我的迪拜建筑艺术考察之旅

第一篇：我的迪拜建筑艺术考察之旅

我的迪拜建筑艺术考察之旅

体验阿拉伯文化和风土人情，领略迪拜现代顶级建筑创意风采，这也是很多有志青年的想法，我和朋友们 也追逐了下潮流，在前几天走向了迪拜，重要的标志性想、建筑项目还是很受大家关注的，我们寻找了很多的考察团，最终锁定了黄金州商务考察，为期7天的商务考察，也表明我们的选择没有错，完美的服务，出发前的承诺都一一兑现，真的太美妙了，为了让自己的这次旅途拥有回忆的价值，我便选择用这种方式记录一下。

在出发之前，黄金州商务考察团的老师为我们讲解注意事项，培训一些所需知识，看着一起的小伙伴们都一个个激情澎湃，兴奋至极，我作为第一次出国的屌丝来说，心情更是难以表达。带着这种跌宕起伏的心情踏上了飞向迪拜的航班，走到哪里已经晚上了，看是参观游玩也都时第二天的事情了。

你是不是觉得第二天我们会想放飞的小鸟出去嗨了？ 其实不然，我们首先选择的是公务参访-迪拜建筑艺术与建筑科技交流，黄金州商务考察团队还邀请了中国驻迪拜总领馆高级官员、阿联酋中国商会专业人士及当地著名房产机构专员和我们促膝长谈，一上午的时间我们分别就迪拜投资环境、法律法规及投资方向、迪拜房产前景规划、迪拜房产品牌行销、等主题进行对话和互动，通过这样思想和灵感的高峰对话，碰撞出精彩的思想火花。论坛过程中将播放迪拜城市介绍及迪拜历史短片和世界之最建筑艺术与建筑科技展示（PPT播放）。这样的论坛交流我还是第一次参加，带着一种紧张激动的心情进行探讨，感觉到自己的视野开阔了，真的有一种豁然开朗的感觉。再后来我们就一起游览，看看迪拜的风景，大家都知道，来到迪拜，最不能离开的就是沙漠玩耍了，已经换好服装的我们也就像放飞的鸽子在沙漠中翱翔，滑沙等等玩耍的是兴致无穷。到了晚上，我们还一起观看他们跳肚皮舞，享受阿拉伯式一千零一夜的热情款待，在犹如皇家在阿拉伯帐篷中尽情豪饮，但是美好的事情总是稍纵即逝，时间就这样匆匆流走，我们也返回了酒店，结束了第一站的旅途。

第二站我们人文体验与商务考察同时进行，首先去玩的就是朱美拉清真寺，他们的建筑风格真的很不错，黄金州商务考察团队还专门邀请了一名建筑专家我们介绍建筑风格等，真是受益匪浅啊。

后来玩累了就直接选择去七星级法穿酒店参观休息，帆船酒店的建筑特色相信大家也有所耳闻，经理的热情招待，以及帆船酒店的建筑特色等等都与我们详细的交流着，对于我们提出的问题也是一一解答，感觉这次的迪拜考察真的值了。

后来几天，我们又参观了几个饭店酒店，每一个站点可谓是深度考察，邀请专家与我们座谈，还有业务经理和我们一起一起参观，真的是让我们学到了不少的东西，据我个人而言，这次在迪拜的考察真的受益匪浅，让我了解到了国外建筑设计的精髓。真的很感谢黄金州商务考察。

黄金州商务考察是一家综合国内外著名高等院校资源，专注于中国企业（家）管理类培训项目研发与实践的教育培训机构，十多年的海外商务考察经验，培养了海内外专兼职师资400多位，为项目考察以及实践学习提供了科学有效的保障。

第二篇：梦想之旅~~迪拜(dubai)_英语演讲

Hello everyone, today we will say something about our plan of vacation.After considering carefully, we are planning to go to an occurring miracle and the future of city which named as “dream city”.Yes!That is Dubai!Dubai’s mother tongue is Arabic, but now, English is widely used with its development and opening.Ok, now, please allow me to explain our reasons firstly.Generally speaking, we are attracted by four mainly things.That is history, food, local features and its Royal members.Dubai, in the Middle East, is the second country of the United Arab Emirates.The natives always say that “No one will remember the second, what people will remember forever is the first.” Maybe that is the best explanation of the “Highest of the World”.Dubai used to be a small village, but quickly developed to a city that appeared suddenly in the 21 century just like a mirage.What made it become a reality is the huge strength full of wealth and oil funds like running water.A real estate investor said that “Dubai is the kingdom of rich men, there are too many rich people here.” Cutting the mountains, filling the sea and opening the desert, Dubai did all these things to develop their projects at a fastest speed during the human history, and attract talented people, sources, materials from different places around the world.Enterprises who found the attractive wealth flocked, and now the world is watching Dubai.Not only the natives in Dubai, but also people all around the world come to buy real estate in Dubai.It’s really unbelievable.The population in Dubai is one hundred million and four hundred thousand, however Dubai is making a 10 million people’s unimaginable development.Dubai has its own precious treasure and they’re unique in the world: the best hotel Seven-star Hotel, the highest building Dubai Tower, the largest artificial island Dubai Strand, the eighth wonder of the world Earth Group of Islands.It’s because these “the most” projects that made Dubai the definitely hottest tourist topic in the world now, and pushed Dubai to the whole world.In addition, Arab food is also filled with irresistible for us.Arab roast chicken, Arab dessert, Arab roast beef, Arab roast lamb.Emirate’s food belongs to Arab style, it’s similar to western food and it includes appetizer, soup, salad, barbecue, dessert.The natives have many ways to roast beef and lamb, they always sit round together and enjoy every kind of barbecue, it’s quite a wonderful thing.If you are interested in the Arab dessert, just try it.Fresh fruits and vegetables coupled with Arab style sauce make a plate of sweet dessert.Arab salad is made of fruit, vegetables, yogurt, olive oil and salt, you can imagine how delicious and appetizing.And the Arab pie, cooks sprinkle with sesame seeds on the pie and then roast it, it has a good smell of pure flour.Besides, there are many other features in Dubai, such as aromatherapy and gold.In Arab, people always burn incense in the living room generations and

generations, we may buy some perfume as a souvenir there.In Dubai's gold market, there is lots of jewelry that attract girls, including bracelets, necklaces, rings etc.They have collected all styles around the world.These things are only charged depended on weight and aren’t charged by designing and technology fees.Dubai has its own imperial family and everyone of the family has a born beautiful face.One prince even won the first in horsemanship in Asian Games.We planned to go there by air.The first experience in Dubai is taking the sports car taxi, including Rolls-Royce, Lamborghini and so on.After the luxurious taxi, we arrive at the hotel that we have booked in advanced Burj Al Arab Hotel, which considered to be the best hotel in the world, is also a symbol of luxury.Its boat-like shape appearance brought it another name “sailing hotel”.It is when you enter the hotel that you can really understand why it’s called “the only Seven-star Hotel” in the world.The hotel covers about 110,000 square meters.Inside the hotel is a magnificant hall which is large enough to contain the Dubai World Trade Center.Its luxurious decoration makes the hall look like a golden cave.The cost of rooms ranges from 1,300 dollars to 18,000 dollars per night, which is really expensive.After a short break, we’ll go to the undersea restaurant for dinner.Eating

in the AI-Mahara restaurant is another fantastic experience: we will go there by submarine, hundreds of fishes are swimming outside while we are eating delicious food.It seems that we’ll have a wonderful beginning.Dubai is a country with splendid landscapes, and we’ll strat our trip with Dubai Tower.The world super-level city has a unique building-Burj Dubai, which is the highest tower all over the world.It is 828 meters high and even the eagle cannot fly past.Dubai tower is not only a building ,but also the symbol of Dubai.In order to avoid the appearance of a higher building, Dubai has prepared to increase the height of Burj Dubai.The ruler of Dubai describs the tower as “the tallest building ever created by the hand of man”.The next step to one of the world’s best landscapes is Dubai Strand——Dubai spent super much money to construct many Bizarre buildings.There is a coconut for the meaning of the island, which is known as the biggest island of the world.Next it is an artificial island that imitate other place.Dubai Strand is made up by 300 little islands and it cost 25 million dollar to complete the huge project.People can use the island anyway as he pay enough money to buy one and usually it may cost from 19 to 62 million dollar.There is no doubt that Dubai is a country trying to make a collection of magnificent buildings: Da Vinci Tower, Four towers, Dubai Marina And Dubai Bridge are all worth visiting.As a country eager to pursuit luxury and enjoyment, Dubai is treated to be another shopping paradise.Mall of emirates is the world's largest shopping mall that opened a few years ago and many famous sports car always appear in it, involving Ferrari, Lamborghini, Maserati ,Porsche, Aston Martin, Alfa Romeo etc.Dubai has so many famous stores that the rich flocked from all around the world.Dubai is the most comfortable place for rich people.“Mission impossible 4” and “over the map” are filmed in Dubai.It’s really a fantastic vacation plan to look forward to.Now what we want to do is making money to accomplish our dream vacation and buy every one of us an island to enjoy the rest of our lifetime.In 2003, Dubai selected 5 people all over the world as their waiters.The salary is about 0.5 million dollars.

第三篇：梦想之旅~~迪拜(dubai) 英语演讲

Name:Sylvia(060914113)Wu Jiaxin(060914125)

Wu Ruozhu(060914127)Xing Qiuting(060914128)

ADREAMVACATION :DUBAI

Hello everyone, today we will say something about our plan of vacation.After considering carefully, we are planning to go to an occurring miracle and the future of city which named as “dream city”.Yes!That is Dubai!Dubai’s mother tongue is Arabic, but now, English is widely used with its development and opening.Ok, now, please allow me to explain our reasons firstly.Generally speaking, we are attracted by four mainly things.That is history, food, local features and its Royal members.Dubai, in the Middle East, is the second country of the United Arab Emirates.The natives always say that “No one will remember the second, what people will remember forever is the first.” Maybe that is the best explanation of the “Highest of the World”.Dubai used to be a small village, but quickly developed to a city that appeared suddenly in the 21 century just like a mirage.What made it become a reality is the huge strength full of wealth and oil funds like running water.A real estate investor said that “Dubai is the kingdom of rich men, there are too much rich people here.” Cutting the mountains, filling the sea and opening the desert, Dubai did all these things to develop their projects at a fastest speed during the human history, and attract talented people, sources, materials from different places around the world.Enterprises who found

the attractive wealth flocked, and now the world is watching Dubai.Not only the natives in Dubai, but also people all around the world come to buy real estate in Dubai.It’s really unbelievable.The population in Dubai is one hundred million and four hundred thousand, however Dubai is making a 10 million people’s unimaginable development.Dubai has it’s own precious treasure and they’re unique in the world: the best hotel Seven-star Hotel, the highest building Dubai Tower, the largest artificial island Dubai Strand, the eighth wonder of the world Earth Group of Islands.It’s because these “the most” projects that made Dubai the definitely hottest tourist topic in the world now, and pushed Dubai to the whole world.In addition, Arab food is also filled with irresistible for us.Arab roast chicken, Arab dessert, Arab roast beef, Arab roast lamb.Emirate’s food belongs to Arab style, it’s similar to western food and it includes appetizer, soup, salad, barbecue, dessert.The natives have many ways to roast beef and lamb, they always sit round together and enjoy every kind of barbecue, it’s quite a wonderful thing.If you are interested in the Arab dessert, just try it.Fresh fruits and vegetables coupled with Arab style sauce makes a plate of sweet dessert.Arab salad is made of fruit, vegetables, yogurt, olive oil and salt, you can imagine how delicious and appetizing.And the Arab pie, cooks sprinkle with sesame seeds on the pie and then roast it, it has a good smell of pure flour.Besides, there are many other features in Dubai, such as aromatherapy and gold.In Arab, people always burn incense in the living room generations and generations , we may buy some perfume as a souvenir there.In Dubai's gold market, there are lots of jewelry that attract gilrls, including bracelets, necklaces, rings etc.They have collected all styles around the world.These things are only charged depended on weight and aren’t charged by designing and technology fees.Dubai has its own imperial family and everyone of the family has a borned beautiful face.One prince even won the first in horsemanship in Asian Games.We planned to go there by air.The first experience in Dubai is taking the sports car taxi, including Rolls-Royce, Lamborghini and so on.After the luxurious taxi, we arrive at the hotel that we have booked in advanced Burj Al Arab Hotel, which considered to be the best hotel in the world, is also a symbol of luxury.Its boat-like shape appearance brought it another name “sailing hotel”.It is when you enter the hotel that you can really understand why it’s called “the only Seven-star Hotel”in the world.The hotel covers about 110,000 square meters.Inside the hotel is a magnificant hall which is large enough to contain the Dubai World Trade Center.Its luxurious decorations makes the hall looks like a golden cave.The cost of room

ranges from 1,300 dollars to 18,000 dollars per night, which is really expensive.After a short break, we’ll go to the undersea restaurant for dinner.Eating in the AI-Mahara restaurant is another fantastic experience: we will go there by submarine, hundreds of fishes are swimming outside while we are eating delicious food.It seems that we’ll have a wonderful beginning.Dubai is a country with splendid landscapes, and we’ll strat our trip with Dubai Tower.The world super-level city has a unique building-Burj Dubai, which is the highest tower all over the world.It is 828 meters high and even the eagle cannot fly past.Dubai tower is not only a building ,but also the symbol of Dubai.In order to avoid the appearance of a higher building, Dubai has prepared to increase the height of Burj Dubai.The ruler of Dubai describs the tower as “the tallest building ever created by the hand of man”.The next step to one of the world’s best landscapes is Dubai Strand——Dubai spent super much money to construct many Bizarre buildings.There is a coconut for the meaning of the island, which is known as the biggest island of the world.Next to it is an artificial island that imitate other place.Dubai Strand is made up by 300 little islands and it cost 25 million dollar to complete the huge project.People can use the island anyway as he pay enough money to buy one and usually it may cost from 19 to 62 million dollar.There is no doubt that Dubai is a country trying to make a collection of magnificent buildings: Da Vinci Tower, Four towers, Dubai Marina And Dubai Bridge are all worth visting.As a country eagering to pursuit luxury and enjoyment, Dubai is treated to be another shopping paradise.Mall of emirates is the world's largest shopping mall that opened a few years ago and many famous sports car always appear in it, involving Ferrari, Lamborghini, Maserati ,Porsche, Aston Martin, Alfa Romeo etc.Dubai has so many famous stores that the rich flocked from all around the world.Dubai is the most comfortable place for rich people.It’s really a fantastic vacation plan to look forward to.Now what we want to do is making money to accomplish our dream vacation and buy every one of us an island to enjoy the rest of our lifetime.

第四篇：美国考察之旅

演讲稿 工作总结 调研报告 讲话稿 事迹材料 心得体会 策划方案

美国考察之旅

美国考察之旅 基本概况：

? 内容：公务考察和旅游（美国）? 时间：20天 ? 人数：20人 ? 费用：9090美元/人

具体行程安排：

第一天

1、北京到纽约：乘坐飞机

2、到达时间 美国时间下午1点半

3、乘坐酒店免费巴士到纽约的酒店（共住7天）

第二天

倒时差（自由安排）

第三天

前往哥伦比亚大学纽约市校区 访问美国哥伦比亚大学行程安排： 上午：

1、中美双方校长见面会

2、就参于大学的食堂 下午：

1、与中国留学生见面会（参观社团）

2、参观校园（图书馆）晚上：哥伦比亚大学欢迎晚会（舞台表演）

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演讲稿 工作总结 调研报告 讲话稿 事迹材料 心得体会 策划方案

第四天

上午：

1、旅游专业学术交流会（成果展示、学习）

下午：

1、讲座（关于中美文化及旅游方面的报告）

2、漫步校园 第五天

访问美国耶鲁大学 美国耶鲁大学行程安排：

上午：

1、中美双方校长见面会（欢迎会）

2、就餐于耶鲁大学食堂 下午：

1、接见中国留学生（慰问、交流、互动）

2、参观耶鲁校园（校园漫步，感受校园文化）晚上：耶鲁音乐会（或独奏会）第六天

上午：旅游专业学术交流会（成果展示、学习借鉴）下午：

1、参观博物馆和艺术画廊

2、感受社团文化 晚上：耶鲁交响乐团演奏会

第七天

上午：耶鲁大学欢送会（大型表演）

中午：就餐于Daniel餐厅

（这家餐厅被誉为餐饮业的一朵奇葩，主厨将他天马行空的想象力和食物

相结合，创造出了很多具有独特口味的食品，令许多食客大呼满足；餐厅的装饰也很具有文艺复兴时期的风格。）价格；50美元/人

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演讲稿 工作总结 调研报告 讲话稿 事迹材料 心得体会 策划方案

下午：自行安排（纽约市参观、购物）

晚上：就餐于Aquavit 餐厅

（以经营北欧菜肴为主，邻近麦迪逊大道，餐厅装修的典雅而简洁，菜肴上除了有传统的瑞典美食外，一些新添加的品种也会给人意外的惊喜，推荐菜肴：Mini lobster roll, salmon in brioche crust和apple sorbet。）价格：45美元/人

第八天

跟团游玩计划(174美元/人)： 纽约-费城

上午将在费城参观独立纪念馆和自由钟。随后前往华盛顿，在参观史密森博物馆之前，先到白宫、国会、华盛顿纪念碑、越南战争阵亡将士纪念碑、朝鲜阵亡将士纪念碑、林肯纪念堂和杰佛逊纪念堂去溜达一圈。晚上留宿华盛顿。

酒店: Best Western Frederick 第九天

华盛顿—赫氏朱古力城—康宁玻璃中心—美境尼亚加拉大瀑布

早上将从华盛顿出发抵达哈里斯堡，参观那里的赫氏朱古力城（世界上最大的巧克力生产销售地）。乘坐游览车观看巧克力生产线并免费品尝巧克力，还可以购买你心仪的巧克力。下午抵达康宁玻璃中心，参观其展览馆中的各种玻璃制品。最后前往尼亚加拉大瀑布,欣赏七

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彩瀑布夜景，和多姿多彩的大小瀑布。酒店: Sleep Inn Amherst 第十天

美境尼亚加拉大瀑布—波士顿

早上游览尼亚加拉大瀑布，首先映入眼帘的是因外表呈马蹄状而得名的加拿大马蹄瀑布（位於美国这边的部分）。想更清晰的观赏尼亚加拉大瀑布，可以到山羊岛另一侧的美国大瀑布。然后观赏到美国瀑布的南端娇小多情的新娘面纱瀑布。接着是旅程中最令人激动的时刻，乘坐「雾中少女」参观壮观的尼亚加拉大瀑布，穿梭於波涛汹涌的急流间，到神秘怡人的水雾中去领屡惊心动魄、涤荡尘嚣的感觉。下午离开尼亚加拉大瀑布前往历史名城波士顿。酒店: Crowne Plaza Boston North Shore

波士顿—纽约（约216英里）

巡游历史名城波士顿。参观哈佛大学，麻省理工学院，美国众议院。登上波士顿“海港”号豪华游艇，欣赏迷人的景色，聆听这座古城悠久的历史和老战舰“宪法号”的故事。在具有浓厚的多元文化气息的昆西市场购物和享用午餐。

下午前往纽约。

酒店: Country Inn EWR.New Jersey or Hampton Inn Newark, New Jersey

第十一天

1、乘车到达机场

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2、乘上午11点到达拉斯维加斯的航班 入住当地酒店（共3天）

中午：就餐于名为埃菲尔铁塔的餐厅

(Circus Circus Steakhouse的烤肉、Red Square的伏特加酒吧、Delmonico Steakhouse的牛排和美味的海鲜等等，都是当地很有特色的餐厅。)

下午：参观 「金字塔」(Luxor)、「金银岛」(Treasure Island)、「米高梅」(MGM Grand)等斥资数亿美元建设的主題度假飯店 晚上：就餐于Bellagio 它是拉斯维加斯较昂贵的自助餐馆，但其提供的食物品种和质量目前还无人可比。价格50美元/人 第十二天

访问美国拉斯维加斯大学 上午：

1、中美双方校长见面会（欢迎会）

2、就餐于校园食堂 下午：

1、旅游专业学术交流会（成果展示、学习）

2、游览校园、感受校园文化 晚上：拉斯维加斯大学表演（话剧、歌剧）

第十三天

上午：与中国留学生的见面会（慰问、交流）

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中午：就餐于火山酒店

下午：自由安排（休息、拉斯维加斯购物）

晚上：

1、就餐于巴黎饭店乡村自助餐厅(LA VILLAGE)的自助餐。价格：35美元/人

2、参观不夜城

第十四天

参加旅行团去洛杉矶与大峡谷（2天2夜）游大峡谷

第十五天 游洛杉矶

第十六天

上午 乘飞机

下午 到达到夏威夷（自由安排）

晚上 住宿:女皇大酒店 Queen Kapiolani Hotel

海景房每晚 108美元/人 第十七天

访问夏威夷大学

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演讲稿 工作总结 调研报告 讲话稿 事迹材料 心得体会 策划方案

上午：中美旅游专业学术交流报告会

中午：就餐于学生食堂

下午：

1、讲座

2、参观校园

第十八天

夏威夷三日游 当地跟团旅游

早上前往二次世界大战太平洋事变所在地—珍珠港，在此有设备完善的游客中心，保有珍贵历史照片及战舰模型，进入剧院内可欣赏珍贵记录片，目睹日军战机偷袭珍珠港的情形及亚力桑那号被击沉的实况；之后乘游艇登上亚力桑那号纪念馆，该馆建于该舰残骸上，供人凭吊当时的情景；离开珍珠港后市区观光：游览著名的州议会大厦、国王铜像KING KAMEHAMEHA、美国境内唯一倚兰尼宫等。晚上您还可自费欣赏大型歌舞表演。

第十九天

小环岛游：大风口、恐龙湾、喷泉洞等

第二十天

上午

夏威夷三日游

下午

自由安排（休整）晚上

乘飞机回国（夏威夷至北京的航班）

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演讲稿 工作总结 调研报告 讲话稿 事迹材料 心得体会 策划方案

费用计算：

1、包车

短途包车（20天）：45美元/人

2、机票

北京到纽：870美元/人 纽约到拉斯维加斯：220美元/人洛杉矶到夏威夷：512美元/人

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演讲稿 工作总结 调研报告 讲话稿 事迹材料 心得体会 策划方案

夏威夷到北京：800美元/人 总计：2402美元/人

3、餐饮

每顿50美元/人（共20天）

总计：1000美元/人

4、小费

每天4美元/人（共20天）

总计：80美元/人

5、住宿费

第1天到第7天：350美元/人

第11天到13天：115美元/人

第17天：108美元

总计：573美元/人

6、旅行社（跟团旅游）费用

四日游：174美元/人

两日游：150美元/人

夏威夷：1000美元/人

总计：1324美元/人

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演讲稿 工作总结 调研报告 讲话稿 事迹材料 心得体会 策划方案

5424美元

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第五篇：内蒙古考察学习之旅

感悟名企成功之道--2011年5月内蒙古考察学习之旅

读万卷书，行万里路。在培训的课堂上，我们学习了很多优秀企业的理念、方法及经验。走进标杆企业，走进标杆企业的经营环境、企业环境、人文环境，亲身与标杆企业管理层、员工接触、交流、分享，我们可以更深刻、全面地学习到标杆企业成功的精髓，学习到标杆企业的优秀管理理念、杰出的经营方法及科学的业务流程。

无论蒙牛、伊利还是鄂尔多斯集团的发展是必然还是巧合，但有一点是他们的发展一定值得我们借鉴学习！让我们携手分享企业管理，走进内蒙古，体验内蒙古企业的发展，探讨企业发展之道，共创企业美好明天！

一、培训背景与收益：

【培训背景】：

“标杆学习法”源于美国通用电器前CEO、世界企业管理之父：杰克－韦尔奇所提出的“向标杆学习”相关理论,即选择一个标杆企业或标杆个人，针对其某一领域、某一管理系统里值得学习的管理方法和经营方式，然后不折不扣、系统全面的去学习他们。

标杆学习的实质是模仿和创新，同时也是一个持续系统的学习过程，是通过与国内、国际标杆型企业的比较，对企业自身进行策略性定位，塑造企业自身的核心能力，强化企业的学习能力，最终实现流程再造、持续改善、创造优势、成就卓越的目的。【培训对象】：

企业中高层管理人员、企业优秀员工 【培训收益】：

领略标杆企业标杆个人成功模式与风采发现总结标杆企业的成长路线与规律对自己企业现有的管理理念和方法进行比对和验证聆听感受成功商人缔造的商业巨人和商团文化实用丰富的理论学习和自我解压最有益的结合【名企介绍】：

关于蒙牛:

内蒙古蒙牛乳业（集团）股份有限公司成立于1999年，今天已经是全球液态奶(UHT)冠军。凭借2007年实现营业

收入213亿元，蒙牛成为中国唯一年销售额超过200亿的乳品企业，并由此迈入世界级乳业门槛。

蒙牛销售收入从1999年的0.37亿元飙升至2003年的40.7亿元，后者是前者的110倍，年平均发展速度高达323％！在中国乳制品企业中的排名由第1116位上升为第2位，创造了在诞生之初1000余天里平均一天超越一个乳品企业的营销奇迹！“蒙牛速度”，成为中国企业的一面旗帜；

蒙牛集团成立八年创造了举世瞩目的“蒙牛速度”和“蒙牛奇迹”。到底是什么原因让蒙牛如此快速成长，请跟随我们一同去揭开这道谜底。

关于伊利:

内蒙古伊利实业集团股份有限公司是中国乳业的领军企业，全国乳品行业龙头企业之一，国家520

家重点工业企业之一，国家八部委首批确定的全国151家农业产业化龙头企业之一，是中国有史以来唯一一家为北京2008年奥运会提供乳制品的企业。2006年，伊利主营业务收入达163.39亿元，较去年同期增长34.2%，连续四年保持第一，纳税达到创纪录的10.32亿元，较去年同期增长17.40%，高居中国乳业榜首，是内蒙古乳品行业唯一一家A级信用企业。

考察学习行程安排：

三、成功案例

四、讲师介绍：

胡苏东 内蒙古蒙牛乳业股份有限公司副总裁

2004年进入蒙牛集团主管对外行政接待介绍蒙牛集团的发展历程及成功经验讲述蒙牛企业文化

曾任伊利集团副总裁、三元乳业副总裁、黑龙江乳业总裁、呼市工商联（总商会）副会长、江苏商会秘书长。

主要研究方向：企业经营、战略管理、企业文化、工业旅游策划。

高俊刚分享企业管理咨询有限责任公司 高级顾问 特聘专家

中国先行品牌策略机构总经理

中国“百强营销策划人”之一，中国十强广告策划专家，“品牌中国金谱奖 优秀品牌专家”,07年中国十大策划风云人物,08年中国食品孵化计划专家组成员，中国“策划协会、品牌协会”品牌管理委员会专家，原蒙牛乳业品牌营销中心助理总监，全程参与了蒙牛的发起.。

从事策划业近十年，主要精心钻研于企业快速成长中的品牌建设和品牌管理，著有《中小企业快速成长之道》。从品牌建设和策略传播等层面，参与了蒙牛乳业从“请到我们草原来”到“为内蒙古喝彩”、“中国航天”等 事件策划运做；主要参与执行策划的客户有伊利、小肥羊、宁夏红、汇源果汁、白象集团、金锣集团、中国移动、波司登等数十家企业的个案营销策划，在实践中总结品牌创立的“换位”思维模式，主张简单、直接、有效的品牌策略。曾任世界知名管理顾问公司Mckinsey首任中国研究部经理。尤其擅长于企业集团品牌成长战略、及业务模式运作机制、市场营销及消费者研究等方面的咨询。

活动行程报价：全国统一价5980元/人收取，30人成团。

包括：培训课程费(讲课费,资料费和参观费)、食宿费、其他费用（博物院、大召寺和意外保险费用）