Email电子邮件营销方案

第一篇：Email电子邮件营销方案

Email电子邮件营销方案

电子邮件营销（也称为Email营销或者EDM）广泛应用于新客户的获取、客户价值的提升、客户忠诚度的维护等客户生命周期的各个阶段，可以发送促销信息、销售目录、新闻列表、市场调查、市场推广活动信息等。

根据《中国互联网络发展状况统计报告》，在用户经常使用的网络服务中，电子邮箱以92.6%的比例高居榜首，可以预见Email营销前景可观。但很多企业对于电子邮件营销的理解往往停留为简单的“名单+发送”，没有对邮箱地址进行分类，没有对邮件内容和主题进行统一规划，也没有采集营销数据和深度挖掘数据，等等。

那么企业如何实施有效的电子邮件营销呢？

一、建立邮件列表数据库

 公司积累的客户资料：包括通过公司网站注册、邮件列表订阅、线下业务往来，等。

 数据库租赁：市场上有不少开展这项业务的数据租赁公司，也可以和相关网站合作，选定几家与自身目标客户重合度高的，在业内有一定知名度的咨询网站，他们往往有着大量的用户数据资源。

 采用特定程序，在网络上爬取邮箱地址：这种方法几乎无成本投入，然效果也是最差的，因为无法界定爬取来的数据的有效性和真实性。

企业应当树立起构建企业用户数据库的理念，争取让第一种来源的数据资源加大在邮件列表库中的比重，并逐渐丰富完善用户行为以及喜好的营销数据库。由于邮件列表数据库具有高度的目标针对性及忠诚度，这决定了邮件列表是企业最珍贵的无形资产之一。

二、明确Email营销目的Email营销的目的要与企业的营销战略一致。在开展邮件营销活动前，考虑前后活动之间的关系。是为了推广品牌形象，还是具体的产品和服务，还是维护客户关系，还是拓展新客户？这是一个相对独立的邮件营销活动？或者是一个长期网络营销活动的一个组成部分？定义好活动的目的性，为整体网络营销提供有力的保障。

并且需要为此次Emai营销制定合理的营销指标：如点击转化率是多少？ ROI 是多少？此次活动在整体市场活动中的期望效果？

三、选取Email营销平台

 专业级的邮件平台（数据营销）公司：设有专业的邮件发送平台，发送速度快，可以实现每小时几千封到几十万封的发送速度。同时与主要的邮件服务提供商（ISP）签订协议，对于此平台来的邮件予以放行，所以，通过这类平台发送的邮件，到达率可以保持比较高的水平。

 小型邮件发送公司：主要集中在本土EDM服务商。他们往往拥有几台服务器，几个IP地址，几个人，靠着这几台服务器大量发送邮件。这种公司发送邮件的成本非常低廉，往往几百元钱就可

以发送数百万邮件，但很容易导致你的域名和IP被列入黑名单，影响公司业务正常运营。

 网络上流传的邮件群发软件：基本的原理是通过软件，定时批量发送邮件。如果发送邮件频率太频繁，也很容易导致域名和IP被列入黑名单，第三方邮件服务器也可能限制你的发送频率。后两种EDM营销平台无法实现邮件的个性化定制、很难实现营销效果的监测和分析。当然，大型公司自己可以开发自身Email发送平台和营销数据分析平台，减少邮件列表泄露的风险，但较第一种方式少了与邮件服务商良好公共关系，邮件到达率会有所降低。

四、设计邮件内容

邮件内容的设计遵循AIDA（Attention 注意点, Interest 兴趣点, Desire 期望点, Action 行动点）原理。

 标题：一个好的标题，有助于引起接收者的兴趣，点击打开你的邮件。而不合适的标题，可能导致接收者直接删除邮件。并且邮件标题中出现￥，$，发票等明显带有广告性质特指时，内容时容易触发垃圾邮件过滤器。

 邮件主体：在内容的编排上，要考虑客户体验。页首，预览面板，隐私政策/条款，退订口，版权申明等。这里注意许可式邮件需要有退订功能。另外，营销邮件应该是互动的，客户不仅能够阅读邮件，并且可以通过社交网络按钮推荐给自己的好友。个性化的、触发性的、互动的营销邮件能够在点击率和销售上产生惊人的效果。

 检查邮件HTML是否合乎规范；是否能在图片未显示状态下准确表述邮件信息。

五、实施邮件投放

筛选邮件列表数据库，为活动选择合适的受众群体，提高Email营销的转化率。完善的邮件列表数据库记录了用户的偏好以及行为等指标，通过这些数据挖掘设置，将选定的个人特征选项提交给邮件组，与数据库进行对比，获得符合条件的邮箱用户数。确定投放时间，投放规模，测试，完成投放。在此过程中对邮件营销内容作A/B测试，不断优化邮件投放效果。

六、分析邮件营销效果  到达率：显示邮件已进入用户邮箱的比例，是成功完成最终转化的第一步，是根本性的指标。到达率公式为：实际到达用户收件箱/发送数量 ×100%。如果是用户邮箱不存在以及类似的硬弹回则可以从发送列表中直接移除；如果是邮箱已满等软弹回，那么可以再发送3-4次，始终弹回时再从发送列表中移除。

 打开率：是转化的关键。收件人会在看到一封邮件后，在5秒钟内甚至更少来判断是否立即打开，稍后打开，不打开戒者删除。发件人姓名、发件人邮件地址、标题、上一次收到发件人邮件是主要影响因素。品牌价值和客户认知度这时候会起决定性作用。 点击率：可以通过跟踪用户点击行为来实现。点击率的高低，取决于整体设计风格，活动力度，用户需求，以及邮件着陆页面的内容和设计等因素。电子邮件的点击率是更为精准的测量Email营销效果的指标。

 转化率：转化是邮件发送的目的。内容型网站，忠实用户是核心价值，把搜索引擎用户转变为忠实用户就是最终目的；SNS网站，注册用户是核心价值，让用户来你平台注册、活动就是最终目的；如果你做电子商务网站，卖东西就是核心价值，把东西卖给顾客就是你要达到的目的。

 ROI：投资回报率是衡量Email营销效果的重要指标。保持ROI在一定范围内，过高或者过低都需要及时调整Email营销方案。Email营销使营销者可以和顾客建立并保持一对一的关系，能够提高顾客的忠诚度，实现品牌的高效率且精准的传播。随着电子邮件市场逐步规范化，越来越多的企业将意识到Email营销为企业带来的益处。

第二篇：电子邮件营销

电子邮件营销的英文表述是Email Marketing。根据维基（Wiki）的定义，电子邮件营销是一种利用电子邮件为其传递商业信息到其受众的直销形式。就广义来说，每封电子邮件传送到潜在或现有客户都可视为电子邮件营销。这里包含三层含义，蕴含两个主体，企业为发送者，其潜在客户或现有客户为接收对象；低成本精确点对点，易于测量跟踪无纸化绿色环保其劣势同样明显，当前网络环境下，使用一般发送手段，大批量营销邮件的到达率难以保证试问，企业为什么要开展电子邮件营销？邮件营销的利益价值何在？经过观察我们感悟到，企业发送商业性电子邮件的目的主要集中在以下四条，营销推广，获取更多准确的销售线索；提升品牌，不断重复品牌寓意，强化品牌认知度。电子邮件营销更深层次的意思在于：帮助企业与目标对象建立和强化长期稳定的信任关系。这是因为，信任有度之分，需长期有意培养，逐步形成和加深。您企业的邮件营销做得如何？您是否也与我相同，如此认为呢？

第三篇：Email英语电子邮件写作资料整理（xiexiebang推荐）

英语电子邮件写作资料整理

英语电子邮件如何写 a1内容 a2结构 常用词汇

b1.Know your email terms b2.其它缩写：跟老外邮件交流中常会见到的英语缩写词汇

常用例句 c1.外企必备：英文电子邮件高频句 c2.商务英语函电的 20个常用句型

范文 d1.英文书信范文精选 d2.英文书信范文 2 d3.外贸业务全套英文邮件范文

A 英文邮件如何写

a1 内容

从问候开始

用问候语开始邮件内容非常重要，例如“Dear Lillian,”。根据你与收件人的关系亲近与否，你可能选择使用他们的姓氏来称呼他们而不是直呼其名，例如“Dear Mrs.Price,”。如果关系比较亲密的话，你就可以说，“Hi Kelly,”如果你和公司联系，而不是个人，你就可以写“To Whom It May Concern:” 感谢收件人如果你在回复客户的询问，你应该以感谢开头。例如，如果有客户想了解你的公司，你就可以说，“Thank you for contacting ABC Company.”如果此人已经回复过你的一封邮件了，那就一定要说，“Thank you for your prompt reply.”或是“Thanks forgettingbackto me.”如果你可以找到任何机会那一定要谢谢收信人。这样对方就会感到比较舒服，而且显得更礼貌。表明你的意图

然后，如果是你主动写电子邮件给别人的话，那就不可能再写什么感谢的字句了。那就以你写此邮件的目的开头。例如，“I am writing to enquire about„”或是“I am writing in reference to „”在电子邮件开头澄清你的来意非常重要，这样才能更好的引出邮件的主要内容。记得要注意语法，拼写和标点符号，保持句子简短明了并句意前后一致。结束语

在你结束邮件之前，再次感谢收信人并加上些礼貌语结尾。你可以 “Thank you for your patience and cooperation.”或 “Thank you for your consideration.”开始接着写，“If you have any questions or concerns,don't hesitateto let me know.”及“I look forward to hearing from you.” 结束

最后是写上合适的结尾并附上你的名字。“Best regards,” “Sincerely,”及“Thank you,”都很规范化。最好不要用“Best wishes,”或“Cheers,”类的词因为这些词都常用在非正式的私人邮件中。最后，在你发送邮件之前，最好再读一遍你的内容并检查其中有没有任何的拼写错

误，这样就能保证你发出的是一封真正完美的邮件！

结构

地址栏的写法：

地址栏（To）电子邮件的地址，包括写信人地址、收信人地址、抄送收信人地址、密送收信人地址，这四部分无需填写繁杂的邮政地址，只需填入相应的电子邮件地址即可，而且并非每一项都要填，若收信人只有一个，就不需填写其他收信人的电子邮件地址，处理比一般信件要简单得多。主题摘要的写法：

主题摘要栏（Subject）邮件的标题应当简洁明了。邮件标题是邮件主要内容的浓缩，是读者浏览信箱时决定是否阅读该邮件的根据。简洁明了的主题内容可起到索引的作用，便于收件者以后在大量的邮件中查出相关的邮件。邮件标题选择的合适与否将影响到读者处理信件的效率。因此，为了确保收信人能及时阅读邮件，邮件的标题不仅要引人注目，而且应该言简意赅。另外，标题应该用名词短语或动名词短语，如：“Your Meeting in California”，“Your Order”，“Mrs.Jones”，“weekly Sales Meeting”，“广告”等标题都信息明确、一目了然。称呼（salutation）

商务英文电子邮件通常用较正式的称呼，如：Dear+对方的姓氏，有时可以省去 Dear，直呼对方的名或姓，或者用随意的称呼，如：“Hi，Johnson”，“Hi，Davis”等。若不能确定收件人是哪一位，可用这样的表达，如：“Dear Sirs”，“Dear Madam or Sir”或“To whom it may concern”等。正文部分的写法：

正文部分（body）涉外商务电子邮件的正文书写格式绝大多数采用齐头式。齐头式是指正文中各部分都从每行的左边开始，这种格式便于打字和节省时间，提高工作效率。正文是电子邮件的主要部分，大多把话题分成几个小主题，每个小主题一段，每段一般只有一两句话，正文由两三个或三四个简短的段落构成。敬意结尾（complimentary closing）

结尾常用敬语，表示客套和礼节，措辞应恰当。通常用“Best Regards”，“Best Wishes”，或使用 “Good day to you！”等表示美好祝愿的词组作为敬意结尾，使得电子邮件更趋向随意体（casual style）。

签名（signature）通常是寄件者在信函的敬意结尾下面写上自己的姓名。因为电子邮件是在电脑上打出来的，所以不能像传统的外贸信函那样可用手签。

附件（Enclosure）电子邮件中如果带有与邮件内容相关的附件，可用 word、excel等软件编写成文件报表或扫描各种形式发票、定单或报价单等，并在邮件中说明具体文件的名称及份数等，以便对方确认。附言（Postscript）

打好邮件后，若发现需要补充某些内容，可在签名下方注明 P.S.再附上补充的内容。但补充的内容不宜太多，常常是一两句话。若补充的内容很多，则需另写一封邮件，以免喧宾夺主。

英语电子邮件中的常用词汇

b1.Know your email terms

英语电子邮件发送程序有很多的缩写，如果你不知道意思的话，你给老板要求加薪水的邮件就可能发给了整个办公室！

“Reply to all”表示你的邮件将发送给每一个收到原始邮件的人。在邮件的地址栏内，“cc”(carbon copy)部分是指邮件发给你指定的人，而“bcc”部分你可以悄悄的发送邮件而不让其他的人知道–b的意思是“blind”（掩藏的）。如果有人要你“forward”一封邮件，他们意思是要你通过转发的功能发送邮件，有时侯简写成 “fw.” 比较常见的缩写如下：

缩写 原文 意思

AOB Any other business 其他事 ASAP As soon as possible 尽快 BCC blind carbon copy 密送 BTW By the way 顺便提一下 CC Carbon copy 抄送 Conf.Confidential 机密 IOW In other words 换句话说 Pls.Please 请 PS Postscript 附言

WRT With regard to 关于

b2.其它缩写：跟老外邮件交流中常会见到的英语缩写词汇 = to/too 2Bornot2B =To beornottobe 4 = for 4ever = forever A：

ASL = Age/Sex/Location AFAIC = As FarAs I’mConcerned AFAIK = As Far As I Know AFK = Away From Keyboard AIAMU = AndI’m A Monkey’sUncle AISI = As ISeeIt AKA = Also Known As AMBW =AllMy BestWishes ANFAWFOWS = And Now For A Word Word From Our Web Sponsor AOTS = All Of The Sudden ASAFP = As Soon As “Friggin” Possible ASAP = As Soon As Possible ATST = At The Same Time AWGTHTGTTA =AreWeGoingToHaveToGo ThroughThisAgain AWGTHTGTTSA =AreWeGoingToHaveToGoThroughThisShAgain AYSOS =AreYou StupidOrSomething B：

B4 = Before B4N = Bye For Now BBFBBM = Body By Fisher, Brains by Mattel BBIAB = BeBackIn A Bit BBIAF = Be Back In A Few BBL = Be Back Later BBN = Bye Bye Now BCNU = Be Seein’ You BF = Boyfriend BFD = BigFingDeal

BFN = Bye For Now BHOF = Bald Headed Old Fart BIF = Basis In Fact BITD = Back In The Day Biz = Business BM = ByteMe BMOTA = Byte Me On The Ass BNF = BigNameFan BOHICA = BendOver HereItComesAgain BR = Bathroom BRB = Be Right Back BRT = BeRightThere BS =BigSmile BT = Byte This BTDT = Been There Done That BTSOOM = Beats The Sh Out Of Me BTW = By The Way BTWBO = BeThereWithBellsOn BWDIK = But What Do I Know? BWO = Black,WhiteorOther C：

Cam = Web Camera CIAO = Goodbye(in Italian)CID = Consider It Done CIO = Check It Out CIS = CompuServeInformationService CMF = Count My Fingers Cof$ = Church of Scientology CRAFT = Can’tRemember A FingThing CRAWS = Can’tRememberAnythingWorth A Sh CSL = Can’t Stop Laughing CTC = Choaking The Chicken CU = SeeYou CUL/CYL/CUL8R = See You Later CWYL = Chat With You Later CYA = Cover Your Ass

D：

DBEYR = Don’t BelieveEverythingYouRead DD = Due Diligence DDD = DirectDistanceDial DETI = Don’t Even ThinkIt DGT = Don’t Go There DHYB = Don’t Hold Your Breath DIIK = Damned If I Known DILLIGAD =Do ILook LikeIGive Adamn DILLIGAS =Do ILook LikeIGive ASh DKDC = Don’t Know Don’t Care DL = Download DLTM = Don’t Lie To Me DQYDJ = Don’tQuitYou’reDayJob DRIB = Don’t Read If Busy DS = Dunce Smiley DYSTSOTT =DidYouSeeTheSizeOfThatThing E：

EG = Evil Grin EOM = End Of Message ESO = Equipment Smarter than Operator F：

F2F/FTF = Face To Face FAQ = FrequentlyAsked Question FBKS = Failure Between Keyboard and Seat FE = ForExample/FatalError FF&PN = Fresh Fields And Pastures New FOAF = Friend Of A Friend FTASB = FasterThan A SpeedingBullet FT = Faint FTL = Faster Than Light FTTB = For The Time Being FUBAR = Fed Up Beyond All Recognition FUBB = Fed Up Beyond Belief 8

FUD =(Spreading)Fear,Uncertainty,andDisinformation FWIW = For What It’s Worth FYA = For Your Amusement FYI = For Your Information FYM = For Your Misinformation G：

G2G = GotToGo G8T/GR8 = Great GAL = Get A Life GDGD = Good,Good GF = girlfriend GG = Good Game/Gotta Go GIGO = Garbage In,Garbage Out GIWIST = Gee, I Wish I’d Said That GL = Good Luck GLYASDI = God Loves You And So Do I GMTA = GreatMindsThinkAlike GNBLFY =GotNothingButLoveForYou GR&D = GrinningRunningAnd Ducking GRRRR = “Growling” GSOAS = Go Sit On A Snake GTG =GotToGo GTGB = Got To Go, Bye GTGP = Got To Go Pee GTH = Go To Hell GTSY = GladTo SeeYa GYPO = Get Your Pants OffBE A QUEEN.H：

HAGO = Have A Good One HAK = Hugs And Kisses HB = Hurry Back HD = Hold HHO1/2K = Ha Ha, Only Half Kidding HHOK =HaHa,OnlyKidding HIOOC = Help!I’m OutOf Coffee

Howz = How is HTH = HopeThis(That)Helps HUA = Heads Up Ace HUYA = HeadUp You’rea I：

IAC = In Any Case IAE = In Any Event IANAC = I Am Not A Crook IANAL = I Am Not A Lawyer IBT = InBetween Technology IBTD = I Beg To Differ IC = I See/In Character IDGAF = IDon’tGive A F IDGI = I Don’t Get It IDK = I Don’t Know IDKY = IDon’tKnowYou IDST = I Didn’t Say That IDTS =IDon’t ThinkSo IFAB = I Found A Bug IFU = IFed Up IGGP = I Gotta Go Pee IIIO = Intel Inside, Idiot Outside IIMAD = IfItMakes An(y)Difference IIRC = If I Remember Correctly IIWM = If It Were Me ILICISCOMK =ILaughed,ICried,ISpat/SpiltCoffee/Crumbs/CokeOnMy Keyboard ILY = I Love You IMHO = InMy HumbleOpinion IMNSHO = InMyNot SoHumbleOpinion IMO = In My Opinion INMP = It’s Not My Problem INPO = InNo ParticularOrder IOH = I’m Outta Here IOW = In Other Words IRL = In Real Life

ISS = ISaidSo ITM = In The Money IYKWIM = If You Know What I Mean IYSS = If You Say So J：

J/C = JustChecking J/K =JustKidding!J/W =JustWondering JAFO = Just Another Fing Onlooker K：

K/KK = OK/OK, OK KFY = Kiss For You KISS = Keep ItSimpleStupid KIT = Keep In Touch KMA = Kiss My Ass KWIM = Know What I Mean KX = kiss KYPO = Keep Your Pants On L：

L8R = Later LD = Long Distance LDTTWA = Let’s Do The Time Warp Again LLTA = Lots And Lots Of Thunderous Applause LMAO = Laughing My Ass Off LMK = Let Me Know LOL = LaughingOutLoud/Lots OfLuck(Love)LTIC = Laughing ’TilICry LTNS = Long Time No See LYL = Love Ya Lots LYLAS = Love You Like A Sister M：

M8T = Mate MHOTY = My Hat’s Off To You MM = Market Maker MorF = Male or Female? MOTD = Message Of The Day MOTSS = Members Of The Same Sex MTFBWY = MayThe ForceBeWithYou MWBRL = More Will Be Revealed Later MYOB = MindYour OwnBusiness N：

N = And/Know/Now NAK = Nursing At Keyboard NAZ = Name, Address, Zip(also means Nasdaq)NBD = No BigDeal NBIF = No Basis In Fact NFI = No Fing Idea NFW = NoFingWay NIFOC = Nude In Front Of The Computer NM = Never Mind NMP = Not My Problem NMU = NothingMuchYou NOYB = None Of Your Business NP = No Problem NQOCD = Not Quite Our Class Dear NRG = Energy NRN = No Reply Necessary NYCFS = New York City Finger Saluet O：

OAUS = On An Unrelated Subject OBTW = Oh, By The Way OIC = Oh,I See OICU = Oh, I See You OMDB = Over My Dead Body OMG = Oh My God/Oh My Gosh OMIK = Open Mouth, Insert Keyboard ONNA = Oh No, Not Again OOC = Out Of Character OOTB =OutOfTheBox/OutOfTheBlue OT = Off Topic 12

OTOH = On The Other Hand OWTTE =OrWordsToThatEffect OZ = standsfor “Australia” P：

PEBCAK =ProblemExists Between ChairAnd Keyboard PEM = Privacy Enhanced Mail Pic = Picture PIMP = PeeingInMy Pants PITA = Pain In The Ass PLS/PLZ = Please PMFJI = PardonMeForJumpingIn PO = Piss Off POS = Parents Over Shoulder POV = Point Of View PPL = People Pro = Professional PS = By The Way/Photoshop T：

TAH = Take A Hike TANSTAAFL = There Ain’t No Such Thing As A Free Lunch TARFU = ThingsAreReallyFedUp TDTM = Talk Dirty To Me TEOTWAWKI = The End Of The World As We Know It TFN =ThanksForNothin’ THX/TX/THKS = Thanks TIA = Thanks In Advance TIAIL = ThinkI Am InLove TIC = Tongue In Cheek TLA = Three Letter Acronym TLGO = The List Goes On TM = Trust Me TMI = Too Much Information TMTOWTDI = There’s More Than One Way To Do It TPTB = The Powers That Be TSR = TotallyStuck inRAM 13

TTFN = TaTaForNow TTT = That’s The Ticket/To The Top TTUL/TTYL = Talk To You Later TWHAB = ThisWon’t Hurt A Bit TY = Thank You TYVM = Thank You Very Much U：

U = You UR = Your UR = Youare unPC = unPolitically Correct URYY4M = You Are Too Wise For Me V：

VFM = ValuesForMoney VG = Very Good W：

WAG = WildAssGuess WAI = What An Idiot WB = Welcome Back WCA = Who Cares Anyway WDYS = WhatDidYouSay? WDYT = WhatDoYou Think? WE = Whatever WEG = Wicked Evil Grin WG = Wicked Grin WGAFF =WhoGives AFlyingF WIIFM = What’s In It For Me? WIT = WordsmithInTraining WITFITS = WhatintheFisthisSh WOG = Wise Old Guy Wot/Wut = What WRT = WithRespectTo/WithRegardTo WTF = What The F WTG = Way To Go!WTSDS = Where The Sun Don’t Shine WYMM = Will You Marry Me WYP = What’s Your Problem? WYRN = What’s Your Real Name? WYS = Whatever You Say WYSIWYG = What You See Is What You Get WYT = Whatever You Think

X：

X U = Kiss You Y：

Y = Why Ya = You YA = Yet Another YAFIYGI = You Asked For It You Got It YDKM = You Don’t Know Me Yep/Yup = Yes YGBK = You GottaBeKiddin’ YMMV = YourMileageMayVary YNK = You Never Know YOYO = You’reOnYourOwn YR = Yeah, Right YSYD = Yeah, Sure You Do YTTT = You Telling The Truth? YYSSW = YeahYeahSureSureWhatever

C 电子邮件常用例句

c1 外企必备：英文电子邮件高频句

1.Initiate a meeting 发起会议

I would like to hold a meeting in the afternoon about our development planning for the project A.今天下午我建议我们就 A项目的发展计划开会讨论一下。I suggest we have a call tonight at 9:30pm(China Time)with you and Brown.Please let me know if the time is okay for you and Ben.我建议我们今晚九点半和 Brown小聚一下，你和 Ben有没有空? We'd like to have the

meeting on Thu Oct 30.Same time.十月三十号(周四),老时间,开会。Let's make a meeting next Monday at 5:30 PM SLC time.下周一盐湖城时区下午五点半开会。

I want to talk to you over the phone regarding issues about report development and the XX project.我想跟你电话讨论下报告进展和 XXX项目的情况。

2.Seeking for more information/feedbacks/suggestions 咨询信息/反馈/建议

Shall you have any problem accessing the folders, please let me knows.如果存取文件有任何问题请和我联系。

Thank you and look forward to having your opinion on the estimation and schedule.谢谢你,希望能听到更多你对评估和日程计划的建议。

Look forward to your feedbacks and suggestions soon.期待您的反馈建议!What is your opinion on the schedule and next steps we proposed?你对计划方面有什么想法?下一步我们应该怎么做? What do you think about this?这个你怎么想? Feel free to give your comments.请随意提出您的建议。

Any question, please don't hesitate to let me know.有任何问题,欢迎和我们联系。Any question, please let me know.有任何问题,欢迎和我们联系。

Please contact me if you have any questions.有任何问题,欢迎和我们联系。Your commentsandsuggestionsarewelcome!欢迎您的评论和建议!Please let me know what you think?欢迎您的评论和建议!Do you have any idea about this?对于这个您有什么建议吗? It would be nice if you could provide a bit more information on the user's behavior.您若是能够就用户行为方面提供更多的信息就太感激了!At your convenience, I would really appreciate you looking into this matter/issue.如果可以,我希望你能负责这件事情。

3.Give feedback 意见反馈 Please see comments below.请看下面的评论。

My answers are in blue below.我的回答已标蓝。

I add some comments to the document for your reference.我就文档添加了一些备注,仅供参考。

4.Attachment 附件

I enclose the evaluation report for your reference.我附加了评估报告供您阅读。

Attached please find today's meeting notes.今天的会议记录在附件里。

Attach is the design document, please review it.设计文档在附件里,请评阅。

For other known issues related to individual features, please see attached release notes.其他个人特征方面的信息请见附件。

5.Point listing 列表

Today we would like to finish following tasks by the end of today:1„„.2„„.今天我们要完成的任务:1„„.2„„.Some known issues in this release:1„„.2„„.声明中涉及的一些问题:1„„.2„„.Our team here reviewed the newest SCM policy and has following concerns:1„„.2„„.我们阅读了最新的供应链管理政策,做出如下考虑:1„„.2„„.Herearesomemorequestions/issuesfor your team:1„„.2„„.以下是对你们团队的一些问题:1„„.2„„.The current status is as following: 1„„2„„目前数据如下: 1„„2„„ Some items need your attention:1„„.2„„.以下方面需提请注意:1„„.2„„.6.Raise question 提出问题

I have some questions about the report XX-XXX我对 XX-XXX报告有一些疑问。

For the assignment ABC, I have the following questions:„就 ABC协议,我有以下几个问题:„„

7.Proposal 提议

For the next step of platform implementation, I am proposing„

关于平台启动的下一步计划,我有一个提议„„ I suggest we can have a weekly project meeting over the phone call in the near future.我建议我们就一周项目开一个电话会议。

Achievo team suggest to adopt option A to solve outstanding issue„„ Achievo团队建议应对突出问题采用 A办法。

8.Thanks note 感谢信

Thank you so much for the cooperation感谢你的合作!Ireallyappreciatetheeffort you allmadeforthissuddenandtightproject.对如此紧急的项目您做出的努力我表示十分感谢。Thanks for your attention!谢谢关心!Your kind assistanceonthisareverymuchappreciated.我们对您的协助表示感谢。

Really appreciate your help!非常感谢您的帮助!

9.Apology 道歉

I sincerely apologize for this misunderstanding!对造成的误解我真诚道歉!I apologize for the late asking but we want to make sure the correctness of our implementation ASAP.很抱歉现在才进行询问,但是我们需要尽快核实执行信息。

c2.商务英语函电的20个常用句型

1.Please accept our thanks for the trouble you have taken.有劳贵方，不胜感激。

2.We are obliged to thank you for your kind attention in this matter.不胜感激贵方对此事的关照。

3.We tender you our sincere thanks for your generous treatment of us in this affair.对贵方在此事中的慷慨之举，深表感谢。

4.Allow us to thank you for the kindness extended tous.对贵方之盛情，不胜感谢。

5.We thank you for the special care you have given to the matter.贵方对此悉心关照，不胜感激。

6.We should be grateful for yourtrial order.如承试订货，不胜感激。

7.We should be grateful for yourfurnishingus details of yourrequirements.如承赐示具体要求，不胜感激。

8.It will be greatly appreciated if you will kindly send us your samples.如承惠寄样品，则不胜感激。

9.We shall appreciateit very much if you will give our bid your favorable consideration.如承优惠考虑报价，不胜感激。

10.We are greatly obliged for your bulk order just received.收到贵方大宗订货，不胜感激。

11.We assure you of our best services at all times.我方保证向贵方随时提供最佳服务。

12.If there is anything we can do to help you, we shall be more than pleased to do so.贵公司若有所需求，我公司定尽力效劳。

13.It would give us a great pleasure to render you a similar service should an opportunity occur.我方如有机会同样效劳贵方，将不胜欣慰。

14.We spare no efforts in endeavoring to be of service to you.我方将不遗余力为贵方效劳。

15.We shall be very glad to handle for you at very low commission charges.我方将很愉快与贵方合作，收费低廉。

16.We have always been able to supply these firms with their monthly requirements without interruption.我方始终能供应这些公司每月所需的数量，从无间断。

17.We take this opportunity to re-emphasizethatwe shall, at all times,do everything possible to give you whatever information you desire.我们借此机会再此强调，定会尽力随时提供贵方所需的信息。

18.We are always in a position to quote you the most advantageous prices for higher

quality merchandise.我们始终能向贵方提供品质最佳的产品，报价最为优惠。

19.This places our dealers in a highly competitive position and also enable them to enjoy a maximum profit.这样可以使我方经营者具有很强的竞争力，还可获得最大的利润。20.We solicit a continuance of your confidence and support.恳请贵方继续给予信任，大力支持。

D 书信范文

d1 英文书信范文精选

一、感谢信 Sample 1 20 June 2006 Dear Mr.Seaton，Thank you very much for taking me with you on that splendid outing to London.It was the first time that I had seen the Tower or any of the other famous sights.If I'd gone alone, I couldn't have seen nearly as much, because I wouldn't have known my way about.The weather was splendid on that day, which I thought was rare.I still remember some people told me that in Britain there was weather and no climate.During the same day, it might snow in the morning, rain at noon, shine in the afternoon and be windy before the night falls.So I think I was lucky.I think the river trip was the best thing of all.London really came alive for me as we saw it from the Thames during that wonderful journey down to Greenwich.It was all tremendously exciting－a day that I shall never forget.Thank you for giving me such a great birthday treat.Yours sincerely, Linda Chen Sample 2 20 July 2006 Dear Mr.Wang, Thank you for taking the time to write your wonderful letter in support of MCEA(Maywood Chinese Education Association).Your letter clearly articulates all the major reasons children in Maywood will benefit from studying the Chinese language as part of their elementary school education.It provides invaluable support that will help making bilingual Chinese education a reality in Maywood public schools.Although MCEA would like to see Palo Alto public schools implement the first bilingual Chinese kindergarten class in September of 2006, we have learned that the school district must take the time to understand how a new program will affect existing

educational offerings, and to validate community interest.Nevertheless, MCEA, with more than 70 members, will continue to actively promote bilingual Chinese education in the Palo Alto public schools and will keep you apprised of the progress we make.Thanks again for sending a letter in support of MCEA.We' will continue to do all we can to realize this program both for families of Chinese descent and those with a general interest in participating in the growing economic power of China.Yours sincerely, George Chen Useful Expressions Thanks for...It was very nice/good of you to...Thank you very much for...I must thank you for...I am extremely grateful for your help...I am most grateful for...二、建议信 Sample 1 21 June 2006 Dear Mary, Thanks for your last letter.I'm so glad that you have been able(at last!)to arrange a holiday in Australia.As I fear I won't be able to meet you at the airport when you arrive, nor will I be able to be home until later in the afternoon, so here are some instructions and suggestions.There is a bus from the airport to the city.It is much cheaper than a cab.Take the bus to the city and ask to get off at Town Hall railway station.To get to my place in the eastern suburbs you have three options.You can either take a cab, a bus or the train.I suggest you take the train, since the airport bus will leave you right at the station.Get off at Cliff Station.From there you can either walk to my place(about ten minutes)or take a taxi.Probably you should take a taxi as you will have luggage.When you arrive at my flat, ring the intercom for Flat 2.My friend Lillian will be at home and she will open the front door for you and let you into my flat.Presumably you will be tired and want to sleep.But if you feel like some exercise after that long flight, you could stroll down to Cooper Park, which is only ten minutes away ¾ you can see it from the window.Cheers and looking forward to seeing you.Yours sincerely, Annie

P.S.I will leave something for breakfast in the fridge.Help yourself to anything you want.Useful Expressions: Here are some instructions and suggestions.May I suggest that we meet at the gate

of the university? I'd like to suggest you should visit London for at least two days on your way to Scotland.Considering your present situation, I propose that you should apply for the post.What I want to suggest is...My suggestion is that...If you..., you had better...三、申请信 Sample 1 20 March 2006 Dear Sir, I was very interested in your advertisement in today's edition of The Evening Post and I should like to apply to be a member of the Amazon Expedition team.I am twenty-three years old and have an honors degree in Botany from Bath University.Since leaving university I have been working in a research laboratory but my contract comes to an end in six weeks.I would particularly like to join the expedition for the opportunity it would give me to study the plant life of the area.I enjoy several outdoor activities including rowing and rock climbing and I consider myself to be both fit and healthy enough to undertake such an expedition.If you would like me to attend an interview, I would be able to come at any time convenient to you,(J1)my employers have agreed to give me time off for the purpose.I look forward to hearing from you.Yours faithfully, Lily Ma

Sample 2 20 June 2006 Dear Sir, I noticed an ad.In the paper today you said you were looking for people to join your expedition team.It sounded as if it might be fun so I'm writing to say I'd like to come along.About myself: I left school at 16 because I wanted to earn a bit of money.After that I got a few part-time jobs as a waiter, etc.But I didn't stick to any of them for long.Recently I've been doing a bit of hitch-hiking round Europe so I've had some experience of traveling the hard way which should come in handy on the expedition you're planning.By the way, I'm a great guitarist so I can keep you all amused round the campfire at night.Let me know when I can call in for a chat about dates and other details, etc.Yours, David Smith Sample 3: 12 May 2006 Dear Sir, I am writing to apply for a British Council scholarship to study in Britain.I did my five years' basic training in medicine at Shanghai University.After this I successfully completed a one-year postgraduate course in Ophthalmology at the People's General Hospital, where I am at present serving a two-year probation in the Eye Clinic.As a result of the publication in 2003 of my article in New Scientist entitled “Soft and Rigid Contact Lenses ”, which was based on a survey of 37 patients over 6 months，I made contact with Dr.Li Ming of the Capital Hospital and Dr.Ma Li of the University College Hospital.I have received their help and advice with my current research project, which is a two-year survey of the acceptance of various types of contact lenses in 200 patients.Despite their help, I feel that I cannot make real progress in this field unless I can actually have day-to-day contact with these specialists.I would therefore like to continue my research at either the Capital Hospital or the UCH as soon as my probationary period here is completed, and I would like to study in Britain for two years.I enclose a detailed curriculum vitae and an offprint of my article, together with two letters of

recommendation from Dr.Li Ming and Dr.Ma Li.Yours faithfully, Lily Chen Sample 4 22 October 2004 Dear Sir, I would like to apply for the post of Works Manager, which was advertised in The Guardian of I2 October 2004.I feel that my qualifications and experience are ideally suited for the position.I was born in 1968, and I went to school from 1973 to 1988.In 1987 I took the General Certificate of Education, and I got good grades in Mathematics, Physics and Chemistry.After leaving school, I attended the Orient Technical College, where I first studied Fiber Technology and Color Chemistry;later I studied other subjects related to textile manufacture, and in 1991 I obtained the Diploma in Textiles.After completing my studies, I joined the Top Clothing Company where I worked until 1996.In that year I moved to Prior Productions, who was pleased with my work, and as a result, in 1998, I was promoted to Assistant Works Manager there.I enjoy my work, and I am prepared to work hard.Moreover, I am sure that Prior Productions would give me an excellent reference.I therefore feel that my application deserves your serious consideration.I look forward to hearing from you.Yours faithfully, Mary Ma Useful Expressions: I would like to apply for...I wish to apply for the position of...If you need any other information concerning my background,...I am writing to you to apply for admittance to your university as a visiting scholar.I hope it would be possible for me to take some training courses and work in your laboratory.I believe that with your help I would make progress in my career.Should you think favorably of my application, kindly grant me an interview.An early response will be very much appreciated.Enclosed please find a resume and a list of my publications.四、投诉 /抱怨信 Sample 1 15 April 2006 Dear Sir, I saw your advertisement for “the perfect lighter” in Sunday Times last week and immediately sent off a £2 postal order and the completed form for the lighter.Imagine my surprise when all I got in return was a box of matches!I could understand a mistake.I might even pardon a joke.But in this case, your advertisement is a deliberate lie since a friend of mine who also sent the coupon got the same result.I think it's a shame to promise an economical lighter when in fact you are not selling a lighter a1 all.Instead of saying it works quickly, you should admit that you are offering matches.And what about “only” £2: I usually pay 10 pennies for a box of matches, and they are often given away free.I regard your advertisement as a serious deception and demand that you send me my money back immediately.Otherwise I will take active steps to make sure the Consumers' Association hear about it.Yours faithfully, Peter Li Sample 2: 12 March 2006 Dear Sir, I am highly disappointed in the proposed 2004-05 budget cuts to educa1ion.Taking away basic aid status and slashing our school budgets is a recipe for educational disaster in our school.The future lies with our children.They must have access to high quality educa1ion.My husband and I have worked hard to be able to live in a school district that provides high quality education for our children.Cutting funding in districts like ours will have a negative impact on property values.The school that my daughter attends is hardly wha1 I would describe as a “rich” school.Parents are asked to pay for books for all the classes, science supplies and for their students to participate in the performing arts among other items.If our school is to remain a world leader in technological development, cutting our school funds is the worst possible choice to make.Education funds should not be diverted away from education.Yours faithfully, Tom Williams Useful Expressions: I am highly disappointed in...I am writing to place a complaint against...I am sorry to inform you that...I am writing to draw your attention to...Pleasemakesurethatappropriatemeasures aretakentosolvetheproblem.I hope you will look into the matter and give me an immediate reply.If our demand is not accepted and put into practice, we would resort to other measures.五、邀请函 Sample 1 16 May 2006 Dear Mr.Williams, Thank you for your letter of congratulation on my exam results.I was very pleased to hear from you.The results were a great relief.I did much better than I thought I would.We are having a celebration party on Saturday 22 May and we shall be pleased if you can come.It is a party for me, but my parents and some of their old friends are joining in, so you will find “real people” as well as teenagers to talk to.The party starts at half past six－drinks, and a buffet supper later.You said in your letter that you've given up driving, so my father will meet you with the car at San Mateo station.Please let me know what time your train arrives.There is a good train back to San Palo at 10:30 and we'll arrange transport for you to catch that.I hope that won't be too late for you.It would be a pity if you had to leave while the party was still

in full swing.I do hope that you will be able to come.Yours sincerely, Lily Chen Sample 2: 12 September 2006 Dear Mr.Wang, I am pleased to invite you to a luncheon, to be held by the Monterey Institute of International Studies on October 12, 2006 at noon, commemorating the 75th anniversary of the death of General Stilwell and in honor of his daughter, Mrs.Nancy Stilwell Easterbrook.Mrs.Easterbrook was a member of the Board of Trustees of the Monterey Institute and founder of the Stilwell Scholarship, which is dedicated to supporting students from China.For many years until she passed away, Nancy had served as a goodwill ambassador of the American people who made unremitting efforts to promote exchanges between the United States and China.The Stilwell Scholarship she founded helps support deserving students from China who have come to the Monterey Institute to pursue professional degrees in translation and interpretation, international policy studies, language teaching and business management.I hope you will be able to join us.Mr.Chuanyun Boo, Dean of the Graduate School of Translation and Interpretation, will be calling you soon to discuss this event further.Yours sincerely, Tom Burton Useful Expressions: I am pleased to invite you to...Is there any chance of your coming...I was wondering if you could come...I would like to invite you to...I wonder if you would like to come...I would be very happy if you could come...Please accept my invitation.六、描述信 Sample 1 12 Mary 2006 Dear Tom, Thanks for your letter which finally caught up with me in London.I suppose you're keen to hear how the trip has been so far.So here's a short description of what's happened.Well, you remember we left Sydney on Monday and arrived in London 24 hours later.After such a long and exhausting flight the first thing we did was to have a good, long sleep.And after that¾a good meal to make up for all that horrible airline stuff!The first real day of our holiday was spent just walking around London to get a feel of the place.After that, however, we were more particular and planned each day carefully.First, we looked at all the historical sights, such as the Tower of London, the Houses of Parliament, the British Museum and the National Gallery.Then we visited some other famous places, such as Kew Gardens and Hampstead Heath.Finally, we took a one-day trip to Oxford, which is really the most marvelous town.You should make sure to go there when you visit England.After we had seen a lot of London, we flew to Paris.A t first, we didn't like the place－I suppose because it was so different from London.Later, though, we began to really love it and started to appreciate its differentness.The final stage of our trip is a visit to Rome, after which we will be staying in Singapore for two days before returning to Australia.Hope everyone is well.See you soon.Sample 2: 22 March 2006 Dear Tom, I'm just writing to let you know that we're all well, and I hope you are, too.Unfortunately, I've got some rather bad news for you: I'm afraid I made a bit of a mess of John's car.Anyway, here's what happened.We were on our way to Carol's after a long party, and I suppose it must have been about eleven o’clock.Well, the last few miles back home were really dark and deserted.I now realize I was probably going a bit too fast for a country lane because, although the road was fairly straight, I drove up onto the curb and went into a tree.Of course, John was absolutely furious and started shouting at me and cursing.After we' d argued for a few moments, we decided to look at the damage, and he calmed down a bit.Well, we found we could move the car, but the wing was caught on the wheel, so we couldn't drive it.I tried to pull the wing clear, but I didn't succeed.Anyway, John went off to phone for a breakdown lorry, but while he was away, I had

another go at the wing and this time succeeded in pulling it right off.I threw it onto the back seat, and by that time John got back and we were ready to go¾so we didn't need the breakdown lorry at all.John has more or less forgiven me now, but he was very angry with me for a few days.I suppose I was a bit careless.Well, that's all for now.Next time I write I hope I'll have better news for you.Yours sincerely, Linda Chen Useful Expressions: When I knew him he must have been in his early thirties.(people)It is an exceptionally old university town.(places)It was long, round, cigar-shaped, and had several curious markings on the bottom.(objects)The whole flat seems to be a hive of activity.(human scenes)My hotel room looks out across a main road which runs beside the river.(landscape)My father would often bring home gramophone records.(habits and conditions)If you want a quick reply, the letter should be taken to the central post office and registered.(processes)

七、道歉信 Sample 1 22 March 2006

Dear Ms.Reinhart, I am terribly sorry that I failed to arrive at BLCU last Friday.I hope that this did not mess you up completely, although I know that you had already made some special arrangements for my visit with you parents and friends.I am very sorry about all that.I am sure you will be sympathetic, however, when I tell you that my father is dangerously ill in hospital, and that I found it impossible to leave for the visit when he is in this state.My father was working very hard on his project on protecting the environment.I know the project has come to a very important stage.He and his assistants did not take regular rest for three weeks.Last night, my father had a heart attack and was soon sent to the hospital.The doctor said my father was in a very serious situation, and, he might need an operation.24 hours have passed.Nothing has changed.I have to stay at the hospital.I will let you know if there is any good news.I am sorry again and look forward to seeing you soon.Yours sincerely, Tom Williams Useful Expressions: I must apologize for...I do apologize for...I am awfully/terribly sorry about...I offended you quite unintentionally.Please accept my apologies.This is one of the reasons I couldn't make it.八、寻求帮助的信函 Sample 1: 12 May 2006 DearMary, Iamsorryto troubleyou,butnobodywouldcomeinto mymindto help me exceptyou.You know, I had planned this holiday for several years.A t last, my dream came true.You could imagine how excited I was.My mind was completely occupied with the holiday.I forgot to collect my laundry.I don't know if you can help me collect my laundry.I sent the laundry to the John's.It is the one down the corner on St.Peter's Street.You can't miss it, because the house is painted green－a big green house.I have got two pairs of trousers, three shirts, one T-shirt and a blanket.Call a taxi to send you home.I will pay you back when I am home.My first stop is London.It is raining.The streets are very clean.How I wish I could have the chance to see the famous London fog.But someone told me that was already the history.One can only read things like thataboutLondon inbooks.My best wishes to you.Yours sincerely, Peter Chen Sample 2 16 April 2006 DearSir, I am working on a new project which is called A Survey of New Industry in the Maywood District.According to the design of our district, we need information about firms that have recently moved into this area.Your firmisoneof thelargestofthese,so Ishallbeverygratefulif youcansparethetimeto help me.Three points are specially important to the project.The first one is the training schemes for school leavers.The second one is about the transport arrangements to overcome poor road and rail links in this district.The third is the plans forexpansion.Any otherinformationwillbeuseful, but thosepoints aretheoneswith whichImostneed yourhelp.I am enclosing an information form for you to fill in.I hope you can post it to us as soon as possible.I apologizeforaddingtoyourworkwith this request,but I dohopethatyouwill feel ableto assist me.I would be most grateful for your favorable consideration of this request.Yours faithfully, Mary Spencer Useful Expressions: Iamsorryto troubleyou,butnobodywouldcomeinto my mindto help me exceptyou.I would like to seek help from you.Iwouldgreatly appreciateitif youcouldhelp me.Iwouldbemostgratefulforyourfavorableconsiderationof thisrequest.九、安排信 22 March 2006 DearMr.Wang, Thank you for a rapid response to our invitation.Enclosed you will find an outline of events to take place during International Week here at the University of Montana.I will also list a number of possible speaking engagements so that you can choose those things in which you are most interested.As far as topics are concerned, the topics for classroom visits are generally determined by the professor, but most professors are very flexible.We have approximately thirty-five faculty members that

teach courses in Asian Studies, rangingfromlanguageandcultureto history andeconomics.Here is a tentative schedule: Sunday, April 8th 10 am-Cultural Exhibition opens 12 am-International Festival begins with a speech by the university president and an introduction of visiting dignitaries 1-5pm-Opportunityto visitfestival,interactwith studentperformers,tastefoods 6 pm-Dinner with Director of Mansfield Center Phil West, Ambassador Mark Johnson, and staff of Mansfield Center As you can see, there is tremendous interest in China here at the University of Montana.Please let me know if this outline suits your purpose, and if not, please don't hesitate to offer any suggestions for changes.Wecanarrangeasmanyorasfewspeakingengagements asyouhavetimefor.Thank you for your attention and enthusiasm.Yours sincerely, Lily Ma Useful Expressions: You will find an outline of...Iwillalsolistanumberofpossiblespeakingengagements sothatyoucan...Asfar asthe topicsareconcerned,...Please let me know if...The flight gets in at...The flight leaves at...OnethingI'dliketo do/toarrangeisto...十、要求和询问信 Sample 1: 22 May 2006 DearSir, Iunderstandyourwell-respected collegeoffers anumberof places to overseasstudentsevery year,andI amwritingto enquireabouttheapplicationprocedure.I am at present a student at Mary High School, Hong Kong, where I have been studying for the past five years.Ipassed theHongKongCertificateof Education Examinationlastyearwith distinctionsin English and History, and credits in Economics and English Literature.My advanced-level subjects are History, Economics and EnglishLiterature.Inadditionto thesesubjects,“Useof English”isalsoa compulsorysubjectbecausea passin Englishisaminimumrequirementforadmissionto mostfacultiesof theUniversityof HongKong.Apartfromacademicwork,Ihavebeen activelyinvolvedinextra-curricularactivities.IamChairmanofthe EnglishClubandIhaverepresented my school inmany inter-schoolcontests.On the advice of my friends, I have decided to further my studies in England because I wish to widen my horizons and benefit from the scholarly heritage of your country.I wish to continue to study the above-mentioned subjects at your college in the 2006/7 academic year before I sit the Advanced-level Examinations in England.As regards my character, Mrs.Chen, my Principal, and Mr.Huang, my English master, have agreed to act as my references.As I come from a family of fairly limited means, I would like to know if there is any financial assistance availablefor overseas students.Attached isasummaryof myqualifications foryourreference.I should be grateful if you would kindly consider my application and notify me of the result at your earliest convenience.Should you require any further information, please feel free to contact me or my references.Yours faithfully, Lily Chen Sample 2 12 May 2006 DearSir, I am a December 2003 graduate from the University of San Francisco(USF)with a bachelor's degree in International Business.As part of my career planning, I am very interested in supplementing my international business education with a basic knowledge of the Chinese language.This I hope will help me enter intobusinesscommercewithbusinessorganizationspartneringwith China'seconomicdevelopment.I already have information from BLCU and hope to study there for at least one full year starting with this summer's program continuing through the fall and spring semester 2006.Can your office advise me if such scholarshipsmightbeavailableto me? I have been studying Chinese for one year now.I am not sure what level I belong to.I was told that there will be an HSK test in our university in September.I am planning to attend the test.But I don't know if the resultof thetestisrecognizedbyyouruniversity.Ifso,canitbeahelpfor me to applyforthescholarship? Iamlookingforward tohearingfromyousoon.Yours faithfully, Tom Jolly Useful Expressions Iamwritingto enquireabout...Iamatpresentastudentat...Ihavebeenstudying...Apart from academic work, I...On the advice of my friends, I...I wish to continue to study...Attached is a summary of my qualifications for your reference.I should be grateful if you would kindly consider my application and notify me of the result at your earliest convenience.d2 英文书信范文

1.A Letter ofSelf-introduction Dear Prof.Li, I, the undersigned, am a senior in the Computer Science Department of Tsinghua University.I am applyingforanMSdegreeunderyourguidancesothatIwriteto youtodayforafurthercontact.The reason for my application for the major — utilization of computer in farming — can be illustrated as follows.I belong to farmers.I am from the West.I was born and brought up in the countryside so that I intend to learn what can be used in the countryside.After graduation, I want to make use of what I learn in university to make contribution to the developmentofmy hometown,which isstill oneof theten countiesin poverty.Best wishes to you!Sincerely Yours 2.A Letter ofSuggestion Dear Liu Qi, I, the undersigned, am a senior in Peking University.The 2008 Beijing Olympic Games is coming in fouryears.After watchingthe2004AthensOlympicGames,Icannothelpwritingto you.First of all, here is my suggestion for the preparation work of the 2008 Beijing Olympic Games.The construction work of the sports building must be completed in time according to the contract.In Athens, theswimmingstadiumwasnotaccomplished in timeso thattheevent hadto beheld inthe open air, which has broughtnegativeeffectonthe performanceof athletes.Inoneword,to protecttheinternational image ofChinaand ensurethe Olympiccompetition,wemustfinishourpreparation workwelland intime.Last but not least important, I want to express my wish to be a volunteer.In the first place, it is the duty of every Chinese to do his bit for the 2008 Olympic Games.In the second place, I have a good command of foreign languages.I can speak English, Russian, and Japanese.Therefore I can be a qualified volunteer.Iamlookingforwardto yourreply Sincerely Yours 3.A Letter ofAdvice Dear Freshmen, I, the undersigned, am a senior in the Computer Science Department of Tsinghua University.I would like tosayafewwordstoyou,whichIhopewouldbehelpfultoyou.To begin with, the change of ideas is of most importance for freshmen to adapt themselves to campus life.During the middle school days, we usually depend upon our teachers at school and parents at home.However, the life and study on university campus features independence, which is essential to our psychologicaldevelopment.Inmy view, we hadbetteralwaysbearinmind theideaof independence.What’s more,Englishlearningis amust.On one hand,withoutCET4 certificate,wecannot

get our degree when we graduate from university.On the other hand, when we hunt for job, English level is a deciding factor.Therefore, I do hope that all of you will have a good understanding of the necessity of learning English well.Good Luck to you!Sincerely Yours 4.A Letter ofComplaints Dear Sales Manager, I, the undersigned, am a senior in the Computer Science Department of Tsinghua University.I ordered a book which is entitled Practical Writing and Reading for NETEM by Wang Li on December 20th, 2004.However after reading the book on January 10th, 2005, I found that it is a pirated one so that I write to you for complaint.The book has brought me some negative effects.To begin with, much of my valuable time and energy have been wasted in reading the book since it is quite hard to identify many words in the book.What’s more,Ihavenotbenefited fromreadingthebook sincesomeofkeysto theexercises are misprinted.I would like to be informed whether you can refund me the money or change another book for me.I amlookingforward toyourearly reply.Sincerely Yours 5.A Letter ofThanks Dear Teachers and Classmates, Firstof all,pleaseallow me to say ‘Thankyou’ to allof you.Itis verykindof youto spareyour valuabletimeduringtheperiodoffinalexaminationsandcometo see me.Your visithasgiven me muchconfidenceandpowertoovercometheillness.When Ifirstcameto the hospital, I really felt lonely and did not have enough courage and confidence to overcome the illness.Your visithasmade me feelthatIamnotpoorandlonelyintheworldandin fact Iamlivinginaworldof love,which hasbrought me muchconfidenceandpowertoovercometheillness.Thesedays,my conditionhas been obviouslyimproved dueto the careful treatmentoffered by doctors and nurses.Doctors have told me that I will completely recover from illness in two weeks.I hope that I can see you earlier.Again, special thanks go to all of you.Sincerely Yours 6.A Letter ofApology Dear Prof.Wang, First of all, please allow me to express my deep sorry for not being able to keep our appointment.I doknowthatthisisveryimpoliteandmust have causedyoumuchtrouble.I do reckon that at present any explanation is pale and futile.However I do not want you to misunderstand me.Onmywaytoyouroffice,anoldladysuddenlyfaintedduetoheartattackonthebus.I stopped a taxi and sent her into a nearby hospital.I stayed there until her son came, which spoiled our appointment.I am aware that our appointment is of importance.I do hope that you would be kind

enough to spare your valuable to meet me.I amlookingforward tohearingfromyou.Sincerely Yours 7.A Letter ofCongratulation Dear HuangWei, First of all, please allow me to express my sincere congratulation on your passing CET 4.The success is of great importance to you since without the Certificate you can not get degree when you graduate from university.Of course, the success can be attributed to your painstaking efforts and your spirit ‘Never say die’.I would like to continue our exchanges on English learning.Because of China’s entry to WTO and Opening-up and Reform English will become more and more important to Chinese, especially to our modern university students.I dream of being able to communicate effectively with foreigners one day in the future.Good Luck to you!Sincerely Yours 8.ALetter ofJobApplication Dear Sir/Madam, I am responding to your ad in the June 20th, 2005, issue of the Sunday Talent Journal for the position of production coordinator.I feel that my background in electronics and manufacturing will fit in well.I will graduatefromthe BeijingScience& TechnologyUniversity in Junewith a Bachelor ofScience degree in Manufacturing Engineering.I have had extensive training on computers while at school.In my Production and Inventory class, I have learned about computerized production and material scheduling in a job shop environment.Ipassed CET-6in2004.NotonlydoI paymuchattention toimproving my readingand listening skills,but I alsokeep practicingoral English.I am looking forward to hearing from you.Would you please call me to set an interview? I can be reached at my resumeaddressorbyphoning(010)2357-7980after 4p.m.Sincerely Yours 9.A Letter ofAskingforHelp Dear Prof.Smith, I, the undersigned, am a senior in the computer Science Department of Tsinghua University.At the moment, I am writing my graduation thesis and in urgent need of some reference materials so that I write to you for help.Theinformationon theapplicationof computer amonguniversity studentsin North Americaisthe material that I need.Most importantly, the relevant statistics and reports should cover the past two decades.And allthe materialsmustbepublicationsofnationallevel.Last but not least important, I would like to highlight the importance of the material to me.The material which I ask you for help will to a great extent decide the failure or success of my graduation thesis since the title of my thesis is the application of computers on campus both at home and abroad over the past two decades.I have failed to find relevant up-to-date and detailed materials in China.Your help wouldbemuchappreciatedandIamlookingforwardto yourreply.Sincerely Yours 10.A Letter of Invitation Dear Beckham, First of all, please allow me to express my heartfelt invitation to you.Since the Spring Festival is comingshortly,Isincerelyinviteyouto cometo Chinaandspendtheholidaywith me.Spring Festival is of much importance to Chinese people.It has a long history and Chinese have attached much importance to the holiday.To be exact, the Spring Festival has been the most significant holiday.The Spring Festival is to Chinese what Christmas is to the Westerners.Ifyoucome, Iamgoingtoaccompanyyoutofairgrounds,whereyoucanhaveacloselook at some of the Chinese traditions.I am looking forward to your reply.Sincerely Yours

d3 外贸业务全套英文邮件范文 1.向顾客推销商品

Dear Sir: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world.Reports from users confirm what we knew before it was put on the market-that it is the best mountain bike available.Enclosed is our brochure.Yours faithfully 2.提出询价

Dear Sir: Jun.1, 2001 We receivedyourpromotional letter andbrochuretoday.We believethatyourwoulddowellherein the U.S.A.Kindly send us further details of your prices and terms of sale.We ask you to make every effort to quote at competitivepricesinorderto secureourbusiness.We lookforward tohearingfromyousoon..Truly 3.迅速提供报价

Dear Sir: June4,2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike.It gives us great pleasure to send along the technical information on the model together with the catalog and price list.After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand.We look forward to the opportunity of being of service of you.4.如何讨价还价

Dear Sir: June8,2001 We have received your price lists and have studied it carefully.However, the price level in your quotation is too high for this market, If you are prepared to grant

us a discount of 10% for a quantity of 200, we would agree to your offer.You should note that some price cut will justify itself by an increase in business.We hopeto hearfromyousoon.Yours truly 5-1同意进口商的还价

Dear Sirs: June12, 2001 Thank you for your letter of June the 8th.We have accepted your offer on the terms suggested.Enclosed our will find a special price list that we believe will meet your ideas of prices.You should note that the recent advances in raw materials have affected the cost of this product unfavorably.However, for your orderwehave kept ourpricesdown.Sincerely 5-2拒绝进口商的还价 Dear Sirs: June12, 2001 Thank you for your letter of June the 8th.We regret that we cannot meet your terms.We must point out that the falling market here leaves us little or no margin of profit.We must ask you for a keener price in respect to future orders.At present the best discount offered for a quantity of 200 is 5%.Our current situationleavesuslittleroomto bargain.We hopeyouwill reconsiderthe offer.Truly 6.正式提出订单

Dear Sir: June 15, 2001 We have discussed your offer of 5% and accept it on the terms quoted.We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September.The enclosed order is given strictly on this condition.We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly 7.确认订单

Dear Sir: June 20, 2001 Thank you very much for your order of June 15 for 200 Deer Mountain Bikes.We will make every possible effort to speed up delivery.We will advise you of the date of dispatch.We are at your service at all times.Sincerely 8.请求开立信用证

Gentlemen: June18,2001 Thank you for your order No.599.In order to execute it, please open an irrevocable L/C for the amountofUS$50,000inour favor.ThisaccountshallbeavailableuntilSep.20.UponarrivaloftheL/C we will pack and ship the order as requested.Sincerely 9.通知已开立信用证

Dear Sir: June 24, 2001 Thank you for your letter of June 18 enclosing details of your terms.According to your request for opening an irrevocable L/C, we have instructed the Beijing City

Commercial Bank to open a credit for US$

50,000in your favor, validuntilSep.20.Pleaseadviseusby fax whentheorderhas been executed.Sincerely 10.请求信用证延期

Dear Sir： Sep.1,2001 We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory.We are afraid that your L/C will be expire before shipment.Therefore, pleaseexplainoursituationto yourcustomersand securetheirconsentto extendtheL/C toSept.30.Sincerely 11.同意更改信用证

Gentlemen: Sept.5,2001 We received yourletter today andhaveinformed ourcustomersof yoursituation.As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30.Pleasekeepusabreastof anynewdevelopment.Sincerely

第四篇：电子邮件营销分析报告

电子邮件营销分析报告

我门组选的主题是微长沙，横幅广告的标语为“微长沙，微生活，无微不至。”以此为主心骨，我们组撰写了营销广告，想自己的50名QQ好友发送电子邮件。

我自己发送50封电子邮件之后，仅收到4人自动回复，亲自回复的电子邮件没有一封，也没有收到QQ好友对此的询问。

我觉得这主要有以下几个原因：

1、人们对“微长沙”不感兴趣。

2、别人以为是普通的广告邮件，不予回复。

3、我们制作的广告没有吸引力。

4、我发送的QQ好友具有片面性。

由此我们可以得出电子邮件营销的利与弊：

利

1、连续推销的机会，网站设计以及电子杂志策划得当，注册电子杂志的转化率达到20%左右也是常见的。相对于1%的销售转化率，通过电子邮件营销将极大地提高最终销售转化率。

2、几乎完美的营销渠道，电子邮件营销之所以效果出众，甚至造成垃圾邮件横行，最重要的原因之一是成本十分低廉。只要有邮件服务器，联系10 个用户与联系成千上万个用户，成本几乎没什么区别。当然如果你要发上百万封邮件，情况就不同了，因为需要专用的服务器及非常大的带宽。

3、电子邮件营销还使网站营销人员能长期与订户保持联系。订阅者连续几年看同一份电子杂志是很常见的。互联网上信息令人眼花缭乱，多不胜数。

弊

1、用户一般称之为“垃圾邮件”，既是，提供的邮件内容对用户不感兴趣。

2、不尊重用户权力的情况下强制用户接收邮件

3、反感邮件发送方，从而降低你的品牌美誉度，如果你的产品或服务是在用户心中留有较好印像的话，则你通过垃圾邮件营销则会起到反效果。

第五篇：当当失算于Email营销

当当失算于Email 营销

来源:ectook

近日关注到当当在其联盟计划中增加了Email 营销，用其作为一个新的销售促进方式并且大张旗鼓地宣传。显然当当注意到Email 营销在网络营销多种方式中所具有的便捷、低廉等诸多优势，借此在日益竞争激烈的中国B2C 电子商务市场中获得更多的客户。但此举放在垃圾邮件盛行的今天，对于当当来说，太过于冒险，很有可能“身败名裂”。当当必将失算！冯英键先生在其著作《Email 营销》书中对Email 营销是这样定义的：Email 营销是在用户事先许可的前提下，通过电子邮件的方式向目标用户传递有价值信息的一种网络营销手段。按照这个定义，有效的Email 营销必须具备同时下列三个条件：基于用户许可、通过电子邮件传递信息、信息对用户是有价值的。

而当当联盟的Email 营销是游离在有效的Email 营销之外。当当对加入Email 营销设置的程序是申请加入email 营销--->等待审批--->审批通过接受信体代码以及操作注意事项

--->开始操作执行等步骤，中间有审批制度。但当当联盟宽松的审查制度会让众多的垃圾邮件发送者混入其中，诸多的用户邮件列表是没有得到用户许可的。当当联盟中对加入Email营销的条件概括是“无论你是公司还是以个人形式加入，只要你已经拥有发直邮广告的资 源，或者能够得到这资源，敬请加入！欢迎具有网络直邮业务和能力的公司加入合作(包括广告、营销服务以及有一定规模会员制、社区服务等等公司)”。也就是说只要你有相关邮件列表资源或者能够得到相关资源的客户都可以加入。如此低的门槛，几乎人人都可以参与。当当联盟还告诉你发送对象“可以自己采集直邮列表，然后进行群发”，这样就等同于鼓励客户利用软件未经许可收集网络上的电子邮件地址，然后大量发送。这就与Email 营销的宗旨背道而驰了。这样发展下去，就是广大网民的邮箱又多了不少是推荐当当商品的垃圾邮件，势必引起网民的反感。那么当当就是“搬起石头砸自己的脚了”。

而在今天相关打击垃圾邮件的立法还不健全，正当的Email 营销和垃圾邮件还不能从法律上严格区分，不少人把两者混为一谈。当当这个时候推出Email 营销联盟恐怕会被社会一棒子打死。就象屏蔽发送垃圾邮件的服务器一样，以后惩治垃圾邮件的重点放在了以“当当”名义发送的邮件，那就可怕了。

有人说，现今垃圾邮件泛滥到连发垃圾信的商家都已经觉得发垃圾信实在没什么效果了。在这个时候，当当推出Email 营销真是不明智。当当的Email 营销应该缓行或者提高合作条件，把合作者局限于拥有经过许可的邮件列表者。