第一篇：福州汽车展会的调查计划
福州汽车展会的调查计划
展会的营销分析：1.环境分析
福州市现辖五区、六县、两个县级市和一个经济区，全市土地面积11968平方公里，人口约683 万人。2010 年福州市生产总值达3068.21 亿元，比增14.0%，随着海西经济建设的加快，福州市经济也正处于高速增长之中，预计在未来几年，福州市整天经济状况仍将处于高速平稳的发展状态中，福州市居民收入也将平稳 增长，而随着收入增长，我们可以预见，福州居民对于旅游，外出等各方面的需 求也将随之增长。
福州市青口镇位于双福（福州——福清）工业走廊中心地段，2002 年6 月 份市委、市政府把青口投资区上升为福州市级工业区来管理，全镇面积127平方 公里，人口8 万人。
作为闽台合作最大项目的东南汽车城和“戴•克”汽车项目所在地，该镇充 分发挥区位优势和汽车项目的集聚效应，大力实施“工业强镇”的经济战略，带 动农业和商贸服务业发展，逐步形成了工、商、贸三位一体经济战略格局，有力 地推动了青口工业化和城市经济大发展，呈现出了一派生机勃勃的创业新景象。
随着经济的快速发展和人们生活水平的普遍提高、闲暇时间和可自由支配收入的增多，使旅游业快速增长，单纯自然状态的旅游资源开发已经远不能满足旅
游者的需求。因此，主题公园作为一种集娱乐性、参与体验性、文化性和高科技 性等多重特色为一体的新型现代公园，逐渐成为世界各地重要的新兴旅游景点，并且发展前景广阔。
2011 年是十二五规划得开局之年，在中央大力促进经济，科技，教育等发展 的大背景下，有利赖于高科技高投入的汽车主题公园的发展。虽然福州市政府和 闽侯镇政府的支持，在资金、交通等各个方面提高了青口汽车主题公园的落成及 发展的可行性，但是相对厦门、大连等一线旅游城市来说，福州旅游知名度低。2.市场分析 1）、东南亚市场空白，市场发展前景巨大。虽然我国有几个主题公园，特别 是厦门在建的金港汽车公园。但是东南亚的这类市场还是空白的。这说明了我们 青口汽车文化主题公园要吸引东南亚那些对汽车及汽车文化的兴趣，寻求新鲜、刺激、个性的消费者还是很容易的。2）、主题公园发展趋势高涨，人们对这种具有各种元素融合的主题公园关注 提高，但也加大了汽车主题被取代的风险。所以我们要突出青口汽车文化主题公 园的特色。使其主题个性更突出、科技感更强，拥有更多新鲜的项目设施（汽车 博物馆、地下汽车基地、汽车原理馆、万象广场、山地赛车场等）。它建成后将 成为一座多元化、现代化、文化型、花园式的汽车主题公园。3）、汽车普及率上升，人们对汽车文化兴趣增强。据统计到10 年9 月底中国 汽车保有量达到8500 万辆。所以会有更多的消费者会选择来我们的青口汽车文 化主题公园来游玩。4）、旅游支出数据提高。2010 年我市城镇居民在文化娱乐服务方面人均支出
855 元，比上年增长18.1%。其中户均2.6 人次外出旅游，比上年增加0.57 人次； 人均旅游花费816 元，比上年增长31.1%；人均参观旅游和参加团体旅游的支出 分别为85 元、592 元，分别比上年增长5.6%、36.4%。因此，主题公园作为一种 新型现代公园，逐渐成为世界各地重要的新兴旅游景点，并且发展前景广阔。3.消费者分析
我们的消费群主要是福州地区的市民及外来旅游者。这群消费者对汽车及汽 车文化感兴趣，寻求新鲜、刺激、个性的东西。而汽车主题公园是新型的主题化 公园，与福州的西湖左海公园、森林公园相比，主题个性更突出、科技感更强，拥有更多新的项目设施（汽车博物馆、地下汽车基地、汽车原理馆、万象广场、山地赛车场等），更符合现代人的生活品质。
这群消费者拥有空闲时间、有经济能力时，就会来我们的青口汽车文化公园 领略汽车文化、休闲度假、激情娱乐。一般是家庭、中老年人想领略汽车文化的，那么他们就可以选择来我们的汽车博物馆、地下汽车基地、汽车原理馆、汽车品 牌馆，甚至可以来我们具有汽车文化气息的汽车文化酒店。因为这些项目设施带 给我们消费者的汽车文化比较温和、比较浓郁。
青年人这群消费者，他们需要的是激情、新鲜、个性的汽车文化项目设施来 满足自我、放松自我。所以，我们青口汽车文化主题公园的独特的山地赛车区、激情娱乐区就是专门为年青人这群消费者设计的。它们都是含有先进的高科技的 标准设施，有一条高标准的星级山地赛道、先进的山地越野赛车及越野摩托车、定期的山地比赛、百变广场等，带给消费者绝对的刺激、新鲜、个性。最后我们的休闲度假区的美食广场、豪华房车、汽车文化酒店里的设施是为 了让在我们主题公园留宿的消费者，身心都得到最好的服务，第二天以最好的精 神面貌来享受我们的汽车文化。4.自身分析 青口简介
青口镇位于福建省闽侯县东南端、闽江下游，福州至福清工业走廊中心地段。东西南三面群山环抱，北临乌龙江，境内有青潭、安民、梅溪三条溪流汇聚淘江。中部平原广阔，是福厦走廊进入省城福州市去的南大门。全镇面积127平方公里，耕地面积16821 亩，辖六个经济管理区，38 个行政村和2 个社区。
闽侯县青口镇始建于1983 年。1992 年11 月改为建制镇，1988 年秋创办青 口投资区，2002 年6 月份市委、市政府把青口投资区上升为福州市级工业区来 管理，2010 年，被福建省省委省政府确定为全省小城镇综合改革建设试点镇。青口镇人杰地灵。主要名胜古迹有：国内战争时期中共福建省委机关驻地南阳顶 下岩洞、报界先驱林白水纪念馆、大义观音桥、杨厝龟山阁、国家级文物保护单 位青圃灵济宫及御碑亭。
青口镇是福建省汽车制造生产基地，拥有东南汽车和戴姆勒汽车整车厂以及 汽车配套厂120 家，吸引了美国克莱斯勒、日本三菱、德国奔驰等多家世界知名 汽车企业前来投资、合作，已成为海峡西岸以汽车制造及其零部件生产为主的机 械制造业重要基地。曾先后获得福州市“超一流经济强镇”、“全国千强镇”、“全 省百强镇”等荣誉称号。2010 年，完成规模以上工业总产值218.83 亿元；财政 收入17.19 亿元，比增64%；全社会固定资产投资25.02 亿元，比增20.1%。
汽车产业发展
1、福建戴姆勒汽车工业有限公司（简称福建戴姆勒）
于2007 年6 月正式成立，由福建省汽车工业集团与戴姆勒轻型汽车香港有限公 司以双方各占50%的股份共同合资组建。该项目是福建汽车工业在闽台合作基础 上成功实现的国际合作，系福建省委省政府大力扶持的重点支柱产业项目。
2、东南汽车
1995 年，福建省汽车工业集团公司与台湾最大的汽车企业裕隆集团所属中华汽 车公司，组建最大的海峡两岸合资汽车企业---东南（福建）汽车工业有限公司。2006 年东南汽车研发中心获得了福建省“省级技术研究中心”的称号，2007 年被评定为“福建省高新技术企业”,并于2008 年取得了国家实验室的称号。
规划先行
总体规划
镇总体规划委托上海同济大学城市规划设计研究编制，规划区总用底面积约
30.3平方公里，规划期限：近期2010—2015；远期：2015—2030 年。规划定位： 福州市东南部汽车产业新城。规划布局结构：“一心三片”：用地规模：到2030 年城市建设用地面积委4.81平方公里。近期到2015 年城市建设用地面积为17平方公里。人口规模：到30 年人口规模为23 万人；近期到15 年规模为15 万人。
在建项目
1．汽车文化广场
海峡汽车文化广场主要建筑的主体工程施工已全面展开，一期工程的260 亩将力争在年底前建成。该项目总建设用地1456 亩，分为汽车超市综合区和4S 专营区两大部分。其中4S 专营区用地546 亩，规划容纳4S 汽车销售企业45 家； 汽车超市综合区用地910 亩。2．公交客运站
公交首末站占地面积10667.2 ㎡（合16 亩),计划总投资月1000 万，分二期 建设：一期建设31 路公交车站，二期建设公交总站。新车站叫将成为青口地区 最大的公交枢纽系统，不仅满足百姓的出行需要，而且更提高了群众出行的安全 性。
除此之外，青口镇在建项目还包括了千家山公园、医院、体育馆、中央公园、等 十一个项目。站在海西建宽阔的发展平台，面对“十二五”，青口镇党委、镇政 府，不断增强经济发展转变的紧迫感、使命感和责任感，以大战略、大手笔、大 气魄来推动快速发展。
资料标题：http://ssndr.com 青口汽车文化主题公园项目策划书
第二篇：汽车展会策划书
导语：一般来说，会展预备阶段的文案包括展会立项策划书、展会项目立项可行性研究报告、参展说明书、展会招展方案、展会招展函、招展进度计划、观众邀请函、参展合同、展出工作方案、展会费用预算表、展会宣传推广计划、广告文案等。下面由小编为您整理出的汽车展会策划书模板内容，一起来看看吧。
活动名称：汽车知识游园会暨汽车文化展示会活动
一、活动主题：
徜徉知识的海洋，点燃青春之火
二、活动目的:
弘扬汽车文化、普及汽车知识、丰富文化生活
三、活动背景：
在现今社会，汽车已成为我们主要交通工具之一，汽车文化自然成为一种社会发展的产物。然而，大学生无疑是未来的汽车消费群体，但只有少数大学生对汽车方面有所认知，汽车基本知识无疑成为了大多数大学生急需的精神食粮。
四.活动目的：
提高湛师学子的综合素质，丰富湛师学子的课外知识，展示湛江师范学院大学生活的多姿多彩。同时，增加湛师学子对社会汽车基本知识的认知，使湛师学子大学生活更加贴近社会，为迈向社会做好充足准备。
五、活动时间：5月15日(待定)
六、活动地点：体育馆前面
七、活动对象：湛江师范学院全体学生
八、组织机构：
主办单位：共青团物理科学与技术学院委员会
策划承办单位：湛江师范学院汽车爱好者协会
九、活动内容：
1、汽车专业知识问答
2、汽车文化展示
3、团队闯关游戏
十、活动形式：
本次活动以自由组队的形式参赛，每队四人(必须为男女混合团队，可以跨班、跨院系)。参赛队到达问答站点时，必须按顺序答题，在排队时要多浏览展板上的内容，因为90%问题的答案可以在相应的知识展板中找到。
各参赛队在规定时间内成功通过障碍游戏(解手链游戏)后方可进入问答环节。参赛队随机抽取一道题目并在规定的时间内作答，回答正确(即闯关成功)可以继续抽题作答(回答错误不能继续作答)，正确回答一道加5分，但一个问答点一次最多可以作答三次。
附件：
★解手链游戏规则：
四人围成一个圈而站，伸手抓住另外两只手。一定要确定自己的左右手都只与另一只手相连。而且尽量不要抓同一个人的两只手。这样就可以形成一个相连不断的“手链”。大家将纷繁复杂的“手链”解开，将大家恢复到手拉手围成一个圈的状态。
要 素：大家齐心协力想点子
★汽车爱好者协会活动前期工作：
活动负责小组：安排协会会议，说明方案内容并讨论，同时做好工作安排。
宣传部：准备6份海报。
秘书部：收集汽车文化展示物品。
策划部：策划障碍游戏。
技术部：设计有关汽车文化和汽车爱好者协会的题目150道及制作抽题题号号码
外联部：做好拉赞助工作(包括汽车文化展示物品)。
★.本次活动所需的材料，道具：
1.红绳一圈，气球两袋，桌子四台，展板8个。
2.抽题箱二个。
3.打印题目及答案，抽题号码纸条。
4.准备剪刀3把，透明胶纸两圈，夹子50个。
★.活动当天各部门工作安排：
1.活动开始前，各干部一起帮忙布置场地;
2.活动过程中，会长团和负责小组指导开展活动并解决突发事件;
3.秘书部、策划部负责障碍游戏及闯关认证
4.技术部负责积分问答及积分认证;
5.外联部、宣传部负责维持活动现场秩序;
6.活动结束后，全体干部负责清理场地
第三篇：汽车展会策划
汽车展会策划方案
【活动背景】 2011’年给力消费、引导休闲购物、香车美女如花绽放为主题，消费市场是信心市场，消费经济是信心经济，只有重视维护消费市场 和消费者的合法权益，才能有效提振消费信心，扩大消费需求。因此，自贡市雨人广告有限公司借着市政府拉动内需，搞活流通 的政策契机。结合商业展会这个舞台，秉持着为广大汽车销售商家，提供展示时尚车型的平台,促进我市的经济发展。点亮星空，引导休闲 消费，绽放盐都女性的才华。受自贡市商务局授权，承办给力 2011 “春 之韵”汽车展暨“盐都之星”汽车模特大赛。活动内容涵盖：展示政 府形象，宣传政府政策，推广企业品牌，企业结盟促悄，让利于消费 者，最新行业动态展示。特别突出了“汽车下乡”政策的宣导和讲解。以及汽车知识和常见问题的解答。通过汽车展给市民带来实实在在的 实惠！本次活动在市商务局的领导下，正紧锣密鼓的筹办中，已先后与 长安汽车、华盛汽车、建国汽车、众泰汽车等品牌代理商接触，同时 还将联合自贡电视台自贡晚报、等多家媒体一起宣传和推广本次活动。我们充分相信，在市委、市政府的大力支持下在市商务局的直接 领导下，通过各参展单位和合作单位的共同努力，竭诚合作，我们必 将把给力 2011’ “春之韵”汽车展暨“盐都之星”汽车模特大赛办出特 色，把自贡的商业会展提升一个台阶，成为自贡人民津津乐道的惠民 活动。第一部份 组织机构
一、活动名称：给力 2011’ “春之韵”汽车展暨“盐都之星”汽车 模特大赛。
二、活动主题：给力消费、引导休闲购物、香车美女如花绽放
三、组织机构： 活动主办单位：自贡市商务局 活动承办单位：自贡市雨人广告有限公司(全程策划执行)活动合作单位：自贡电视台、自贡晚报、自贡网、自贡市文化 馆、自贡市樱美模特学校、中国橡树摄影爱好者（自贡俱乐部）活动友情支持单位：自贡市彩彩乐饮品有限公司、四川移动自贡 分公司、四川请你来餐饮管理有限公司、天花井社区、丹桂社区等
四、活动时间：2011 年 4 月 29 日—5 月 8 日(暂定)每天 10：00— 21：00
五、活动地点：汇东公园广场
六、活动组委会(请市商务局领导确定)主任： 副主任 成员：
第二部份 活动方案
一、2011 年 4 月 10 日起至 4 月 25 日止，进行对外招商
二、2011 年 4 月 5 日起至 4 月 29 日止，全方面分段、分时进行活 动宣传报道(电视、报纸、车载广告、海报、DM 单)
三、活动内容：汽车展销、车模大赛、四川名小吃、欢乐游戏、文艺表演
四、活动前期准备及活动安排 序号 1 时间 2 月 23 日 内容 活动策划方案 责任单位 雨人公司 备注 提交市商务局审批 送市商务局审核、2 3 月 25 日 宣传方案（各项）雨人公司 车模大赛开始报名 3 4 4 月 1-10 日 4 月 25-28 日 招贴海报，派发 DM 单 布展 雨人公司 雨人公司 车模初赛 车模复赛 上午 10： 起为各 00 商家陈设、布展，5 4 月 29 日 活动揭幕 市商务局 晚 7：30 揭幕后车 模大赛总决赛及颁 奖晚会 展销、宣传、咨询、文 商家、社区 每晚 7：30 分-9： 4 月 29 日-5 月 6 8日 美女如花绽放 人公司 商家、雨人 7 5月9日 拆展 公司 自贡一流的商业展会，点亮夜空、引导休闲消费、香车 8 活动要求 美女如花绽放 模秀 艺表演、名小吃、香车 表演队、雨 00、文艺表演及车 让市民在休闲中得到快乐。（有看的、有玩的、有吃的、9 活动目的 有乐的）突破以往车展模式，搭设精品展位，采用一流的舞美、10 活动特色 灯光、音响，让市民在夜间休闲观车时有一种新的视觉 效果。第三部份 工作分工
一、自贡市商务局负责制订总体方案及揭幕仪式的领导、嘉宾、媒体的落实。协助承办单位落实相关手续（场地、城管等)办理。
二、自贡市雨人广告有限公司做为本次活动的承办单位(策划执行)做好组织、招商动员及协调工作，以及本次活动的宣传、招商、布展(拆 展)表演、车模大赛等统筹工作。第四部份 安全保卫 自贡市雨人广告有限公司负责与学院街公安派出所联系，建立警 民共防的安全体系，公司建立 24 小时的值班制度，确保展会的顺利行。
第四篇：汽车展会英语 用语（推荐）
国际展会常见英文专业术语
Affixed merchandise——Exhibitor‟s products fastened to display——参展商携带的，与参展有关的辅助用品
AT-site——More commonly called On-site, Location of event or exhibit ——展会现场 Attendance——Number of people at show or exhibit——参展人数
Attendee——One who attends an exposition.May also be referred to as delegate or visitor, but should not be used for “exhibitor”——参观展会的人（不包括参展商）
Attendee brochure——Direct mail piece sent to current and prospective attendees that promotes the benefits of attending a specific show——分发给展会观众的宣传资料
Booking——An arrangement with a company for use of facilities, goods or services——预订
Booth——One or more standard units of exhibit space.In U.S.A a standard unit is generally known to be a 10‟ x 10‟ space——展位（在美国一个标准展位是10x10平方英尺）
Booth area——The amount of floor space occupied by an exhibitor——展位面积
Booth number——Number designated by show management for each exhibitor‟s space——展位号 Booth personnel——Staff assigned to represent exhibitor in assigned space——展台工作人员
Co-Locate——To hold two related shows at the same time and in the same place——在同一地点同时举办两个相关的展会，即“套展”
Consumer show——An exposition that is open to the public.Typically, an admission fee is charged.Also knows as a “public” show——面向公众开放的展会，一般需要买票进入，即“公共展会”
Contractor——An individual or organization providing services to an exposition and/or its exhibitors.Typically refers to either a general service contractor or specialty contractor——为展览会组织者、参展商提供服务的服务供应商
Convention——A broad term that can refer to a large meeting, an exhibition, or a combination of the two——泛指大型会议、展览
Convention center——A facility where exposition are hold.Commonly referred to as FACILITY or HALL.May be purpose-built or converted;municipally or privately owned——会展中心
Carrier——Transportation line moving freight(van line, common carrier, rail car, air plane)——指飞机、车、船等运输工具
Declared value——Shipper‟s stated value of entire shipment in terms of dollars——申报价格
Demographics——Characteristics that help create a profile of exhibitors and attendees.May include company location, job function, purchase intentions——参展商和观众的统计数据
Demonstrators——Persons hired to work in a booth demonstration or explaining products——（展位上雇用的）演示和讲解员
Display rules & regulations——A set of specifications for exhibit construction endorsed by all mayor exhibit industry associations.Also refers to the individual additional rules which may be adopted by show management——展会规则
Distributor show——A show produced by a distributor at which exhibitors are the manufactures of products sold by the distributor and attendees are the distributor‟s customers——分销展，它由某一个批发商举办，参展商都为该批发商的供应商，而参观展会的人一般为批发商的客户。
Double-decker——Two-storied exhibit.Also called multiple story exhibit——双展位
Exhibitor-appointed contractor——Any company other than the designated “official” contractor providing a service to an exhibitor——展览服务独家经营商
Exhibit——Although the terms “exhibit” and “booth” are often used interchangeably, an “exhibit” is actually all of the display materials and product house in booth——展位或展品。很多场合下，“exhibit” 和 “booth”可互换，意为“展位”，但“exhibit”主要是指展出的物品
Exhibit directory——Program book for attendees listing exhibitors and booth locations——观众指南（主要
包括参展商名录及其展位信息）
Exhibit manager——Person in charge of an individual exhibit(as opposed to the show manager, who is charge of the entire exposition)——展品经理，主要负责展品（区别于负责展会全部事物的展览经理）Exhibition——An event in which products or services are exhibited——展览会 Exhibitor——Person or firm who displays in exposition——参展商
Exhibitor lounge——An area either on or adjacent to the exhibit floor where exhibitors may relax or meet with customers.Show management sometimes provides special services in this area, such as translators for a show that has international attendees——参展商活动室
Exhibitor manual——Manual containing general show information, labor/ service order forms, rules and regulations and other information pertinent to an exhibitor‟s participation in an exposition——参展商手册 Exhibitor newsletter——A newsletter sent by show management to exhibitors prior to a show.It includes updates on deadlines, show rules and regulations, events, and marketing opportunities offered by show management, plus educational articles to improve exhibitors‟ effectiveness——参展商通讯录
Exhibitor prospectus——Direct mail piece sent to current and prospective exhibitors that promotes benefits of exhibiting of exhibitors that renew.——展览会组织者发送给现有参展商及潜在参展商的展览会介绍材料
EST.WT——Estimated Weight——估计重量
Easel——A stand or frame for displaying objects.——展示架
Expedited service——Service offered by transportation company to assure prompt delivery.——速递服务 Exhibitor retention——Persuading current exhibitors to participate in subsequent events.Exhibitor retention rate is the percentage of exhibitors that renew——挽留参展商继续再参加下一届展览会 Exposition——A display of products and/or services——博览会
Exposition manager——Person responsible for all aspects of planning, promoting and producing an exposition, Also knows as show manager and show organizer——展览经理，负责一个展览会从立项、促销道现场举办和各个方面的工作
Facility——A facility where exposition are hold.Commonly referred to as FACILITY or HALL.May be purpose-built or converted;municipally or privately owned——展览馆或展览设施 Facility manager——The manager of a convention center or hall——展馆或展厅经理
Forklift——Vehicle used to transport heavy exhibit materials short distance, and for loading and unloading materials.——铲车，主要用于重量大展品装卸和短距离移动
Freight——Exhibit properties, products, and other materials shipped for an exhibit.——运输货物，对展览会来说，包括发运的道具、展品等
Freight forwarders——A shipping company that typically handles international freight shipments——运输代理公司
Flame proofed——Term uesd to describe material which has been treated with a fire retardant.——经过防火处理的
Gross weight——The full weight of a shipment, including goods and packaging——货物运输总总量，包括货物及其包装材料的重量
Package——A term refer to a single-fee booth package offered by show management.Package might include, for instance, booth space, one electrical outlet, one table, two chairs and one hour of labor.——展位一揽子收费标准。包括摊位费、展馆电费及展馆道具费等在内。
Peninsula booth——An exhibit at the end of an aisle, with aisles on three sides——半岛展位，展位背对通道顶端，其他三面都是过道。
Permanent exhibit——A product display held on a long-term basis, etc.museum exhibit, office exhibit, etc.——长期性展览
Portable exhibit——Crate display units which do not require forklifts to move them.——重量轻、易于搬动
的展品
Press kit——Materials, usually contained in a folder, in which news releases, announcements and other materials intended for the media are distributed.——袋装展览会新闻资料
Press release——An article intended for use by the media about a company, product, service, individual, or show.——新闻发布会，在展览会新闻中心发放的有关产品、服务或展览会的宣传资料
Press room——A room where members of the media may obtain exhibition press kits, conduct interviews, or relax.Larger press rooms contain typewriters, computers, phones, and fax machines foe use by the press in filing their stories.——展览会新闻中心
Producer——An individual or company which designs and/or builds exhibits.May also provide other services.An individual or company which manages expositions.——展位设计搭建商。展览会组织管理者
Public show——Consumer show, an exposition that is open to the public.Typically, an admission fee is charged.Also known as a “consumer” show.——指面向普通公众开放的展览会，观众通常需要买票进入。
Service desk——On-site location for ordering or reconfirming services provided by general service contractor and specialty contractors.——设在展会现场、供参展商订购各种服务的服务供应处
Show break——Time specified for the close of the exhibition and beginning of dismantling.——展会结束和开始撤展的时间
Show daily——A newspaper published each day during the run of a show.It includes articles about the exhibits and events.——展会每日新闻快报
Show directory——A soft cover book containing a listing, with booth numbers, of all the exhibitors in a show, a map showing booth locations, and often advertising.——展览会会刊，包括参展商名单、摊位号、展馆位置及图示，还常登录广告
Show producer——Person responsible for all aspects of planning, promoting and producing an exposition.Also known as show manager.——展览经理，负责一个展览会的计划立项、促销以及现场举办等各方面的工作
Show office——On-site show management office——设在展会现场的展览会管理办公室
Show-within-a-show——A show with its own name and own focus that takes place within a larger, related event——套展，指一个有自己独立名称和主题的展览会，在另一个相关的大型展览会内举办，成为其一部分。
Space rate——Cost per square foot or per square meter for exhibit space——摊位租金（以每平方米或平方英尺计算）
Sponsorship——Payment of the cost of a service or activity at an event, in exchange for being publicized at the event——展会赞助，指对展会的某项活动或服务项目提供经费，以换取在展会上对赞助商的宣传 Stand——European term for booth——展位，欧洲国家普遍使用Stand,英美多使用booth.Subcontractor——Company retained by general contractor to provide service to exhibitors or show management——（展览服务）分包商
Tramp steamer——A ship not operating on regular routes or schedules.Calls at any point where cargo is available——无固定航线或航行时间表的运输船只
Truckload——Truckload rates apply where the tariff shows a truckload minimum weight.Charges will be at the truckload minimum weight unless weight is higher——一辆货车的最低装载量，当实际运输的货物低于最低装载量时，按最低装载量收费
外贸口语
Let me introduce you to Mr.Li, general manager of our company.让我介绍你认识，这是我们的总经理，李先生。
It‟s an honor to meet.很荣幸认识你。
Nice to meet you.I‟ve heard a lot about you.很高兴认识你，久仰大名。
How do I pronounce your name?
你的名字怎么读？
How do I address you?
如何称呼您？
It‟s going to be the pride of our company.这将是本公司的荣幸。
What line of business are you in?
你做那一行？
Keep in touch.保持联系。
Thank you for coming.谢谢你的光临。
Don‟t mention it.别客气
Excuse me for interrupting you.请原谅我打扰你。
I‟m sorry to disturb you.对不起打扰你一下。
Excuse me a moment.对不起，失陪一下。
Excuse me.I‟ll be right back.对不起，我马上回来
What about the price?
对价格有何看法？
What do you think of the payment terms?
对支付条件有何看法？
How do you feel like the quality of our products?
你觉得我们产品的质量怎么样？
What about having a look at sample first?
先看一看产品吧？
What about placing a trial order?
何不先试订货？
The quality of ours is as good as that of many other suppliers, while our prices are not high as theirs.By the way, which items are you interested in?
我们的产品质量与其他生产商一样的好，而我们的价格却不象他们的那样高。哎，你对哪个产品感兴趣？
You can rest assured.你可以放心。
We are always improving our design and patterns to confirm to the world market.我们一直在提高我们产品的设计水平，以满足世界市场的要求。
This new product is to the taste of European market.这种新产品欧洲很受欢迎。
I think it will also find a good market in your market.我认为它会在你国市场上畅销。
Fine quality as well as low price will help push the sales of your products.优良的质量和较低的价格有助于推产品。
While we appreciate your cooperation, we regret to say that we can‟t reduce our price any further.虽然我们感谢贵方的合作，但是很抱慊，我们不能再减价了。
Reliability is our strong point.可靠性正是我们产品的优点。
We are satisfied with the quality of your samples, so the business depends entirely on your price.我们对样品的质量很满意，因此交易的成败就取决于你们的价格了。
To a certain extent，our price depends on how large your order is.在某种程度上，我们的价格就得看你们的定单有多大。
This product is now in great demand and we have on hand many enquiries from other countries.这种产品现在需求量很大，我们手头上来自其他国家的很多询盘。
Thank you for your inquiry.Would you tell us what quantity you require so that we can work out the offer?
谢谢你询价。为了便于我方提出报价，能否请你谈谈你方需求数量？
Here are our FOB price.All the prices in the lists are subject to our final confirmation.这是我们的FOB价格单。单上所有价格以我方最后确认为准。
In general, our prices are given on a FOB basis.通常我们的报价都是FOB价
Our prices compare most favorably with quotations you can get from other manufacturers.You‟ll see that from our price sheet.The prices are subject to our confirmation, naturally.我们的价格比其他制造商开价优惠得多。这一点你可以从我们的价格单看到，所有价格当然要经我方确认后方有效。
We offer you our best prices, at which we have done a lot business with other customers.我们向你们报最优惠价，按此价我们已与其他客户做了大批生意。
Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP.请告诉我们贵方对规格、数量及包装的要求，以便我方尽快制定出报价。
This is the pricelist, but it serves as a guide line only.Is there anything you are particularly interested in.这是价格表，但只供参考。是否有你特别感兴趣的商品？
Do you have specific request for packing? Here are the samples of packing available now, you may have a look.你们对包装有什么特别要求吗？这是我们目前用的包装样品，你可以看下。
I wonder if you have found that our specifications meet your requirements.I‟m sure the prices we submitted are competitive.不知道您认为我们的规格是否符合你的要求？我敢肯定我们的价格是非常有竞争力的Heavy enquiries witness the quality of our products.大量询盘证明我们的产品质量过硬。
We regret that the goods you inquire about are not available.很遗憾，你们所询货物目前无货。
My offer was based on reasonable profit, not on wild speculations.我的报价以合理利润为依据，不是漫天要价。
Moreover, we‟ve kept the price close to the costs of production.再说，这已经把价格压到生产费用的边缘了。
Could you tell me which kind of payment terms you‟ll choose?
能否告知你们将采用那种付款方式？
Would you accept delivery spread over a period of time?
不知你们能不能接受在一段时间内分批交货。
A: I'm sorry to say that the price you quote is too high.It would be very difficult for us to push any sales if we buy it at this price.B: well, if you take quality into consideration, you won't think our price is too high.A: Let's meet each other half way.-很遗憾你们报的价格太高，如果按这种价格买进，我方实在难以推销。
-如果你考虑一下质量，你就不会觉得我们的价格太高了。
-那咱们就各让一步吧。
A: I'm sorry to say that your price has soared.It's almost 20% higher than last year's.B: That's because the price of raw materials has gone up.A: I see.Thank you.-很遗憾，贵方的价格猛长，比去年几乎高出20%。
-那是因为原材料的价格上涨了。
-我知道了，多谢。
A: How many do you intend to order? B: I want to order 900 dozen.A: The most we can offer you at present is 600 dozen.下面我想就包装问题讨论一下。
-请陈述你们的意见。
-好，我们希望我们对包装的意见能传达到厂商。
A: You know, packing has a close bearing on sales.B: Yes, it also affects the reputation of our products.Buyers always pay great attention to packing.A: We wish the new packing will give our clients satisfaction.衬衫怎样包装？
-它们用纸板箱包装。
-我担心远洋运输用纸板箱不够结实。
A: From what I've heard, you're already well up in shipping work.B: Yes, we arrange shipments to any part of the world.A: Do you do any chartering?
-据我所知，你方对运输工作很在行。
-是的，我们承揽去世界各地的货物运输。
-你们租船吗？
A: How do you like the goods dispatched, by railway or by sea?
B: By sea, please.Because of the high cost of railway transportation, we prefer sea transportation.A: That's what we think.-你方将怎样发运货物，铁路还是海运？
-请海运发货，铁路运输费用太高，我们愿意走海运。
-我们正是这么想的。
A: When can you effect shipment? I'm terribly worried about late shipment.B: We can effect shipment in December or early next year at the latest.A: That's fine.-你们什么时候能交货？我非常担心货物迟交。
-我们最晚在今年十二月或明年初交货。
-那很好。
在双方谈判的过程中，一定要注意倾听对方的发言，如果对对方的观点表示了解，可以说：I see what you mean.（我明白您的意思。）如果表示赞成，可以说：That's a good idea.（是个好主意。）或者说：I agree with you.（我赞成。）
如果是有条件地接受，可以用on the condition that这个句型，例如： We accept your proposal, on the condition that you order 20,000 units.（如果您订2万台，我们会接受您的建议。）
在与外商，尤其是欧美国家的商人谈判时，如果有不同意见，最好坦白地提出来而不要拐弯抹角，比如，表示无法赞同对方的意见时，可以说：I don't think that's a good idea.（我不认为那是个好主意。）或者 Frankly, we can't agree with your proposal.（坦白地讲，我无法同意您的提案。）
如果是拒绝，可以说： We're not prepared to accept your proposal at this time.（我们这一次不准备接受你们的建议。）有时，还要讲明拒绝的理由，如 To be quite honest, we don't believe this product will sell very well in China.（说老实话，我们不相信这种产品在中国会卖得好。）
谈判期间，由於言语沟通问题，出现误解也是在所难免的：可能是对方误解了你，也可能是你误解了对方。在这两种情况出现後，你可以说： No, I'm afraid you misunderstood me.What I was trying to say was...（不，恐怕你误解了。我想说的是……）或者说： Oh, I'm sorry, I misunderstood you.Then I go along with you.（哦，对不起，我误解你了。那样的话，我同意你的观点。）
展会接待常用英语口语集锦 1 I've come to make sure that your stay in Beijing is a pleasant one.我特地为你们安排使你们在北京的逗留愉快。You're going out of your way for us, I believe.我相信这是对我们的特殊照顾了。It's just the matter of the schedule, that is, if it is convenient for you right now.如果你们感到方便的话，我想现在讨论一下日程安排的问题。I think we can draw up a tentative plan now.我认为现在可以先草拟一具临时方案。If he wants to make any changes, minor alternations can be made then.如果他有什么意见的话，我们还可以对计划稍加修改。Is there any way of ensuring we'll have enough time for our talks? 我们是否能保证有充足的时间来谈判？ 9 We'd have to compare notes on what we've discussed during the day.我们想用点时间来研究讨论一下白天谈判的情况。That'll put us both in the picture.这样双方都能了解全面的情况。Then we'd have some ideas of what you'll be needing.那么我们就会心中有点儿数，知道你们需要什么了。12 I can't say for certain off-hand.我还不能马上说定。It'll be easier for us to get down to facts then.这样就容易进行实质性的谈判了。I'm afraid that won't be possible, much as we'd like to.尽管我们很想这样做，但恐怕不行了。17 We've got to report back to the head office.我们还要回去向总部汇报情况呢。18 Thank you for you cooperation.谢谢你们的合作。If you have any questions on the details，feel free to ask.如果对某些细节有意见的话，请提出来。22 I can see you have put a lot of time into it.我相信你在制定这个计划上一定花了不少精力吧。23 We really wish you'll have a pleasant stay here.我们真诚地希望你们在这里过得愉快。27 You'll know our products better after this visit.参观后您会对我们的产品有更深的了解。Maybe we could start with the Designing Department.也许我们可以先参观一下设计部门。29 Then we could look at the production line.然后我们再去看看生产线。30 These drawings on the wall are process sheets.墙上的图表是工艺流程表。
They describe how each process goes on to the next.表述着每道工艺间的衔接情况。32 We are running on two shifts.我们实行的工作是两班倒。
Almost every process is computerized.几乎每一道工艺都是由电脑控制的。
The efficiency is greatly raised, and the intensity of labor is decreased.工作效率大大地提高了，而劳动强度却降低了。
All products have to go through five checks in the whole process.所有产品在整个生产过程中得通过五道质量检查关。
We believe that the quality is the soul of an enterprise.我们认为质量是一个企业的灵魂。
Therefore, we always put quality as the first consideration.因而，我们总是把质量放在第一位来考虑。38 Quality is even more important than quantity.质量比数量更为
I hope my visit does not cause you too much trouble.我希望这次来参观没有给你们增添太多的麻烦。41 Is the production line fully automatic? 生产线是全自动的吗？
What kind of quality control do you have? 你们用什么办法来控制质量呢？
All products have to pass strict inspection before they go out.所有产品出厂前必须要经过严格检查。
The product gives you an edge over your competitors, I guess.我认为你们的产品可以使你们胜过竞争对手。47 No one can match us so far as quality is concerned.就质量而言，没有任何厂家能和我们相比。48 I think we may be able to work together in the future.我想也许将来我们可以合作。49 We are thinking of expanding into the Chinese market.我们想把生意扩大到中国市场.50 The purpose of my coming here is to inquire about possibilities of establishing trade relations with your company.我此行的目的正是想探询与贵公司建立贸易关系的可能性。
We would be glad to start business with you.我们很高兴能与贵公司建立贸易往来。52 I'd appreciate your kind consideration in the coming negotiation.洽谈中请你们多加关照。
We are happy to be of help.我们十分乐意帮助。
I can assure you of our close cooperation.我保证通力合作。
It will take me several hours if I really look at everything.如果全部参观的话，那得需要好几个小时。57 You may be interested in only some of the items.你也许对某些产品感兴趣。58 I can just have a glance at the rest.剩下的部分我粗略地看一下就可以了。59 They've met with great favor home and abroad.这些产品在国内外很受欢迎。60 All these articles are best selling lines.所有这些产品都是我们的畅销货。61 Your desire coincides with ours.我们双方的愿望都是一致的。62 No wonder you're so experienced.怪不得你这么有经验。
I hope to conclude some business with you.我希望能与贵公司建立贸易关系。
We also hope to expand our business with you.我们也希望与贵公司扩大贸易往来。68 This is our common desire.这是我们的共同愿望。
I've read about it, but I'd like to know more about it.我已经知道了一点儿，但我还想多了解一些。73 First of all, I will outline the characteristics of our product.首先我将简略说明我们商品的特性。
When I present my views on the competitive products, I will refer to the patent situation.专利的情况会在说明竞争产品时一并提出。
I would like to ask you a favor.我可以提出一个要求吗？
Would you let me know your fax number? 可以告诉我您的传真机号码吗？
Would it be too much to ask you to respond to my question by tomorrow? 可以请你在明天以前回复吗？ 84 Could you consider accepting our counterproposal? 你能考虑接受我们的反对案吗？
I would really appreciate your persuading your management.如果你能说服经营团队，我会很感激。86 I would like to suggest that we take a coffee break.我建议我们休息一下喝杯咖啡。
Maybe we should hold off until we have covered item B on our agenda.也许我们应该先谈论完B项议题。88 As a matter of fact, we would like to discuss internally regarding item B.事实上，我们希望可以先内部讨论B项议题。
May I propose that we break for coffee now? 我可以提议休息一下，喝杯咖啡吗？ 90 If you insist, I will comply with your request.如果你坚持，我们会遵照你的要求。
We must stress that these payment terms are very important to us.我们必须强调这些付款条件对我们很重要。
Please be aware that this is a crucial issue to us.请了解这一点对我们至关重要。
I don't know whether you realize it, but this condition is essential to us.我不知道你是否了解，但是，这个条件对我们是必要的。
Our policy is not to grant exclusivity.我们的方针是不授与专卖权。95 There should always be exceptions to the rule.凡事总有例外。
I don't know whether you care to answer right away.我不知道你是否愿意立即回答。
I have to raise some issues which may be embarrassing.我必须提出一些比较尴尬的问题。100 Sorry, but could you kindly repeat what you just said? 抱歉，你可以重复刚刚所说的吗？ 101 It would help if you could try to speak a little slower.请你尽量放慢说话速度。
Could you please explain the premises of your argument in more detail? 你能详细说明你们的论据吗？
It will help me understand the point you are trying to make.这会帮助我了解你们的重点。
We cannot proceed any further without receiving your thoughts with respect to the manner of payment.我们如果不了解你们对付款方式的意见，便不能进一步检讨。
Actually, my interest was directed more towards what particular markets you foresee for our product.事实上，我关心的是贵公司对我们产品市场的考量。106 We really need more specific information about your technology.我们需要与贵公司技术相关更专门的资讯。
Our project must proceed at a reasonably quick tempo.Surely one month is ample time, isn't it? 这个计划必须尽速进行。一个月的时间应该够了吧？
I will try, but no promises.我会试试看，但是不敢保证。
I could not catch your question.Could you repeat it, please? 我没听清楚你们的问题，你能重复一次吗？ 110 The following answer is subject to official confirmation.以下的答案必须再经过正式确认才有效。111 Let me give you an indication.我可以提示一个想法。
Please remember this is not to be taken as final.请记得这不是最后的回答。
Let's imagine a hypothetical case where we disagree.让我们假设一个我们不同意的状况。
Just for argument's sake, suppose we disagree.为了讨论各种情形，让我们假设我方不同意时的处理方法。115 There is no such published information.没有相关的出版资料。116 Such data is confidential.这样的资料为机密资料。
I am not sure such data does exist.我不确定是否有这样的资料存在。118 It would depend on what is on the list.这要看列表内容。119 We need them urgently.我们急需这些资料。
All right.I will send the information on a piecemeal basis as we acquire it.好。我们收齐之后会立即寄给你。121 I'd like to introduce you to our company.Is there anything in particular you'd like to know? 我将向你介绍我们的公司，你有什么特别想知道的吗？
I'd like to know some information about the current investment environment in your country? 我想了解一下贵国的投资环境。
129We are sure both of us have a brighter future.我们相信双方都有一个光明的前景。
How would you like to proceed with the negotiations? 你认为该怎样来进行这次谈判呢？
Perhaps you've heard our product's name.Would you like to know more about it? 也许你已听说过我们产品的名称，你想知道更多一点吗？
Let me tell you about our product.关于产品一事让我向你说明。
This is our most recently developed product.这是我们最近开发的产品。
We'd like to recommend our new home health monitor.我们想推荐我们新的家庭健康监测器。135 That sounds like the product we had in mind.那种产品好像就是我们所想要的。136 I'm sure you'll be pleased with this product.我敢保证你会喜欢这种产品的。
I'm really positive that this product has all the features you have always wanted.我确信这种产品有各种你所要的款式。
I strongly recommend this product.我强力推荐这种产品。
If I were you, I'd choose this product.如果我是你，我就选择这种产品。
We've already had a big demand for this product.这种产品我们已有很大的需要求量。141 This product is doing very well in foreign countries.这种产品在国外很畅销。
Our product is competitive in the international market.我们的产品在国际市场上具有竞争力。
Let's move on to what makes our product sell so well.让我来说明是什么原因使我们的产品销售得那么好。144 Good.That's just what we want to hear.很好，那正是我们想要听的。
The distinction of our product is its light weight.我们产品的特点就是它很轻。
Our product is lower priced than the competition.我们产品价格低廉，具有竞争力。
Our service, so far, has been very well-received by our customers.到目前为止，顾客对我们的服务质量评价甚高。
One of the real pluses of this product is that it is of very high quality and of compact size.这种产品的真正优点之一就是高质量和小体积。
Could we see the specifications for the X200? 我们可以看一下X200型的详细规格吗？ 150Certainly.And we also have test results that we're sure you'd be interested to read.当然，同时我们也有测试结果，我们相信你们会有兴趣看的。
151 How about feed-back from your retailers and consumers? 你们的零售商和消费者的反映怎样？ 152 We have that right here in this report.在这份报告书内就有。
153 Could you tell me some more about your market analysis? 请你多告诉我一些你们的市场分析好吗？ 154 Yes, our market analysis tells us our prime user will be between 40 and 60.好的，我们的市场分析告诉我们，我们产品主要的使用者年龄将在40至60岁。
155 How soon can you have your product ready?你们多久才可以把产品准备好呢？
156 We certainly expect our product to be available by October 1.我们的产品在可在10月1日前准备好。157 How did you decide that product was safe?你怎样决定产品是安全的呢？
158 What's the basis of your belief that the product is safe?你凭什么相信产品是安全的？ 159 I'd like to know how you reached your conclusions.我想知道你们是如何得出结论的。160 Why don't we go to the office now?为何我们现在不去办公室呢？
161 I still have some questions concerning our contract.就合同方面我还有些问题要问。
162 We are always willing to cooperate with you and if necessary make some concessions.我们总是愿意合作的，如果需要还可以做些让步。
163 If you have any comment about these clauses, do not hesitate to make.对这些条款有何意见，请尽管提，不必客气。
164 Do you think there is something wrong with the contract?你认为合同有问题吗？
165 We'd like you to consider our request once again.我们希望贵方再次考虑我们的要求。
166 We'd like to clear up some points connected with the technical part of the contract.我们希望搞清楚有关合同中技术方面的几个问题。
167 The negotiations on the rights and obligations of the parties under contract turned out to be very successful.就合同保方的权利和义务方面的谈判非常成功。
168 We can't agree with the alterations and amendments to the contract.我们无法同意对合同工的变动和修改。169 We hope that the next negotiation will be the last one before signing the contract.我们希望下一交谈判将是签订合同前的最后一轮谈判。
170 We don't have any different opinions about the contractual obligations of both parties.就合同双方要承担的义务方面，我们没有什么意见。
173 We'll have to discuss about the total contract price.我们不得不讨论一下合同的总价格问题。
177 Would you please read the draft contract and make your comments about the terms?请仔细阅读合同草案，并就合同各条款提出你的看法好吗？]178 When will the contract be ready?合同何时准备好？
182 We have agreed on all terms in the contract.Shall we sign it next week?我们对合同各项条款全无异议，下周签合同如何？
183 We had expected much lower prices.我们希望报价再低一些。
184 They are still lower than the quotations you can get elsewhere.这些报价比其他任何地方都要低得多。185 I can show you other quotations that are lower than yours.我可以把比贵公司报价低得多的价目表给你看看。
186 When you compare the prices, you must take everything into consideration.当你在考虑对比价格时，首先必须把一切都要考虑进去。
187 I can assure you the prices we offer you are very favorable.我敢保证我们向你提供的价位是合理的。188 I don't think you'll have any difficulty in pushing sales.我认为你推销时不会有任何困难。189 But the market prices are changing frequently.但是市场价格随时都在变化。190 It's up to you to decide.这主要取决于你。
191 The demand for our products has kept rising.要求定购我们产品的人越来越多。
194 I think a joint venture would be beneficial to both of us.我认为合资经营对双方都是有利的。195 Please give us your proposal if you're ready for that.如果你们愿意做合资经营，请提出你的方案。196 Please go over it and see if everything is in order.请过目一下，看看是否一切妥当。197 Do you have any comment on this clause.你对这一条款有何看法？
203 Anything else you want to bring up for discussion.你还有什么问题要提出来供双方讨论的吗？ 207 I hope no questions about the terms.我看合同的条款没有什么问题了。
208 It is our permanent principle that contracts are honored and commercial integrity is maintained.重合同、守信用是我们的一贯原则。
209 I'm glad our negotiation has come to a successful conclusion.我很高兴这次洽谈圆满成功。
210 I hope this will lead to further business between us.我希望这次交易将使我们之间的贸易得到进一步发展。211 We'll sign two originals, each in Chinese and English language.我们将要用中文和英语分别签署两份原件。212 I am ready to sign the agreement.我已经准备好了签合同。216 I will keep you posted.我会与你保持联络。
220 Our prices compare most favorably with quotations you can get from other manufacturers.You‟ll see that from our price sheet.The prices are subject to our confirmation, naturally.我们的价格比其他制造商开价优惠得多。这一点你可以从我们的价格单看到，所有价格当然要经我方确认后方有效。
221 We offer you our best prices, at which we have done a lot business with other customers.我们向你们报最优惠价，按此价我们已与其他客户做了大批生意。
222 Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP.请告诉我们贵方对规格、数量及包装的要求，以便我方尽快制定出报价。
223 This is the pricelist, but it serves as a guide line only.Is there anything you are particularly interested in.这是价格表，但只供参考。是否有你特别感兴趣的商品？
224 Do you have specific request for packing? Here are the samples of packing available now, you may have a look.你们对包装有什么特别要求吗？这是我们目前用的包装样品，你可以看下。
225 I wonder if you have found that our specifications meet your requirements.I‟m sure the prices we submitted are competitive.不知道您认为我们的规格是否符合你的要求？我敢肯定我们的价格是非常有竞争力的 226 Heavy enquiries witness the quality of our products.大量询盘证明我们的产品质量过硬。
227 We regret that the goods you inquire about are not available.很遗憾，你们所询货物目前无货。
228 My offer was based on reasonable profit, not on wild speculations.我的报价以合理利润为依据，不是漫天要价。
229 Moreover, we‟ve kept the price close to the costs of production.再说，这已经把价格压到生产费用的边缘了。
广交会常用外语
问好
1.Good morning/afternoon/evening./May I help you? /Anything I can do for you? 2.How do you do? /How are you? /Nice to meet you.3.It‟s a great honor to meet you./I have been looking forward to meeting you.4.Welcome to China.5.We really wish you'll have a pleasant stay here.6.I hope you‟ll have a pleasant stay here.Is this your fist visit to China? 7.Do you have much trouble with jet lag? 机场接客
1.Excuse me;are you Mr.Wilson from the International Trading Corporation? 2.How do I address you?
3.May name is Benjamin liu.I‟m from the Fuzhou E-fashion Electronic Company.I‟m here to meet you.4.We have a car can over there to take you to your hotel.Did you have a nice trip? 5.Mr.David smith asked me to come here in his place to pick you up.6.Do you need to get back your baggage?
7.Is there anything you would like to do before we go to the hotel? 相互介绍
1.Let me introduce my self.My name is Benjamin Liu, an Int‟l salesman in the Marketing Department.2.Hello, I am Benjamin Liu, an Int‟l salesman of FUZHOU E-FASHION ELECTRONIC COMPANY.Nice to meet you./pleased to meet you./ It is a pleasure to meet you.3.I would like to introduce Mark Sheller, the Marketing department manager of our company.4.Let me introduce you to Mr.Li, general manager of our company.5.Mr.Smith, this is our General manage, Mr.Zhen, this is our Marketing Director, Mr.Lin.And this is our RD Department Manager, Mr.Wang.6.If I‟m not mistaken, you must be Miss Chen from France.7.Do you remember me? Benjamin Liu from Marketing Department of PVC.We met several years ago.8.Is there anyone who has not been introduced yet? 9.It is my pleasure to talk with you.10.Here is my business card./ May I give you my business card?
11.May I have your business card? / Could you give me your business card?
12.I am sorry.I can‟t recall your name./ Could you tell me how to pronounce your name again? 13.I‟ am sorry.I have forgotten how to pronounce your name.小聊
1.Is this your first time to China?
2.Do you travel to China on business often? 3.What kind of Chinese food do you like?
4.What is the most interesting thing you have seen in China? 5.What is surprising to your about China? 6.The weather is really nice.7.What do you like to do in your spare time? 8.What line of business are you in?
9.What do you think about…? /What is your opinion?/What is your point of view? 10.No wonder you're so experienced.11.It was nice to talking with you./ I enjoyed talking with you.12.Good.That's just what we want to hear.确认话意
1.Could you say that again, please? 2.Could you repeat that, please? 3.Could you write that down?
4.Could you speak a little more slowly, please? 5.You mean…is that right? 6.Do you mean..?
7.Excuse me for interrupting you.社交招待
1.Would like a glass of water? / can I get you a cup of Chinese red tea? / How about a Coke? 2.Alright, let me make some.I‟ll be right back.3.A cup of coffee would be great.Thanks.4.There are many places where we can eat.How about Cantonese food? 5.I would like to invite you for lunch today.6.Oh, I can‟t let you pay.It is my treat, you are my guest.7.May I propose that we break for coffee now? 8.Excuse me.I‟ll be right back 9.Excuse me a moment.告别
1.Wish you a very pleasant journey home? Have a good journey!
2.Thank you very much for everything you have done us during your stay in China.3.It is a pity you are leaving so soon.4.I‟m looking forward to seeing you again.5.I‟ll see you to the airport tomorrow morning.6.Don‟t forget to look me up if you are ever in FUZHOU.Have a nice journey!约会
1.May I make an appointment? I„d like to arrange a meeting to discuss our new order.2.Let‟s fix the time and the place of our meeting.3.Can we make it a little later?
4.Do you think you could make it Monday afternoon? That would suit me better.5.Would you please tell me when you are free? 6.I‟m afraid I have to cancel my appointment.7.It looks as if I won‟t be able to keep the appointment we made.8.Will you change our appoint tomorrow at 10:00 to the day after tomorrow at the came time? 9.Anytime except Monday would be all right.10.OK, I will be here, then.11.We'll leave some evenings free, that is, if it is all right with you.客户询问
1.Could I have some information about your scope of business? 2.Would you tell me the main items you export? 3.May I have a look at your catalogue?
4.We really need more specific information about your technology.5.Marketing on the Internet is becoming popular.6.We are just taking up this line.I‟m afraid we can‟t do much right now.回答询问
7.This is a copy of catalog.It will give a good idea of the products we handle.8.Won‟t you have a look at the catalogue and see what interest you? 9.That is just under our line of business.10.What about having a look at sample first?
11.We have a video which shows the construction and operation of our latest products.12.The product will find a ready market there.13.Our product is really competitive in the world market.14.Our products have been sold in a number of areas abroad.They are very popular with the users there.15.We are sure our products will go down well in your market, too.16.It‟s our principle in business “to honor the contract and keep our promise”.17.Convenience-store chains are doing well.18.We can have anther tale if anything interests you.19.We are always improving our design and patterns to confirm to the world market
20.Could you provide some technical data? We‟d like to know more about your products.21.This product has many advantages compared to other competing products.22.There are certainly being problems in the sale work at the first stage.But suppose you order a small quantity for a trail.23.I wish you a success in your business transaction.24.You will surely find something interesting.25.Here you are.Which item do you think might find a ready market at your end? 26.Our product is the best seller.27.This is our newly developed product.Would you like to see it?
28.This is our latest model.It had a great success at the last exhibition in Paris.29.I‟m sure there is some room for negotiation.30.Here are the most favorite products on display.Most of them are local and national prize products.31.The best feature of this product is that it is very light in weight.32.We have a wide selection of colors and designs.33.Have a look at this new product.It operates at touch of a button.It is very flexible.34.this product is patented
35.The functioning of this software has been greatly improved.36.This design has got a real China flavor.37.The objective of my presentation is for you to see the product‟s function.38.The product has just come out, so we don‟t know the outcome yet.39.It has only been on the market for a few months, bust it is already very popular.品质
1.We have a very strict quality controlling system which promises that goods we produced are always of the best quality.2.You have got the quality there as well as the style.3.How do you feel like the quality of our products?
4.The high quality of the products will secure their leading status in the market place.5.You must be aware that our quality is far superior to others.6.We pride ourselves on quality.That is our best selling point.7.As long as the quality is good.It is all right if the price is a bit higher.8.They enjoy good reputation in the world.9.When we compare prices, we must first take into account the quality of the products.10.There is no quality problem.Quality is something we never neglect.11.You are right.It is good in material, fashionable in design, and superb in workmanship.12.We deliver all our orders within one month after receipt of the covering letters of credit.13.Do you have specific request for packing? Here are the samples of packing available now, you may have a look.14.I wonder if you have found that our specifications meet your requirements.I‟m sure the prices we submitted are competitive.Sample Text 客人询价
1.Will you please let us have an idea of your price? 2.Are the prices on the list firm offers? 3.How about the price/ How much is this? 我们报价
4.This is our price list.5.We don‟t give any commission in general.6.What do you think of the payment terms?
7.Here are our FOB prices.All the prices in the lists are subject to our final confirmation.8.In general, our prices are given on a FOB basis.9.We offer you our best prices, at which we have done a lot business with other customers.10.Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP?
11.This is the pricelist, but it serves as a guide line only.Is there anything you are particularly interested in? 客人还价
12.Is it possible that you lower the price a bit?
13.Do you think you can possibly cut down your prices by 10%? 14.Can you bring your price down a bit? Say $20 per dozen.15.It‟s too high;we have another offer for a similar one at much lower price.16.But don‟t you think it‟s a little high? 17.Your price is too high for us to accept.18.It would be very difficult for us to push any sales it at this price.19.If you can go a little lower, I‟d be able to give you an order on the spot.20.It is too much.Can you discount it? 拒绝还价
21.Our price is highly competitive./ this is the lowest possible price./Our price is very reasonable.22.Our price is competitive as compared with that in the international market.23.To tell you the truth, we have already quoted our lowest price.24.I can assure you that our price if the most favorable.A trial will convince you of my words.25.The price has been cut to the limit.26.I‟m sorry.It is our rock-bottom price.27.My offer was based on reasonable profit, not on wild speculations.28.While we appreciate your cooperation, we regret to say that we can‟t reduce our price any further.接受还价
29.Can we each make some concession?
30.In order to conclude business, we are prepared to cut down our price by 5%.31.If your order is big enough, we may reconsider our price.32.Buyer wish to buy cheap and sellers wish to sell dear.Everyone has an eye to his own benefit.33.The price of his commodity has recently been adjusted due to advance in cost.34.Considering our good relationship and future business, we give a 3% discount.客人询问最小单数量
35.What‟s minimum quantity of an order of your goods? 询问订货数量
36.How many do you intend to order?
37.Would you give me an idea how much you wish to order from us? 38.When can we expect your confirmation of the order? 39.As our backlogs are increasing, please hasten the order.40.Thank you for your inquiry.Would you tell us what quantity you require so that we can work out the offer? 41.We regret that the goods you inquire about are not available.客人回答订单数量
42.The size of our order depends greatly on the prices.43.Well, if your order is large enough, we are ready to reduce our price by 2 percent.44.If you reduce your price by 5, we are going to order 1000sets.45.Considering the long-standing business relationship between us, we accept it.46.This is a trial order;please send us 100 sets only so that we may test the market.If successful, we will give you large orders in the future.47.We have decided to place an order for your electronic weighing scale.48.I‟d like to order 600 sets.49.We can‟t execute orders at your limits.感谢下单
50.Generally speaking, we can supply form stock.51.I want to tell you how much I appreciate your order.52.Thank you for your order of 100 dozen of the shirts.We assure you of a punctual execution of your order.53.Thank you very much for your order.客人询问交货期
54.What about our request for the early delivery of the goods? 55.What is the earliest time when you can make delivery? 56.How long does it usually take you to make delivery? 57.When will you deliver the products to us? 58.When will the goods reach our port? 59.What about the method of delivery?
60.Will it possible for you to ship the goods before early October? 答复交货期
61.I think we can meet your requirement.62.I „m sorry.We can‟t advance the time of delivery.63.I‟m very sorry for the delay in delivery and the inconvenience it must have caused you..64.We can assure you that the shipment will be made not later than the fist half of May.65.We will get the goods dispatched within the stipulated time.66.The earliest delivery we can make is at the end of September.客人要求提早交货
67.You may know that time of delivery is a matter of great important.68.You know that time of delivery if very important to us.I hope you can give our request your special consideration.69.Let‟s discuss the delivery date first.You offered to deliver the goods within six months after the contract signing.70.The interval is too long.Could we expect an earlier shipment within three months? 稳住客人
71.We shall effect shipment as soon as the goods are ready
72.We will speed up the production in order to ship your order in time.73.If you desire earlier delivery, we can only make a partial shipment.74.But you‟d better ship the goods entirely.75.We‟ll try our best.The earliest delivery we can make is in May, but I can assure you that we‟ll do our best to advance the shipment.76.I‟m afraid not.As you know, our manufacturers are full and we have a lot of order to fill.77.I‟ll find out with our home office.We‟ll do our best to advance the time of delivery.78.Thank you very much for your cooperation.79.I believe that the products will reach you in time and in good order and hope they will give you complete satisfaction.签单前建议
1.Before the formal contract is drawn up we‟d like to restate the main points of the agreement.2.We can get the contract finalized now.3.Could you repeat the terms we‟ve settled?
4.It is very important for us to abide by contracts and keep good faith.5.Have you any questions as regards to the contract? 6.I‟d like to hear your ideas about the problem.7.I think it is better to have a good understanding of all clauses before signing a contract.8.Do you have any comment to make about this clause?
9.Do you think the contract contains basically all we have agreed on during negotiations? 10.Everything has been arranged well.I hope the signing of the contract will go smoothly.参观工厂
1.You‟ll understand our products better if you visit the factory.2.I wonder if you could arrange a visit to the factory.3.Let‟s me know when you are free.We will arrange the tour for you.4.I would be pleased to accompany you to the workshops.5.We will drive you to our plant, which is about thirty minutes from here.6.Can I have a brochure of your factory?
7.Here is the product shop;shall we start with the assembly line?
8.All products have to go through five checks during the manufacturing process.9.The production method ahs been improved by introducing advanced technologies.10.It is a pleasure to show our factory to our friends, what is your general impression? 11.It is nice to meet you.Welcome to our factory.12.Shall we rest a while and have a cup of tea before going around?
13.I would like to look over the manufacturing process.How many workshops are there in the factory? 14.Some accessories are made by our associates specializing in these fields.15.It is very kind of you to say so.My associate and I would be interested in visiting your factory.16.We believe that the quality is the soul of an enterprise.17.Would it be possible for me to have a closer look at your samples?
关于公司的产品说明
1.我司所有产品应用于柴油车（卡车、客车、工程机械）
All our products are applied to diesel powered cars, such as truck, coach and engineering machinery.2.我司所有传感器和仪表是配套生产的
Form a complete production network of sensors and meters.3.主打产品：机械压力传感器
Main product: Mechanical pressure sensor 4.我司拥有完善的试验和设备保障.We have perfect test& assurance equipments.5．温度传感器主要用到恒温测试台（-20—150℃）
Constant temperature testboard
6．压力传感器—激光调阻机，拉力测试仪，弹簧成型机，校准测试台
Laser trimming apparatus, Tension test instrument, spring forming machine, calibration testboard 7．燃油传感器—波峰焊，干簧管成型机，振动测试台，油量电性能测试台
Wave soldering, tongue tube forming machine, vibration testboard, electric performance testboard 8．里程传感器—回流焊（无铅），300℃高温，标准主要针对欧洲质量体系认证;试波器 Solde-reflow, unleaded, high temperature of 300 centidegree, filter teste 9．转速传感器—全自动电脑数控绕线机，转速传感器测试台 Automatic numerical winding machine, speed sender testboard 10.盐雾试验：镀锌层，测试防锈
Salt spray test: zinc coat, test rust prevention 11.振动试验
Vibration test: test the performance under running condition 12.高低温交变湿热试验(变更范围-40℃—300℃)High and low temperature alternation test（temperature range: 40 centidegree below zero to 300 centidegree, humid heat test.13.耐磨性测试，相对于压力传感器而言
Abrasion resistance test, relative to pressure sensor 14.通电老化，高温老化，油压老化
Power ageing, high temperature ageing，oil pressure ageing 15.活塞式压力计，仪表是用来测试传感器合格与否的，而活塞压力计是用来测试仪表合格与否。Piston manometer: used for test whether the gauge qualified or not, while the gauge used for test whether the sensor qualified or not.16.油量老化测试，相对于油量传感器 Oil ageing test, relative to fuel sender 17.产品老化校验
Aging checkout of the products 18．压力开关的老化校验
Aging checkout of the pressure switch 19．产品完工阶段抽检老化，100%通过才算合格
Sample aging at the stage of completion.Qualified only 100% passing the test 20．大型抛光机，打磨机器表层，使之光滑
Large-sized polishing machine, polish the surface of the product, make it smooth 21.拉力测试，推拉力计
Tension test, pull and push dynamometer 22.塑料打磨机 Plastic sander 23．电脑自动剥线机
Automatic peeling-wire machine 24．公司花费200万购置的全套生产制作设备，由机器判断，设置参数，实现了生产过程自动化，激光调阻机
Full sets of production equipments cost about 2 million RMB, judged and set by machine, achieve the automatic manufacturing process.Laser trimming apparatus 25．工厂目前在生产油量传感器，气密性测试
We are producing fuel sensor at present, test of the gas tightness 26．不锈钢环缝焊接，焊接均匀，无需再抛光
Stainless steel girth welding, weld evenly, no need to polish 27．全自动数控洗床，数控车床，数控磨床，打孔，可以快速交样，单管成型机，数控成型
Automatic numerical control miller, numerical control lathe, punch, produce samples immediately, single-tube forming machine, numerical control forming 28.车载MP3的主板部分由我司生产，焊接现由深圳一工厂负责，我方已派3-5人前往监管。产品会经过高温，振动测试。
Mainboard of auto MP3 manufactured by us, soldered/welded by a factory in Shenzhen, we have sent five person to supervise.High temperature test, vibration test.
第五篇：汽车展会参展协议
2017年第二届天福广场五一车博会
参
展
协
议
书
2017年4月
协 议 书
甲方（参展方）：
乙方（执行方）：
本次车博会延续第一届车博会活动思想，争取将这一大规模活动做成当地品牌，并持续延续下去。为了保证活动顺利进行，保障双方合法权益特制订以下协议。
参展时间：2017年4月29日至5月1日 展会地址：孝义市天福广场商业街
参展区域： 号展位 所属类别：□汽车 □电动车 □电动踏板 □山地车 □相关服务机构（平面图见附件）展品品牌：
参展费用：大写（人民币）： 元整。
注：参展费用签订本协议之日一次性付清。此参展费用不含税收费用，需开票客户另收取税费。活动内容：
1.模特走秀：美女配宝驹，看车更看人。如今名车和模特似乎谁也离不开谁，有一种现象，很多人在看车的同时都会关注车模，甚至有些人看完车模再评价车型。本届展会邀请人气车模到场定会人气爆棚。2.娱乐活动，演艺节目：培训学校、民间艺人组织将到现场进行才艺表演。别出心裁的演出将吸引大批观展市民到现场观看，展会人气定会倍
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