贸术语，如询盘、报盘等都需要用语专业恰当。“商务信函用词表意准确、专业性强，主要表现在两个方面：一是商务英语词汇有大量的专业术语；二是商务英语词汇中有很多来自普通英语，却被赋予特定的专业内涵。”无论是商务英语的专业术语，还是被赋予特定专业内涵的普通英语，在商务英语信函写作过程中，一定要保证选对词，用对意。

（2）时效性。在跨文化商贸交际中，一定要注意商贸信函的时间和效率，并且要结合交易双方的文化背景和习俗，并且考虑到交易双方所处的时区的差异，避免会错意或发出误导信息。

（3）准确性。商务英语信函的书写用语一定要规范准确，措辞时要充分考虑到对方的语言和文化背景，避免产生歧义，否则可能会造成误解甚至产生负面影响。

（4）用语简明易懂。商务英语信函写作通常简单、明了、主题明确，写作应避免繁琐拖沓，这样才能保证对方理解信函的目的，并快速做出判断或决定，过多的使用套话没有任何意义，反而容易使对方陷入困惑而不利于商务活动的顺利进行。

（5）礼貌性。商务英语信函写作通常语气十分礼貌与委婉，在表达清楚信函的写作目的的同时，还要注意措辞的礼貌，这样才有利于促进交易的顺利进行。此外，“无论是什么形式的商务英语信函写作，都需要体现一个很重要的原则：‘You―Attitude’。也就是处处为对方着想，让对方感到亲切，与对方拉近距离，使其感觉到要传达的信息更易于接受。”

2.商务英语信函写作应遵循的原则

基于商务英语信函的以上五个特点，商务英语信函写作应遵循“7C”原则，即礼貌原则（Courtesy）、体谅原则（Consideration）、完整原则（Completeness）、清楚原则（Clarity）、简洁原则（Conciseness）、具体原则（Concreteness）、正确原则（Correctness）。也就是说，在商务英语信函写作过程中，要注意措辞礼貌，体谅对方，表意完整、清楚、简洁、具体和正确，只有遵循了这七个原则，才能被称作一篇成功的商务英语信函。

3.商务英语信函写作教学

为提高商务英语信函写作教学效果，可以采用词汇法，情境法以及找错法进行商务英语信函写作教学。

（1）词汇法。即为了便于学生记忆，将商务英语信函写作常用词汇进行分类归纳。

（2）情境法。即在教学中，设定商务英语信函写作的各种情境，给同学们布置写作任务，如将学生分组，有写信函的小组，有回复信函的小组，这样可以充分调动学生学习的积极性，便于学生进入情境，顺利完成商务英语信函写作，提高写作水平。

（3）找错法。即在网上或平时学生的信函写作中找到具有代表性的错误，让同学们来找出错误，分析错误原因，并改正错误，这样加深学生们的印象，有利于避免在商务英语信函写作中犯类似的错误。

四、结论

综上所述，在商务英语信函写作教学过程中要提醒学生们牢记商务英语信函的特点，遵循“7C”原则，这样才能在跨文化商务交际实践中顺利完成商务英语信函写作，为商务活动的顺利进行以及交易的达成保驾护航。

参考文献：

[1]蒋柳红.浅谈商务英语信函写作原则―“4C”原则在商务英语信函写作中的运用[J].科技信息，2011（23）.[2]张凌凌.跨文化商务交际中商务英语信函翻译浅析[J].学理论，2012（25）.[3]郭菲菲.词块理论对商务英语信函写作的启示[J].现代企业教育，2014（12）.[4]黄静.商务英语信函的文体特征分析[J].对外经贸，2013（7）.[5]梁淑君.浅谈商务英语信函写作中的七个C原则[J].辽宁师专学报（社会科学版），2012（5）.作者简介：赵丽娜（1981-），辽宁沈阳人，硕士，中国医科大学英二教研室讲师，主要研究方向：大学英语教学法；景然（1980-），辽宁沈阳人，硕士，中国医科大学英二教研室讲师，主要研究方向：大学公共英语与医学英语教学法

第二篇：商务写作通知与确认商务英语信函写作

一、通知对方收到来信的确认函

1.Dear Mr/Mrs,Thank you for your letter No.A-3 of 6th May, offering us 6 UI-4 Viewdatas.We have passed it on to our Technical Department for their consideration.We shall reply as soon as possible.Yours faithfully

尊敬的先生/小姐，谢谢您五月六日标号为A-3的来信，该信向我们提供6 UI-4图像数据。我们已把该信转给了技术部，备他们考虑。

我们将尽快回信

你诚挚的2.Dear Mr/Mrs,We have today received with thanks information concerning transactions onthe New York Wheat Exchange which will be made full use of by our researchdepartment.We look forward to further cooperation with you.Yours faithfully

尊敬的先生/小姐，我们今天收到了有关纽约小麦交易所的业务信息，非常感谢，我们的研究部门将充分利用这些信息。

期待与你进一步合作。

你诚挚的二、确认达成的协议 Confirming agreements reached

3.Dear Mr/Mrs,Last Friday, when we were discussing the problems of defectivecontainers.You suggested that I simply mail you a report each month on thenumber of return by customers rather than send the

defective containers to you.I plan to put this into effect at once.But, I first wantto make sure that I understand you correctly.If I don’thear from you within the coming week, I’ll assume that youapprove.Yours faithfully

尊敬的先生/小姐，上周五，我们讨论了次品集装箱的问题，你建议我只需把顾客每月退回的次品集装箱的数量写个报告给你，而不是直接退集装箱。

我计划立即付诸现实。但我想确认我理解正确，到下周为止，如我不能收到你的来信，我即认为你没有异议。

你诚挚的4.Dear Mr/Mrs,We write to confirm our agreement reached during ourconversation on 9th June about special discountson M-S Acoustical Partitions as describedon page 8of our catalogue.These prices will prevail through30 June.partition Regular Price Special pricedimensionEachEach(12 or more)4X4’US$ 112.75FOB Bern US$98.20 FOB Bern4x5’132 115.505x5’152.75129.85 We will be happy to receive your order.Yours sincerely

尊敬的先生/小姐，我们写信想确认六月九日谈话中就M-S声音隔板特别折扣达成的协议。这些隔板在我们目录第八页有描述。下列价格六月三十日前有效：声音隔板规格每只常规价每只特别价（12及以上）4X4’US$ 112.75FOB波恩 US$98.20 FOB波恩4x5’132 115.505x5’152.75129.85我们将很荣幸收到你的定单

你诚挚的5.Dear Mr/Mrs

As our telephone negotiation this morning was verybrief and proceeded so smoothly, I thought itmight be advisable to summarize the agreement:I offered US$56/kg CIF EMPYou asked for US$60I countered US$58/kgYou accepted the figureI look forwaqrd to signing the contract when we meetnext week.Yours faithfully

尊敬的先生/小姐，今天上午我们的电话协商简短而融洽，我想简单总结一下协议：我报价为：US$56/kg CIF EMP，你还价为US$60，我让价为US$58/kg你同意这个价格。下周见面时我期待能签定合同。

你诚挚的

第三篇：商务信函写作

邀请函

邀请人：

人事部经理，张建国

被邀请人：各有关公司人事部门经理

时间：12月3日——4日

地点：滨海友谊酒店

会议内容：就有关新形势人事管理模式和方法进行讨论和发言

信函

以李明的名义给Mr.Black写一封信，内容：您已收到他寄来的礼物（一本精美的相册）你非常喜欢这份礼物，你得知他将来上海参加你的生日派对，非常高兴，请他告知你所乘坐的航班，你到时去机场接

他，要求：按标准的写信格式，写明时间，地点，地址，发信人等

投诉信

写一封投诉信给学校领导

1.八个人住一间宿舍，太拥挤了

2.宿舍上不了网，学习不方便

3.希望可以延迟熄灯时间，特别是在考试期间

4.要求装空调，否则夏天太热无法入睡

㈠ Dear mangers,I’m the Personnel Manger of the Blue Sky Bloc.Our bloc is going to hold a conference at Coastal Friendship Hotel in December from third to fourth.The conference is aimed at discussing about new personnel management mode and method and making a statement.I’m looking forward to attending the conference.Yours sincerelyZhangjianguoPersonnel Manger

㈡Li Ming

Box408

No.18 Nanjing Road

Mr Black

Dep.Of Business College

Leland Stanford Junior University

California

U.S.A Shanghai 200001 P.R.China December.9.2012

Dear Mr Black,Thank you for sending me the gift, a elegant photo album.I like it very much.Since I knew you would come to Shanghai to join my birthday party, I’ve been so pleased.If you’re planning to come to Shanghai , please inform me that the flight in advance and I’ll be there to meet you at the airport.Friendly yoursLi Ming

㈢ Dear sir(madam),I am writing to complaint about the dormitory problems ,which have affected our normal life.Firstly, eight people live in a dormitory ,too crowded.Secondly, it’s not handy to study without network in the dorm.Thirdly, we hope the dorm supervisor can delay turning off the lights, especially during the test period.Finally, we require to set an air conditioning in the dorm, for we can’t fall asleep because of the hot weather in summer.Could you please look into these and we’d really appreciate if you could solve all of the problems for us.Thanks.Yours cordiallyLi Hua

第四篇：商务英语考试商务信函写作技巧,商务英语写作常用句子集锦

商务英语考试商务信函写作技巧

商务英语写作常用句子集锦

(一)避免使用陈旧的商业术语

陈旧的与传统的商业术语(Commercial jargon)对信的内容没有什么作用，应该避免使用。

例一： Wordy: We wish to acknowledge receipt of your letter of November 14 with the check for Stg.10 enclosed and wish to thank you for same.Concise: We appreciate your letter of November 14 and the check for Stg.10 you sent with it.例二： Wordy: We take liberty to approach you with the request that you would be kind enough to introduce to us some exporters of cotton textiles in your cities.Would you please introduce to us some exporters of cotton textiles in your city?

Concise:(a)Please introduce to us some exporters of cotton textiles in your city.(b)Would you please introduce to us some exporters of cotton textiles in your city.(注：此类简洁的表达方式很多。)

(二)要长话短说，避免罗嗦

通常商业人士每天需要阅读大量的书信，对开门见山，长话短说，直接切题的信特别欢迎。因此，写信要力求长话短说，删去不必要的形容词，如下列句子中的形容词或副词删去后并不影响句子的原意： The proposal is under(active)consideration.The answer is(definitely)correct.I would(rather)think the fare is too high.The(true)facts are as stated.(三)要注意每句句子的长短

例如：“We would like to know whether you would allow us to extend the time of shipment for twenty days, and if you would be so kind as to allow us to do so, kindly give us your reply by cable without delay.” 这句话过分“客气”，使句子过长而不清楚。内容要求对方同意延期交货20天，一般情况下，应尽可能提出延期到那一

天的具体日期。这句话可压缩为：“Please reply by telegram immediately if you will allow us to delay the shipment until April 21.”(如同意我们把交货延期到四月二十一日，请电复。)

有的作者为了使人们记住避免使用陈旧的商业术语，专门选择了一些他认为陈旧的商业术语搞成一首诗： We beg to advise and wish to state That yours has arrived of recent date.We have it before us, its contents noted;Herewith enclosed are the prices we quoted.Attached please find, as per your request, The data you wanted;and not let us suggest Your order be sent, and not held unduly, We beg to remain, yours most truly.COURTESY译成“礼貌”。但是根据西方国家函电书籍作者普遍的看法，所谓COURTESY是“客气而又体谅人”的意思。有的作者还把 COURTESY和POLITENESS这两个同义词做了比较，认为：POLITENESS的客气只是表现在文章的语句上，而COURTESY则表现在对对方的“体谅”，例如：

a)We have received with many thanks your letter of Oct.7, and we take the pleasure of sending you latest catalog.We wish to draw your attention to a special offer, which we have made in it.[polite]

b)you will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of Oct.7.You ought to;Perhaps you could…… Your letter is not clear at all;I can't understand it.If I understand your letter correctly...Obviously, if you'd read your policy carefully, You'd be able to answer these questions

yourself.Sometimes policy wording is a little hard to understand glad to clear up these questions for you.[courtesy]

怎样通过各种语言形式来表达COURTESY呢? 这样的形式很多，现在提供一些常见的供参考：

(一)把命令变成请求的常用形式：

Please, Will you…….., Will you please……..,如：

a)Will you give us more detailed information on your requirement?

b)Will you please(kindly)let us hear from you on these two points?

(二)虚拟式(Past Subjunctive From)如：

a)Would you compare our sample with the goods of other firms?

b)We would ask you to ship the goods by the first available vessel.c)We wish you would let us have your reply soon.d)This would seem to confirm our opinion.e)We should be grateful if you would help us with your suggestion.f)We think if advisable that you should accept this offer at this price.g)We should(would)like you to let us know the exact amount.h)Perhaps you might like to have a look at the actual goods.i)We might be of some service to you in a similar case.以上的b, f, g, 也可用 will, shall, may, 但是用Past Subjunctive Form则表示更客气和婉转些。

(三)缓和用法(Mitigation)

为了缓和过分强调或刺激对方，常用: We are afraid, we would say, we may(or, might)say, we(would)think, it seems(or would seem)to us, we(would)suggest, as you are(or: may be)aware, as we need hardly point out等等表达法来缓和语气，如：

a)It was unwise of you to have done that.We would say that it was unwise of you to have done that.b)You ought to have done it.It seems to us that you ought to have done it.c)We cannot comply with your request.We are afraid we cannot comply with your request.d)Our products are the very best on the market.We might say that our products are the very best on the market.e)You must keep the matter to yourselves.You must, we would add, keep the matter to yourselves.f)You must cut off your order in halfWe would suggest that you cut your order in half.g)We have not yet had your reply.It appears that we have not yet had your reply.与 工作效率 相关的例句

Be highly organized and efficient.工作很有条理，办事效率高。

The management wants screwing up.管理部门需要提高工作效率。

I can organize my time efficiently.我的工作效率高。

People working at all levels should be efficiency-minded.上下都要讲究工作效率。

To work or perform efficiently and rapidly.高效率工作工作或行动效率高或敏捷

Office Automation(OA)is the application of the computer and communication technologies to improve the productivity of clerical and managerial office workers.办公自动化是计算机和通信技术在改善办事人员和管理人员的工作效率方面的一种应用。

He aim to streamline the office.他的目标是提高办公室的工作效率。

Li This is British efficiency, I suppose?

这想必就是英国的工作效率。

To work or act ineptly or inefficiently.拙劣地工作做事拙劣或低效率

Give advice on improving performance and obtaining higher efficiency.提出改进性能和提高工作效率的意见。

与公园相关的例句

We have-fied Dalian City by improving the public gardens and parks.我们改建园林和公园以美化大连市。

I love European parks and gardens.我喜爱欧洲的公园和花园。

someone who maintains the grounds(of an estate or park or athletic field).保管维修(庄园、公园或运动场的)地面的人。

A small house on the grounds of an estate or a park, used by a caretaker or gatekeeper.门房庄园或公园里的小屋，供管理员或看门人使用

The keeper of a royal forest or park.皇家园林卫队保护皇家森林和公园的看守者

The bottom of our garden verges on the park.我们花园的尾部与那座公园交邻。

One who maintains grounds, as of an estate, a park, or an athletic field.场地管理员;看管人负责维护场地，如庄园、公园或运动场场地的人

The Provisional Regional Council manages more than 600 parks and gardens of various sizes, including six major parks.临时区域市政局所管理的公园和花园超逾600个，面积大小不一，当中包括6个大型公园。

British-born American landscape architect who was a designer of Central Park in New York City.沃克斯，卡尔弗特1824-1895英裔美国园林建筑师，他是纽约城内的中心公园的设计者

A path between flower beds or trees in a garden or park.花间小径，树间小径花园或公园中两旁有花圃或树间的小径 欢迎关注汉普森英语外教一对一培训：

第五篇：商务信函写作 Payment

Relon Brand Company Limited

No.28Queen’s Road Hong Kong, China Email：xxy2016@163.com

November.16,2016

Armanii Company No.36 Baker Street London,British.We have received your letter of11 this month, in which you suggested our accepting payment by D/A at 45 days for better cash flow and lower costs.Whilewe appreciate your trial order of $7,800for our goods, we very much regret that we are unable to entertain your request for payment under D/A terms as we generally ask for payment by Letter of Credit.In consideration of promoting business between us, we are, as an exceptional case, prepared to accept payment for your trial order on a D/P sight basis.Please understand that we can only make this concession under the circumstance, but this should not be taken as a precedence.Our products always find a good market in many counties in the world.We are confident that this product you have ordered will have a wonderful sales in your market.We hope that the above payment terms will be acceptable to you and look forward to the pleasure of hearing from you soon.Yours faithfully

Wendy

Wendy

Sales manager 题目 ：要求：Your customer Mr.Smith is placing a trial order for $7,800, and asking for payment by D/A 45 days, for better cash flow and lower costs.Please write a reply to negotiate the most suitable payment terms.