外贸函电的拒绝策略及语用分析[共五篇]

第一篇：外贸函电的拒绝策略及语用分析

[摘要]拒绝是威胁听者积极面子的言语行为, 因而要采取各种策略进行补救。外贸函电的拒绝策略分为直接策略和规约策略。规约策略由于同时遵守了合作原则和礼貌原则, 从而减少了对于对方面子的威胁, 因而在外贸函电中被广为使用。[关键词]外贸函电;拒绝策略;礼貌原则;合作原则;面子 外贸函电是外贸业务交流和沟通的常规方法。如何得体地拒绝客户要求是个难题。拒绝函电难写是因为作为言语行为, 拒绝最直接的后果就是严重地威胁受话人的面子, 即违反了礼貌原则。目前拒绝言语行为的研究主要关注跨文化语境下拒绝策略的异同。学者们主要定位于跨文化角度, 试图通过比较不同文化背景使用拒绝策略情况来解释跨文化交际中出现的种种差异现象。外贸函电作为国际商务普遍使用的规范语言, 它具有明显的程式化结构特点, 文化因素对于外贸函电的影响微乎其微。因此本文主要是分析外贸函电的拒绝策略, 并借用礼貌原则和面子观对其进行探讨解释。

一、外贸函电的拒绝策略分类

目前对于拒绝语结构的分类有以下几种: 马月兰根据首要言语行为与次要言语行为对拒绝语的策略进行分类[ 1](P81);王爱华认为中心言语行为是实现拒绝言语行为的中心, 同时把中心言语行为分为直接拒绝言语行为、否定的意愿和能力, 以及间接绝言语行为。[ 2](P178)本论文参照张绍杰所采用的请求言语行为的三个请求策略类型[ 3](P64), 并参考Liao 归纳总结的24 种拒绝策略稍做修改[ 4] , 将外贸函电的拒绝策略类型划分为直接策略和规约策略两种。

1.直接策略(direct refusals)直接说/ 不0, 没有任何形式的过渡或缓冲而直接明确表明不愿意或没有能力答应对方的请求。如: 1)We see no possibility of shipping the goods on or before April 10.2.规约策略(conventional refusals)是指通过固定的程式化结构以委婉客气的方式表达拒绝之意。(1)感谢+ 辅助语, 如Thanks a lot, but...。

2)Thank you , but we have to advise you that we are unable to dispatch in full your order.(2)遗憾语+ 辅助语, 如regret doing...。

3)We regret very much being unable to to promise shipment within one month.(3)意愿+ 辅助语, 如We would like to, but...。

4)Much as we would like to assist you, we fear we may not accept your request for the increase of commission.(4)道歉+ 辅助语, 如We are sorry that 或I.m afraid that...。

5)We are sorry that we are unable to accept your order at the price mentioned in view of the present market price.(5)赞赏+ 辅助语, 如We appreciate your interest, but...。

6)We really appreciate your efforts, but we no longer manufacture pure cotton shirts, however, we can offer you a substitute.(6)体谅+ 辅助语, 如We have read carefully your letter, but...。

7)We have considered your quotations carefully, but sorry we still can.t acceptyour price.以上例句涉及了外贸业务的基本流程, 也是把外贸函电中的拒绝表达方式进行了比较具体的总结。通过调查我们发现, 在外贸业务操作中几乎没有人采用直接拒绝策略。通常的拒绝函电往往是先通过感谢、道歉、遗憾、赞赏或表达良好意愿之后再表达拒绝的信息。

二、拒绝策略的语用分析 1.拒绝的定义 拒绝是言语行为的一种, 最常见、最直接的拒绝表达就是说/ 不0(No, Non 等)。5新牛津英语词典6的定义是: / 一种暗示或表示某人不愿意做某事的行为。0根据Oxford Advanced Learner.s Dictionary(Revised Third Ed-tion), / refuse0一词的定义是/ say-no.to a request or offer, show unwillingness to accept something offered or to do(something that one is asked to do).0[ 5](P1561)所以拒绝是一种表达说话者意愿的行为, 表明说话者希望听者领会其意图, 从而实现拒绝这一目的。在日常生活中人们之间的交往总是遵循着一些公认的会话原则, 需要拒绝对方的要求时同样要遵循人际交往的一些准则。2.拒绝与合作原则

Grice 的合作原则认为言语交际双方都有相互合作、取得交际成功的愿望, 因此人们要遵守一些原则。合作原则包括四个准则, 即量的准则、质的准则、关系准则和方式准则。量的准则强调说话者应尽可能使自己的谈话包含足够的信息, 但同时所提供的信息应不超过要求。质的原则强调内容的真实性, 所谈内容或条件必须真实有依据。关系准则强调内容的相关性, 讲话人应尽量使其谈话紧扣主题, 不要让谈话游离于主题之外。方式准则在表达方式上提出了要求, 要求言语交际必须清楚明白, 不要用含糊的词语, 避免冗词赘句。违反了合作原则就会产生会话含义。直接拒绝策略完全符合Grice 的合作原则。因为它用清楚简洁的语言明确表达了拒绝之意, 关联性强, 透明度高, 没有任何隐藏的会话含义。规约拒绝策略则不同。除了明确的拒绝语/ no0或/ not0之外, 每个例句都有一个补充的固定的程式化结构。如I.m sorry, but;Thanksa lot, but;I.m afraid that;We would like to, but 等等。按照量的准则的要求, 拒绝语/ no0或/ not0本身已经包含了足够的拒绝信息, 因而这部分的程式化结构都属于过多的信息量。程式化结构所表达的内容是道歉、遗憾、赞赏或意愿等等, 与/ 拒绝0表达的意思也完全不同, 脱离了实际内容的真实性, 同时也就是割裂了与实际内容的相关性, 显然程式化结构既违反了量的准则又违反了质的准则和关系准则。另外程式化结构在传达拒绝信息时从语义的角度而言属于可有可无的部分, 因而是冗词赘句, 违反了方式准则。由此可见, 规约拒绝策略违反了会话的合作原则,它的使用必然会导致会话含义。这种会话含义的产生是基于礼貌的原因。3.拒绝与礼貌原则

Brown, Levinson 和Leech 等从修辞学、语体学的角度提出了礼貌原则, 认为人们在会话中之所以违反合作原则是出于礼貌的原因。礼貌原则认为, 人们在交际中不仅要遵循合作原则, 同时也要遵循礼貌原则, 这样才能达到更好的交际效果。礼貌原则包括:(1)得体;(2)慷慨;(3)赞誉;(4)谦逊;(5)一致;(6)同情。在交际中说话人要注意遵循礼貌原则, 说话人认为听者也要注意遵循礼貌原则, 并且说话人肯定听者也注意到了这一点。拒绝别人的要求传达的是消极的信息, 本来就是让别人下不来台的, 而外贸函电又是针对有着共同商业利益的合作伙伴, 所以拒绝信息要求既要礼貌客气, 又要目的明确。规约拒绝策略通过使用委婉客气的程式化结构尽可能地体谅对方, 并真诚地表达歉意、遗憾和尊重。真诚的道歉虽然不能改变拒绝的事实, 但是这可以使拒绝显得更加有礼貌, 也就更加容易得到对方的谅解。遗憾的作用和道歉相似, 都是在拒绝对方的时候先给对方适度的心理准备然后再拒绝, 从而使拒绝的口气变得委婉客气一些。这些策略完全符合礼貌原则的各项准则, 体现了人际交往时对于对方的关注和体谅。/ 礼貌是人类文明的标志, 是人类社会活动的一条重要准绳。作为一种社会活动, 语言活动也同样受到这条准绳的约束。0[ 6](P211)这条原则同样适用于外贸业务之间的沟通。从这一点上, 我们就可以理解为什么直接拒绝策略完全符合合作原则却不为外贸公司所采纳。这种拒绝函电虽然以直白干脆的语言明确传达了拒绝的信息, 遵守了合作原则, 但是在方式上的坚决果断却违反了礼貌原则所要求的得体、赞誉、同情等准则。所以成功的言语交际要求既要准确, 又要讲究方法。4.拒绝与面子论 外贸函电无论使用何种规约拒绝方式, / 拒绝0这类言语行为从本质上来说还是不礼貌的。因为不论以什么样的方式去表达, 都是企图拒绝对方的要求。/ 拒绝0这一言语行为本身具有潜在的面子威胁。/ 面子保全论是Brown & Levinson 以Golfman 的/ 面子理论为基础 提出的礼貌模式。该模式中有一个重要的理论, / 一个具有面子需求的理性有两种面子, 即消极面子(negative face)和积极面子(positive face)。消极面子是指不希望别人强加于自己, 自己的行为不受别人的干涉、阻碍;积极面子是指希望得到别人的赞同、喜爱。在人际交往中要尽可能地采取一些策略, 同时不伤害双方的两个面子。礼貌被认为是最为恰当的补救策略。直接拒绝策略最明显的特点就是直截了当地拒绝对方, 不使用补救策略, 赤裸裸地公开施行面子威胁行为, 本质上严重威胁了对方的积极面子。上面例1)所使用的句子结构和词汇简单明了, 不给对方任何的回旋余地。口气生硬, 态度冷淡, 没有任何礼貌级别, 丝毫感觉不到一点体谅对方的情意。拒绝言语行为不但在本质上能威胁和冒犯听者的积极面子, 而且还可能毁坏相互之间的和谐关系, 而且对未来的交往产生潜在的负面影响。如果这种拒绝函电大量地使用, 只会导致对方的厌恶、愤怒和断绝生意往来的决心。规约拒绝策略是一种面子补救策略, 其主要特点是通过使用礼貌语言最大程度地维护说话人和听者的面子。从而表明说话人没有威胁听者面子的意图, 或试图减弱这种对面子的威胁。例句2)至5)分别委婉客气地表达了诸如道歉、遗憾等感情, 例句6)进一步解释和说明并给出其他的可以解决问题的替代方法, 并表明是由于不能改变的客观原因才不得不做出拒绝的决定。其特点就是通过大量使用一些程式化的结构来缓和语气,减少直接的对抗、冲突和冒犯, 为对方着想以期在尽可能的范围内尽量地减少和削弱对于对方面子的威胁, 与此同时也恰当地维护了自己的面子, 使得彼此双方在以后的业务合作中能继续愉快地进行商业贸易往来。规约拒绝策略虽然避免不了具有程式化的语气, 以及套话的嫌疑和寒暄的色彩, 但是却给冷冰冰的业务语言注入了不少的活力, 并调节了紧张的气氛, 使得整个语言读起来更加有人情味儿, 从而减少了威胁面子的程度, 也使得对方更加能够理解这种拒绝。在外贸业务中语言策略的选择直接影响到商务交际的成败。因此, 在书写拒绝函电时要尽量采用规约拒绝策略来减缓对于对方面子的威胁。礼貌客气的语言总是更加易于为人们所接受。在商务交往中, 既要坚持原则, 又要委婉客气, 从而最大限度地维护自己的商业利益。[参考文献] [1] 马月兰.中美/ 拒绝0言语行为比较研究[J].青海师范大学学报, 1998,(4).[2] 王爱华.英汉拒绝言语行为表达模式调查[J].外语教学与研究, 2001,(3).[3] 张绍杰./ 请求0 言语行为的对比研究[J].现代外语,1997,(3).[4] Liao , Chao-chi, Mary I.Bresnahan.A Contrastive Pragmatic Study on American English and Mandarin Refusal Strategies[M].Language Sciences, 1996, 18(3-4): 703-727.[5] A.S.Hornby, Oxford Advanced Learners.Dictionary of Current English with Chinese Translation [Z].Revised Third Edition.Oxford: Oxford University Press, 1984.[6] 何兆熊.新编语用学概要[M].上海: 上海外语教育出版社, 2000.

第二篇：外贸函电

Dear sirs，In reply to your letter of 21st Novermber, We have pleasure in enclosing a detailed quotation for bathroom showers.Besides those advertised in the Builers' Joural, our illustrated catalogue also encolsed shows various types of bathroom fittings and the sizes available.Most types can be supplied from stock.45-60 days should be allowed for delivery of those marked with an asterisk.Building contractors in Hong Kong and Taiwan have found our equipment easy to install and attractive in apperance.Naturally all parts are replacable.and our quotation includes prices of spare parts.We can allow a 2% discount on all orders of US$6,000 in value and overf, and a 3%on orders exceeding US$20,000.Any orders you place with us will be processed promptly.yours faithfully.Francesco Marani

Sales Manager

Encl.2

Via S.Lorenzo, 24/a

Castellon Spain Tel:(964)560001 Fax(964)560002 A.第一时间回复——对优先级高的买家要在第一时间回复，领先一步，胜人一筹。

B.回复体现专业性——越来越多的买家关注供应商的专业度。专业度体现在产品和 国际贸易 两方面.您要把您的专业性，渗透在每一次的回复中，不断地提醒买家，您是非常专业的供应商。

C.有问必复，言出必践——对买家的所有问题都要给出答案，即使确实不能马上回答，也要给出回复的时间。对所回复的内容，要确保可以达到，不要给买家怀疑我们能力和信誉的机会。D.注重沟通技巧——措辞委婉有礼，进退有据

E.尽可能多的掌握买家情况.信息的交流是双向的，在您提供信息给买家时，您也可以根据实际情况适时地提一些开放式的问题来了解买家情况，如贵司主要采购哪些产品等?您一年的采购量大约多少? 以下跟您分享一份高质量的报盘： Dear Mr.Felix Graumann，Thanks for your e-mail dated Apr.27th.We are pleased to offer you as below。开篇：

1、称呼：如果您知道客户的名字，在回复时要称呼他的名字，不要再称呼Dear sir，Dear Madam，这样会给买家陌生感。

2、致谢：最好写明客户 询盘 的日期，以方便买家回忆和查询。PRODUCT： XXXXXX PHOTO：

SPE CIF ICATIONS ： appearance：white powder purity(GC)：99.0% Min melting point：31℃Min PACKING ： 50kg iron drums(37cm×37cm×57cm)12mt/1×20’FCL PRICE：1，000kgs USD10.10/kg CFR Rotterdam by sea on LCL basis SHIPMENT DATE：within 10 days after receipt of payment or original L/C 报价部分：

1、产品图片

2、指标：提供详尽的指标说明产品质量，也是个最佳时机表现供应商的专业度。

3、包装：不仅提供包装类型，还提供包装类型，还提供包装尺寸和整箱装货量，给予买家核价的方便。

4、价格，数量，交货期：针对数量报价，使报价更有针对性和可比性。交货期也是必须提供给买家的重要信息。

5、支付方式

For your information，we are the biggest manufacturer in China for this product with output 200mt per annum.Our quality has been approved by many USA clients and we export around 100mt to American market every year.So we do hope that we can enter into

European market through your endeavors.Sample ex commercial lots is available upon receipt of your request.If you have any question，please feel free to let us know。辅助部分：

公司优势和产品优势介绍：该产品中国最大的生产商产量200吨/年，其中100吨销往美国，即突出了公司和产品的实力，又表达了希望与买家共同发展欧洲市场的良好愿望。Looking forward to hearing from you soon。结束语：表达期待回复的愿望 Best Regards Irene，Managing Director XXX CORP。

Add： Qingchun Road，Hangzhou，China Tel： XXXXXX Fax： XXXXXX E-mail： XXXXXX Website： XXXXXX 签名：

报价版函电

（一）Dear Sirs:

This time last year you placed an order for Type BS362 12-volt sealed batteries.This is adiscontinued line which we had on offer at the time.We now have a similar product on offer, Type CN233.It occurs to us that you might be interested.A descriptive leaflet is enclosed.We have a stockof 590 of Type CN233 which we are selling off at GB￡30 each.We can offer a quantity discount of upto 15%, but we are prepared to give 20% discount for an offer to buy the complete stock.We are giving you this opportunity in view of your previous order.We would appreciate a prompt reply, since we will put the offer out in the event of your not being interested.Yours faithfully，Tony SmithChiefSeller

先生:

去年此时贵公司所订购的BS362型号12伏密封电池，现已停止生产。

现有同类型产品CN233，存货共五百九十件，特惠价每件30英镑。贵公司如感兴趣，敬请参看随附的简介说明。

大批订购可获八五折优惠，整批购入则可享八折特惠。

为感谢贵公司以往惠顾，特此给予订购优惠。极盼立即回覆，如贵公司未欲订购，本公司亦能尽早另作安排。

销售部主任

托尼.斯密思谨上

2004年1月20日

（二）Dear sirs，We have received your address from…a business acquaintance of ours in…who also informed us that you require a large amount of the items we manufacture.Our…are very well known in more thanEuropean and other foreign countries.During the past…years, we have been able to constantly expand our export program.We are interested in gaining foothold in your country and offering ourentire line of…on the market.In order to give you an idea of the capacity of our organization, we are enclosing our comprehensive illustrated brochure.We would be very pleased to receive an answer fromyou.Sincerely yours.（signature）

敬启者:

我们已由…（公司名）得悉贵司的地址,该公司是我们在…(地名)的生意往来时结识的.其并告之我们,贵司正需大量蔽公司所制造的产品。敝公司的…（品名）在大部分欧洲及其他国家享有盛名.过去…年以来,蔽公司均能稳定地扩大出口计划。敝公司对于在贵国获得立脚点深感兴趣,故原供应本公司的所有产品以满足贵国需要。

为了使贵司对我们的公司结构有所了解,特附上一本综合性简介小册子,望查收！

敬侯答复!

顺颂

商祺！

一、寄样 英语 ：询求样品

1.如能提供下列各种高档印刷用纸,请寄样品。

Will you please send us samples of the best printing papers you can offer of the following kinds.2.贵公司的纸张如能符合我方要求,而且价格合理,可否提供样品?

Can you send us samples of paper that you can guarantee in this respect, and that will also be reasonable in price?

3.请寄给我们春季用的衬料新品种样品,库存或现生产中的布料均可。

You might also send me patterns of any new linings in stock or on the looms, for the spring.二、寄样 英语 ：寄送样品

1.贵公司昨日的来信收悉,我们将送去下列样品。

We have received your favour of yesterday's date, and have pleasure in enclosing you our samples as follows.2.现送上我公司最近发行的目录一份和几件样品,贵公司对此可能感兴趣,我们静候回音。

We are enclosing a copy of our recent catalogue with a few samples which may possibly interest you, and shall be glad to hear from you at any time.三、寄样 英语 ：收到样品

1.贵公司寄来的价格表、折扣率、成交条件和样品均收到。对以上诸方面,我们均感到满意。

We have received your samples, with a price-list, also your scale of rebate and terms of settlement, all of which we find satisfactory.2.贵公司7月12日寄来的样品和价目表均已收到。

Your esteemed favour of the 12th Jul with samples and price-list, is duly to hand.四、寄样英语：目录、价目表

We have pleasure in sending herewith a copy of our illustrated catalogue of the machines suitable for your business.2.随信寄去目录表一份,并附有批量订购现货的报价。

We are sending you by this post a catalogue, containing quotations for large orders taken from our existing stock.五、寄样英语：按样品询价

We have a large demand for the supply of 50,000 meters brown serge, whose sample is enclosed to show you the shade and quality we require.Please send your samples corresponding to our samples with the most reasonable price C.I.F.Singapore if you can supply within three months from now.本公司需要5万公尺棕色斜纹布的大量供货。现随函附送我方所需货物的样品，以示其色调及品质。若贵公司能在3个月内供货，请送供货样品，并提供新加坡港C.I.F.最合理的报价。

客户对待样品运费的态度往往反映了客户合作意愿的大小。因此写好一封要求客户付样品运费的函电是必要的。函电例文 Dear Sir，Thanks a lot for your continued interests in our products.We have sincerity in doing business with you either.On your request of samples, glad to tell you they are available now.In order to promote our business in future, they shall be free of charge for you.But as our company principle, you need to pay the freight charges.The samples shall be posted to you as soon as you supply us your express account: DHL , FEDEX, or UPS account, or we receive your transmit about USD , to our account: *****in *****Bank.Hope this little discommodiousness will not stand in the way of our business.Look forward to your early reply and cooperating with you in near future.Best regards!

Yours Faithfully

Dear Sirs，We have pleasure in advising you that your order of March 6 has been shipped today by M/Y ‘Applol’ from Tokyo.Please find enclosed our invoice for @ 6182 and note that we have drawn on you for this amount at sight attaching the shipping documents to our draft.As arranged，we have instructed our bankers to send the documents against payment of our draft which we recommend to your protection。

Yours faithfully，中文对照

敬启者： 阁下3月6日订货已交由阿波罗轮承运，今天已从东京港启航，特此奉告。现随函附上美金6182元汇票，开给贵方的汇票是见票即付期票，同时附上装船文件，敬请查收。依照安排，现已指示我方银行发出我方汇票付款文件，对贵方是有利的。

×××敬上

i have arranged production of this order according to your inquirements.regret, our Accounting Department do not allow to execute this order if you do not pay full in advance due to its small quantiy and great varieties.so i kindly asvise you to pay full in adcance,if so you can avoid double sevice charge.looking forward to your favorable reply.best regards!

Order have already been placed to production department.But the financial department require deposite because our quantity is small with many specs.Please kindly make full payment and save bank cost.Do you think so?

Waiting for your kind reply.Have a nice day.

第三篇：外贸函电（范文）

外贸函电

外贸函电是一种商务信件，英文foreign correspondence。写外贸函电是外贸业务员的日常工作之一，然而，能写好外贸函电的外贸业务员却不多，为了有助于大家写好外贸函电，本文总结了几个经典外贸函电范文，可供参考。外贸函电就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件，但在信息化高度发达的今天，该信件并不局限于纸质信件，也可以是电子邮件、传真或MSN。

外贸函电最常用的内容：建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。

外贸函电基本要求：主题明确，内容简洁，语言精炼，表述完整。

外贸函电的格式：有固定的语言、习惯用法和常用句型。

外贸函电的语气：各部分语气。开发信、询盘回复一般要客气，表达感谢；平常业务联系要细心、信任；催促付款要紧急而不失礼貌；客户索赔要理解、给予足够的解释和说明。

范文：

一、如何表达在涨价前订货

Thank you for your letter of October 10 for business copiers.We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year.Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long.Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably.感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。

我方想告诉贵方，自下半年以来，复印机的零、部件价格一直不断增长。尽管我方尽量压低报价，但恐怕有此余地的时间不会太久。因此，建议贵方在零、部件再次涨价，并不可避免地引起成品涨价之前便向我方订货。

二、要求及时供货

We understand that you are the agent for the White Tiger ties.We enclose our order for 1000 dozens of the White Tiger ties.please note that we need these goods rather urgently as Christmas is drawing near.If you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable.payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before 1, December, 2000.获悉贵公司为“白虎牌领带”的代理商。兹附上1000打白虎牌领带订单一份。

请注意，由于圣诞节在即，本公司急需这批货物。如果贵公司能够及时供应时令货品，而且价格公道，我方将继续订货。

此票订单之货款，待确认贵方已于2000年12月1日前发货之后，本公司即向贵公司开出见票即付的信用证。

三、回复询盘告知无货

Referring to your letter of 5 June, we very much regret that we are unable to make you an offer for the goods you demand.The reason is that the product you need has been out of stock.What's more our manufacturers have declined orders because of shortage of raw materials.We shall, however, file your inquiry and cable you our offers as soon as we have got supplies.我方收到贵公司6月5日来函，但非常遗憾，我方无法对贵方所需产品报盘。其原因是，此货品在我处已经脱销。而且，由于原料短缺，生产厂家已经拒绝了我方订单。

我方已将贵方询函备案，一经有货，我方将以电报报盘。

四、如何追问买方意见

In reply to your inquiry we sent you on May 25 a copy of illustrated catalog of our electric products.As we have not heard from you since, we would like to ask whether you have had received our reply and what opinion you have on our products.We are always ready to serve you and should be grateful for your reply.在5月25日我方对贵方询函的回函中，已寄去本公司电器产品的附图目录。因迄今尚未接到贵方的消息，特致函询问，贵方是否已收到我方回函，并征求贵方对本公司产品的意见。我方随时愿意效劳，若承蒙贵方惠赐回函，当不胜感激。

五、如何询问参展条件

From yesterday's Morning paper we have learned that you are now taking applications from exhibitors for the 2000 Canton Fair.We hope you would send us a copy of detailed conditions for application, such as size of each booth, fees for rent, and time schedule for moving in, etc., as well as the time limit for application.从昨天《晨报》上获悉，贵单位正在征集“2000年广交会”的参展申请。希望贵方能将展位大孝租用展位价格、进场时间、最迟申请日期等详细情况通知我方。

六、如何索要产品目录

We get your name and address from your local Chamber of Commerce.We are an importer of plastic products and we would appreciate it if you would send us your catalogue in the new year.我方从贵公司的商会获知你们的名称与地址。

本公司经营塑料制品的进口业务，希望能够得到贵公司明年的产品目录。

七、按样品询价

We have a large demand for the supply of 50,000 meters brown serge, whose * enclosed to show you the shade and quality we require.please send your * corresponding to our * with the most reasonable price C.I.F.Singapore if you can supply within three months from now.本公司需要5万公尺棕色斜纹布的大量供货。现随函附送我方所需货物的样品，以示其色调及品质。

若贵公司能在3个月内供货，请送供货样品，并提供新加坡港C.I.F.最合理的报价。

第四篇：外贸函电

1.对于贵公司的衬衣，我们非常感兴趣，若蒙贵公司寄上商品目录，包括销售及付款条件，将不胜感激。We are particularly interested in your shirts and should be glad if you send us you trade catalogue and terms of trade and payment.2.最近，本公司的许多顾客表现出对贵公司的女生紧身上衣很感兴趣，并且询问它们的品质，若贵公司寄来样品和报价单，将甚为感激。Several of our customers have recently expressed interest in you ladies's tights and enquired about their quality,We should be glad if you could send us samples and quotations.3.看到贵公司的广告后，我方对你们的新产品很感兴趣。请报到东京含运费，保费的价格，并告知最早的交货日期，付款条件以及定期采购的折扣。We have seen your advertisement and are interested in your product.Pleasure quote us CIF Tokyo for the supply of the article,and let us have your earliest delivery date,your terms of payment and discounts for regular purchases.4.如贵公司所报价格可以与其他公司竞争。本公司极欲向你方大量订购。We should like to place large orders with you provided the prices you quote are very competitive.5.敬谢贵公司6月5日来函，询问有关紧身上衣事项。现将你所需的详细资料，配有插图的目录和价格单附寄给你。We thank you for your enquriy 5 June about the subject tights.We are enclosing our illustrated catalogue and price list giving the details you ask for.6.我们的产品世界各地均有销售，并获顾客完全的信任。所以，我们确信，无论是货物的品质，还是技术均能获得贵方的赞许。Our products have been sold throughout the world to the fullest satisfaction of our customers.There,we are sure that both quality and workmanship would meet you approval.7.另邮寄可供现货的三种样品，这三种茶叶颇受海外客户欢迎。We are sending you by separate post three kinds of tea samples which can be supplied from stock.These kinds of tea are very popular with foreign customers.8.The foregoing information is given in confidence and for you private use only and without any responsibility on the part of this bank.上述情况是在保密的情况下提供，仅供你们使用，本银行对此不负责。

9.For information as to our standing we refer you to our bankers,the Bank of China.关于我们的资信情况请向我们的银行——中国银行查询。

10.We regret our inability to inform you anything positive concerning the firm mentioned.很抱歉我们无法就该银行提供任何的确切情况。

11.In reply to you enquiry of November 24 concerning the firm in question,we would recommend a policy of caution.兹复你方11月24日来函，我们建议你们谨慎对待该公司。

12.In local commercial circle,he is regarded as a substantial trader with a clean record.在本地商界，他被视为记录清白的殷实商人。

13.Since this is the first tansaction between us,we would like to ask you to inform us of the name and address of your bank so as to enable us to apply for reference.因为这是我们之间的首次交易，所以请提供与你们有业务往来银行的名称和地址，以便我们征信。

14.The firm you enquire about has always met its commitments satisfactorily.你们所征询的商行总是令人满意地履行承诺。

15.As the firm is inexperienced in bussiness we advise caution in transaction with them.该商行缺乏经验，我们建议在业务往来中谨慎对待。

16.We feel that you will be interested in the new electric heater which is very shortly to be placed on the market.我们相信你们对即将投放市场的新型热水器会感兴趣。

17.It is not our intention to rush you into a decision,but as this article is in great demand,we would advise you to avail yourselves of our offer in your won interest.我们无意催促你们做出决定，但是由于该商品需求甚盛，为你们的利益着想建议你们利用这次报盘。

18.When you have our prices with those of other firms,we are confident that you will appreciate the exceptional values we offer.将我们的报价与其他公司比较后，相信你们会赞赏我们所提供的货物物美价廉。

19.Our trade is so large that our stocks have to be constantly replaced,so you may rest assured that everything we offer you is new and of the latest style.由于我们的贸易量非常大，库存不断更新，所以你们可以相信，我们所提供的均为最新款式。

20.In all probability this offer will not be repeated for some time and we look forward to receiving an early reply from you.我们很可能不会在一段时间内重报此价，因而期望尽快得到你们的答复。

21.现按你方要求报盘如下，以我方最后确认为准。At you request,we are offering you as follows,subject to our final confirmation.22.上诉报盘无约束力。The quotation is not binding upon us.23.此报盘为实盘，以你方在本月底前复到有效。This offer is firm,subject to you reply reaching us before the end of this month.24.关于标题项下的项目，随函寄去形式发票18号一式两份。请注意我方报盘有效期至4月21日。As regards the captioned goods,we are enclosing our pro forma invoice NO.18 in duplicate.Please note that our offer is valid until 21st April.25.很遗憾，我们的价格与你方的还盘之间的差距太大。Much to our regret,the gap between your counter offer and our quotation is too large.26.你方必须降价21%左右，否则没有成交的可能。You have to bring down your price by 2%,or there will be no possibility of concluding the business.27.我们的报价相当合理，已为你地其他客户所接受。Our price is rather reasonable and is widely accepted by other customers in your region.28.你方报盘与现行市场价不符。You quotation is out of line with the prevailing market price.29.因我方的价格已降到极限，所以无法满足你方进一步降价要求。Our price has been cut down to the lowest level and we cannot entertain you request for further reduction.30.谢谢你方还盘，但我方举得价格太低了，所以无法接受。We appreciate you counter offer but find it too low to accept.31.Your Order NO.13E for 5tons of grapefruit has been booked.Please open the covering L/C in our favor according to the terms contracted.我方已接受你方13E号订单订购5吨葡萄柚。请按合同规定的条款开立以我方为受益人的信用证。

32.We wish to draw your attention to the fact that the stipulations in the relevant credit should strictly conform to the terms as stated in our S/C in order to avoid subsequent amendment.请你方注意，信用证必须与我方售货确认书的条款完全相符，以免日后修改。

33.We find both the quality and price of you products satisfactory and are pleased to give you an order for the following items on the understanding that they will be supplied from current stock at the prices named.我们认为贵公司的产品质量和价格都很合意，并且很高兴一现货现价为条件订购下列商品。

34.All orders and commands entrusted to our care shall receive personal attention,and the customers can depend upon promptness and careful execution of their orders.所有给予我方的订单和要求，我们都将亲自处理。客户可以确信他们的订单将及时得到认真处理。

35.As some items under you Order NO.LNG02 are beyond our business scope,we can only accept your order partially.We hope this will not cause you inconvenience.鉴于贵方LNG02号订单项下列商品不属于我方经营范围，我方仅能部分接受贵方订单。我们希望这不会给贵方造成不便。

36.We want to tell you how pleased we were with your order because it represents our first dealing with you.We have always felt that our high quality merchandise should have a ready sale in a fashionable shop like yours.非常高兴获得贵公司的订单。它代表了本公司与贵公司的第一宗交易。本公司认为，我们高质量的商品在像贵公司这样时髦的商店，应该有很好的销路。

37.We now have pleasure in sending you an order for the Chinese fabrics as per the particulars enclosed.Kindly note that the goods are to be delivered in exact accordance with the samples.If this first trial order turns out satisfactory and of good value,an increasing business may result.依照随函附上的详细项目，我们向贵公司订购中国面料。请注意，货物必须与样品完全相符。如果第一份试购单令人满意，我们将继续大量订购。

38.We thank you for order of August 2 for 5,000 yards cotton piece goods but regret that we are unable to execute the order from stock,owing to the heavy demand recently for these fabrics.Our suppliers have,however,undertaken to replenish our stock within seven days and we trust that it will not be inconvenient for you to allow us this extension.感谢贵公司8月2日的订单，购买5,000码棉布，但是，由于最近要求此种面料的订单过多，本公司不能从现货中供应。然而我们的厂商已经答应，7天之内即可补充货物。本公司相信，即使贵公司答应宽容期限，也不会导致任何不便。

39.It has been our usual practice to do business with payment by D/P at sight instead of by L/C.We should,therefore,like you to accept D/P terms for this transaction and fir future ones.我们通常的做法是凭即期付款交单而不用信用证。因此，我们希望你对这笔交易和今后的交易均接受付款交单方式。

40.We suggest payment by bill of exchange drawn on us at 60days' sight.Please let us know whether this is agreeable to you.我方建议开立以我方为抬头的见票60天付款的汇票支付货款，请回复是否同意。

41.You proposal for payment by time draft for Order no.1156 is acceptable to us,and we shall draw in you at 60days' sight after the goods have been shipped.Please honor our draft when it falls due.对你方1156号订单，我们接受你们所提的用远期汇票支付的建议。货物装运后，我们将向你方开出60天远期汇票，请到期付款。

thrd 42.We are both surprised and disappointed not to have heard from you in answer to our two letters of 10 an 23March reminding you of the balance of US$1,256 still owing on our statement of 28 February.This failure either to clear your account or even to offer an explanation is all the more disappointing because of our past satisfactory dealings over many years.贵公司未回复我方10日及23日两次的催款函件。我方深感惊讶及遗憾。款项金额为1,256美元，应与上月28日结清。我们过去交往很令人满意。对于贵公司现今仍未能付款或提出接受实感失望。

43.Reluctantly compelled to say that, failing receipt of your cheque by next Friday,we must have recourse to legal proceedings for its recovery..贵公司在下周五以前如果不能付款，为收回款项，我公司将不得不采取法律途径。实属遗憾，特此奉告。

44.As you have failed to established in time the L/C but covering our Ssles Confirmation NO.1022,we have to rescind this sales confirmation and hold you responsible for all the losses arising therefrom.由于你方没有及时开立有关第1022号售货确认书的信用证，我们不得不撤销这份确认书，并要你方承担由此而产生的一切损失。45.We wish to point out that the goods under our S/C NO.112 have been ready for shipment for a long time.we have been waiting for the arrival of your L.C but regretfully no L/C has been received by us nor have we heard anything from you in this respect,Please let us know upon receipt of this letter whether you have any difficulties in opening the L/C.我们想指出，我方第112号售货确认书项下的货物备妥待运已久，我们一直在等待你方的信用证，可是很遗憾，我们既没有收到该信用证也没有从你处听到有关这方面的任何信息。请见信后即告你方在开立信用证上究竟有何困难。

46.As clearly stipulated in the Sales Contract NO.A-1044,the commission for this transaction is 3%,but we find you L/C NO.GF-124demands a commission of 5%,which is obviously not in line with the contract stipulations.Therefore,please amend the L/C to read “commission3%”.按售货合同A-1044的规定，此次交易的佣金为3%，但我方发现你方开立的信用证GF-124佣金为5%，这显然与合同规定不符。所以，请将信用证改为“佣金3%”。

47.Please see to it that the above-mentioned goods are shipped before 12 October and insured against All Risks for 150% of the invoice value.We know that according to your usual practice,you insure the goods only for 10% over the invoice value,therefor,the extra premium will be borne by us.请注意上述货物必须在10月12 日前装运，并按发盘金额150%投一切险。我们知道按惯例，你们只按发票金额110%投保，因此额外保险费将由我们负担。

48.An insurance claim should be submitted to the insurance company or its agent as promptly as possible so as to provide the insurance company or its agent ample time to purse recovery from the relative party at fault.有关保险的索赔案件应尽快提交保险公司或其代理商，以便他们有足够的时间去向造成过错的有关方面进行追偿。49.Breakage is a special risk, for which an extra premium will have to be charged.破碎险是一种特殊险别，须额外收费。

50.If the goods,after arrival at the port of destination,are to be delivered immediately to an inland city or other port,we may cover the inland insurance on your behalf and debit your account with the additional premium.如货物在到达目的地港后需立即转运至内陆城市或其他港口，我们可以代你方投保内陆险，额外保险费将记你方账上。

51.The premium varies with the extent of insurance.Should the goods be insured against additional risks,the extra premium should be borne by the buyer.保险费随保险范围而不同，如果货物需要投保附加险，额外的费用由买方支付。

52.A proposal form is enclosed as requested,and pleased fill out and then return it by the end of this month,otherwise that may make it difficult to issue the policy in time.根据你方的请求，兹附上一份投保单，请填写后于本月底之前寄回，否则会使我们难于及时发出保险单。

53.Should any damage be incurred you may approach the insurance agents at your end and submit an insurance claim supported by a survey report.如果货物发生损坏，你方可凭检验报告与你所处的报销代理联系并提出报销索赔。

54.Since you have obtained a survey from a reputable surveyor,we would recommend you to contact the People's Insurance Company of China and „settlement.既然你们已经从一个有声誉的鉴定人那里获得检验报告，我们建议你们与中国人民保险公司联系，直接与他们商定解决办法。

第五篇：外贸函电

外贸函电范文

范文一：

敬启者；

我们从阿里巴巴得知贵公司的名称。

我们公司是一个专营纺织品的大规模的公司，在世界市场上享有良好的声誉。现在，我方公司将会每月为贵公司能提供新的设计。

我方公司将写信与贵公司建立直接的业务关系。

如果贵公司想要下订单，请告知，如按贵公司的有需要我们将很乐意求提供我们的设计样本册，为了更好的准备货物如有现货订单，我方在收到你方订单之后三天之内装运。

我们期待你的回复。

敬上，范文二：

Dear Sirs;

The Bbank of Cchina Shanghai Branch has informed us that your company is a large importer of textiles products.We have the pleasure of introducing ourselves to you ,our company is as a local

the largest textile manufactures in our area.Enclosed please find varies pictures of a variety of our quality textiles picture products.Besides, we are desirous of the details of your requirement, so as to provide better service.Your specialized in market/Categories of your specialized products

We are looking forward to establishing long-term business relations.Best regards

范文三：

March 7,2014

Dear sirs,We have your name from Messrs.Smith Co.Our company is a large leading cooperation specializing in textiles items.We have been engaged in this line for 20 years, and have business relations with many countries in Southeast Asia.We are writing you to enter into direct business relations with you.We hope you can send us the latest product catalog and pricelist.We are looking forward to your inquiry.Yours Sincerely,Jone Smith

Manager of Import Department

范文四：

Dear sirs,Thank for your letter of March 7th, informing us of your interest in our product.We look forward to establishing positive business relationship with your corporation.We are mainly dealing in the export of Chinese light industrial products.We are convinced that our joint business efforts will be to our mutual benefits.As requested, a booklet including a general introduction of our latest product catalog together with our samples.Should you require any further information, please do not hesitate to let us know.Yours faithfully,