第一篇：英文辩论赛主持实用术语与句子
1.Good morning/afternoon/evening ladies and gentleman(or
students),contestants and adjudicators(裁判).Today we are debating the topic(报一下辩论题目)On the affirmative side we have(报一下正方参赛者的顺序),and on the negative side we have(反方参赛者的顺序).Both teams have showed great debating ability in today's fierce competition.Let us now await for the adjudicator's scoring.I am sure it is going to be very close.And I think all contestants need to be congratulated for their outstanding efforts.The score is in, and the winner of today's debate is(报赢的一方)Than you all for coming.2.Beginning:
Good evening, ladies and gentlemen.Good evening, boys and girls.This place will be your stage to show your strong ability in debating and we are your hosts.Judge Introduction:
Firstly, I have the great privilege of presenting today's judges for this Debate Contest.Ladies and gentlemen, let’s welcome Mr.from...Rule Introduction:
Now I would like to introduce the rules for this contest.No.1, contest will be divided into two parts, group of English major, and group of other majors.No.2, each group will be given 8 minutes, including 1 minute for stating the two debaters’ own opinion, 4 minutes for free debate，and 1 minute for their the last sum-up.No.3, at the end of the contest, we will choose five contestants including 2 English major contestants and 3 from other majors.Up to now, I think all of you have known the rules very well.And then each group will begin your debate according the order and the topic you have got.So first, lets welcome group one…
Ending:
Their views all sound very nice, right? And I think you all have been well-prepared to defeat the other side.All the contestants have shown great debating ability in today's fierce competition.I'm sure we're all deeply impressed by the intelligent debaters.Thanks for your hard work and let's give ourselves a big round of applause.Now it's time for the result.Which contestants will win this wonderful debate? And who will be the best debater today? I am sure it is going to be very close.And I think all contestants need to be congratulated for their outstanding efforts.3.Welcome to the debating competition of the issue “the advantages s and disadvantages of Qinghai—Tibet railway”.We have 8debators today,4 on each side and the positive side is leaded by XXX,therest debaters are XX, XX.And the members of the negative team are XX,XX is the leader of their team.ok ,good luck to they(.or hot welcome to them.)Next, I want to introduce today’s judges, they are our dear instructor mrsyan,and our classmates XX ,XX,XX ,XX, hot welcome to all of you.and thanks to all for joiningtoday’s debating competition.Now, I would like to introduce the rules for the contest.The first is the time.each debater is allowed to express in limited.Secondly, speakers are not allowed to bring any notes in hand.Thirdly,Welcome comeback ,after our judges’ discussion, the most exciting moment is coming, the winner of today’s debating competition is the---.and the best debater is.congratulation!
i hope we can express ourselves on the stage in English ,I hope we can show what we have learned in the competition, I hope we can exchange experience of how to learn English better, I hope we all make good use of this opportunity to improve ourselves.Ok, this is the end of today’s English debating competition.thank you all for join us today, I hope all of you can have a good time.thank you.
第二篇：辩论赛主持
“电厂.电网”青年员工辩论会首场比赛主持稿
“电厂.电网”青年员工辩论会首场比赛主持稿
主席：亲爱的各位来宾，朋友们，大家好！欢迎大家来到“电厂.电网”青年员工辩论会现场。为了加强兄弟单位团员青年之间的交流合作同时进一步普及企业文化知识，展现当代电力企业青年的风采，电厂团委和电网团委联手举办这次以“学习、交流、共进、创新”为主题的友谊辩论赛。赛事采用主客场制，分别在电厂、电网各赛一场，每场比赛不分胜负，均评最佳辩手一名，优秀辩手2名。根据安排，今天在这里举行的是第一场比赛。双方今天的辩题为：提升企业核心竞争力主要靠文化力还是主要靠执行力。正反双方赛前已进行抽签，结果如下：
正方---电厂代表队，他们的观点是提升企业核心竞争力主要靠文化力；
反方---电网代表队，他们的观点是提升企业核心竞争力主要靠执行力
下面我先来介绍一下今天参赛的双方辩友，坐在我左边的是反方，我们今天的客人---电网代表队，他们是：
一辩 张 瑜
二辩 吴 再 萌
三辩 李 静
四辩 沈 雷，欢迎你们！
坐在我右边的是正方，电厂代表队，他们是：
一辩 黄 珍 珍
二辩 林 大 海
三辩 赵 晓 刚
四辩 赵 学 星，欢迎！
担任我们今天比赛的评委有：
电网公司党委书记周秒度先生
东南发电公司纪委书记裘大概先生
电厂党委书记施可尕先生
我们的老领导李先隆先生
电厂工会主席华会紫先生
电厂纪委书记黄忠先生
**********李涛先生，同时李涛先生还将担任本场比赛的点评嘉宾，让我们再一次以热烈的掌声对他们的到来表示欢迎！
比赛开始，首先请工作人员宣读比赛规则
主席：（辩题简介，导引出正式比赛）且看今天场上的正方双方如何以他们的如簧之舌弹奏这出思想之歌，首先有请正方一辩黄珍珍辩友进行立论陈述，时间3分钟，请！
正方一辩：（略）
主席：感谢辩友黄珍珍，我们接着有请反方一辩来陈述反方观点，时间3分钟！
反方一辩（略）
主席：谢谢，张瑜辩友！下面是攻辩阶段，我重申一下时间规则：正反双方二三辩中被提问者必须在30S内作出回答，答题时间两分钟，剩余30S时间黄牌提示。首先有请反方二辩来选择正方辩友。
正方二辩：略
主席：好，开始提问---下面有请正方二辩来选择反方辩友。
正方二辩：略
主席：有请反方三辩来选择正方二三辩中没有答题的辩友。
反方三辩：略
主席：有请正方三辩来选择正反方二三辩中没有答题的辩友。
正方三辩：略
主席：谢谢双方辩友，攻辩阶段结束，下面即将迎来惊心动魄的自由辩论阶段，首先我申明一下比赛规则：（规则）
首先有请正方发言！
正方：
反方：
主席：谢谢双方辩友为我们带来的精彩纷呈的唇枪舌战，接下来是总结陈词，我们有请反方四辩沈雷辩友用3分钟时间来总结本方观点！
反方四辩：略
主席：感谢反方四辩沈雷辩友，最后有请正方四辩赵学星辩友用3分钟时间来总结本方观点，请！
主席：至此，我们本场比赛的主题部分已宣告结束，双方辩友给我们带来了不仅是语言艺术上的至高享受，更是思想上的激烈碰撞，可以说高潮迭起，精彩纷呈，感谢并祝贺双方的精彩表现！现在评委和工作人员们正进行紧张评判，我们就今天的辩题，听听今天我们的观众朋友的看法
主席：观众的看法我们也听到了，我们接着来听听专家们的意见。有请我们本场比赛的点评嘉宾李涛先生，为我们作精彩点评！
主席：谢谢李涛先生的精彩点评，朋友们，“电厂.电网”青年员工辩论会首场比赛结果已经分晓，获得本场比赛“优秀辩手”称号的分别是：
*** 得分为：、*** 得分为：
获得本场比赛“最佳辩手”称号的是：
*** 得分为：
主席：朋友们，“电厂.电网”青年员工辩论会首场比赛到此结束，谢谢大家的参与，再见
第三篇：辩论赛主持稿与辩论赛主持稿英文
辩论赛主持稿
又是一年辩论赛季节时，他日的精彩较量还在耳边萦绕，久久无法散去。今日就已经开始战火重燃，唇枪舌剑，群雄争霸的新篇章。辩论场上语言的交锋，思维的碰撞，理性的火花无一不让我们震撼与赞赏。下面我们一起来看看辩论赛的主持稿吧。
各位同学、今晚的辩论赛即将开始.[转自 提问题由多数评委通过后辩手方可回答。每位观众只能提一个问题，提问前请提问者说明您的所在院系，提问时请简洁明了，原则上不超过15秒。选手回答时间不超过一分钟，其中双方四辩必须回答一个问题。一人回答完毕时间未尽，其他人可继续。现在请观众朋友向正方选手提问，请。……
感谢这位观众朋友的提问和正方选手的回答，下面请观众朋友向反方选手提问，请。……
感谢这位观众朋友的提问和反方选手的回答，下面请观众朋友向正方选手提问，请。……
谢谢，请观众朋友向反方选手提问，请。……
请反方四辩总结陈词，时间3分钟，请。……
感谢反方四辩的精彩陈词，下面请正方四辩总结陈词，时间也是3分钟，请。……
感谢正方四辩的精彩陈词。到这里，本场比赛就告一段落了。根据比赛规则，在宣布成绩之前，请我们的点评嘉宾：
(院(系)团/党委副书记)xx(老师)为今晚这场辩论作点评，有请。xx
谢谢 xx 老师的精彩点评。
现在评判结果已经出来了，(本场比赛的最佳辩手是： 同学，让我们以最热烈的掌声对他表示祝贺。)
下面我郑重宣布，经过评判团认真的评判，最终以 的结果判定本场比赛的优胜队是： 正方/反方 代表队
请大家用最热烈的掌声向他们表示祝贺。
本场比赛到此结束，感谢各位嘉宾的到来，感谢各位参赛选手的精彩表现，谢谢各位的关心与支持，衷心的谢谢大家，祝各位晚安。
(若某选手在发言时间用尽结束时仍未结束发言，主席依次说：“谢谢”，“谢谢某某辩手的发言”，“谢谢某方某某辩手的精彩发言”。)
每次的辩论赛我们都会学到很多东西，都会让自己成长不少。以上就是跟大家分享的辩论赛主持稿，希望你会喜欢。
正方/反方
一/二/三/四
辩
比
辩论赛主持稿英文.good morning,ladies and gentlemen.we are at our class debate
..i’m..my partner is… we’re honoured to be the chairpersons of this debate.thank youyou’re your participating.2.today,we’ll be witnessing a brilliant debate
the petition is divided into five rounds，before each round begings,i will briefly introduce the petition rules.so our debaters need to listen carefully.now let’s meet the two teams and their debaters.on my right are 4 debaters representing the student-centre,they are ……………………………………..we wele the four debaters.likewise,we’d like to wele the opposite on my left.the 4 debaters represent the teather-centre.they are ……………………………….wele the eight debaters.1.now that we’ve met the 8debaters.let me introduce the four judges for today.they are ………………….2.这个地方适当的加一些话，关于主题的。whose argument is more persuasive,we’ll soon find out.1.i now declare open the debate.we’ll begin with the first round-presenting of arguments.in this round, both teams can send any debater to establish its arguments.we’ll start with the student-centre,if you please.2.thank you.proposition for your opening arguments.let’s listen to how the teather-center make their argument.if you please.1.thank you.now that we’ve listened to the exciting opening arguments from both sides,we’ll move into the next round-free debate and rebuttal.2.in this round,one of the 3 remaining debaters who did not speak ealier will present.the presenting debater can rebut their opponent’s views and also further develop their own.1.we’ll start with the student-centre,if you please.2.thank you, student –centre.let’s now hear the teather-centre’s arguments and rebuttal.1.thank you.after that round of sparring,both teams have received some blows.we now move into the cross-examination round.2.this round is divided in two.first,one of the student-centre’s members who has not presented will cross-examine two of the 2 remaining teather-centre’s members who have not spoken.and the teather-centre’s can only answer questions,and not ask any.1.let’s hear from the student –centre.2.let’s now invite the teather-centre to start the next round of cross-examination.1.now we have the second round of cross-examinations.the student-centre will begin.the remaining debater who has not presented till now will cross-examine the two teather-centre’s speakers who were not cross-examined ealier.2.the teather-centre will now start the next round of cross-examinations.if you please.1.both teams’ exciting cross-examinations have treated us to the robust.we now move into the 4th round of free debate.at every petition, this is the most-watched and most exciting round.2.there is no limit to the number of times debaters can speak,nor the order in which they speake.let’s invite the student-centre to start.1.this round is quite exciting,but our debaters cannot relax.the conclusion round is also important.2.in this round ,the speaker has to be one of those who did the cross-examination ealier.this time we’ll start with the teather –centre.1.thank you.let us now hear the student –centre’s conclusion
2.both teams’conclusion bring today’s petition to a close.let’s leave the judges to do their work now.1.our judges have made their decisions.before we announce that,i’d like to invite mrs wang.to critique the teams’ performance today.mrs wang,please.2.now the judges will give their result.
第四篇：英文辩论赛
1.总结陈词：The world in which we live is constantly evolving.We are demanding more and more from our citizens than ever before and in order to live up to the demands of the world we need ahigher education upon which to base our skills and knowledge.The first reason that you should consider a university degree is the fact that it will substantially{ səbˈstænʃəli] increase your earning potential.If nothing else appeals to you, this is typically the one reason that most people return to school after years in the work place.1.moneyyou should be aware that you need to choose your major wisely if money is your sole motivation.Not all careers pay equally when compare to the education required to enter them.2.Insurance.This may seem like a strange term to use when discussing why you should get a university education but this is perhaps the best insurance you can find as far as employability goes.Having a university degree gives you a competitive edge over those who do not.In many cases you will find that education is beginning to trump：[trʌmp] experience as employers are seeking workers with more rounded skills rather than those with very specific skills.3.Employability.Believe it or not, those with degrees are much more employable than those that do not have them.There was a
time when the trend was to employ those who had experience over those who had education.That trend is rapidly evaporating as companies want employees that can fill multiple roles more and more often.4.Confidence.There is nothing quite like believing in yourself.Getting a four-year education is one way to build confidence not only on a personal level but also on a professional level.Whether or not you realize it, this is often the best reason for pursuing a university degree.This reason, as a matter of fact, will actually affect all of the other things I mentioned above.Therer is no doubt that education background plays an important role in our daily life.1.反驳工作经验在求职中很重要
People‘s Working experience needs education to pave the way for it.Without a diploma, you have no chance to work, so there would be no work experience.More and more companies demand for at least a college diploma.In addition, if you do not havehigher education，there will also be something you do not understand。
2.大学学不到什么 不如早点工作。---学不到是自己的事。
Students can not only learn knowledge,but also good learning ability, communication skills, and ability to survive.No matter how their future work career change, they can rapidly adapt to their working environment.we learn these seemingly “useless” to
learn to think/Observe / consider / analyze the problem.it is the biggest difference.For each student and the parents should first ask themselveswhether they only want a degree, the opportunity to become famous overnight, or to enter a four-year institutions of higher education learning and edified [ˌedifiˈkeiʃən].so it is your attitude towards education influence the education result but not college education itself.So no one can take college education for granted.3.大学生太普遍了 现在没什么竞争优势。
（1）you said..ordinary,but right here statistics show that Bachelor's degree covers only 3% of the popularity,so I don”tthink diploma is not important.(2)According to statistics, in china the number of applicantswho attend college entrance exam is about 10.1 million this year, the number of planned enrollment is 5.67 million, which reachs a new record.For most young people, though the
diploma can’t change their fate, but if you do not go to college, the opportunity to change the fate is even slimmer.We are in the age of the knowledge economy, we all know that though knowledge can’t change all our fate，but it would still have universal significance.4.教育体制有问题，不公正
As for educational equity, justice,and something about
education system.it is government that should pay attention to solve.the problem.and government attention in turn provesthat college education has more value.5.工作可以优先回报社会，兼职的问题
Go to society early so that we can contribute to the society ,but if we finish college education we will have more capable to achieve the best.“Work experience” is hard to match with the job in order to meet the needs of society, many of the students had to use study time or part-time to participate in social practice, in order to accumulate experience.They feel that even a short work experience, will also add your resume and exciting future stroke.Facts have proved that these part-time tutor or commodity promotion through the accumulation of “work experience”, only style and no substance, little consistent with the profession, and it is far from the employer requires of a “practical experience.6.举例子说比尔盖茨等伟人的成功，及大学生卖猪肉。
(1)比尔future is unpredictable, how do you know that Bill Gates won’t have a brighter future ,if he finished the study in Harvard? Do you know that it is during his junior year in
Harvard that Gates left Harvard and devoted his energy to creat in Microsoft? It means that till then he had almost finished the course in college.and himself said that Harvard helped him a lot!He just didn’t have the time and energy to finish the education ,but it
doesn’t mean that education has less value than working experience!However, minority of people can achieve this without higher education.Not every one can become gates,you know.（2）北大猪肉男Zhurou..but he succede!Sell better than those who do not have a college education.Only when tools handled by right person ,they can achieve maximum results.If you can't take good adventage of college education, it’s your own business ,but not the college education ‘ fault!
7.others
Simple example: cooking, every can do it more or less.But why some taste bad.Some delicious? Even if he felt learn nothing duiring the four years.when you work, you will feel that who have a college education are more potential than those who haven;t in some areas.If you want to climb to the top, you have to learn.One’s position is limited by his education
8.学的知识以后用不到
”Why do I need this?" is a common question when students are studying seemingly unrelated-but-required subjects in college.Only later will they realize the importance of well-rounded higher education in the formation of a well-educated individual, and therefore, a well-prepared and valuable employee.Many examples could be cited along these lines.Much of what the college-educated employee has studied has not been directly related to their field of work, but has helped enlarge the individual's horizons, promoting a broader and more enlightened view of life, and most importantly, a greater ability to think critically and make wise decisions using the critical thinking skills obtained in college.
第五篇：广告业常用英文术语
AAAA America Association of Advertising 美国／广告代理商协会
advertising 广告、广告活动
advocacy advertising 倡导型广告
Account Executive 客户主管
Account planning 客户策划
Account Services 客户部
Advertise 广告主
Advertising Department 企业广告部
agency 广告代理商
Art Director 美术指导
Assistant Partner 董事助理
bid [bid] 广告竞标
business-to-business advertising(B2B advertising)B2B广告
brand image 品牌映象
capitalism 资本本主义，资本运营
commercial advertising 商业广告
communication process 传播过程
comparative advertising 比较广告
consumer advertising 消费品广告
consumerism 消费模式
customer 顾客
Chief Executive Officer(CEO)首席执行长官
Chief Financial Officer(CFO)首席财务官
client 客户
Copywriter 广告撰告人
Creative Department 创作部
Creative Director 创意总监
deceptive advertising 虚假广告
department 部门
design 设汁稿
data 数据
director 主管
end-user 最终用户、实际使用者
industrial advertising 工业广告
institutional advertising 社团机构广告
Management Supervisor 管理监督 Market share 市场占有率
Marketing 营销
Media Department 媒介部
media planning 媒体策划
media 媒介
national advertising 全国性广告
noncommercial advertising 非商业广告
pitch 提案
professional advertising 业服务型广告
public service advertising(PSA)公益广告
puffery 吹捧式的广告
qualitative 定性的quantitative 定量的Research Department 调查部
retail advertising 零售商广告
Sister agency 同属同-集团的广告公司
supplier 制作公司
Traffic Department 流程协调部
Brainstorming 头脑风暴法
Campaign 广告攻势
Commercial 影视广告片
coupon 赠券、折价券
logo 品牌标识
magazine 杂志
media budge 媒体预算
media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体
promotion 推广 用品
public relations(PR．)公共关系
radio 广播媒体
Situation Analysis 背景分析
Slogan 广告口号
Television program 电视节目
Website [websait] 主页，网站
Drive-time 交通高峰时间 So big 做大
Numbers 数据
Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号
debranding 品牌屏蔽测试
depth Interview 深度访谈
desk research 案头调研
dichotomous question 两分问题
double-barreled question 两难问题
double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差
fieldwork 现场调查
focus group 焦点小组
interview 访谈
market research 市场调查
mystery shopping 以购物为掩护的调查
observation 观察
panel 重复凋查样本群
participant 参与者
population 总人口，总体
sample 抽样误差
skew 歪曲
survey 调查
tabulation 统计制表
boil down to 归结为
hard-and-fast 明确易懂
pretty much 大致上
analysis 分析
community relation 社区关系
competitor 竞争者、对于
content integration 软性广告
cost effective 广告成本效益
creative 创意
government relations 政府关系
grass roots marketing 贴身式营销
industry 行业
integrated marketing communication 整合营销传播
litigation 起沂，诉讼 markets 市场组合media service 媒介代理
merger 企业合并
online advertising 在线广告
point-of-purchase（pop）焦点广告
position 定位
print平面广告媒体
publics 公众群体
strategic philanthropy 策略性公益事业
strategy 策略、策划
target audience 目标受众
web design 网站设计
digital 数字化
co-marketing 联袂营销
conference 会议
consulting 咨询
corporate identity 企业识别
culture-specific 文化(民族)特性
demographic marketing 人口统汁特征营销
direct mail(DM)直邮广告
direct marketing 直销
event planning 活动策划
exhibition stand 展台
integrated branding 整合品牌传播
internal corporate communications 企业内部沟通
investor relations 股东关系
nontraditional 非传统的packaging 包装
product placement 产品涉入
promotion 活动
psychographic 心理统汁的retail 零售
retail space 零售市场区域
sales promotion 促销活动
sponsorship 赞助
trade channels 业务渠道
vertical publications 行业刊物
viral marketing 传染式营销
best face forward 展现最佳面貌
speak with One voice 统一传播口径
the edge 优势 top to bottom 自上而下
Billboard 广告路牌
Blow in card 报刊广告插页
Bulldog edition 报纸的早发版
Car card [ka：ka：d] 车厢广告
Counter advertising 异议式、对抗式广告
Display advertisement 陈列式广告
Electric spectacular 霓虹灯广告
Free-standing insert 非装订广告插页
House organ 企业专刊(杂志)Insert 广告插页
Island display(超市内)堆头式陈列
mail-order advertising 邮购广告
network 电(视)台网
out-of-home advertising 家外媒体
painted bulletin 手绘广告牌
panel 广告牌
pass-along reader 传阅读者
poster panel 用印刷画 面拼贴的广告牌
shelf screamers 货架插件广告物
supplementary media 辅助媒体(非大众传媒)vehicle 广告载体
count out 清点，算出
make it through the day 过一整天
pass．．．off to 把……给出
pass-along reader 传阅读者
poster panel 用印刷四画面拼贴的广告牌
shelf screamers 货架插件广告物
supplementary media 辅助媒体
vehicle 广告载体
count to 清点，算出
make it through the day 过一整天
pass．．．off to 把……给出
ad planning 广告策划
admen 广告人
appeal 诉求
consumer behavior 消费者行为
copy platform 文案大纲
creative stratgy 创意策略
DAGMAR 广告效果评估体系 Day part 时段
Decay constant 衰退常数
hierarchy-of-effect theory 效果层级理论
infomercial 电视直销节日
market profile 市场状况
market segmentation 市场细分
persuasion process 劝服过程
primary demand advertising 品类诉求广告
product-related segmentation 产品消费量细分
seasonality 季节性
selective demand advising 选样性诉求(品牌)广告
soft sell 软销，感受型广告
strategic planning 战略策划
teaser campaign 悬念式(调味)广告攻势
rule-of thumb 经验法则
brand manager 品牌经理
corporate advising 企业广告
family brand 多品类品牌
generic brand 非名牌(产品)green advertising 绿色策略式广告
image advertising 形象广告
line 产品系列
name-brand 名牌
national brand 全国性品牌
parity 同等
private brand 零售商自有品牌
product different 产品差异
product management品牌管理
product positioning 产品定位
reference group 参照组
tagline(广告)行动口号
top-the-line 顶级的trade character 吉祥物
utility 好处，用途
really do something with 确实能用它做些文章
zccumulation 受众数(特定周期内)audience duplication 重复受众 brand development index 品牌成长指数
category development index(CDI)销量成长指数
coverage 覆盖率，覆盖范围
cumulative coverage 累计（总）覆盖率
exposure 告显露次数
frequency 广告频次
gross audience 受众总量
gross impression 总印象
gross rating points 总收视点
loyalty index 忠诚度
mags 杂志(简写)
media concentration theory 媒体集合理论
media dominance theory 媒介优势理论
media plan 媒体计划
net unduplicated audience 受众
participation 参与
program delivery rate 节目到达率
reach 到达
turnover 受众流失
overall 全部的
rerunning numbers 复核---的数据
archetype 标准受众，原型
availability 空余时段
back-to-back 广告连播
chain break 节目提示标板
circulation 发行量
continuity 持续型排期
continuous advertising 持续型广告
fresh 新颖的
fringe time 非黄金时段
holding power 节目(频道)凝聚力
holdover audience 既有观众
inherited audience 既有观众
open end 节日提示语广告时段
piggyback 同一客户广告连播
prime time 黄金时报
pulsing 栏栅式(或间隔式)排期
roadblock 拦路广告
run-of-schedule(ROS)非指定时段
staggered schedule 交错排期 wave scheduling 波浪式排期
wear out 广告磨损
ln lieu Of 代替
buried position 被淹没的广告位
column inch 栏／英寸(报纸广告单位)double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位)franchised position 专用广告位置
insertion平面媒体广告次数
insertion order 广告版位定购
island position 独立广告版位
lifestyle segmentation 生活形态细分
local advertising 地方性广告
make good 补偿广告
media buy 媒体购买
media buying service 媒体购买代理
narrow casting 小范围播放(窄播)preferred position 首选广告版位
readership 读者人数
representative 媒体销售代表
run-of-press 随意安置的广告版位
split run 分版刊登
spread[spred] 杂志跨页
card rate 广告市价
combination 套装广告价
controlled circulation 定向发行量
cost per point(CPP)每收视点成本
cost per thousand(CPM)每千人成本
earn rate 媒体折扣价
flat rate 统一价格
grid card 电波广告刊例
guaranteed circulation 承诺发行量
horizontal publication 横向出版物
AA（Account Assistant）客户助理
Action Plan 行动方案
AD（Account Director）客户总监
Add Value 附加价值
Ads（Advertisement）广告
Advertorial付费软文
AE（Account Executive）客户代表、客户主任 Agency 代理商
AM（Account Manager）客户经理
Analysis Tools分析工具
Announcement 公告
Annual Report年报
AP(Asia-Pacific)亚太区
AR List 任务清单
ATL(Above the Line)线上活动
Attachment附件
Audience Awareness公众认知度
Auto Industry 汽车行业
Awareness 认知
Background Analysis 背景分析
Background material 背景材料
Benchmark测试基准
BI(Behavior Identity)企业行为识别系统
Bidding 竞标
Bio个人简历
Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）
Brand Communications Strategy品牌传播战略
Brand Loyalty品牌忠诚度
Brand Management Commission品牌管理委员会
Brand Management Consulting Firm品牌管理顾问公司
Brand Management品牌管理
Brand Planning/Designing品牌策划/设计
Brand Positioning Survey品牌定位调查
Brand Positioning 品牌定位
Brand Promotion品牌推广
Branding Strategy品牌战略
Briefing Kit资料包
Briefing情况介绍
BTL(Below the Line)线下活动
BU（Business Unit）业务部门
Bulletin公告栏
Bundle 附赠品
Business E-Mail 商务电邮
Business Model商业计划
Business Philosophy 经营哲学
Business Strategy 经营战略
Campaign 公关或营销活动
Career Development 职业发展
Career Planning职业计划
Case study案例研究
Category 类别 Celebration 庆典活动
CEO Reputation Management CEO声誉管理
CEO's Arrangement CEO接待
Channel 渠道
Chart 幻灯片中的页面
China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛
China International Public Relations Congress中国国际公共关系大会
CI（Corporate Identity）企业形象
CIPRA（China International Public Relations Association）中国国际公共关系协会
CIS（Corporate Identity Sysetm）企业形象识别系统
Client Database Management客户数据管理
Client Oriented Strategy客户导向战略
Client Relations Development System客户关系开发系统
Client Relations Evaluation System客户管理评价系统
Client Relations Maintenance System客户关系维护系统
Client Relations Management System客户关系管理系统
Client Relations Management客户管理管理
Client Relations Precaution System客户管理预警系统
Client Relations Supporting System客户管理支持系统
Client Relations客户关系
Client Satisfaction Management客户满意度管理
Clipping Report剪报报告
Closing Phase结束阶段
Code of Conduct行为准则
Code of Ethics 职业道德
Communication Model 传播模式
Communications Kit新闻夹
Communications Management 传播管理
Communications Regions传播地域
Communications Strategy传播战略
Community Relations社区关系
Competitor竞争对手
Confidential 保密的、机密的Confidential Items保密条款
Consecutive Interpretation交互式翻译
Consultant顾问
Consumer Buying Process 顾客购买过程
Consumer Database顾客数据
Consumer Orientation消费者导向
Consumers/Dealers Assembly用户/经销商大会
Contact Person 联系人
Continuous Education继续教育
Controlling Phase 控制阶段
Coordination Communicating协调沟通 Copywriter 文案
Copywriting公关文案
Core Competitiveness核心竞争力
Core Media核心媒体
Corporate Affairs企业事务
Corporate Image企业形象
Corporate Profile公司简介
Corporate Reputation企业声誉
Corporate Video 宣传片
Cost Control成本控制
Cost Management成本管理
Creative & Design创意设计
Credential公司或个人简介
Crisis Control 危机控制
Crisis Management Office危机管理办公室
Crisis Management Planning危机管理策划
Crisis Management Team危机管理小组
Crisis Management危机管理
Crisis Research危机研究
Crisis Statement危机声明
Customer testimonial客户证言
Datasheet宣传页
Decoration 现场布置（装饰）
Demand Generation
Demo Booth 产品演示台
Diagnosis诊断
Director总监
Distributor 分销商
DM（Direct mailing）直邮
Domain Name Registration 域名注册
Donation捐赠
EC（East China)华东
Editorial Calendar媒体刊登计划
Effective Communications有效传播
Employee Compensation员工薪酬
Employee Relations员工关系
Environment Analysis环境分析
Environment Issues环境问题
Ethics of the Profession 职业道德
Event Management事件管理
Event Planning 事件策划
Event事件、活动
Executing Phase 执行阶段
Execution 执行 Executive President 执行总裁
Fact Sheet资料（数字或其他材料）
FAQ 常见问题问答
Fashion Business时尚产业
Feature article 深度文章
Feature文章类型中的通讯
Finance Management财务管理
Financial Communications财经传播
Flyer 宣传单页
Follow-up跟进
Forum 论坛
GCG（Grand China）大中国区
Glossary词汇表
Government Affairs政府事务
Government PR 政府公关
Government Relations政府关系
Govt（Government）政府
Graphics图形文件
Greetings问候语
Health Care医疗保健
High Tech高科技
Hospital PR 医院公关
Human Resource Management人力资源管理
IMC(Integrated Marketing Communications)整合营传播
Implementation实施
Incentive Plan激励计划
Industry Participation行业参与
Initiating Phase 初始阶段
INPUTS Evaluation Tools输入级评估工具
Integration Management整合管理
Interactive PR 网上互动公关
Internal Magazine内部期刊
Internal Communications System内部传播系统
Internal Communications内部传播
Internal Film内部电影
Internal PR 内部公关
International PR国际公关
Internet Communications网络传播
Internet Media Communications 网媒传播
Interpersonal Communications人际传播
Interpreter翻译
Interview 专访或面试
Introduction Lantern宣传幻灯
Investor Relations投资者关系 Invitation Letter 邀请
IPR（Institute of Public Relations）英国公共关系协会
IPRA（International Public Relations Association）国际公共关系协会
Issue Diagnosis问题诊断
Issues Management问题管理
ISV（Individual Software Vendor）独立软件开发商
Job Evaluation绩效考核
Journalist记者
Key Media关键媒体
Key Messages 关键信息
Keynote Speaker主题演讲人
Keynote Speech主题演讲
LA（Large Account）大客户
LE（Large Enterprise）大客户
Leadership 领导者
Legal Duty法律义务
Life Cycle of the Products 产品生命周期
Lobby游说
Logo标识
Long Term Program长期项目
Lucky Draw 抽奖
Marcomm（Marketing Communications）营销传播
Market Analysis Report市场分析报告
Marketing Communications Mix营销传播组合Marketing Communications营销传播
Marketing Strategy 市场营销战略
Marketshare 市场份额
Mass Media大众媒体
MB（Medium business）中客户
MC（Master of Ceremonies）主持人
MC（Middle China）华中
MD（Managing Director）董事总经理、执行董事
Media Assistant媒介助理
Media Analysis媒体分析
Media Communications Strategy媒体传播战略
Media Communications媒体传播
Media Coverage 媒体覆盖率
Media Director 媒介总监
Media Executive媒介代表、媒介主任
Media Inquiry媒体垂询
Media Kit媒体资料包
Media List媒体名单
Media Manager媒介经理
Media Monitor媒体监测 Media Relations媒介关系
Media Research媒体研究
Media Tour媒体拜访或媒体外出巡游
Media媒体
Meeting Agenda会议议程
Meeting Minutes 会议记录
Merchandise促销物品
Methodology方法论
MI(Mind Identity)企业理念识别
MI（Media Index)企业媒体声望指数
Mindshare 品牌影响力份额
Miscellaneous 杂费
Monthly Report月报
Multifunctional Task Force多职能任务小组
National Standards of the PR Professional Qualification国家公共关系职业资格标准
NC（North China）华北
NE（Northeast China）东北
Negative Report负面报道
New Product Launch新产品发布
News Clipping新闻剪报
News Release新闻发布
Newsletter通讯
No-profit PR 非营利机构公关
Norms of Excellent PR Management 卓越公共关系管理标准
NW（Northwest China）西北
Objective Diagnosis目标诊断
Offering 服务内容
On Site现场
Online Advertisement 线上广告
Online Communications线上传播
Online Marketing Communications 线上营销传播
Online media网络媒体
Online Roadshow 网上路演
Online Survey网上调查
OOP（Out-of-Pocket）杂费、日常工作发生的成本
Open-day Visits开放日参观
Opinion Leader舆论领袖
OUTCOMES Evaluation Tools输出级评估工具
OUTPUTS Evaluation Tools效果级评估工具
Outsourcing 外包
OV（One Voice）一个声音
Photo Library图片库
Planning Phase 策划阶段
Polish文案润色 POP(Point Of Purchase Advertising)导购点广告
Positioning定位
Post Event 善后工作
Poster 海报
Postmortem 会后书面的简短总结报告
Postscript后记
PR Agency公关公司
PR Consulting Market公关顾问服务市场
PR Consulting Practice公关顾问实务
PR Consulting Service公关顾问服务
PR Consulting Tools公关顾问工具
PR Directorr 公共关系总监
PR Evaluation公关评估
PR Event 公关活动
PR Guideline公关方针
PR Management Working Code公关管理工作准则
PR Manager 公共关系经理
PR Procedure公关流程
PR Proposal公关建议书
PR Supervisor 公共关系主管
Pre Event前期工作
Pre-evaluation 预评估
Preface前言
Presentation 演示、陈述
President 总裁
Press Conference新闻发布会
Press Kit媒体新闻夹
Press Release新闻稿
Print Media平面媒体
Priority 优先的
Procurement Management预警管理
Product Test产品评测
Profession Responsibility 职业义务
Professional Association 专业协会
Professional Certification 职业认证
Professional Consultant 专业顾问
Professional fee专业服务费
Professional Grading专业等级
Project Life Cycle项目生命周期
Project Management项目管理
Project Owner项目委托人
Project Title项目标题
Project公关项目
Proposal公关建议书 PRSA（Public Relations Society of America）美国公共关系协会
Pubic Opinion公众舆论
Public Affairs公共事务
Public Relations Consulting公关顾问
Public Relations Crisis公关危机
Public Relations Management公关管理
Public Relations公共关系
Public Utility公用事业
Publicity宣传
Q&A问题问答
Qualified Project Manager合格的项目经理
Quality Control质量控制
Quality Management质量管理
Questionnaire调查问卷
Quotation报价
Real Estate房地产
Recommendatory 推荐信
Recruitment招募
Reference参考资料
Rehearsal预演、彩排
Report报告
Reputation Management 声誉管理
Research Tools研究工具
Reseller 经销商
Retainer长期客户
Review回顾、总结
Risk Management风险管理
Roadshow巡展、路演
Rude question 不友好的问题
SAE（Senior Account Executive）高级客户代表、高级客户主任
SAM（Senior Account Manager）高级客户经理
SB（Small business）小客户
SC（South China）华南
Scope Management范畴管理
Seminar研讨会
Senior Consultant高级顾问
Senior Media Executive高级媒介代表
Senior Media Manager高级媒介经理
Senior Vice President 高级副总裁
Shareholders利益关系人
Simultaneous interpretation同声传译
Slide 幻灯片
Slogan口号
Social Activities社会活动 Social Responsibility社会责任
Source Materials客户提供的辅助资料
Souvenirs & Gifts 纪念品和礼品
SOV（Share of Voice）
Speaking with One Voice 用一个声音说话
Spokes Person Tips发言人技巧
Spokesperson发言人
Sponsorship Planning赞助策划
Sponsorship 赞助
Strategic Consulting战略咨询
Strategy Communications Systems战略传播系统
Strategy 战略
Success Story成功故事
Summary 简介、概述
Supplier 供应商
Survey调查
SW（Southwest China）西南
SWOT analysis优势、劣势、机遇、威胁分析
Synopsis概要总结
Target Audience 目标受众
Task Marketing任务营销
TBD（To be Detail）需更详细信息
Team 小组、团队
Technical Article技术文章
Theme 主题
Time Management管理
Time Sheet时间管理表
Two-way Asymmetry双向非平衡模式
Two-way Communications双向传播
Two-way Symmetry双向平衡模式
Vendor 供应商
Venue 会议地点
Vertical media行业媒体
VI(Visual Identity)视觉识别
VIP Speech 讲话稿
Virtual Computer虚拟主机
Vision愿景
Voiceshare 曝光信息份额
VP（Vice President）副总裁
VSB（Very small business）特小客户、超小客户
Website Construction网站建设
Whitepaper白皮书
Workshops工作研讨
Worldwide 全球
特写feature articles 以货代款in kind
机构广告institutional advertising
前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling 招贴posters
传媒炒作press agentry 传媒工具press/media kit 公共事务public affairs
公共关系户public relations
公共关系广告public relations advertising 宣传publicity 公众publics
招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting 赛场营销venue marketing
新闻通报录像video news release 执行证明书affidavit of performance 受众构成audience composition 受众占有率audience share 时间表avails
一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP 千人成本CPM
累积听众数cumulative persons 累积收听率cumulative rating 时段组合day-part mix
预定市场区域designated market areas 班车时间drive time
首播辛迪加first-run syndication 形象移植imagery transfer 信息式广告informercial 互相连接interconnect 广播电视网networks
网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate 黄金时段prime time 节目式广告PLA
节目收率视program rating
节止编排形式programming formats 视听率调查服务公司rating services 电台指定时间run-of-station 受众总数total audience
总体受众计划total audience plan 广告网络ad networks 广告查询ad request 横幅广告banner
商业回邮件business reply mail
分类广告Web站classified ad Web site 编辑名录compiled lists
立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直邮广告direct-mail advertising 内部刊物house organs 互动电视interactive TV 互联网Internet
互联网服务供应商Internet service provider 销售信函sales letters
广告礼品advertising specialty 展台booths
路牌bulletin structure
车内尾部招贴car-end posters 电影贴片广告cinema advertising 陈列媒介exhibitive media 全面登场full showing 车内广告牌inside cards
户外媒介out-of-home media 车体招贴outside posters 包装packaging 奖品premiums
标准户外广告standardized outdoor advertising 成品招贴stock posters 优惠赠券take-ones
商业展示会trade shows 交通广告transit advertising 广告英语术语——媒介策划用语
广告印象advertising impression
广告反应曲线advertising response curve 注意度attention value 受众audience
受众目标audience objectives
品牌开发指数brand development index 品种开发指数category development index 发行量circulation
成本效益cost efficiency 单位成本cost per point 千人成本cost per thousand 创意组合creative mix
分布目标distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value 频次frequency 市场markets 组合mechanics 媒介media
媒介策划media planning 媒介载体media vehicles
AE——Account Executive——客户代表，或客户执行。
Account Group——业务小组。
Appeal Point——诉求点。
Brain Storming——动脑会议。
Brand Image——品牌形象。
CF——Commercial Film——广告影片，不是电视广告脚本，Commerc ial Script是电视广告脚本。
Competitive Presentation——比稿。
Copywriter——文案（撰文人员）。
CI——Corporate Identity——企业识别。
Creative Boutique——创意工作室。
Direct Response Advertising——直效广告。
Director——指导。
指导有以下各专业职位：
Account Director（业务指导）Creative Director（创意指导）Arts Director（美术指导）
Copy Director（文案指导）Media Director（媒体指导）Planning Director（企划指导）
Finisher——完稿员。
Layout——构图。
Presentation——提案。
Public Service Advertising——公益广告。
Supervisor——总监。Account Supervisor（业务总监）
Creative Supervisor（创意总监）
Media Supervisor（媒体总监）
Planning Supervisor（企划总监）
Research Supervisor（调查总监）
Target Market——目标市场。
Traffic Control Specialist（一般简称Traffic）——制管人员。
广告讯息advertisingmessage 艺术art
艺术方向artdirection 艺术家artist
美术总监artdirector 大创意bigidea
头脑风暴法brainstorming
传播媒介communicationsmedia 概念化conceptualization 方案人员copywriter 创意纲要creativebrief 创意总监creativedirector 创意过程creativeprocess 创意金字塔creativepyramid 创意creative 创造creativity
感性诉求emotionalappeals 控险家explorer
事实型思维fact-basedthinking 信息性informational
讯息战略messagestrategy 产品概念productconcept 理性诉求rationalappeals 目标受众targetaudience 文字的verbal 样片animatic
利益式标题benefitheadlines 正文bodycopy 粗体boldface
照相制版camera-readyart 表演纲要castingbrief
命令式标题commandheadlines 末稿comprehensivelayout/comp 演示demonstration 设计design
技巧式正文devicecopy
对白/独白式正文dialog/monologcopy 旁白donut 标题headline 吸引技巧hook 图标icon
插图画家illustrators
企业形象式正文institutionalcopy 整合广告integratedcommercial 内容段落interiorparagraphs 斜体italic 歌谣式jingles 肩题kicker 布局图layout
预备段落lead-inparagraph
生活方式式技法lifestyletechniques 标志logotypes
助记手段mnemonicdevice
音乐式广告musicalcommercials 音乐标志musicallogo 叙述式正文narrativecopy
新闻/信息式标题news/informationheadlines 出镜头oncamera 拼版pasteup
摄影师photographers
图片说明式正文picture-captioncopy 方框图片式布局picture-windowlayout 招贴式格式poster-styleformat
主持人式广告presentercommercial 启发式标题provocativeheadlines 疑问式标题questionheadlines 广播人物radiopersonality 脚本script 印签seal
签名signaturecuts 生活片段sliceoflife 口号slogans
故事板storyboard
故事板草图storyboardroughs
直截了当式straightannouncement 直接推销式正文straight-sellcopy 副标题subhead 标题句taglines 证言testimonial 正文text
主题句themelines 小样thumbnail 收尾trialclose 图形部分visuals 旁白voiceover
模拟校样analogproof 动画animation 合成片answerprint 光圈aperture
音控台audioconsole 底片baseart 出血版bleeds 蓝线blueline
照相排版术camera-readyart 字计算式charactr-countmethod 电影摄影师cinematographer 截止期closingdate 色基colorkey
分色colorseparation 连续调continuoustones 控制室controlroom 组排copycast
封面纸coverpaper
青、黄、红、黑印刷CYMKprinting 数字媒介digitalmedia 数字校样digitalproof
数码视频效应装置DVEunits 导演director
特排字体displaytype 复制带dubs 拷贝dupes
电子制作electronicproduction 晒版台纸flats 一套铅字font
四色印刷four-colorprocess 网目凸版halfoneplate 网屏halftonescreen 互动电视interactiveTV 任务夹jobjacket 出格kerning 电脑亭kiosk 加空铅leading 硬性软片linefilm 线画版lineplate 实景真人liveaction 外景地location 制片场lot
指令mandatories
公共场所massaudiencevenue 母带mastertape
合成样片mixedinterlock 助记手段mnemonicdevice
多媒体演示multimediapresentation 正色投影胶片orthographicfilm 透明塑料膜overlay
个人场所personalaudiencevenue 平台使用费platformlicensing
后期制作阶段postproductionphase 开印前阶段prepressphase 预备阶段preproductionphase
印刷制作经理printproductionmanager 印刷制作过程printproductionprocess 非公开场所privateaudiencevenue 制片人producer
制作阶段productionphase 复映复播追加酬金residualfee 反差套印reverseknockout 无衬线字体sansserif 最低合同工资scale 衬线字体serif 一场session
特技specialeffects 插播广告spots 剥版stripping 叠supers
演播人员talent
自动台词提示器teleprompter 课本纸textpaper 正文字体texttype 合套trap
字系typefamilies 排印工艺typography 网页Webpage
单词计算式word-countmethod 工作样片workprint 书写纸writingpaper 社论式广告advertorial
倡导广告advocacyadvertising 伏击式营销ambushmarketing 视听材料audiovisualmaterials 公告牌bulletingboards
社会参与communityinvolvement 企业广告corporateadvertising
企业识别广告corporateidentityadvertising 广告印象advertising impression
广告反应曲线advertising response curve 注意度attention value 受众audience
受众目标audience objectives 间歇式排期blinking
品牌开发指数brand development index 集中式bursting
品种开发指数category development index 发行量circulation 创意组合creative mix
分布目标 distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value 起伏式flighting schedule 频次frequency
总印象gross impressions 组合mechanics 媒介media
媒介策划media planning 媒介载体media vehicles 讯息力度message weight
组合媒介法mixed-media approach 资金money
看见机会 opportunity to see 脉冲式pulsing schedule 视听率rating 到达率reach
每册读者数readers per copy 近期策划recency planning 路障式roadblocking 外溢媒介spillover media 增效效应synergy
电视户television households 态度 attitude
品牌兴趣 brand interest 品牌忠诚 brand loyalty
企业市场 business markets 影响中心 centers of influence
有意劝服路径 central route to persuation 认知 cognition
消费行为 consumer behavior
消费者决策过程 consumer decision
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