商务英语写作原则要求

第一篇：商务英语写作原则要求

商务英语考试：写作基本过程与要求

准备——深思熟虑

准备工作可以采用多种形式。具体讲，一般需要对以下几方面有明确的认识：

1．作者的角色

一般来说，首先要判定交际双方的等级关系和亲疏关系，然后即可确定交际走向是否应为上行文、下行文或平行文。划分出这个界限，才能做到语言准确得体。

2．读者的角色

读者信息包括：

-身份（决定语气）

-专业水平（决定用词）

-人数

-主次

3．预期的目的效率是第一位的，因此最好开门见山，切中主题；文字应简洁明了。

起稿——条理分明

在写的过程中，我们需要完成如下几项任务：

1．确定篇幅

一般分为开头、主体、结尾三部分。

读者视角：迅速捕捉头尾信息。

2．组织布局

商务文章注重逻辑性，结构严谨，环环相扣。

由近至远，由浅至深，由轻至重。

3．区分类别

在给自己的文章定位时，以下几点值得我们注意。

ⅰ 记叙与非记叙

ⅱ 互动性与单向性

ⅲ 抽象信息与具体信息

ⅳ 客观描述与主观判断

定稿——精雕细琢

定稿的标准尺度：

布局合理，层次分明

信息合理，内容完整

语气恰当，适合读者

语句连贯，一气呵成句型丰富，短句为主

措辞到位，表达准确

商务写作的基本要求：

在写作过程中都必须遵循的六大原则，即准确（Correctness）、清楚（Clarity）、简明（Conciseness）、具体（Concreteness）、完整（Completeness）、和礼貌（Courtesy），也叫做商务写作的6C原则。

第一条原则：准确(correctness)

从广义上讲，商务英语写作的准确性原则包括四层意义：

阅读人能理解、接受的英语水平

使用精确措词，传达准确信息

正确地使用语法和标点符号

拼写正确

(1)恰当的语言风格

我们在撰写正式的商务英语写作时，应尽量使用正规的语言；而当起草非正式的商务便条、商务便函及商务书信时，可使用较通俗的口语。请比较下面两组例词：

Formal

Informal

approximately

inquire

ascertain

obtain

assist

participate

construct

purchase

contribute

sufficient

difficult

utilize

About

Ask

find out

receive

help

share

build

buy

give

enough

hard

use

(2)准确的措词和信息

商务写作离不开商务术语，一般常用的商业术语用字简洁。商务英语写作应该特别注意措词和信息的正确性。

(3)正确的语法和标点符号

常见的标点符号错误主要出现在逗号、冒号、省字号等。

常见的语法错误一般出现在以下几个方面：

①主谓之间的一致关系

②代词与先行词之间的一致关系

③悬垂句

④修饰语与被修饰语之间的一致关系

⑤状语的位置

(4)正确的拼写

第二条原则：清楚(Clarity)

写作中要合理安排要点，运用正确的句型句法，突出重点，层次分明。

(1)逻辑布局(Logical Organization)

常用的逻辑布局方法包括：

①因果关系(Cause &Effect)

②时间顺序(Chronological Development)

③序列顺序(Sequential Development)

④比较(Comparison)

⑤一般到特殊(From General to Specific)

⑥特殊到一般(From Specific to General)

(2)合理构架句群与段落(Well-Written Sentences &Paragraphs)

在商务英语写作中，应该合理安排句子和段落的结构与长度，把各种长句、短句、简句、复杂句等最佳组合成长度恰当的段落。请看例句：

Marshall Corporation was founded forty years ago, and it now has branch offices in four states, and it employs nearly 400 individuals.(poor)

Marshall Corporation was founded forty years ago.With branch offices in four states, it now employs nearly 400 individuals.(revised)

(3)统一性与一致性(Unity and Coherence)

一篇商务写作的每一个段落都要围绕一个论点从不同方面进行论证，而在每一个段落中又都有一个主题句(topic sentence)，一般安排在段首或段尾，而其它的句子则围绕着它进行论证，全文就这样一步进一步，一环扣一环地统一在主题思想上。而且，句子与句子之间，段落与段落之间都要前后呼应，首尾连贯。

(4)强调(Emphasis)

在商务英语写作中，有时需要强调某些单词、词组、句子，突出它们的作用，可以采用一些技巧手段，如下加横线，大写，或不同的字体、颜色等。

(5)避免采用模糊的语句(ambiguous sentence)

注意将句中关系紧密的词尽量靠近

第三条原则：简洁(Conciseness)

简洁是现代商务英语写作的发展趋势，是在保证内容完整无损的前提下用尽可能少的词句来阐明主题。商务英语写作要求既筒短扼要，又不失完整与清楚明白，还要包括必要的礼貌。

(1)用简洁的语言(Use simple language)

尽量使用 避免使用

please will you be good enough to

prefer express a preference for

because for the reason that

ask request

buy purchase

need request

do accomplish

letter communication

(2)少用陈词滥调(Omit trite expressions)

下表列出的是一些常见的陈词滥调：

in the near future

it has come to my attention

at your earliest possible convenience

avail yourself of this opportunity

don' t hesitate

take the liberty to

due to the fact that

thanking you in advance

enclosed herein

with kindest regards

第四条原则：具体(Concreteness)

商务英语写作要求内容书写得具体和明确，因此，尽量使用确定、具体的语言，直接了当地传递信息，说明问题，切忌笼统模糊。

(1)尽可能地提供明确、具体的信息。

(2)使用具体词汇 避免使用抽象的词汇，因为抽象的词汇往往令人感觉模糊笼统。

第五条原则：完整(Completeness)

第五条原则：礼貌(Courtesy)

商务英语写作中的礼貌原则，并不是指采用一些客套的句式，而是指一种贯彻于全文的尊重、理解和体谅对方的态度

以下是几条有助于礼貌的写作方法：

使用礼貌友好的词汇

体谅对方的写作态度(You-Attitude)

措辞得体(Appropriate Wording)

避免使用有性别歧视之嫌的词语

及时答复(Timely Response)

第二篇：商务英语写作[模版]

七种常见类型

1.主动跟新买家建立联系

Dear Mr.Jones:

We understand from your information posted on Alibaba.com that you are in the market for textiles.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present.You may also visit our online company

introduction atwhich includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely,John Roberts

2.对新买家要求建立业务联系的回复

Dear Mr.Jones:

We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http:// which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,3.向老客户介绍公司新的产品信息

Dear Mr.Jones:

We have refreshed our online catalog at Http://, and now it covers the latest new products, which are now available from stock.We believe that you will find some attractive additions to our product line.Once you have had time to study the supplement, please let us know if you would like to

take the matter further.We would be very happy to send samples to you for close inspection.We will keep you informed on our progress and look forward to hearing from you.Sincerely,4.回复对某个产品的查询

Dear Mr.Jones:

Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:

Product: toaster

Specification: xxxxxxxxxxxxxxx

Package: 1pcs/box

Price: 10usd/pcs

Payment: L/C

For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L/C at sight.We look forward to receiving your first order.Sincerely,5.无法提供对方查询中所要求的产品时

Dear Mr.Jones:

Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute: Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http:// for more information on this item.If you find the product acceptable, please email us as soon as possible.Sincerely,6.查询对方公司的产品

Dear Sir or Madam:

We know that you are exporter of textile fabrics.We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items.Prices quoted should include insurance and freight to San Francisco.Sincerely,7.几种报盘

(a.)

Dear Mr.Jones:

We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment is to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.You may be aware that there has lately been a large demand for the above commodities.And such growing demand will likely result in increased prices.However you can secure these prices if you send us animmediate reply.Sincerely,(b.)

Dear Mr.Jones:

We thank you for your letter dated April 8 inquiring about our leather handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for

exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers’ inquiries are always meet with our careful attention.Sincerely,(c.)

Re: SWC Sugar

Dear Sirs,We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:

1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand（10000）metric tons.4.Price: US dollars one hundred and five（US$105.00）per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on hand.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely,

第三篇：商务英语写作

向进军2011级B班20112513486

Dear sir ,Thank you very much for your interest in our products.You wrote to the right kitchen range hood manufacturer.Ours is one of the largest company in the northwest of China.The company has taken a five-year-long quality guarantee , longer than that of most other manufacturers.With a long history and high reliability , this company has established a good reputation at home and abroad.Our products are always very popular in Europe and China.With your help ,we are hoping to penetrate the huge market in America.We have enclosed a catalogue of all the specifications and varieties of our products.We are awaiting the opportunity of cooperating with you.Yours faithfully ,JocelynSales manager

第四篇：商务英语写作

A: You must be Ms.Lee from the United States?

B: That’s right.I’ m Lee Junru.You are...?

A: My name is Zhang Guiyang.I’m from the Sunshine Corporation.I’m pleased to meet you.Welcome to Fuzhou.B: Nice to meet you, too.Thanks for coming to the airport to meet me.A: That’s my pleasure.My manager, Mr.Wang has sent me to meet you here.He felt sorry he could’t come himself.He is at a meet right now.B: It’s OK.Thank you very much.Where are we heading now?

A: We’ re going to accompany you to the Fuzhou Friendship Hotel.Is the luggage all here, Ms.Lee? The car is just out there in the parking lot.B: Oh, thank you.Well I can handle this handbag myself.A: OK, this way, please.A: Here is our car.Let me put the luggage into the trunk.B: Thanks.A: Please get on, Ms.Lee.B: Thanks.A: Off we go.How’s your flight, Ms.Lee?

B: Fine, I got on the plane at New York, and it took about 1 hours to get here.But is was a smooth flight.A: That was really kind of long in the airplane.Wasn’t it? I hope you’ll feel rested after a right of good sleep.B: Thank you.What is the weather like here, today?

A: Fair and sunny today with gentle breeze.As I know, Ms.Lee, you’ re been to Fuzhou for a couple of times.B: It’s true.I travel so much and visit Fuzhou once a year?

A:How do you like it here.B:well, I like it a lot.Fuzhou is really a fantastics place.There are many interested places to visit.I hope I can visit once again.A:I hope you can enjoy your stay here.It’s nice to have a look around.B:Yes that must be very interesting.Hope we will have the time.A:I think you must be tired, why don’t you take a break.I wake you up in to the hotel.B:Than’s great.Thank you.

第五篇：商务英语写作

Dear Sirs,This is to introduce ourselves as the largest down Apparel Company in China.Our company--Bosideng International Holdings Limited—was established in 1976, locating in Bosideng industrial zone, Changshu City, Jiangsu province.We have been specialized in developing and producing all kinds of down apparel.Bosideng International Holdings Limited has been researching and producing many kinds of down apparel for 30 years.There are six brands of the our company including “Bosideng”, “Snow Flying”, “Combo”, “Bengen”, “Slim” and “shangyu”.Through these brands, we offer a wide range of down apparel products.The customer can order our products both in our website and through the phone, and then ,we would like to give them satisifying in one week.“Bosideng” was the leading down apparel brand in China for 17 consecutive years from 1995 to 2011.As a leader in China down apparel industry, for 16 consecutive years, the latest fashionable FallWinter apparel trends to the world on behalf of China at the “China International Clothing and Accessories Fair”

We would be pleased to receive your any kinds of down apparel.If you have any questions, please contact us.Our telephone number is 86-512-52532888.We look forward to your positive reply.Very truly yours.18100619 陆浩杰18100634蔡耀