第一篇：外贸跟进邮件的九个要素
外贸加油站－详细解读外贸跟进邮件的九个要素
销售通常是在面谈过后以及电话过后才刚刚开始，而后面的跟进是销售过程中一个重要的组成部分，邮件跟进的方式是最快也是最省钱和容易操作的方式。
为何跟进邮件如此重要，有效的跟进邮件有什么特点。我们业务员通常需要赢得订单，完成业绩目标。因此写邮件的时候通常会站在自己的角度出发写邮件，给客户催单的感觉，这就容易一种容易进入死循环，客户就很少回应。
我们要向客户展示出和我们合作的前景有多么好，我们是关心客户的。而不是把东西卖给客户，让客户掏钱就完事了。我们要让客户明白我们可以帮他们节约成本，增加收入，提高生产率等，我们是对客户有好处的合作伙伴。
我们需要向客户表达出我们对客户的潜在需求是了解的，客户提出的技术要求是可以达到的，让客户感受到我们对他的关心，是提高跟进邮件回复率的关键因素。
强大外贸跟进邮件的九个要素
1.写一个吸引眼球的主题。主题简单明了专业即可。主题不要写”How do you feel about our price” 或“How do you feel our samples quality”,而是换一个方式说明可以给客户带来什么利益比如写”How to raise 15% profit with new ipad case “ ”How to save more cost when you purchase from China”
2.让邮件个性化。给重要的客户不要写普通的邮件。要有个性化的内容。比如：给客户发送重要的打折信息，尾货库存信息，最新产品设计信息，和客户支持服务信息。个性化的措辞将有利于提高15%的点击率和10%的转化率。
3.向客户说明为何我们要给他发跟进邮件。比如公司刚刚举行完一个会议，对客户需要的样品或产品生产的安排计划，或者产品有新的设计思路要和客户沟通等。
4.向客户说明我们的邮件是友好的。需要向客户说明接收我们的邮件是免费的，以便客户采取下一步行动，确定是否需要再次接收。通常我们在邮件底部添加一个链接，让客户选择是否需要再次接收我们的邮件，这个简单的确认动作会让有效的客户回复率增加一倍。
5.不能操之过急，让客户感觉我们在催单。通常外贸业务员都想快点让客户下单，快点让客户确认消息。这种想快速结束销售流程的思路是不对的。因为客户可能在想，你不给他满意折扣，他就不会购买。客户还在收集供应商信息的阶段和比较阶段，客户也不会和我们讨论下单的具体问题。
6.要让客户感受到对他有帮助。用站在客户立场，对客户有帮助的口吻写信可以提高询盘量。比如用“How can I help you get top quality human hair” 我怎样才能帮助你找到顶级真人发，引导客户打开对话，更多地了解你的潜在客户的需求。“5 step to do good promtion of your brand by SNS”通过社区推广您的品牌的五个步骤
7.邮件要简洁。不要让客户浪费时间，通常客户只会花几秒钟看一封邮件。尽可能让邮件简洁明了，句句说到要点。一封邮件不要超过200个词。如果邮件变成长篇大论的公司
8.要注意单词拼写和语法，不要有任何错误。外贸邮件中错别字现象虽然很常见，通常看邮件的人容易猜出意思。但我们业务员必须非常细心，以免粗心范低级错误而影响客户对我们业务员专业性的印象，因词语和语法歧义而流失订单。
9.专业性签名很重要，方便客户随时联系我们。
在邮件底部签名档要注明工作职位，公司网址，电话。Linkedin是一个商人社区，我们也可以放一个个人linkedin链接在签名档，这样客户可以方便了解我们最新更新的信息，也方便客户了解我们业务员的个人情况，让客户感受到面对的不是冷冰冰的电子邮件，而是一个有个性的人。
第二篇：外贸报价跟进信件
给客户报价后跟进的英文邮件如何写
在平时商务往来中，本人发现很多客户在对公司某个产品价格询盘后，我及时给予报价，但是报价后就一直没有客户的反应，没有见有订单。像这种情况下，作为一个销售人员，应该如何处理呢？应该写什么内容的邮件去给客户以求进一步跟进呢？应该在发出报价后几天内发出邮件比较合适呢?针对这些问题，本人提出以下三个解决方法，如果哪位网友有更好地办法，不妨拿出来让大家一起参考。
回复A：直接去函敦促
Dear Hugo Chu,Wish everything well with you and your esteemed company!
We are in receipt of your letter dated Aug 10 , and as requested was expressed you 3 catalogues for our refrigeration goods.We hope they will reach you in due course and will help you in making your selection.Wish we will promote business as well as friendship!
Best wishes!
Aaron
回复B：先写邮件问清情况。本人觉得先写邮件问清情况，简单的询问，如HAVE YOU RECEIVED MY P/I, IS THERE ANY QUESTION OR PROBLEM WITH YOU?再问何时开L/C 或汇订金过来.....如客户没回复，那你应该(很有必要)打个电话过去问清情况。是价格问题还是临时发生改变?客户是中间商，还在等最终客户的确认？还是其它问题？然后根据情况做一些措施看能否挽回这一张订单。
Dear Sir,Good morning!Hope you have got a wonderful weekend!
For several days no news from you, my friend.Now I am writing for reminding you about our offer for item of **** dated ****** according to your relative inquiry.Have you got(or checked)the prices or not?(You can add some words to introduce your advantage of your product or something else to attract the customer).Any comments by return will be much appreciated.It will be our big pleasure if we have opportunities to be on severice of you in near future.Looking forward to your prompt response,Thanks and best regards,Yours Faithfully
Aaron
回复C：如果仍然没有回音的话，可以在一、两个月后再写一封信。
Dear Sir,Now I am writing for keeping in touch with you for further business.If any new inquiry, welcome here and I will try my best to satisfy you well with comptetitive prices as per your request.By the way, how about your order(or business)with item ***? If still pending I would like to offer our latest prices to promote an opportunity to cooperate with each other.Thanks and best regards,Aaron
第三篇：圣诞节外贸邮件
在圣诞和新年来临之际，祝福你平安、快乐、幸福！
Warm greetings and best wishes for Christmas and the New Year!
致以热烈的祝贺和良好的祝福，圣诞快乐，新年快乐。
Thinking of you and wishing you a beautiful Christmas season.美丽的圣诞节之际，谨致我的思念与祝福。
It seems that Christmas time is here once again, and it is time again to bring in the New Year.We wish the merriest of Christmas to you and your loved ones, and we wish you happiness and prosperity in the year ahead.圣诞节转眼又到，又该迎接新的一年了。我们向你及你的亲人们致以最美好的圣诞祝福，愿你在新的一年里事业兴旺，幸福美满！
May Christmas and the New Year be filled with happiness for you.愿你圣诞和新年幸福无尽。
A Christmas greeting and good wishes to you who is thought about all the year through.Have a beautiful Christmas and a happy New Year.始终思念你，捎来圣诞佳节最美好的祝福，祝圣诞吉祥，新年如意。
With all good wishes for a brilliant and happy Christmas season.Hope things are going all right with you.在这辉煌快乐的圣诞佳节，献上一切美好的祝福！祝一切顺心如意！
Here is wishing you all a Merry Christmas and a New Year bright with joy and success.祝圣诞快乐，新年充满幸福和成功。
A Merry Christmas and a wonderful New Year.圣诞快乐，新年好！
Christmas comes but once a year.But when it comes it brings good cheer.圣诞节一年只有一次，但每次来临都带来喜悦。
A cheery Christmas and the New Year hold lots of happiness for you!
给你特别的祝福，愿圣诞和新年带给你无边的幸福、如意。
May you have the best Christmas ever.愿你度过最美好的圣诞节！Much joy to you in the up coming year.May the warmest wishes, happy thoughts and friendly greetings come at Christmas and stay with you all the year through.让温馨的祝愿、幸福的思念和友好的祝福，在圣诞佳节来到你身边，伴你左右。
A Christmas greeting to cheer you from your daughters.愿女儿的圣诞祝福带给你快乐。
At Christmas and always, may peace and love fill your heart, beauty fill your world, and contentment and joy fill your days.圣诞的祝福，平日的希冀，愿你心境祥和、充满爱意，愿你的世界全是美满，愿你一切称心如意，快乐无比。
May the joy of Christmas be with you throughout the year.愿圣诞的快乐一年四季常在。
Wishing you a sparkling Christmas and bright happy New Year!May the season bring much pleasure to you.愿你的圣诞光彩夺目，愿你的新年灿烂辉煌！佳节快乐！
Wishing you all the blessings of a beautiful Christmas season.愿你拥有圣诞节所有美好的祝福。
Wishing you all the happiness of the holiday season.祝节日幸福如意。
Hope all your Christmas dreams come true!
愿你所有的圣诞梦想都成真！
Hope you enjoy the happiness of Christmas and all the trimmings.祝你享尽圣诞佳节的快乐和圣诞的礼品。
Warm hearted wishes for an old fashioned Christmas and a happy New Year filled with all your favorite things.传统佳节之际，献上圣诞的殷殷祝福，祝新年万事如意！
I wish you a gay and merry Christmas.All affection and best wishes to you and yours.以我所有的爱心与真诚祝你及全家圣诞快乐。
In the season of joy I present my sincere wishes and kind thoughts.May the kind of Christmas outshine all the rest.在这欢乐的时节给你我最真的祝福和亲切的思念，愿你今年的圣诞比往年更璀璨。
May the Christmas be a time of laughter and real enjoyment for you.Best wishes.愿圣诞不仅是你欢笑的时刻，更是你欣喜的日子。祝福你。
May the glow of Christmas candle fill your heart with peace and pleasure and make your New Year bright.Have a love filled Christmas and New Year!
愿圣诞的烛光带给你祥和与喜悦，祝你的圣诞和新年充满爱。
May the bright and festive glow of Christmas candle warm the days all the year through.Hoping you will have a wonderful time enjoying Christmas Day and wishing you a New Year that is happy in every way.愿明亮喜庆的圣诞烛光温暖一年中的每个日日夜夜，祝你欢欢喜喜度圣诞，高高兴兴过新年！
Christmas time is here.I hope you have a wonderful New Year.May every day hold happy hours for you.圣诞来临，祝新年快乐，愿你时时刻刻幸福欢乐！
May your Christmas be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.愿你的圣诞充满温馨，祥和，与亲人团聚的快乐，祝圣诞乐陶陶，新年乐无限。
Warm greetings and best wishes for happiness and good luck in the coming year.衷心祝福来年快乐、幸运！
Christmas should be a time of banked-up fines, the scent of flowers and wine, good talk, good memories and loyalties renewed.But if all else is lacking-love will do.圣诞是这样美好的时光：炉火熊熊，花儿芬芳，醇酒飘香，殷殷祝福，美好回忆，恩爱日新。即便没有一切，只要有爱便足矣。
May the beauty and joy of Christmas remain with you throughout the new year!
愿圣诞美景与欢乐常伴随你！
Christmas greetings and best wishes!
致圣诞贺忱与最美好的祝福！
Wishing you every happiness when Christmas is near, and expressing appreciation for your cares and concerns during the year.圣诞即将来临，祝你快乐幸福，对你一年来的关心和照顾表示衷心的感谢。
Thinking of you at Christmas with a wish that is warm and sincere.Have a wonderful Christmas and joyous New Year!
以真挚热诚的祝福，在圣诞之际思念你。祝圣诞快乐，新年快乐！
Forget, forgive, for who may say that Christmas day may ever come to host or guest again.Touch hands!
愿知道圣诞节会不断来临的人们，忘却和宽恕以往的一切不快，让我们携手共进吧！
A wish for a truly merry Christmas and may the joy of Christmas linger in your heart all the year!
圣诞快乐！愿圣诞的喜悦整年萦绕你心间。
Wishing you a blessed Christmas and a New Year filled with happy surprises.祝圣诞平安，新年中有意想不到的收获！
With the old wish that is ever new, may the greeting do its share toward making your Christmas a pleasant one.老的祝福，却又常新，原此祝福，使你的圣诞更加愉快圆满。
Numerous loving wishes for my wife who will always be my valuable Christmas gift and everything to me.无尽的爱恋与祝福，献给我的爱妻，你永远是我珍贵的圣诞礼物和我的一切！
Christmas is the most human and kindly of season, as the month of June with sunshine and the balmy breath of roses.圣诞最有人情味，充满仁爱的时节，它如同阳光明媚、玫瑰吐露芬芳的六月。
Wishing you a Christmas of happy time and a New Year of happy days.愿圣诞是你快乐的时节，愿新年是你幸福的日子。外贸客户圣诞祝福的邮件范例： Christmas Best Wishes to Customers Dear xxx
The holiday season offers us a special opportunity to extend our personal thanks to our friends，and our very best wishes for the future.And so it is that we now gather together and wish to you a very Merry Christmas and a Happy New Year.We con-sider you a good friend and extend our wishes for good health and good cheer.It is people like you who make being in business such a pleasure all year long.Our business is a source of pride to us，and with customers like you，we find going to work each day a rewarding experience.We tip our glasses to you.Thanks again for a wonderful year.Yours sincerely, ×××× ×××× China
2.给未成交客户，Dear XX, Merry Christmas and happy New Year!The Christmas and New Year holiday is coming near once again.We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us!Last but not least, once you have any inquiry about ****（products）in the following days, hope you could feel free to contact with us, which is much appreciated.Yours sincerely
3.给已成交客户，My dearest, Happy Christmas and new year！!Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.
第四篇：外贸邮件回复
要样品和问目标价格。
in order to quote you a consideable price,we have to know more detail about this product.if you do not mind,pls send me a sample and attached your anticipated price or target price
第五篇：外贸邮件回复
外贸邮件回复范文：
收到客户询盘时的回复： Dear Sir，We hereby acknowledge receipt your inquiry of XX,(products)and I just got the information form our production department, these standards are available for us.And the now pls check the quotation below: The specification you required: The length: The diameter: The material ……
The price: XX usd /pcs FOB(Tian Jin)
I hope this is the one in your favor, as an experienced company(ISO9001:2000)in the XX field for more than 20 years.And we take the opportunity seriously to cooperate with you.If you have any questions, pls feel free to contact me.I will try my best.Thanks and regards Singature
客户询盘模糊，像客户询问规格 Dear Sir，Thanks for your inquiry of our XX(products).On Dec.10th.And we are in XX field for many years, so we are confident we can do it.But the specification you given is still lack.Such as the diameter, material, quantity and so on…, so pls can you send us the details? The drawing(CAD)is ok.After we confirmed, we are happy to provide you with our good quality and competitive price.Looking forward your soonest reply, Thanks and regards Singature
针对客人的讨价还价的回复 Dear Sir，Sorry for my late reply, I discuss with our boss for a long time, but regarding the price, it is near our bottom line, you know the market is changing everyday, and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation, so we allow you a 2% discount, this is the best I can do for you.I hope that if you have the will to cooperate, pls don’t just focus on the price, the most important is the quality, I think.If you any comments, pls let me know.Thanks and regards, Angela
这个得针对情况，如果利润真的不太高，就这样写么有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦。
应对客户的迟迟不回复的邮件： Dear Sir，Did you receive our quotation on Dec.12th? And no reply from you.I was waiting until until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply? And kindly give me some advice on XX(products)
Looking forward your reply Thanks and regards Angela
面对客户迟迟不回复 Dear Sir，How are you these days? I am Angela from XX Company, hope you still remember me.You sent us an inquiry of XX products.And we quoted for you on Dec 12th.Can you send me a reply which can state your advice? You know we usually keep our client’s data and advice in the achieves, so that we make special and divide plan and schedule for each client.At the same time we can improve our service according to them, if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.Ok? Thanks very much.针对报价了不回复的 Dear Sir or Madam，Hope you still remember me, I sent you quotation for XX(products)on XX(date), well maybe you are very busy, and I understand.I review your website very carefully, and have much interests to make a start for our cooperation, to provide the best special service.Could you give me some advice so that we can do better
Best Regards
1, Therefore we always put the quality as the first consideration 因此我们总是把质量放在第一位的
2，Would it too much to ask you to respond my question by tomorrow? 可以请你明天以前回复吗？
3，the price we give is almost reach our bottom line 我们所给的价钱已经接近我们的底线了
4，The validity of the quotation is about the 10 days 报价的有效期大概是10天左右
5，Moreover we keep the price costs to the costs of the production 再说，我们的紧挨个已经接近生产费用的边缘
6，Will you kindly tell the quantity you require so as to unable us to sort our the offers?
为了方便我们报价，你能告知数量吗
7, you should take the quantity into consideration 你必须考虑到数量
8，We may reconsider our offer if your order is big enough 如果你们数量足够大的话，我们可以重新考虑价格 9，I’d like to tell you what I think about that 我想告诉你一些我的想法
10，But consider the quality, our price is quite reasonable 如果考虑到质量，我们的报价是很合理的收到来信：
I have just received your kind letter.I was very happy/glad/delighted/pleased to receive your letter yesterday morning.Your kind letter of Saturday arrived this morning 久未通信
Pls pardom me long in writing to you
I must apologize for not having written to you previously 未及时回信
I apologize for the delay in my reply
I apologize for being a day late with the delay reply to you Having lost your last mail, I have not been able to reply sooner 久无音信
I have not heard a word you for a long time There has been no news from you for ages
As I have not heard of you for long, I feel anxious 表示歉意难过：
Pls accept my sincerest apologies for the inconvenience I fear we caused you 遇到不好的事情
I have deeply grieved to hear the death of your father
I was most distress to learn from your letter of the illness of your father 谈谈开发信的事情
还蛮感谢大家，我要继续努力啦，不然对不起版主，呵呵
其实我也还是做外贸就10月左右，所以经验什么的都不是很成熟，在总结自己的同时还希望帮到比我还新的朋友，前辈不要拍我板砖哦。
发开发信要先找到邮箱，至于找邮箱呢，我觉得至今用的比较顺手的是各国邮箱的后缀(自己搜一下，太长了不好发上来)和一些好的黄页，有些朋友反映用邮箱后缀找不到，那是因为你要分析一下你们的产品在哪里很畅销，用的比较多。比如我们的产品水井管在沙特等中东产石油的地方用的多，那么就那些国建的公共邮箱后缀，搜出来比较多。其实我觉得开发信这个东西就像我们国内做电话销售一样，我想每个外贸人都很讨厌每天一大堆的网络推广电话，我想老外和我们应该是一样的心情。所以我觉得做外贸的不容易的，每天辛辛苦苦找邮箱发开发信息，而且还被人讨厌，看都没看就删了。有的说喜欢简短的开发信，有的喜欢有点专业性的比较长一点开发信，至于到底怎么样，我有两种版本经常换着发，要多多准备几封进行追踪，邮箱最好设上阅读回执，对有阅读回执的邮件进行追踪，几
周几个月时不时的骚扰一下。要用不同的版本，要不发一样的，看不看都删了，没什么新意。我开发信的内容很大众化就不贴上来了。呵呵
还有一点是开发信是主题，反正我不喜欢什么how are you, hi, my friend,什么的，就用产品名称，或者用RE:貌似比较有效果，呵呵，还有可以突发奇想，比如有一天我用的标题是your water need treatment,（我们做水处理过滤产品的）结果发过去一会就有人回复说介绍一下详细的catalog什么的。当然可能是运气什么的 发开发信需要坚持，不要没有效果就放弃后再抱怨怎么没效果啊没效果啊，因为开发信本身的是一个概率问题，成功率本身就比较低的。所以那句话叫什么来着广撒网才能网大鱼。前辈的话是有道理的。
What’s wrong withy you, you look depressed
Something went wrong.情况不秒啊（出了问题/麻烦）。You are welcome, you deserve it.Not necessarily.不见得
I am embrassed to take so many gifts
Embrassed还可以指别人给你难堪而感到尴尬You scolded me in public, I am embrassed I don’t deserve this/I am flattered.我不敢当 As for a leave/ I ask to use a sick leave today
Let’s get down to business.It’s late, let’s get down to business时候不早了，让我们谈正事吧。
1.无法提供客户想要的产品时回复
Dear
Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute:
Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http://www.xiexiebang.comF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.As you are aware that there has lately been a large demand for the above commodities.Such growing demand will likely result in increased prices.However you can secure these prices if you send us an immediate reply.Sincerely，Dear Mr.Jones:
We thank you for your letter dated April 8 inquiring about our leather
handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers' inquiries are always meet with our careful attention.Sincerely，Re: SWC Sugar
Dear Sirs，We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:
1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand(10000)metric tons.4.Price: US dollars one hundred and five(US$105.00)per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on h
and.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely，3.客户向我们发出关于一个物品的讯盘后我们发的还盘
Dear :
Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:
Product: toaster
Specification: xxxxxxxxxxxxxxx
Package: 1pcs/box
Price: 10usd/pcs
Payment: L/C
For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L.C at sight.We look forward to receiving your first order.Sincerely，4.对新客户想和我们建立合作关系的还盘
Dear Mr.Jones:
We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http://xxxxxxxxxx.alibaba.com which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,.Mark Li
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