商厦简介中英文版本

第一篇：商厦简介中英文版本

淄博商厦股份有限公司简介

淄博商厦股份有限公司是国家认定的大型商贸流通企业集团，山东省政府重点扶持的骨干企业集团，山东省规模最大的民营流通企业之一，淄博市连续多年的利税大户。目前经营业态涉及零售业、酒店业、文化产业、汽车销售服务业、保险代理、金融担保、旅游业、生态农业、国际贸易、物业管理、危险化学品经营等多个领域，下辖远方汽车贸易有限公司、吉星装饰材料城、远方有机食品开发有限公司、新疆远方旅游有限公司等子公司，已经形成了多元化、集团化、国际化的发展格局。零售板块经营面积近20万平方米，经营品种12万个，资产总值20.1亿元，核心企业淄博商厦自1995年末开业以来，紧紧把握品牌经营和理念创新两大主题，开创性地开展工作，取得了长期、稳定、高效发展。1995年12月30日开业当年实现销售额4.6亿元，占当年淄博市国合商业零售总额的75%；2005年实现销售收入45亿元，在全国零售业百强排名中淄博商厦集团列第17位，综合实力位列全省零售企业三甲。2009年实现销售收入105亿元。

历经13年快速发展，公司积累了一笔巨大的无形资产，企业前景日益广阔。先后荣获“全国创建文明行业工作先进单位”、“全国百城万店无假货活动示范店”、“全国内贸系统先进集体”、“中国消费者协会争创诚信单位先进单位”、“全国青年文明号”、“中国商业名牌企业”、“中国商业服务名牌”等荣誉称号，公司注册商标“远方”被认定为山东省著名商标、中国商业服务名牌。

我公司常年从事危险化学品经营工作，特别是对丙烯腈销售工作具有丰富的经验，取得了良好的社会效益。公司已经于美国公司、日本旭化成公司、吉化集团等国内外知名企业合作，货源充足，保证质量。公司本着让利于客户、服务于客户的原则，愿与贵公司精诚合作，互惠互利，共同发展。

Profile

Zibo Commecial Building Co.,Ltd is a national authenticated large-scale commecial circulation group and it is one of the province supported enterprises of shandong provice.As one of the biggest private circulation companyies,it contributes a lot to the government tax revenue.At present we handle in retailing,hotel,culture industry,vehicle sales,insurance agents,financial guarantee,tourism,ecological

agriculture,international trade,property management and so on.We own the Yuanfang Motor Trade Co.,Ltd,Jixing decoration Material Town,Yuanfang Organic Food Development Co.,Ltd,Yuanfang Tourism Co.,Ltd and other subsidiaries.So far,we have formed the development pattern of

and diversification,collectivize

internationalization.The retailing business has an area of 200,000 square meters,dealing in 120,000 kinds of products,and the asset value of 2.01 billion RMB.Keeping in mind the notion of brand and innovation,Zibo Commecial

Building ,our core enterprise has got a long-term,stable and efficient development since its start in business at the end of 1995.In the first year,our sales reached 0.46 billion RMB,taking up 75%of the total amount of Zibo city.In 2005,our retail sales reached 4.5billion RMB,the 17 in the national 100 strongest retailing enterprises.In the same year,our comprehensive capability was one of the top 3 enterprises in retailing of our province.The sales income in 2009 was 10.5 billion RMB.During the 13 years of rapid development, our group has accumulated huge intangible assets,and the prospect of our group is becoming better.We won many honorary titles, such as the National Advanced Unit of Promoting Civilization,the Nation’s Model Shop in the of Activity of resisting Counterfeit Goods in 100 city and Millions Shops,the Advanced Group in Domestiic Trade,the Advanced Unit in Striving for Integrity Activities held by China Consumers Association,the Title of National Youth Civilization,the Brand Enterprise in China Busisness,the Brand Enterprise of Good Service in China Business,etc.the registered th

trade mark,Yuanfang,has been recognized as a Famous Brand in Shandong,and in Business Service of China.国际业务部简介

淄博商厦国际业务部成立于2002年，经国家商务部批准，具有独立对外经营权和进出口经营权的分支经营机构，依托淄博商厦良好的品牌效应，雄厚的综合实力和发达的营销体系，初步形成了大外贸的框架，是淄博商厦多元化、集团化、国际化的发展战略的体现。业务范围包括：自营和代理各类商品及技术的进出口业务，经营进料加工和“三来一补”业务、经营对销贸易和转口贸易以及经国家批准经营特定商品的进口。一质量求生存、以科技促发展，用优质的产品和热情的服务拓展海外市场、创世界品牌，建设国际集团是淄博商厦国际业务部的追求和目标。

公司总经理孙永蕾女士真诚希望与海内外各界朋友携手合作，共创伟业。

Profile of Zibo Commecial Building International

Trade Co.,Ltd

第二篇：商厦简介

兰天城市广场市场调查报告

兰天城市广场位于（原秦州区南湖车站），投资金额约3.5亿元，商场营业面积约6万平方米，共九层，并设有大型停车场、停车位，可停车约300辆，商场定位于区域性体验式大众化购物中心，致力于打造主题化、娱乐化、情景化、专业化和大众化为一体的主题卖场，通过调查了解到，商场存在几点特征：一是规模大；二是功能齐全，休闲、娱乐、购物一体化；三是品牌高端，且数量多；四是设有休闲娱乐的大型广场（也可以用来做活动）；五是环境优雅、硬件设施齐全；六是解决就业岗位多。兰天集团自2002年进驻我市（原兰天商厦），2008年4月，经过重新扩建装修（在原兰天商厦基础上）重新开业，现已经运营10年，成功的稳固了天水商业界的龙头地位，现将调查情况汇总。

商场共九层，每层营业面积约9000m2,(不包括地下停车场)。

负二层设有地下停车场，预计停车200辆左右。

负一层主要经营有兰天综合超市（属兰天自己经营），名品小吃城、数码通讯城、文化体育用品城、休闲吧等，经营商户约400余户（手机数码卖场商户较多）。现无空闲位置可经营，据商户反映，现在进场比较难，就算进了也不好出去，蓝天霸王条款比较多。房租按照商场区域划分，所以价格不等，95元/ m2—115元/ m2，而且要承担公摊面积，公摊面积为商铺面积的百分之十计算，押金5000元（两年后退还），商户还反映，蓝天营业款返款比较慢，经常出现拖着不给的情况（营业款由蓝天统一收取），广告费按照月营业额百分之一扣除，电费1.35元/度无其他费用。

一层主要经营国内外的高端品牌，男女鞋、化妆品、名表、黄金珠宝、箱包皮具、美容美发等。经营商户约140余户，全部都是国际（国内）一线品牌。房租按照区域划分，所以价格不等180元/ m2—200元/ m，不等，商场实行统一收费，营业额按月返给商户（经营者），有进场押金，每平米押金500元。需承担公摊面积，公摊面积为商铺面积的百分之十计算，电费1.35元/度，广告费按照月营业额百分之一扣除，无其他费用。

二楼主要经营男装、毛衫、羽绒服、男女裤、两岸咖啡。经营商户约180余户，全部都是国际（国内）一线品牌。房租按照区域划分，所以价格不等160元/ m2—180元/ m2不等，商场实行统一收费，营业额按月返给商户（经营者），有进场押金，每平米押金500元。需承担公摊面积，公摊面积为商铺面积的百分之十计算，电费1.35元/度，广告费按照月营业额百分之一扣除，无其他费用。

三楼主要经营有女士正装、少淑装、美容美甲、健身俱乐部、御鼎国宴。现经营商户约180余户，国内一线品牌。房租出租均价140元/ m2—160元/ m2不等，商场实行统一收费，营业额按月返给商户（经营者），有进场押金，每平米押金500元。需承担公摊面积，公摊面积为商铺面积的百分之十计算，电费

1.35元/度，广告费按照月营业额百分之一扣除，无其他费用。

四楼主要经营健身运动、内衣文胸、床上用品、儿童服装、儿童游乐城。经营商户约180余户，房租均价120元/ m2—140元/ m2，不等，商场实行统一收费，营业额按月返给商户（经营者），有进场押金，每平米押金500元。需承担公摊面积，公摊面积为商铺面积的百分之十计算，电费1.35元/度，广告费按照月营业额百分之一扣除，无其他费用。

五楼经营万佳家具城（原绿色市场万佳家居城），万佳家居城在兰天重新开业的时候整体搬迁过来。经营商户约100余户，房租按照区域划分，所以价格不等80元/ m2—110元/ m2，不等，属于亚都方管理，进场押金5000元，电费1.35元/度，管理费1000元/年。营业款商户自收。无其他费用。六楼主要经营动漫城、影视城、保健足浴。七楼经营钻石华庭娱乐会所。

在调查中通过商户了解到，兰天在开业的时候，商户房租全部免半年，有一位做服装生意的商户说：在兰天和商业大厦都有店，但价格有差异，商业大厦一件衣服400元左右，兰天就可以卖到600元，可以看出，兰天城市广场的品牌价值。同样的商铺，价格浮动百分之三十。现在很多商户都想进入兰天卖场，却很难进入，兰天方对服装的品牌定位较高，这把很大一部分商户挤在了门外。利用这种运营模式，兰天在短短10年里走上了一个高度，值得我们学习。

招商部：李毅 2

第三篇：事业部简介中英文

单位简介/项目/产品或投资意向简述（中文-200字以内，超出部分不予刊登）：

深圳美凯电子股份有限公司是一家专注于节能环保电力电子产品研发与生产销售的国家级高新技术企业。

美凯TM光伏并网微逆变器可以满足和适应不同功率负荷和不断变化的光照条件的需求，提供最佳的转换效率和最大化的发电收益；美凯TM监控网关后台管理，更使光伏系统监控变得便捷和高效，让您的系统始终工作在最佳状态！

美凯TM LED驱动电源为客户提供专业可靠的智能驱动解决方案，其高效稳定、节能环保的特点受到越来越多知名照明生产商的信赖。

单位简介/项目/产品或投资意向简述（英文）：

Shenzhen Meikai Electronics Stock Co., Ltd.is a professional manufacturer engaged in micro-inverter，LED street lamps power supply products.Meikai has become a National High-Tech enterprise, which promote environmental protection and improve energy efficiency.MeikaiTM micro-inverter is connected to a module to make an optimal solar system that fits for different system quantities and changing irradiance conditions, and provides you with highest efficiency and maximum energy harvest;Moreover, MeikaiTM comprehensive power monitoring and manage website makes it easy to keep your system working at the optimum state.MeikaiTM LED driver supply solution provider for high reliable drier of LED street lamp.With high quality products and service, MeikaiTM has ranked among world-class high-tech electronics enterprises.

第四篇：青岛港简介(中英文)

青岛港简介（中英文）

在浩瀚的太平洋西海岸，坐落着一座美丽的海滨城市——青岛。青岛位于中国北方海岸线的中部，是新亚欧大陆桥经济走廊的主要节点城市和“21世纪海上丝绸之路”合作支点城市。她以世界眼光谋划未来,以国际标准提升工作,以本土优势彰显特色，散发着国际化大都市的耀眼光芒。

On the west coast of the Pacific, the City of Qingdao is at the center of the coastline in North China, standing for a node on the Economic Corridor of New Eurasia Continental Bridge and a pivot for “21st Century Maritime Silk Road”.百年青岛百年港。青岛港开埠于1892年，至今已走过了120多年的历程。Development of the City can be traced back to the opening of the port over a century ago.Established in 1892, Port of Qingdao has a history over 120 years.当蓝色的汛风从这里掠过太平洋吹向世界时，历百年而弥新的青岛港正不断迎接时代的挑战和召唤，迈出转型跨越的步伐。

While the wind sweeps from Qingdao across the Pacific to the rest of the world, Port of Qingdao, answering to the calls of the era, is entering into a period of transformation.四大港区 打造增长极 Power Engine of 4 Port Areas

青岛港由青岛大港区、黄岛油港区、前湾港区和董家口港区四大港区组成，拥有可停靠目前世界最大的1.9万TEU船舶的集装箱码头、45万吨级原油码头、40万吨级矿石码头和10万吨级煤炭码头等代表着当今最大最先进船舶的专业化深水码头。世界上有多大的船舶，青岛港就有多大的码头。

Port of Qingdao consists of four port areas, namely Dagang Port Area, Huangdao Oil Port Area, Qianwan Port area, and Dongjiakou Port Area.The port boasts the world’s largest dedicated deep-water terminals for 19,000TEU container ship, 450,000DWT VLCC, 400,000DWT VLOC, and 100,000DWT coal vessel.青岛港是目前全球最大的综合性港口之一,货物吞吐量和集装箱吞吐量均位居世界第七位，是中国第二大外贸口岸。多年来，青岛港的经营绩效一直保持稳健增长。

Port of Qingdao is one of the world’s largest comprehensive ports, with total throughput and container volume both ranking world’s No.7.It is also China’s second largest port for international trade.Over the past decades, the port has maintained a steady growth.青岛港大港港区面积为3.3平方公里，主要从事件杂货作业。目前正按照青岛市的规划，建设世界级邮轮母港城，加快老港区的转型升级。

According to the plan of Qingdao municipality, the 3.3-square-kilometer Dagang Port Area, mainly handling general cargo, is now under transformation and will be established as a world-class cruise home port.前湾港区面积为12平方公里，主要从事集装箱业务和矿煤干散货业务。集装箱业务拥有专用泊位21个，泊位最大水深-20米，可满足世界最大船舶全天候靠泊。前湾港区矿煤业务拥有包括20万吨级矿石码头在内的9个深水泊位。

Qianwan Port Area, with an area of 12 square kilometers, is mainly for container and dry bulk.There are 21 berths for containers.With maximum water depth of 20 meters, it can accommodate the world’s largest container ships.For iron ore and coal, there are 9 deep-water berths, including one for 200,000DWT vessels.油港区面积为0.5平方公里，主要从事石油、化工品、石油液化气装卸、中转、储存作业；拥有5座码头、10个泊位，原油储备能力900万立方米。

With an area of 0.5 square kilometers, Huangdao Oil Port Area is mainly engaged in the handling, storage and transshipment of crude oil, liquid chemicals, and LPG.The area has 5 terminals and 10 berths.It has crude oil storage capacity of 9 million cubic meters.董家口港区规划面积150平方公里，规划码头岸线长约35.7公里、泊位数112个。已建成世界上最大的40万吨矿石码头、45万吨原油码头、20万吨矿石转水码头、27万立方LNG专用码头，干散货堆存能力5500万吨。（字幕：港区仓储能力、保税堆存能力均居我国港口首位）

Dongjiakou Port Area covers of 150 square kilometers.The planned quay length is 35.7 kilometers and altogether 112 berths will be constructed.So far, the world’s largest 400,000DWT iron ore terminal, 450,000DWT crude oil terminal, 200,000DWT iron ore transshipment terminal, and LNG terminal for vessels of 270,000 cubic meters have been completed.The storage capacity for dry bulk amounts to 55 million tons.（possessing the largest capacity for storage and bonded storage among Ports in China）

四大港区功能明确、布局合理、联动发展，构筑起青岛港转型升级的强劲新实力。

The four areas, with their reasonable layouts and specific functions, are jointly contributing to the comprehensive strength of Port of Qingdao.抢抓机遇 创造新强态 Creating New Momentum 青岛港坚持国际化发展之路，联合招商局、中远、中海、中国光大等发起设立青岛港国际股份有限公司。2014年，青港国际在香港成功上市，完成H股全球公开发行。

Upholding the strategy of internationalization, Qingdao Port Group, together with China Merchants Group, COSCO, China Shipping and China Everbright initiated Qingdao Port International Co., Ltd(QPI).In 2014, the IPO of Qingdao Port International was held in Hong Kong.与马士基、迪拜环球、中石化等20多家知名企业实现资本合作；与世界各地180多个国家及地区的700多个港口保持贸易联系；与世界前20大船公司均实现业务合作；与世界14个港口建立友好港关系，构建起面向全球、互联互通的低成本、高效便捷的国际化物流网络。

Qingdao Port Group has established Joint ventures with more than 20 multinational companies, including A.P.-Moller Maersk, DP World, Sinopec, and others.A network of shipping services connects Port of Qingdao with over 700 ports across 180 countries and regions worldwide.The world’s top 20 shipping companies all have liner shipping services at Port of Qingdao.It has established sister port relationship 14 ports worldwide.We are developing a reliable, cost-effective and efficient global logistics network.在国家“一带一路”战略中，青岛港是“海上丝绸之路”的“北方门户”和“丝绸之路经济带”的“东方桥头堡”。青岛港依托“日韩、东南亚、中东/西亚、欧地”精品航线组群，为中国与亚欧各国贸易往来搭建了最便利的“海上大通道”；

According to China’s “One Belt and One Road” strategy, Port of Qingdao is the “Northern Gateway” for the “Maritime Silk Road” and the “Eastern Bridgehead” for the “Silk Road Economic Belt”.依托发达的海铁联运网络和内陆组合港群，架起了直通内陆、连接日韩、东南亚和中亚，贯穿亚欧的“过境海铁联运大通道”。

With the sea-rail intermodal transportation network and the network of inland ports, it builds up a “Cross-Border Sea-Rail Intermodal Transportation Corridor” which connects China’s inland area, Japan, South Korea, Southeast Asian nations, the five countries in Middle Asia, and the European countries.紧抓“丝路经济带”战略机遇，加快港口功能向内陆延伸，在物流中心城市合作建设内陆港，（字幕：在全国九省区实现通关一体化）全方位注入港口优势资源，实现通道便利化，构筑以“青岛港为东方桥头堡”的内陆港联动网络。

By taking advantage of the strategy of “Silk Road Economic Belt”, we are expanding port services to inland regions of China and developing an inland port network with Port of Qingdao being the “Eastern Bridgehead”.(realizing integrated customs service among 9 provinces)以建设现代综合物流服务提供商为目标，建立“门到门”完整物流链。（字幕：在全国开通16条集装箱海铁联运班列）加速与产业园区、金融物流的融合发展，成为物流、信息流、资金流、商流“四流合一”的供应链综合服务提供商。

We are developing the door-to-door logistics chain with the aim to establish a comprehensive logistics service provider(launching 16 block sea-rail container train services), which integrates port services with industrial parks and financial logistics, and encompasses the flows of logistics, information, capital, and commerce.以建设大数据信息化港为目标，加速实现工业化和信息化的有机融合，打造智慧港口，构建了全国港口领先的口岸物流供应链综合应用系统和区域性物流公共信息平台，实现港口生产经营模式的信息化革命。

To establish a big data-based smart port and realize the integration of industry and information technology, we developed the port logistics supply chain application system and regional logistics public information platform.以建设生态化港口为目标，打造环境优美、生态优良的美丽港口，人与自然和谐共生，港海城交相辉映。

We spare no efforts in building an eco-friendly port to realize the harmony between man and nature, and between port and city.创新发展 再创新业绩

Making new achievement through innovation 同心同德，独当一面。广大海港员工和港口同呼吸、共命运，寻标、对标、夺标、达标、创标，以过硬的素质和技术，在全国沿海港口技能大赛中屡夺桂冠。

We take pride in our high-quality staff.They are the frequent champions of the national port technology and skill contests.创新驱动发展，转型推动升级，集装箱装卸效率8次刷新世界纪录；铁矿石装卸效率21次刷新世界纪录。集装箱码头生产效率在美国物流信息公司的调查中位居全球第一。

The port has renewed world record for 8 times and 21 times respectively for container handling and iron ore handling.The container terminal productivity ranks No.1 in the survey of the American logistics information company.面向未来，青岛港正以打造港口现代综合物流提供商为核心，大力实施金融战略、国际化战略、互联网战略，调速不减势，量增质更优，向着第四代世界物流强港目标阔步前进！

Aiming to develop itself into a port-based comprehensive logistics service provider, Qingdao Port Group is now carrying on the strategies of finance, internationalization, and internet and advancing toward the 4th generation port of logistics.

第五篇：戴尔中英文简介

Personal Background： Michael Dell Dell Computer 3-year return： 4，200% Age： 45 CEO since： 1984

个人资料： 迈克尔·戴尔

戴尔计算机 3年内的利润：4200%

年龄：45岁

成为首席执行官的年份：1984年。

It's often said in business that some event—— good or bad——happened on a particular chief executive's “watch.” It's a nautical expression suggesting that the enterprise is a ship and that this particular chief executive took the helm at some moment mid-journey，just in time to land a great white whale or hit an iceberg.Good or bad，that course and the event that followed were already set before the CEO entered the pilothouse.The idea is that CEOs come and go，but great companies go on forever.商界经常称某些事件——无论是好的或者糟糕的——常常发生在某个特别的首席执行官的值班时间。这是海员的说法，说明企业就是一艘船，而这位特别的首席长官在航行途中某段时间掌着舵，恰好此时捕得一条巨大的白鲸或者撞上了冰山。好的或者糟糕的路线以及紧随其后的结果在CEO进入操舵室前就已成定局了。这种观念就是说CEO们变来变去，但是好的公司会一直在运转。

This model does not apply to Dell Computer，a ship that Michael Dell designed，built，launched，skippered，re-directed，ran aground a couple times，overhauled，and has kept sailing for 15 years and counting.Dell，who

is still only 34 years old，has run his company longer than any other CEO has run any other major computer manufacturer.During Dell's watch，Compaq Computer has had two CEOs，Hewlett-Packard has had three，IBM has had three，Apple Computer has had four.Michael Dell can be held directly responsible for everything that has ever happened in the history of his company.It's all his fault.而这种模式并不适于戴尔计算机，一艘迈克尔。戴尔设计、建造、下水、担任船长、改变航向、四处游逛、检修，并且一直航行了15年的船，他也一直认为其具有重大的价值。只有34岁的戴尔经营他的公司的时间超过了任何经营其它主要计算机制造公司的CEO.在戴尔的当班期间，康柏计算机曾有两任 CEO，惠普曾有三任，而IBM有三任，苹果计算机甚至有四任。迈克尔。戴尔可以对他的公司历史上发生的任何事情直接负责。这是他的唯一缺点。

And a lot has happened on Michael Dell's watch.He founded the company and led it to $18 billion in annual sales，from one employee to 24，000，from operations in one country to 33 countries.He took Dell public and made it the single most successful stock in the history of the Nasdaq.A $100 investment in Dell stock at the 1988 initial public offering is worth more than $56，000 today——three-quarters of that increase coming last year alone.So if we decide to make the somewhat subjective declaration that Michael Dell is the number-one CEO in America，please humor us.在迈克尔。戴尔的在任期间发生过很多事情。他创建了公司，使它的年销售额达到18亿美元，从一个雇员发展到24000个雇员，业务范围从一个国家扩展到33个国家。他使戴尔上市，并且使之成为纳斯达克历史上最成功的股票。在1988年最初上市时仅投资100

美元的戴尔股票今天价值56000美元 ——仅在去年就增长了其中的四分之三。因此如果我们决定带点主观地宣布迈克尔。戴尔是美国第一的CEO，这是在哄我们。

The Dell saga is well known.The son of a doctor and a stockbroker，he was raised in a business-savvy home in Houston.After an extraordinary success selling subscriptions to the Houston Chronicle（he was able to buy himself a new BMW while still in high school），young Dell discovered and fell in love with computers.He bought an Apple II to celebrate his 15th birthday，and took it apart.Soon he switched to IBM PCs.He took those apart，too，and came to the conclusion that Big Blue was charging $3，000 for around $700 worth of disk drives，motherboards，and RAM chips.He went into business.Dell souped up IBM's own computers for less than IBM was charging to do the same thing.He took advantage of IBM distribution anomalies to buy PC overstocks below cost from IBM dealers.He upgraded those computers and sold them in direct competition with the very dealers they came from——first from a dorm room at the University of Texas in Austin and then，by the end of his freshman and only year of college，from an off-campus condominium.戴尔的传奇故事是很出名的。作为一个医生和股票经纪人的儿子，他成长在休斯顿的一个精明的商业家庭。在成功地把订单卖给休斯顿新闻（Houston Chronicle）后（在高中的时候他就能够给自己买一辆新的宝马汽车了），年轻的戴尔发现并爱上了计算机。他买了一台苹果II庆祝他的15岁生日，并把它拆开了。不久他换成了IBM PC.他也把它们拆开了，并且得出结论：蓝色巨人把价值约700美元的磁盘驱动器、主板和随机存储器芯片卖到3000美元。他开始从事商业。戴尔改进了 IBM自己的计算机，能够以低于IBM的收费做相同的事。他利用IBM销售的不合理性以低于IBM经销商的价格购买库存过剩的PC.他升级了这些计算机，然后销售它们，直接和其进货的正式销售商竞争——这项事业开始是

在奥斯汀的得克萨斯大学的宿舍里，然后等到他大学一年级结束时，已搬到了校园外的公寓里。

There were no Dell stores or dealers.Right from the start，the PCs were sold direct to customers who called Dell on the phone.Sales were $50，000 to $80，000 per month even before Dell moved the operation out of the condo，incorporated（this was 1984； he did business for a time as PC's Limited），and started making his own computers.The company was profitable in its very first quarter，and has been profitable all but one quarter ever since.戴尔并没有商店或经销商。从一开始起，PC都是直接销售给打电话给戴尔的客户。即使在戴尔把业务搬出公寓、组建公司（那是在1984年，他成立了PC' Limited经营了一段时间）并开始制造他自己的计算机前，每月的销售额就到了50000到80000美元。在公司的前四分之一阶段就盈利了，除前四分之一阶段外，从此一直都在盈利。

It's a great story，sure，but the personal-computer industry was built on companies that started fast and were headed by college dropouts.The real miracle of Dell Computer is not that the company started so well but that it has endured.With the exceptions of Compaq and IBM，most of Dell's competitors from 1984 are no longer in business.The only stories even remotely comparable to Dell's come from Bill Gates at Microsoft and Ted Waitt at Gateway.The miracle of Michael Dell is not that he started an important PC company at age 19，but that he is still running it today and happens to be the richest man in Texas.这是一个伟大的奇迹，但事实上个人计算机产业是靠一些发展很快而且由大学退学学生领导的公司而建立的。戴尔计算机的真实奇迹不在于它开始得非常好，而在于它能持久。除

了康柏和IBM，从1984年起大多数戴尔的竞争对手都退出了市场。还能和戴尔间接进行比较的故事来自微软的比尔·盖茨和 Gateway的Ted Waitt.迈克尔·戴尔的奇迹不在于他在19岁创建了一个重要的PC公司，而在于他在今天仍然在经营这个公司，而且成为得克萨斯最富的人。

Or maybe it is not a miracle at all.The first time I met Michael Dell was at a business meeting held during his honeymoon.Ten years，four Dell children，and many Dell billions later，this profile could probably end with that sentence and still give a fair image of what makes Michael Dell America's top CEO.Here is a man who loves his work and sometimes fails to see where the business ends and the man begins.After all，it's his name on the building.或者可能这根本上就不是一个奇迹。我第一次遇见迈克尔·戴尔是在他蜜月期间的一次商业会议上。十年，戴尔生了四个孩子，赚了若干个亿，本简介也许可以以这句话结束，这种描述依然可以使迈克尔·戴尔成为美国顶尖的CEO.这个人热爱他的工作，有时甚至会看不到生意在哪里结束，他在哪里开始工作。毕竟，这幢大楼上刻的是他的名字。

At the heart of Dell's success is the word “direct.” The company sells direct to customers，eschewing distributors，re-sellers，and dealers.It deals direct with vendors，again avoiding middlemen.Dell builds no computer until it is ordered by the customer who pays for it，often in advance.This way Dell holds no inventory，or at least not for long（an average of five days，according to Dell himself）。And since the computers aren't built until they are ordered，the company likes to say that it has perfect market research and builds exactly the computers its customers want.Whether this is precisely true or not，Dell's operation is the ultimate extension of the Japanese ultra-efficient just-in-time

production management pioneered in the 1970s.For the most part，Dell doesn't even buy the parts for your computer（or at least doesn't pay for them）until you place your order.戴尔成功的要诀是“直接”这个词。公司直接向客户销售，避开批发商、分销商和经销商。公司直接和卖主联系，避开中间人。戴尔直到付款（通常是预先付款）的客户订购才会生产计算机。这样戴尔不会有存货，至少不会很长（按照戴尔自己的说法，平均五天）。因为计算机直到被订购才会生产，所以公司可以声称它作了完美的市场调查，制造了客户需要的计算机。无论这究竟是对还是错，戴尔的运营是二十世纪七十年代首创的日本超效率准时生产管理的最终延伸。很大程度上，戴尔甚至直到你订购后才会为你的计算机购买部件（或者说至少不会为它们付款）。

This hyper-efficient manufacturing operation，with plants in the U.S.，Ireland，Malaysia，and now China，can build PCs that are as reliable and as inexpensive to build as any in the world，yet Dell has hardly ever been the absolute price leader.The company sells a high-quality product with great support and a 30-day money-back guarantee，but don't look for a sub-$1，000 PC from Dell，a company that is fixated on manufacturing efficiency not for its own sake but because efficiency is the route to higher profit.As the rise and fall of companies like Packard Bell have shown，low-margin PCs intended solely to build market share don't contribute to profits.And it is consistent and growing profit that has fueled Dell's success.That's why the company still sells more than 80 percent of its machines to businesses.这种高效率的制造过程，其工厂在美国、爱尔兰、马来西亚和中国，能够制造出世界上最可靠和最便宜的PC，然而戴尔完全不是一个绝对的以廉价吸引顾客的公司。公司销售高

质量的产品，有很强的支持，保证30天退款，但是不要期待戴尔生产低于1000美元的PC，它关注的是生产效率，不是生产本身，因为效率是更高利润的必经之路。如同Packard Bell等公司的沉浮所显示的，只想占据市场份额的低利润PC不会获得利润的。推动戴尔成功的是持续并增长的利润。这是公司仍然把超过80%的机器销售给企业的原因。

It is in the business market that Michael Dell has always seen his major competitors——Compaq and IBM.“From the first day I interviewed with the company in 1987，Michael made it clear that our goal was to be mentioned by customers in the same sentence with IBM and Compaq，” says Brian Fawkes，one of Dell's first hundred employees.“This focus has never wavered.There was a time when another Austin-based PC manufacturer called CompuAdd reported higher revenues than Dell，and people started saying，'We have to attack CompuAdd.' But Michael kept us concentrating on Compaq and IBM，which was the right thing to do.CompuAdd is gone.”

迈克尔·戴尔总是在市场上观察他的主要竞争对手——康柏和IBM.“从我在1987年第一次到这家公司面试起，迈克尔就清楚地告诉我们，我们的目标是被客户谈起，就象对康柏和IBM一样。”戴尔最早的一百个职员之一，Brian Fawkes说，“这个观点从来就没有动摇过。有一次另一家以奥斯汀为基地的叫CompuAdd的PC制造商报道它的年收入超过了戴尔，大家开始说，'我们必须向CompuAdd进攻了'.但迈克尔让我们专注于康柏和IBM，因为这才是要做的事。现在CompuAdd已经消失了。”

Everybody calls him Michael.Everybody.每个人都称呼他迈克尔。每个人。

While Dell was always focused on the bigger companies，it took a while for Compaq and IBM to notice Dell.“In 1989，Michael's company was growing from PC's Limited to Dell Computer，” recalls Patrick Dryden，who was then a reporter and is now an analyst for the Giga Information Group.“I interviewed Rod Canion，one of the Compaq founders，about growth plans and targets； at that time，Compaq still had its sights set on surpassing IBM，and it was considered a very ambitious goal.What about Dell Computer and its early success with the direct-sale model？ Canion sneered and referred to PC's Limited as a novelty that wouldn't last.Later，I recounted the episode to Michael.He was hurt，genuinely pained to be dismissed in such an offhand way by someone he respected as a competitor.Not long after that，Dell Computer pointedly attacked Compaq in ads that depicted an empty-headed sales guy in a chain store.”

虽然戴尔总是集中注意力于大公司，但过了一段时间后康柏和IBM才开始注意戴尔。“1989年，迈克尔的公司正在从PC's Limited成长为戴尔计算机公司。”当时是一名记者，现在是技嘉信息集团分析员的Patrick Dryden回忆，“我采访了康柏的创始人之一Rod Canion有关增长计划和目标的情况；当时，康柏仍然把视线集中在超越IBM，这被认为是一个非常有野心的目标。对戴尔计算机和它的直接销售模式的早期成功你有什么看法？Canion对此很不屑一顾，他称PC's Limited是一个小玩意，不会持续太久。后来，我向迈克尔叙述了这段情节。他觉得受到了伤害，为被他尊为对手的人以这种唐突的方式奚落他而感到痛苦。不久以后，戴尔计算机在广告中描写了一个在连锁店里的没有头脑的销售员，用此来尖锐地攻击康柏。”

Don't offend a 24-year-old CEO with a large ad budget.While Compaq is still the PC sales leader，Dell is a close second in the U.S.and actually beats Compaq in corporate desktop-PC sales.And Rod Canion is long gone.不能用一大笔广告预算冒犯一个24岁的CEO.虽然康柏仍然是PC销售的老大，但是戴尔在美国非常接近地排在第二位，而实际上在公司的台式机销售上已经击败了康柏。而Rod Canion已经离开很久了。

Not even the savviest twentysomething CEO knows everything，so Dell imported over the years a variety of older experts from other companies.It was a cheaper alternative to Compaq's tendency to grow by acquisition.Dell just bought the people，sometimes discarding them when he had learned what they had to teach.This was the case when Dell recruited Graham Beachum，an experienced executive from IBM and Tandy.Beachum arrived in the year prior to Dell's initial public offering，bringing with him a number of experienced associates just in time to bulk up（and make older）Dell's executive ranks for the IPO.Two years after the IPO，Beachum and his people were gone.即便是最精明的二十多岁的CEO也不会知道所有的事情，因此这些年戴尔从其它公司吸收了许多老专家。这相对康柏通过收购而增长的倾向是一种更廉价的替代方案。戴尔只接受人，往往当他已经学会他们所教的之后解雇他们。例如戴尔从IBM吸收了Graham Beachum，他是一位有经验的管理人员，Tandy Beachum也在戴尔开始上市前一年就来了，并带来了许多有经验的同事，及时地壮大了（并且增大了年龄）戴尔的IPO（开始上市）管理队伍。在IPO两年后，Beachum和他的手下都离开了。

Dell，the company，has faltered only when it has veered from the purest form of its direct model.There was a flirtation with retail sales when Dell

machines were sold in Staples stores and some others.But building speculative retail inventories and then having to share profit with the retailer wasn't to Dell's taste，and the relationships ended.戴尔公司只有在它从最单纯的直接销售模式进行改动时才有点动摇。当戴尔计算机在Staples和其它商店被销售时感觉这是对零售的一种挑逗。但是建造有风险的零售库存，然后和零售商分享利润不对戴尔的胃口，于是这种关系结束了。

Dell's reluctance to hold inventory was briefly overridden in 1989，when the company bought millions of extra memory chips in an attempt to stay ahead of an expected shortage.It is a mistake to speculatively buy commodity products like memory chips that typically go down，not up，in price.Dell gambled and lost.Worse still，the industry was in transition from 256-kilobit chips to 1-megabyte chips，leaving Dell with too many of the older chips.在1989年，戴尔对保持库存的厌恶遭受了重大打击。当时公司购买了数以百万计的外加存储器芯片，试图在预计的供应不足时能够有一定的存货。投机性地购买商品，例如存储器芯片之类价格有下降趋势、而不是上升趋势的产品是一个错误。戴尔赌了一把但失败了。更糟糕的是，工业正在从256K的芯片向 1M芯片转型，留给戴尔的是过多的旧芯片。

One more goof： After raising $30 million in the 1988 IPO，Dell blew at least $10 million in 1989 trying to technologically leapfrog IBM and Compaq with a super-advanced computer code-named Olympic.This was a violation of the direct model，in that Dell would have been trying to tell its customers what to buy——that is，if the project had even made it that far.Olympic produced a few custom chips and a writeoff for Dell before it was declared a failure and canceled.另一个失败：在1988年IPO中获利三千万美元后，1989年，戴尔努力以超级先进的命

名为Olympic的计算机在技术上超越IBM和康柏，他花费了至少一千万美元。这违背了直接销售模式，戴尔想要告诉消费者该买什么－即，如果这项计划曾经如此设计。在宣布Olympic是一个失败并最终取消之前，已生产了一些戴尔的定制芯片和报废产品。

Since then，the company has made mistakes，sure——the design of its notebook computers got so off track at one point that Dell canceled most of the line，leading to the company's only quarterly loss，in 1993.But Dell quickly recovered by again hiring a top gun from outside，this time raiding the group that designed Apple's PowerBooks.从那时起，公司曾犯下了某些错误，这是事实－笔记本电脑的设计在某点上脱离了常轨，使得戴尔取消了大多数生产线，导致了公司在1993年一个季度的损失。但是戴尔很快就恢复了元气，再次从外界雇用了最优秀的工程师，这次对设计Apple 公司的PowerBook（强力笔记本电脑）的设计组实施了强有力的打击。

In the 1990s，the bywords for Dell have been “international expansion” and “increased economies of scale.” In the U.K.and Japanese markets，Dell has caused the same ripples among established manufacturers and had the same quick success as at home.The direct model seems to work everywhere.Even the mighty Compaq is emulating Dell by building some machines to order.IBM is trying to share Dell's success by becoming a major component supplier to the company.Japanese manufacturers are looking to Dell for tips on how to build PCs.在20世纪90年代，戴尔的绰号曾经是“互联网膨胀”和“增长的规模经济”。在英国和日本市场上，戴尔曾在公认的制造商中掀起了相同的波澜，并且获得了和在美国一样的快速成功。直接销售模式看来在各处都起作用。即使是康柏这样的大公司也在模仿戴尔建立起某种订购机制。IBM正在努力通过成为戴尔公司的主要零件供应商来分享戴尔的成功果实。日本制造商在怎样建立PCs的技巧方面也向戴尔看齐。

And Dell owns the Internet——it has by far the biggest presence as a direct online seller of PCs.Dell was selling $1 million per day over the Net in 1996，when some PC makers were still trying to get basic Web sites up and running.By 1998，Dell's online sales were $14 million per day，and the company had increasing sales and profits during a year that was flat or slightly worse for most of Dell's competitors.戴尔也拥有互联网－作为PC直接在线销售商来说，它拥有最大的现场市场。1996年，戴尔每天在网上的销售额达一百万美元，而在这时，一些PC 制造商仍在努力建立站点和刚刚开始运营。到1998年为止，戴尔的网上销售额达到每天一千四百万美元，在这一年中，公司的销售额和利润持续增长，但戴尔的大多数竞争者的销售额要么保持水平，要么轻度下滑。

Somewhere along the way，Michael Dell turned big rich——about $13 billion worth of rich.The guy who didn't think the company could afford a corporate jet was suddenly putting $1 billion into a private high-tech venture fund called MSD Capital.The kid who started a company in his dorm room was building a $22 million estate on a hilltop outside Austin.True，it's not as expensive as Bill Gates's $60 million digs，but around Austin it takes a major effort at conspicuous consumption to spend even $22 million.在他的人生路程中的某处，迈克尔·戴尔变成了富翁－他的财产大概有130亿美元。戴尔曾认为公司无法担负得起一架喷气式飞机的费用，但他突然对一个私人的高技术风险基金投资了10亿美元，称作MSD资金。这个在宿舍里开始经营公司的小伙子对奥斯汀市外山顶上的地产投资了二千二百万美元来建造房屋。事实上，虽然这并不象比尔·盖茨价值六千

万美元的寓所那么昂贵，但在奥斯汀附近，将近二千二百万美元的大笔花费确实需要人下定很大的决心。

Dell wrote a management book（Direct from Dell）with Andy Grove's co-author，then went on a book tour.This was the same guy who turned down an appearance on my PBS-TV miniseries Triumph of the Nerds because his PR people claimed he was “too shy.”

戴尔和合著者安迪·格罗夫写了一本管理书籍（由戴尔直接编写），然后就进行了一场巡回售书活动。因为他的PR人声称他实在“太怕羞了。”，而这个人就曾在我的PBS-TV电视连续短剧－小人物的胜利－中扮演过某个角色。

“For all the money，Michael really hasn't changed at all，” claims a longtime Dell employee.“He's still trying to think of new ways to make the business run even better.Our new Gigabuys section on the Web site，which sells software and accessories not made by Dell，is an example of just that.Michael was knocking around on the Web site in the middle of the night and found there were things he wanted to buy but couldn't.Now we have Gigabuys.”

“对于钱，迈克尔从未改变过什么看法，”一个戴尔的长期雇员声称。“他一直努力尝试使企业更好运营的新途径。我们有关网站的新Gigabuys 部门销售并非由戴尔制造的软件和附件，这就是一个好例子。迈克尔以前常在半夜访问各个站点，并发现那里有许多他想买但买不到的东西。但是现在，我们有了 Gigabuys.”

Among Dell executives，this is a good example of what's called “Michaelmanaging”——Michael Dell's fascination with the minute details of running his business.For 15 years he has set a work ethic for the company and

demanded that the rest of the company meet it.Those who don't are asked to leave.Those who do may eventually join the “Dellionaires”——fully vested employees，often in their 30s，often early retirees.Austin is filled with Dellionaires，though the biggest of them all——Dell himself——has no plans to retire.Like Bill Gates and unlike almost everyone else in the industry，Dell really likes what he does for a living.And at 34，with a greater net worth than Gates had at the same age，Dell looks to be a force for decades to come.在戴尔的经理之中，有一个有关何被称作“Michaelmanaged”的好例证－迈克尔·戴尔对他公司运营中的一些琐碎事件非常感兴趣。15 年来，他为公司建立起一整套工作守则，并要求公司的所有其余人员都必须遵守。那些没有被要求离开，那些最终参？quot；Dellionaires“的人－已得到完全任命的雇员，大多数在30岁左右，经常是早早退休的人员。奥斯汀有很多”Dellionaires“，虽然他们当中的绝大部分－包括戴尔自己－并没有退休的计划。和比尔·盖茨相似，但与这个行业中的其它人不同的是，戴尔真正喜欢他为谋生所做的工作。在34岁时，戴尔就获得了比盖茨在同样的年龄所拥有的更大的网络价值，看上去他将成为未来的几十年中的中坚力量。

I，too，have been Michaelmanaged.He called me once，furious at a story I had written.“Next time check your facts！” Dell ordered.我也曾经是Michaelmanaged.有一次他打电话给我，他对我曾经写过的一个故事感到非常愤怒。“下次先查清楚事实！”戴尔命令到。

“Who can I check with who will get back to me in enough time？”

“我能和谁商量？谁会在足够的时间内回到我的身边？”

“Check with me，” said the billionaire，who sometimes has trouble delegating.“I'll get right back to you.” And he always has.“和我商量一下，”有时会遇到困难的亿万富翁说道，“我会立即回到你身边的”。

But Dell seems to take orders as well as give them，sometimes acting as the closer on major sales.“I talked to a salesperson today，” said a Dell sales executive.“He got Michael in to meet a customer to close a medium-sized bid.Michael sat at the table over lunch with the customer and was just enthusiastic——passionate even——about his company and products.The salesperson was amazed at Michael's incredible knowledge of products，even down to known glitches in hardware.We won the sale，against Compaq.”

但是看上去戴尔象发出命令一样地遵守命令，有时他会担当主要销售业务的仲裁人（closer）。“我今天和一个销售员聊了一会儿？quot；戴尔的一个销售经理说道，”他请迈克尔会见一个顾客以确定一份中等大小的订货单。迈克尔和顾客一起坐在午餐桌旁，提到他的公司和产品他有些热情－甚至有些激动。售货员对迈克尔对产品不可思议的广阔知识范围感到万分惊奇，戴尔甚至了解硬件的一些低频干扰信号。我们击败了康柏，得到了订单。“

The only problem with this image of corporate bliss is that it is so bland.Dell the corporate titan is also Dell the love-struck husband and father of four.“What you see is what you get with Michael，” says an early Dell employee.“There are no surprises.”

公司幸福形象仅有的问题是它太温和了。戴尔是公司的巨人，而戴尔也是充满爱心的丈夫和四个孩子的父亲。“你所看到的就是你从戴尔身上所能得到的，”一个戴尔公司以前的雇员说道。“没有什么令人感到惊奇的。”

And it's true.The most controversy a reporter can dig up on Michael Dell is a property-tax dispute that doesn't deserve press past the Austin city limits.这是事实。一个记者可在迈克尔身上挖掘出的最大争论是财产税的争议，但这并不值得新闻界加以注意，因为其并未超过奥斯汀市的限制。

“No one has a bad word to say about the guy，” says a recent Dell hire.“In fact，they think he's just a regular guy who has built a great business that most people really love working in.”

“没有一个人说过这个家伙的坏话，”一个戴尔新雇员说道，“实际上，他们认为他仅是一个普通人，他创建了一个大多数人都真正喜欢在其中工作的成功的企业。”

The ultimate test，of course，is jokes.Visit Microsoft and ask about Bill Gates jokes.Visit Intel for jokes about Andy Grove.Drop by Oracle for Larry Ellison jokes.Even Compaq has the odd Eckhard Pfeiffer joke.There are no Michael Dell jokes，none.当然，极限试验仅是一个玩笑。走访一下微软可听说有关比尔·盖茨的笑话。去一下英特尔可打听到关于安迪·格罗夫的笑话。顺便走访奥雷克尔就可听说有关拉里·埃利斯的笑话。即使是康柏也有关于古怪的埃克哈德·帕非佛的笑话。但是却从没有听说过迈克尔·戴尔的笑话，从未有过。

This can hurt in the publicity department.Charismatic leaders are supposed to have rough edges.The Dell story is so compelling that several years ago a movie was planned starring actor John Cusack as Michael.But they couldn't come up with a good script——not enough conflict.He must have been too busy making money.这可使宣传部门受损。人们认为有魅力的领导者都不修边幅。戴尔的历史是如此引人注目，使得在几年前曾计划推出一部由著名影星John Cusack饰演迈克尔的电影。但是他们无法创作出一个好的剧本－没有足够的剧情冲突。迈克尔一直只是忙于挣钱