第一篇：做外贸如何写好第一封推销邮件
做外贸如何写好第一封推销邮件
现行的外贸沟通方式，大家主要是在用：电子邮件来和客人进行沟通的。我在这里就很多人常常不知道怎样写好第一封推销电邮给买家，及怎样来回复买家的查询邮件做些文字说明。
第一封外贸推销邮件在外贸业务中可能就如我们和陌生人交往时彼此之间留下的第一印象。有些人就能够给别人留下好印象，有些人给别人留下不好印象。这印象好与坏，其实我们每个人只要真正注意，也能够做到完满的结局。
那么，我们第一次和陌生人的买家邮件交往中怎样能给买家带来好的印象呢?我想，我们要做好这个最重要的准备工作：对自己的产品要百分百熟悉，特别是自己要推销的某种新产品，对其必须要做全方位的深入了解。我们不妨问这些问题：这次我们要给买家介绍的是何种产品及推销该产品的哪个卖点?我们的卖点会不会是很多同行都在推销的?我们的卖点是不是现在这个客人需要的?或会不会是客人未来需要的?然后再来电函写作。在知道这些问题答案后，我们下面来研究写第一封英文函电时要注意哪些细节，哪些是比较适用的，有效的方法。
写第一封英文函电，首先我们必须有个好的标题。吸引买家注意的标题，这样买家才有可能打开看我们的邮件。就象我们第一次和人见面，要将自己装扮的漂亮点，帅一点，精神点一样，来吸引大家。哪些标题才算吸引人，我想大家不妨去看看Yahoo上的产品推销广告(其实很多英文网站都可以看到)，看看人家老外用何种标题来推销他们的产品的。仔细研究一下，我想就知道了。很简单，只要我们COPY他们自己习惯的做法就OK。
其次我们必须简单扼要，一目了然。推销的文字不要多，不要太长。记住：越简单越好。简单最美。但是不要因为简单而忘记自己产品的卖点。通常我们是这样来写的：
第一段：简明扼要的告诉客人我们怎样得知他需求信息，最好是一句话就
OK。
第二段：简单扼要的告诉客人我们是该产品的专业生产商或供应商，我们有上乘质量及具有竞争力的价格。现特别推荐我们的新产品，畅销的一品种来给客人。最多不要超过两句话。
第三段：详细地描述所推荐产品，越全面越好。通常是对产品品名，性能，材料，FOB/CIF价格，产品规格，包装规格，技术参数，付款方式，生产时间，样品提供情况等每一环节要做详细介绍，但也不能太累赘。
第四段：希望能够得到客人的评价及回复，如有任何疑问，欢迎随时沟通，我们便在第一时间给予客人的回复。最好是一句话。
第五段：一句话，那就是我们公司的详细联系方式，最好含有公司的电子邮件地址，公司的网页。方便客人更好回复及更多对我们的了解。
而往往我们很多人问题就是太多的文字来说明我们自己的公司背景，其实这是很大的败笔。因为，买家每天收到很多推销邮件，很少有时间来研究你的公司背景。买家常常将繁琐的文字做垃圾邮件来处理，可能不看我们辛苦写的长长推销邮件。买家何时才会研究我们公司的背景呢?可能是在想和我们真正发生业务合同时，才会用时间研究我们公司的背景资料。一旦，买家研究我们公司的背景，可能那是一个好的讯息：买家可能要向我们购买产品了。然而，到这种地步不可能是第一封邮件能做到的，也不是第一封邮件要去做的。（小贴士：网站推广不出去就上推一把论坛）
文库ID：我小鸟伊人
第二篇：外贸邮件常用语
外贸常用语
感谢询价
1.2.3.4.5.6.Thank you for your interest in ***, expressed in your letter of June5.We are very much obliged by your enquiry for… Thank you very much for your inquiry of September 2 for our… Glad to get your inquiry of … It's a long time since I got your last letter.please accept(I wish to express)my sincere(grateful)(profound)appreciation for...问候语
1.Wish you well with your work
2.Hope everything goes well with you all along.3.Hope you are fine.4.How is everything?
5.How are you?
6.I hope everything is all right
7.How are you getting along these days? I miss you very much.8.Many thanks for your kind and warm letter.9.Wish u lots of luck.10.Best wishes for you.11.We wish you a fine day.12.I hope everything is fine with you.要求回复
1.2.3.4.5.6.Your prompt reply would be greatly appreciated.For further information, you… We are looking forward to your favorable and prompt reply We look forward to receiving from you the specific enquiries.Looking forward to hearing from you.Please kindly get back your comments to us.We are sure any of your feedback will get our prompt attention & reply.Thanks in advance!
7.Should you find interest in our items, kindly let us know?
8.Please feel free to contact me if any question.9.I can't wait for your next mail.10.Any problem, welcome to contact with me freely.询问最新进展
1.What's more, if any news updated about the 3rd container, let me know please.2.It's been several days since last letter.How's going there? Please let me know any your comment about my last letter dated November 2nd.3.With regard to your letter of November 2nd about the price
第三篇：外贸邮件回复
外贸邮件回复范文：
收到客户询盘时的回复： Dear Sir，We hereby acknowledge receipt your inquiry of XX,(products)and I just got the information form our production department, these standards are available for us.And the now pls check the quotation below: The specification you required: The length: The diameter: The material ……
The price: XX usd /pcs FOB(Tian Jin)
I hope this is the one in your favor, as an experienced company(ISO9001:2000)in the XX field for more than 20 years.And we take the opportunity seriously to cooperate with you.If you have any questions, pls feel free to contact me.I will try my best.Thanks and regards Singature
客户询盘模糊，像客户询问规格 Dear Sir，Thanks for your inquiry of our XX(products).On Dec.10th.And we are in XX field for many years, so we are confident we can do it.But the specification you given is still lack.Such as the diameter, material, quantity and so on…, so pls can you send us the details? The drawing(CAD)is ok.After we confirmed, we are happy to provide you with our good quality and competitive price.Looking forward your soonest reply, Thanks and regards Singature
针对客人的讨价还价的回复 Dear Sir，Sorry for my late reply, I discuss with our boss for a long time, but regarding the price, it is near our bottom line, you know the market is changing everyday, and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation, so we allow you a 2% discount, this is the best I can do for you.I hope that if you have the will to cooperate, pls don’t just focus on the price, the most important is the quality, I think.If you any comments, pls let me know.Thanks and regards, Angela
这个得针对情况，如果利润真的不太高，就这样写么有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦。
应对客户的迟迟不回复的邮件： Dear Sir，Did you receive our quotation on Dec.12th? And no reply from you.I was waiting until until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply? And kindly give me some advice on XX(products)
Looking forward your reply Thanks and regards Angela
面对客户迟迟不回复 Dear Sir，How are you these days? I am Angela from XX Company, hope you still remember me.You sent us an inquiry of XX products.And we quoted for you on Dec 12th.Can you send me a reply which can state your advice? You know we usually keep our client’s data and advice in the achieves, so that we make special and divide plan and schedule for each client.At the same time we can improve our service according to them, if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.Ok? Thanks very much.针对报价了不回复的 Dear Sir or Madam，Hope you still remember me, I sent you quotation for XX(products)on XX(date), well maybe you are very busy, and I understand.I review your website very carefully, and have much interests to make a start for our cooperation, to provide the best special service.Could you give me some advice so that we can do better
Best Regards
1, Therefore we always put the quality as the first consideration 因此我们总是把质量放在第一位的
2，Would it too much to ask you to respond my question by tomorrow? 可以请你明天以前回复吗？
3，the price we give is almost reach our bottom line 我们所给的价钱已经接近我们的底线了
4，The validity of the quotation is about the 10 days 报价的有效期大概是10天左右
5，Moreover we keep the price costs to the costs of the production 再说，我们的紧挨个已经接近生产费用的边缘
6，Will you kindly tell the quantity you require so as to unable us to sort our the offers?
为了方便我们报价，你能告知数量吗
7, you should take the quantity into consideration 你必须考虑到数量
8，We may reconsider our offer if your order is big enough 如果你们数量足够大的话，我们可以重新考虑价格 9，I’d like to tell you what I think about that 我想告诉你一些我的想法
10，But consider the quality, our price is quite reasonable 如果考虑到质量，我们的报价是很合理的收到来信：
I have just received your kind letter.I was very happy/glad/delighted/pleased to receive your letter yesterday morning.Your kind letter of Saturday arrived this morning 久未通信
Pls pardom me long in writing to you
I must apologize for not having written to you previously 未及时回信
I apologize for the delay in my reply
I apologize for being a day late with the delay reply to you Having lost your last mail, I have not been able to reply sooner 久无音信
I have not heard a word you for a long time There has been no news from you for ages
As I have not heard of you for long, I feel anxious 表示歉意难过：
Pls accept my sincerest apologies for the inconvenience I fear we caused you 遇到不好的事情
I have deeply grieved to hear the death of your father
I was most distress to learn from your letter of the illness of your father 谈谈开发信的事情
还蛮感谢大家，我要继续努力啦，不然对不起版主，呵呵
其实我也还是做外贸就10月左右，所以经验什么的都不是很成熟，在总结自己的同时还希望帮到比我还新的朋友，前辈不要拍我板砖哦。
发开发信要先找到邮箱，至于找邮箱呢，我觉得至今用的比较顺手的是各国邮箱的后缀(自己搜一下，太长了不好发上来)和一些好的黄页，有些朋友反映用邮箱后缀找不到，那是因为你要分析一下你们的产品在哪里很畅销，用的比较多。比如我们的产品水井管在沙特等中东产石油的地方用的多，那么就那些国建的公共邮箱后缀，搜出来比较多。其实我觉得开发信这个东西就像我们国内做电话销售一样，我想每个外贸人都很讨厌每天一大堆的网络推广电话，我想老外和我们应该是一样的心情。所以我觉得做外贸的不容易的，每天辛辛苦苦找邮箱发开发信息，而且还被人讨厌，看都没看就删了。有的说喜欢简短的开发信，有的喜欢有点专业性的比较长一点开发信，至于到底怎么样，我有两种版本经常换着发，要多多准备几封进行追踪，邮箱最好设上阅读回执，对有阅读回执的邮件进行追踪，几
周几个月时不时的骚扰一下。要用不同的版本，要不发一样的，看不看都删了，没什么新意。我开发信的内容很大众化就不贴上来了。呵呵
还有一点是开发信是主题，反正我不喜欢什么how are you, hi, my friend,什么的，就用产品名称，或者用RE:貌似比较有效果，呵呵，还有可以突发奇想，比如有一天我用的标题是your water need treatment,（我们做水处理过滤产品的）结果发过去一会就有人回复说介绍一下详细的catalog什么的。当然可能是运气什么的 发开发信需要坚持，不要没有效果就放弃后再抱怨怎么没效果啊没效果啊，因为开发信本身的是一个概率问题，成功率本身就比较低的。所以那句话叫什么来着广撒网才能网大鱼。前辈的话是有道理的。
What’s wrong withy you, you look depressed
Something went wrong.情况不秒啊（出了问题/麻烦）。You are welcome, you deserve it.Not necessarily.不见得
I am embrassed to take so many gifts
Embrassed还可以指别人给你难堪而感到尴尬You scolded me in public, I am embrassed I don’t deserve this/I am flattered.我不敢当 As for a leave/ I ask to use a sick leave today
Let’s get down to business.It’s late, let’s get down to business时候不早了，让我们谈正事吧。
1.无法提供客户想要的产品时回复
Dear
Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute:
Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http://www.xiexiebang.comF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.As you are aware that there has lately been a large demand for the above commodities.Such growing demand will likely result in increased prices.However you can secure these prices if you send us an immediate reply.Sincerely，Dear Mr.Jones:
We thank you for your letter dated April 8 inquiring about our leather
handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers' inquiries are always meet with our careful attention.Sincerely，Re: SWC Sugar
Dear Sirs，We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:
1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand(10000)metric tons.4.Price: US dollars one hundred and five(US$105.00)per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on h
and.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely，3.客户向我们发出关于一个物品的讯盘后我们发的还盘
Dear :
Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:
Product: toaster
Specification: xxxxxxxxxxxxxxx
Package: 1pcs/box
Price: 10usd/pcs
Payment: L/C
For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L.C at sight.We look forward to receiving your first order.Sincerely，4.对新客户想和我们建立合作关系的还盘
Dear Mr.Jones:
We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http://xxxxxxxxxx.alibaba.com which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,.Mark Li
第四篇：外贸邮件回复
收到客户询盘时的回复：
Dear sir，We hereby acknowledge receipt your inquiry of XX,(products)and i just got the information from our production department,these standard is available for us.and the now pls check the quotation below:
The specification you required: The length: The diameter: The material........The price:XX usd /pes FOB(tian jin)
I hope this is the one in your favor,As a experienced company(ISO9001:2000)in the XX filed for more than 20 years.and we take the opportunity seriously to cooperate with you.if you have any questions ,pls feel free to contact me.i will try my best Thanks and regards
签名
客户询盘模糊，向客户询问规格
Dear sir，Thanks for your inquiry of our XX(products).on dec.10th.and we are in XX filed for many years,so we are confident we can do it.but the specifications you given is still lack.such as the diameter,meterial,quantity and so on.....,so pls can you send us the details?the drawing(cad)is ok.After we confirmed,we are happy to provide you with our good quality and competitive price.Look forward your soonest reply, Thanks and regards
签名
针对客户的讨价还价的回复
Dear sir，Sorry for my late reply,i discuss with our boss for a long time, but regarding the price,it is near our bottom line,you know the market is changing everyday,and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation,so we allow you a 2%discount,this is the best i can do for you.I hope that if you have the will to cooperate,pls don’t just focus on the price,the most important is the quality,i think.If you any comments ,pls let me know.Thanks and regards Angela
这个得针对情况，如果利润真的不太高，就这样写没有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦
应对客户的迟迟不回复的邮件: Dear sir，Did you receive our quotation on dec12th?and no reply from you.i was waiting until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply?and kindly give me some advice on XX(products)
Look forward your reply Thanks and regards Angela
面对客户迟迟不回复
Dear sir，How are you these days?I am angela from XX company,hope you still remember me.you sent us a inquiry of XX products.And we quoted for you on dec 12th.Can you send me a reply which can stated your advice?you know we usually keep our client’s data and advice in the achives,so that we make special and divide plan and schedule for each client.At the same time we can improve our service according to them,if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.ok?thanks very much.针对报价了不回复的Dear sir or madam，Hope you still remember me,i sent you quotation for XX(products)on XX(date)，well maybe you are very busy ,and i understand.I review your websit very carefully, and have much interests to make a start for our cooperation,to provide the best special service.Could you give me some advice so that we can do better
Best regards
1、therefor we always put the quality as the first consideration 因此我们总是把质量放在第一位的
2、would it too much to ask you to respond my question by tomorrow? 可以请你在明天以前回复吗
3、the price we give is almost reach our bottom line 我们所给的价钱已经接近我们的底线了
4、the validity of the quotation is about the 10days 报价的有效期大概是十天左右
5、moreover we keep the price close to the costs of the production.再说，我们的价格已经接近生产费用的边缘
1、will you kindly tell the quantity you require so as to unable us to sort out the offers? 为了方便我们报价，你能告知数量吗，2、you should take the quality into consideration 你必须考虑到质量问题
3、we may reconsider our offer if your order is big enough 如果你们数量足够大的话，我们可以重新考虑价格
4、i ’d like to tell you what i think about that 我想告诉你一些我的想法
5、but consider the quality ,our price is quite reasonable.但是考虑到质量，我们的报价是很合理的一些实用英语系列：
收到来信：
1、i have just received your kind letter.2、i was very happy/glad/delighted/pleased to receive your letter yesterday morning.3、your kind letter of saturday arrived this morining 久未通信：
1、pls pardon me long in writing to you
2、i must apologize for not having written to you previously
未及时回信
1、i apologize for the delay in my reply
2、i apologize for being a day late with the delay reply to you
3、having lost your last email ,i have not been able to reply sooner 久无音信：
1、i have not heard a word you for a long time
2、there has been no news from you for ages
3、As i have not heard of you for long,i feel anxious 表示歉意难过：
pls accept my sincerest apologies for the inconvenience i fear we caused you 遇到不好的事情
1、i have deeply grieved to hear the death of your father
2、i was most distress to learn from your letter of the illness of your father
谈谈开发信的事情
还蛮感谢大家，我要继续努力啦，不然对不起版主，呵呵
其实我也还是做外贸就10月左右，所以经验什么的都不是很成熟，在总结自己的同时希望帮到比我还新的朋友，前辈不要拍我板砖哦。
发开发信要先找邮箱，至于找邮箱呢，我觉得至今用的比较顺手的是用各国邮箱的后缀（自己搜一下，太长了不好发上来）和一些好的黄页，有些朋友反映用邮箱后缀找不到，那是因为你要分析一下你们的产品在哪里很畅销，用的比较多。比如我们的产品水井管在沙特 等中东产石油的地方用的多，那么就那些国家的公共邮箱后缀，搜出来比较多。
其实我觉得开发信这个东西就像我们国内做电话销售一样，我想每个外贸人都很讨厌每天一大堆的网络推广电话，我想老外和我们应该是一样的心情。所以我觉得做外贸的不容易的，每天辛辛苦苦找邮箱发开发信，而且还被人讨厌，看都没看就删了。有的说喜欢简短的开发信，有的喜欢有点专业性的比较长一点的开发信，至于到底怎么样，我有两种版本经常换着发，要多多准备几封进行追踪，邮箱最好设上阅读回执，对有阅读回执的邮件进行追踪，几周几个月时不时的骚扰一下。要用不同的版本，要不发一样的，看不看都删了，没什么新意。我开发信的内容很大众化就不贴上来了。呵呵
还有一点是开发信得主题，反正我不喜欢什么how are you，Hi，my friend，什么的，就用产品名称，或者用RE：貌似比较有效果，呵呵，还有可以突发奇想，比如有一天我用的标题是your water need treatment,（我们做水处理过滤产品的）结果发过去一会就有人回复说介绍一下详细catalog 什么的。当然可能是运气什么的发开发信需要坚持，不要没有效果就放弃然后再抱怨怎么没效果啊没效果啊，因为开发信本身的是一个概率问题，成功率本身就比较低的。所以那句话叫什么来着 广撒网才能网大鱼。前辈的话是有道理的。
有时间我整理一下自己的邮件或者用的好的黄页再分享给大家，呵呵先写到这吧，有时间再写，不能一下午光更新，呵呵
spoken English）Ｓomething went wrong.情况不妙啊(出了问题/麻烦).内似的表达有:“There is something wrong with sth”.什么出了麻烦/有毛病等.例如:What ’s wrong with you, you look depressed--你看上去很消沉,发生什么事了
2)You are welcome,you deserve it.不客气,应该的!“deaerve”(v)-应该得,值得.3)Not necessarily.不见得.这个短语在日常生活中用得较多.请牢牢记住,很实用的!
4)I am embarrassed to take so many gifts.拿这么多的礼物我真不好意思(意思是--你送我这么多礼物真不好意思.当然“embarrassed”还可以指“别人给你难堪而感到尴尬的意思”.例如:You scolded me in public,I am embarrassed!---你在公共场合训我真让我感到尴尬.5)I don’t deserve this/I am flattered.我不敢当(意思是你太夸我了)“Flatter”(v)---吹捧,奉承,过分夸奖等.6)The game came out even.比赛不分胜负.“even”扯平的,互不相让的“
7)Ask for a leave/I ask to use a sick leave today.请假/请病假
8)I told you(early).我不是早就告诉你了/我不是早说了!
9)It ’s better than nothing.总比没有好!这句非常实用,用来安慰别人是非常漂亮的句子!
10)Let’s get down to business.我们谈正事吧/我们转入正题吧!”It’s late,let’s get down to business".---时候不早了,让我们谈正
Hi Lesley:
Hope you still remember me,i sent you quotation for aluminium sulphate on aluminium sulphate,well maybe you are very busy,and i understand.I review your websit edithsoaps.wozaonline.co.za/ very carefully, and have much interests to make a start for our cooperation,to provide the best special service and price.Could you give me some advice so that we can do better,The suitable samples can be sent to you for your reference.Looking forward to your prompt reply.Best Regards Yanhuizhang Shandong Sanfeng Group Co.,Ltd
第五篇：外贸邮件回复
要样品和问目标价格。
in order to quote you a consideable price,we have to know more detail about this product.if you do not mind,pls send me a sample and attached your anticipated price or target price
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