第一篇:雅思写作真题年轻人崇拜明星是好是坏
雅思写作真题范文:年轻人崇拜明星是好是坏?
Nowadays young people are admiring media and sports stars, even though they do not set a good example.Do you think this is a positive or negative development? 当今的年轻人特别崇拜影剧,音乐与体育界的明星。此现象造成的发展是正面的还是负面的?
回答雅思独立作文试题不要忘记适当的运用抽象比喻来支持你的立场。为了弥补知识与经验的不足,除了应用抽象的比喻则无法提出理由,例子,细节。经过破题,发现连试题都有抽象的用语,如关键字——明星stars就是抽象比喻。试题:
凭个人的想法做抽象比喻。崇拜遥远不可及的明星犹若盲目的单恋。年轻人避免不了恋爱的盲目,自然也无需避免盲目的崇拜明星。媒体报导明星的专业成就,也报导明星的花边新闻。年轻人自能取舍榜样,社会各界大可不必操心负面的发展。全文如此这般,都是吹牛,但不跑题。
读者是看你的英文使用的程度和学术作文的纪律,并不在乎你答题的立场是同意或不同意。不过一旦你确定立场,考官就看你如何能够创造内容来支持你既定的立场。主题的焦点在于赞美明星的才华,还是寻找道德的示范。
考生被逼迫选择二者之一:(1)是好的现象。(2)是坏的现象。作者选择(1)的立场。(注意:不是标准答案,只是千百可行的回答之一)。
大纲:逻辑心图,四段定位,18句装配。
起——好现象,因为对年轻人来说,既是心态正常又是反应社会发展,与道德考虑无关。
承——理由例子细节。年轻人崇拜明星是极其正常的心里历程,无关道德榜样。
转——理由例子细节。年轻人崇拜明星是反应媒体社会的影响,无关道德榜样。
合——整体而言是好现象,到底青年人免不了崇拜明星,所以道德的联想应该摆在一边。
There is no need to be overly preoccupied with the fantasy images of stars standing out from the rest on the screen, the stage and the playing field because celebrity worship is part of everyday life, particularly among adolescents.That young people are admiring media and sports celebrities is socially normal outside the academic and behavioral context.Accepting that it is good and natural to be young, then it is inevitable for young people to be obsessed with certain personalities as their ideal examples.Psychologically speaking, a certain amount of star admiration is normal.When young, becoming fans of favorite stars is a form of escapism and a way to dull emotional pain and stress;so, emulating celebrities is a natural part of development to identify themselves with their icons.Even in adulthood, people rank successful individuals highly and model themselves after them.In a global media culture, the lifestyle promoted by stars is often unattainable to the average person, regardless of whether it is realistic or ideal.Hence, the point is that young people choose their models for reasons based on renowned excellence in a specific field rather than on scandals that happen sometimes.That is, it is to admire what is shining in famous people's career successes and not what happen to shadow their real lives.Not unlike fashion, “star worship syndrome” is simply a social development, although there could be an unhealthy interest in the private lives of actors, actresses, pop singers, and sports players.Admiring celebrities may be as blind as falling in love, and just as normal.When it comes to immature and confused minds, love cannot be avoided, nor can admiration for heroes and heroines.Such star obsession has proliferated since the creation of the mass media and therefore it had better not be regarded as a moral issue.To believe that celebrity worship is a negative development only makes out-of-date moral sense, leading to nowhere.In this gossip world, to criticize celebrities for failing to deliver good examples all the time beyond their specialized fields calls for the need to stop, in the first place, the media outlets from reporting what gossip is made of.Admiration for favorite stars does no harm to people, young or old;besides, star admiration cannot be avoided in this information age.Fortunately, most fans are able to learn to tell a realistic world from an ideal world during this period between no-longer children and not-yet adults, without having to refer to moral examples.Indeed, there is nothing wrong about young people seeking their idols by looking up at the shining stars in the fantasy world to which many young people naturally belong.
第二篇:雅思写作真题
雅思写作真题范文赏析:满分篇
满分的雅思大作文到底有何神奇之处,因为作文要想得满分那是几率非常小的事,下面为大家分享的这篇雅思真题写作范文,既然是满分,那么一定有大家可借鉴之处了
原题再现:
You should spend about 40 minutes on this task.Write about the following topic:
Successful sports professionals can earn a great deal more money than people in other important professions.Some people think this is fully justified while others think it is unfair.Discuss both these views and give your own opinion.Give reasons for your answer and include any relevant examples from your own knowledge or experience.Write at least 250 words.考官范文:
As a result of constant media attention, sports professionals in my country have become stars and celebrities, and those at the top are paid huge salaries.Just like movie stars, they live
extravagantlifestyles with huge houses and cars.Many people find their rewards unfair, especially when comparing these super salaries with those of top surgeons or research scientists, or even leading politicians who have the responsibilityof governing the country.However, sports salaries are not determined by considering the contribution to society a person makes, or the level of responsibility he or she holds.Instead, they reflect the public popularity of sport in general and the level of public support that successful stars can generate.So the notion of ‘fairness’ is not the issue.Those who feel that sports stars’ salaries are justified might argue that the number of professionals with real talent are very few, and the money is a recognition of the skills and dedication a person needs to be successful.Competition is constant and a player is tested every time they perform.in their relatively short career.The pressure from the media is intense and there is little privacy out of the spotlight.So all of thesefactors may justify the huge earnings.Personally, I think that the amount of money such sports stars make is more justified than the huge earnings of movie stars, but at the same time, it indicatesthat our society places more value on sport than on more essential professions and achievements.参考翻译:
在媒体不断地推波助澜下,我国的许多职业运动员已成为了明星和名人。那些顶尖的运动员收入颇丰。像一些电影明星一样,他(她)们也是香车豪宅,生活极为奢华。
许多人觉得与那些挣高薪的顶级外科医生,从事研究的科学家或有管理国家责任的高官相比,他(她)们的回报极为不公。然而,运动员的薪水并不是由一个人对社会所做出的贡献或者其责任水平所决定。相反,它们反映的是从整体上来说体育运动在大众中的普及性以及那些成功的体育明星对促进公众对运动的支持所做出的贡献。所以,“公平”的概念并不是问题关键之所在。
那些认为体育明星拿高薪无可厚非的人争辩说那些有天赋的体育运动员实属凤毛麟角,高薪是对他(她)们娴熟技能和通往成功之路所付出努力的承认。竞争持续不断,运动员在他(她)们相对较短的运动生涯中迎接每次检验。来自于媒体的压力令人窒息,而且他(她)们必须生活在镁光灯下,没有隐私。这一切都证明了他(她)们高薪得之无愧。在我个人看来,比起电影明星的高薪,体育明星的高薪更受之无愧。但与此同时,该现象也显得出我们的社会更关注体育而非其它一些更重要的领域和成就。
第三篇:雅思写作真题解析
文都国际教育官方网站:http://www.xiexiebang.com/
雅思写作真题解析
雅思大作文在分析题目时,不能只看到其表面意思,与此同时解到题目所涉及的是哪一类话题也是特别重要的一环,题目中是否有一些关键词需要格外注意以及对于这道题目所能想到的一些观点论证都要引起注意。本篇雅思培训,文都国际教育老师将和大家一起探讨两道典型的教育类话题。
As part of education, students should spend a period of time studying and living in a different country to learn its language and culture.To what extent do you agree or disagree?
审题:
题目翻译:作为教育的一部分,学生应该要花一段时间去海外学习和生活来学习当地的语言和文化。你在多大程度上同意或者不同意?
能力考查:这个教育类话题是同意不同意的考试指令,考查考生对于考官所呈现的社会现象或所表达的观点是否能够清晰地给出自己的想法并加以有效论证。一般来讲,碰到这种指令,理论上是可以写完全支持或者反对的,但是还是建议大家尽量尝试用折中的写法,即部分同意部分反对。这种一分为二的思考方式可以在考场上帮助你快速想出观点并进行有效作答,另外这种答题模式也不太会发生偏题的情况。
框架构造:Partly agree
1.开头段(用于引出题目背景,并且表明自己的态度)
2.论证出国学习和生活对于学习语言和文化的重要性
3.但是,反面论证这种做法对于部分学生是不现实的 4.结尾(再次重申自己的观点,并且可以给出自己的建议)
Sample answer:
Going abroad for further study has become more of a trend as large numbers of students participate in international language tests, such as IELTS or TOEFL.Some academics advocate that an experience of learning in foreign countries is a necessary part of education for language betterment and language acquisition.As for me, however, such practice should be considered with discretion.Admittedly, studying and living in another country can be an effective way to achieve the mentioned purposes.Compared with second-hand experience, living in the native environment can provide students with many opportunities to use the language to communicate with local people.Such language ability can make them be more competitive in the future job market.Meanwhile, living experiences can help students to have a deep insight into local life, including history, culture as well as religious belief.However, it would be unrealistic if all students are encouraged to participate in it.First of all, considering students themselves, those who lack learning and adaptive ability may find it hard to integrate into local life and 文都国际教育官方网站:http://www.xiexiebang.com/
文都国际教育官方网站:http://www.xiexiebang.com/
sometimes they will feel disappointed or even depressed because of culture shocks and language barriers.Tuition fees and life expenses can beanother problem.Different from rich students, those who come from working-class families or needy families cannot afford such a big cost to study overseas.For example, studying in UK for one year may cost one student nearly 300 thousand, which is far from affordability.To sum up, an experience of studying and living overseas can help students to speak good language and understand the local culture well.However, it is not a practical way for most ordinary families unless they make full preparations.思路分析:
Introduction:
Going abroad for further study has become more of a trend as large numbers of students participate in international language tests, such as IELTS or TOEFL.(用最熟悉的事件引出背景)Some academics advocate that an experience of learning in foreign countries is a necessary part of education for language betterment and language acquisition.(对于题目的改写)As for me, however, such practice should be considered with discretion.(在段落的最后,用一句话表明出自己的观点)
Body 1:
主题句:Admittedly, studying and living in another country can be an effective way to achieve the mentioned purposes.(其中mentioned purposes指的是题目中的掌握语言和文化,为了避免重复,改用其他方式来表达)
支撑论点部分:Compared with second-hand experience,(用了对比论证手法,强调国外生活与学习的好处)living in the native environment can provide students with many opportunities to use the language to communicate with local people.Such language ability can make them be more competitive in the future job market.(凸显对于语言的好处,使用了因果论证来说明语言的重要性)Meanwhile,(论点之间的连接词)living experiences can help students to have a deep insight into local life, including history, culture as well as religious belief.(论证了对于文化的帮助,使用including来举出文化的一些典型表现)。
Body 2:
主题句:However, it would be unrealistic if all students are encouraged to participate in it.(用however转折连接词引出与上段不同的看法,指出了一部分特殊的学生不利于海外学习,这样就体现出了逻辑上的缜密)
支撑论点部分:
① First of all, considering students themselves, those who lack learning and adaptive ability may find it hard to integrate into local life and sometimes they will feel disappointed or even depressed because of culture shocks and language barriers.(个论点,指出语言能力差的学生不适合出国学习,使用的是因果论证)
② Tuition fees and life expenses can be another problem.Different from rich students, those who come from working-class families or needy families cannot afford such a big cost to study overseas.For example, 文都国际教育官方网站:http://www.xiexiebang.com/
文都国际教育官方网站:http://www.xiexiebang.com/
studying in UK for one year may cost one student nearly 300 thousand, which is far from affordability.(第二个分论点,指出家庭经济条件不好的学生也不适合出国学习,用for example引出了典型的举例论证)
Conclusion:
To sum up,(段落结尾常见连接词)an experience of studying and living overseas can help students to speak good language and understand the local culture well.However, it is not a practical way for most ordinary families unless they make full preparations.(个人观点的重述加上适当的建议)
Some people think children should obey the rules their parents and teachers set and listen to them, but others think less control will help children to deal with their own future life.Discuss both views and give your own opinion.审题:
题目翻译:有些人认为小孩子需要遵守和听从父母和老师指定的规则。然而另外一些人则认为对小孩少一点的限制会有利于他们更好的处理和解决未来生活中的问题。讨论两个观点并且给出你个人的看法。
能力考查:这个教育类话题是双边讨论的考试指令,考查学生是否能对于考官所呈现的两个观点进行有效的论证及对比。这个题目中一般都会有标志性词眼,例如some people believe…, while others think…。就这类题目的答题要点来说,我们会建议四段式结构,包括开头引入,两个观点的分别论证及结尾段给出你自己的看法。
题目关键词:rules, parents, teachers
框架构造:
1.开头段(用于引出两个观点所争论的内容)
2.论证个论点的合理性,即小孩子需要遵守和听从父母和老师指定的规则
3.论证第二个观点的合理性,即对小孩少一点的限制会有利于他们更好的处理和解决未来生活中的问题
4.结尾段(给出个人观点)
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文都国际教育官方网站:http://www.xiexiebang.com/
第四篇:历年雅思写作真题
2015年1 月 10日雅思写作真题
The leaders directors of organizations are often older people.But some people say that young people can also be a leader.What do you think?
2015年 1月 17日雅思写作真题
Some people think that the amount of noise people make have to be controlled strictly, others say that people are free to make as much noise as they wish.Discuss both view and give your opinion.2015年 1月 29日雅思写作真题
Currently, some scientists or travelers like to travel to remote natural environment such as south pole, do the advantages outweigh the disadvantages.2015年 1月 31日雅思写作真题
Some people argue that too much attention and too many resources are given to protection wild animals and birds.To what extent do you agree or disagree?
2015年 2月7 日雅思写作真题
Many museums and historical sites are mainly visited by tourists, not local people.Why? What can be done to attract local people?
2015年2 月12 日雅思写作真题
Some people think that the age limit for driving should be increased in order to make driving safer.To what extent do you agree or disagree?
2015年 2月 14日雅思写作真题
The use of mobile phone is as antisocial as smoking.Smoking is banned in certain places so mobile should be banned like smoking.To what extend do agree or disagree?
2015年 2月 28日雅思写作真题
Some students take one year off between finishing school and going to university, in order to travel or to work.Do you think advantages outweigh disadvantages?
2015年 3月 12日雅思写作真题
some people think that it is more important to plant more trees in open area which in towns and cities than build more housing.To what extend do agree or disagree?
2015年 3月 14日雅思写作真题
Some working parents believe childcare centers can provide best care for their children, others believe that family members like grandparents can do a better job.Discuss both sides and give your opinion?
2015年3 月21 日雅思写作真题
Some people believe famous people's support towards international aids organizations draws the attentions to problems.Others think celebrities make the problems less important.Discuss both sides and give your opinion?
2015年 3月28 日雅思写作真题
Some people say that communication by using computers and phones will have side effects on young people's writing and reading skills.To what extent do you agree or disagree?
2015年 4月11 日雅思写作真题
Older people who need employment have to compete with younger people.What problems will be caused? And what are the solutions?
2015年 4月 18日雅思写作真题
Some people think only best students should be rewarded, others think we should reward students who make progress.2015年 4月25 日雅思写作真题
Young people who commit serious crimes, such as a rubbery or a violent attack should be punished in the same way as adults.To what extent do you agree or disagree?
2015年4 月 30日雅思写作真题
how important it is for individuals and countries to think about the future,rather than focusing on the present?
2015年5 月9 日雅思写作真题
Development of technology cause environmental problems.Some people think people should choose a simpler way of life.Others think that we should use technology tosolve these problems.Discuss both views and give your opinion.2015年5 月 16日雅思写作真题
To improve the quality of education, people think that we should encourage our students to evaluate and criticise their teachers.Others believe that it will result in a loss of respect and discipline in the classroom.Discuss both views and give your own opinion.2015年5 月21 日雅思写作真题
In some countries around the world men and women are having children late in life.What are the reasons for this development? What are the effects on society and family life?
2015年 5月30 日雅思写作真题
Some people think that it is more important to plant more trees in open area which in towns and cities than build more housing.To what extend do agree or disagree?
2015年 6月6 日雅思写作真题
Some people think only best students should be rewarded;others think we should reward students who show improvement.Discuss both views and give your own opinion.2015年 6月13 日雅思写作真题
Because of traffic and housing problems in the cities,the government encourages business to to the rural area.Do you think the advantages outweigh the disadvantages?
2015年 6月18 日 雅思写作真题
Some people believe famous people's support towards international aids organizations draws the attentions to problems.Others think celebrities make the problems less important.Discuss both sides and give your opinion?
2015年 6月27 日雅思写作真题
Many people nowadays don't feel safe either at home or out.What are the reasons? And what can we do to solve this problem?
2015年 7月 4日 雅思写作真题
It has been suggested that all young adults should be required to undertake a period of unpaid work helping the people in the community.Would the drawbacks be greater than benefits to the community and the young adults themselves?
2015年 7月11日 雅思写作真题
Some people think that advertising discourages us from being different individuals, as all people want to do the same and look the same.To what extent do you agree or disagree?
2015年 7月23日雅思写作真题
Some people say government should give the health care the first priorites,some others believe there are more important priorities to spend the tax payers' money.Discuss.2015年 7月 25日雅思写作真题
As well as making money, businesses should also have social responsibilities.Do you agree or disagree?
2015年 8月 1日雅思写作真题
The natural resources such as oil, forests and fresh water are being consumed at an alarming rate.What problems does it cause? How can we solve these problems?
2015年 8月 8日雅思写作真题
Some people who have been in prison become good citizens later.Some people think that they are the best people to talk to school students about the danger of committing a crime.To what extent do you agree or disagree?
2015年 8月 13日雅思写作真题
International travel sometimes lead people have some prejudices rather than broad minds,why? How to improve the understanding of countries they visit? 2015年 8月 29日雅思写作真题
Some people regard the increasing business and cultural contact between countries as a positive development.Others, however, feel these leading to loss of national identities.Discuss both views and give your opinion.2015年9月3日雅思写作真题之雅思大作文TASK2
Many people are afraid to leave their homes because of their fear of crimes.Some people believe that more actions should be taken to prevent crime, but others feel that little can be done.Discuss both views and give your own opinion.2015年9月12日雅思写作真题之雅思大作文TASK2
Students in school or university learn more from classes of teachers than other resources(eg Internet or TV), do you agree or disagree?
2015年9月19日雅思写作真题之雅思大作文TASK2
Some people think everyone should be a vegetarian, because we do not need to eat meat to have a healthy diet.To what extent do you agree or disagree?
2015年9月26日雅思写作真题之雅思大作文TASK2
In some countries there is not enough recycling of waste materials(eg.Paper, glass and cans.)What are the reasons and solutions?
2015年10月8日雅思写作真题之雅思大作文TASK2
In some countries, secondary school aims to provide a general education across a range of subjects.In others, children focus on a narrow range of subjects related to a particular career.Which do you think is appropriate in today’s world?
2015年10月10日雅思写作真题之雅思大作文TASK2
Some people think governments should focus on reducing environmental pollution and housing problems to help people prevent illness and disease.To what extent do you agree or disagree?
2015年10月24日雅思写作真题之雅思大作文TASK2
Some people say that playing computer games is bad for children in every aspect.Others say that playing computer games can have positive effects on the way children develop.Discuss both views and give your opinion.2015年10月24日雅思写作真题之雅思大作文TASK2
Some people say that playing computer games is bad for children in every aspect.Others say that playing computer games can have positive effects on the way children develop.Discuss both views and give your opinion.2015年10月31日雅思写作真题之雅思大作文TASK2
Some people think people working in creative arts should be financially supported by government.Others think they should find financial support from other resources.Discuss both sides and give your opinion.2015年11月7日雅思写作真题之雅思大作文TASK2
A 卷:
School leavers g travelling or work before theygo directly to university.Are there more advantages or disadvantages on their study?
B 卷:
For school children, their teachers have more influence on their intelligence and social development than parents.To what extent do you agree or disagree?
2015年11月14日雅思写作真题之雅思大作文TASK2
题目A: The best way to teach children to cooperate is through team sports at school.To what extent do you agree or disagree? 话题:教育 题型:观点类
题目B:Consumption of the world’s resources(such as oil, fresh water, etc.)is increasing at a dangerous rate.What are the causes of this increased consumption? What can people do to reduce it? 话题:能源 题型:报告类
2015年11月19日雅思写作真题之雅思大作文TASK2 A卷
The government should spend money in promoting sport and art in school, rather than sponsoring professional sports and art events in communities.To what extent do you agree or disagree? B卷
Nowadays, more and more jobs and tasks are done by machines which involve hard physical work.Does these effects of this trend outweigh the negative effects?
2015年11月21日雅思写作真题之雅思大作文TASK2 A卷:
In some countries, the role of a mother differs in some ways from the role of a father.Why do you think these differences exist? How might parental roles develop in the future? B卷:
Nowadays, most people learn academic study in university, but others think we should encourage to learn vocational skills more, do you agree or disagree?
2015年12月3日雅思写作真题之雅思大作文TASK2
Interview is the basic form of selecting procedure for most large companies.Some people think it is unreliable.There are some other better methods.Do you agree or disagree?
2015年12月5日雅思写作真题之雅思大作文TASK2
People are surrounded by many kinds of advertising which can influence their life.Does the positive effect of this trend outweigh negative effects?
2015年12月12日雅思写作真题之雅思大作文TASK2
Some people think reading stories in book is better than watching TV or playing computer games for children.To what extent do you agree or disagree?
2015年12月19日雅思写作真题之雅思大作文TASK2
Some people think that cultural traditions will be destroyed when they are used as money-making machines aims at tourists, other people believe that it is the only way to save such conditions in the world today.Discuss both sides and give your own opinion.
第五篇:山寨文化是好是坏(反方)
谢谢主席。评委老师,对方辩友大家好。今天我们讨论的这个话题是“应不应该提倡山寨文化”。对此,我方认为不应提倡山寨文化。原因有四:
第一,从符号学角度讲,山寨文化处于黑和白之间的灰色地带,用以柔化规则,消解传统社会中的固有元素,形成某种表面上的裂变,企图弱化国家法律对原创文化的保护。
第二,从法律上讲,山寨文化是一种侵权行为。有人标榜“山寨”为草根创新,强调群众智慧。这里面有自娱自乐,模仿搞笑的成分,但根本上是剽窃、侵权。这种行为受益者是侵权者,而对于原创者,对于创新体制,对于一个国家和民族的长远发展有百害而无一利。
第三,从历史唯物主义角度讲,只有创新才是一个民族发展的不竭动力。中华民族五千年的文明史,本身就是一部波澜壮阔的创新发展史。党的十七大提出,要“提高自主创新能力,建设创新型国家,这是国家发展战略的核心,而不是搞山寨。
第四,从我国政府的实际态度看,官方不支持山寨文化。新闻出版总署署长柳斌杰表示,坚决抵制恶搞型山寨文化,曲解他人作品的山寨作品是一种侵权、盗版行为,是不允许的。综上所述,我方认为不应提倡山寨文化。
“山寨”一词源于广东话。是一种由民间IT力量发起的产业现象。其主要表现为仿造性、快速化、平民化。主要表现形式为通过小作坊起步,快速模仿成名品牌,涉及手机、数码产品、游戏机等不同领域。这种文化的另一方面则是善打擦边球,经常行走在行业政策的边缘,引起争议。
然而,不容忽视的是,山寨文化似乎越来越与传统意义上的主流文化相背离,甚至呈泛滥之势。因此,我们不乏看到一些庸俗、低俗的山寨文化现象。我们在为其匪夷所思的创意而拍掌叫好,甚至目瞪口呆时,也不得不令人为其命运、前景而担忧。
而一旦山寨文化为一些热衷名利、急功近利的人所利用、炒作,山寨文化的前景也就堪忧。尤其是在这个娱乐至死、山寨风行的年代,山寨文化本身恐怕也难以自拔。看看曾经红得不能再红的选秀节目,如今在荧屏上还有多少舞台?而其热心、狂欢、兴奋的观众,如今又有多少人去买它们的帐?在人们不尽的视觉、听觉、审美疲劳后,在不尽的乏味、枯燥、平庸,甚至是无聊、反感、厌倦后,山寨文化是否也会重蹈覆辙、步人后尘、打回原形,成为下一个牺牲品吗?我以为,这只是时间的长短问题。
如果眼下山寨文化只是依赖人们的眼球、猎奇、盲目跟风等心态而博取其美名,而自身不去突破法律法规、创新、恶搞、低俗等方面的局限,其纯粹也只是一些人的自娱自乐、小打小闹。甚不客气地说,是一种扯淡。山寨文化也就是昙花一现!
“山寨厂”指的是遍布广东的各种电子产品加工制造厂,这些厂商大多没有正规品牌。2008年,当山寨文化在手机领域摧城拔寨,在数码领域跃跃欲试,用各种各样无所不及的方式吸引着人们的眼球之时,已经没有多少人知道这股来势汹汹风光无限的民间势力曾经有过卑微低下甚至不值一提的惨淡出身。
2001年、2002年那段时间,如果内地人到深圳、广州去出差,就会发现一个很匪夷所思的现象:很多当地人拿的都是诸如“NOKLA”、“Samsang”这样的牌子手机,无论是正规商店还是街头小摊,摆得最多卖得最好的都是一些奇奇怪怪至少在内地闻所未闻的品牌手机。
这时的山寨文化还扎根于生产出这些奇怪品牌手机,遍布沿海的众多小型电子加工厂(或者说是小作坊)里面,没有人认为这些东西能成气候,更不会有人认为这些东西的背后存在一种更深层次的东西,将来会影响中国的IT行业。这一点和中国的武侠文化倒是 惊人的一致:成大器者往往是最不起眼的那个。
其实,跟山寨手机同时出现的还有山寨MP3,在华南地区一度涌现出300多个让国人看得眼花缭乱的MP3牌子.与山寨手机相比,这些山寨MP3更早走向全国,出现在大小电脑卖场的柜台上,与“创新”、“三星”这些名牌MP3摆在一起,形成一道颇有意思的风景线。
当然,山寨MP3最终还是没有如同手机这样成大气候。原因是多方面的,MP3本身的发展前景 不够明朗,很快就被音乐手机和其他数码产品所取代;山寨MP3的发展过于无序,这种无序反过来对MP3市场造成了重大伤害,这一点充分体现了山寨文化初期 发展的盲目性和非正统性;MP3市场容量不足以容纳如此多的品牌,最终陷入瘫痪——这一点跟手机市场正好相反。
山寨文化是以极低的成本模仿主流品牌产品的外观或功能,并加以创新,最终在外观、功能、价格等方面全面超越这个产品的一种现象。它的衍生物,将打破手机的束缚,而扩展到数码相机、鼠标、键盘等等方面,它的副产品同样可以在相关行业引发结构性震荡。这是师夷长技以制夷的炮火,这是学比赶超的来福枪,山寨文化在抄袭与超越的羊肠小道上一路狂奔,尤其是挣脱了牌照的束缚,握紧了低成本高回报的福祉之后,它摧枯拉朽的震撼力与病毒营销的感染力,彻底颠覆了传统的行业潜规则,建立了以山寨文化为基础的价值序列。而且,山寨文化深深地打上了草根创新、群众智慧的烙印,是当之无愧的中国式山寨。
山寨文化的弊端
起源:山寨一词原代表那些占山为王的地盘,有着不被官方管辖的意味。如今,这个词被用于那些数码产品的生产模式上。它是一种由民间发起的产业现象。其主要表现为仿造性、快速化、平民化。主要表现形式为通过小作坊起步,快速模仿成名品牌,涉及手机、数码产品、游戏机等不同领域。这种文化的另一方面则是善打擦边球,经常行走在行业政策的边缘,引起争议。“山寨”文化深深地打上了创新恶搞和非主流的烙印。从IT仿制品到“另类翻版”文化时下被网友们热议的最“雷”话题之一无疑是“山寨”。
几种山寨现象 1.山寨厂。“山寨厂”指的是遍布广东的各种电子产品加工制造厂,这些厂商大多没有正规品牌。2008年,当山寨文化在手机领域摧城拔寨,在数码领域跃跃欲试,用各种各样无所不及的方式吸引着人们的眼球之时,已经没有多少人知道这股来势汹汹风光无限的民间势力曾经有过卑微低下甚至不值一提的惨淡出身。2001年、2002年那段时间,如果内地人到深圳、广州去出差,就会发现一个很匪夷所思的现象:很多当地人拿的都是诸如“NOKLA”、“Samsang”这样的牌子手机,无论是正规商店还是街头小摊,摆得最多卖得最好的都是一些奇奇怪怪至少在内地闻所未闻的品牌手机。2.山寨一条街。山寨一条街掀起受众的山寨关注热潮。有报道称,在南京文安街有这样一处鳞次栉比的山寨店群,乍一看外观以为是一群国内外知名店铺,仔细一瞧才发现,屈臣氏、星巴克、必胜客、李宁、哈根达斯等已被“山寨”为曲同氏、巴克星、必胜糊、李明、哈根波斯。在网络搜索引擎上输入关键词“山寨机”,搜索到相关网页315万篇———排在首位的便是“山寨机网”,该网广告竟是“推介国产强机,交流山寨手机文化。”真是搞笑至极。3.山寨的野蛮生长从IT仿制品到“另类翻版”文化。近两年来,国人对美剧追看成风,其中较受欢迎的《丑女贝蒂》最终也被“山寨化”———湖南卫视自制的《丑女无敌》在收视率上一路狂飙。日前,湖南卫视总编室表示要将山寨剧进行到底,不仅要继续拍《丑女无敌》第二、三季,还要拍山寨版的《流星花园》。还有就是去年搞了台山寨春晚。4.山寨歌声。在KTV中自我陶醉一把 有一个教英语的节目到街头采访,问平时到哪里唱歌,问到的都是些时尚男女,无论学历高低、英语优劣,每个人都一定至少会说两个词“Holiday”和“PartyWorld”,无论他是否知其英文本意。演戏要训练,跳舞要练功,可唱歌谁还不会呀。就算把你唱到一地鸡皮疙瘩,耳朵上堵两斤棉花,至少让我在自己的“山寨歌声”中陶醉一把吧。
弊端以及评论:弊端:第一,山寨文化就是抄袭文化。他们没有自己的东西,一味的模仿是没有前途的,最终会变成奴仆,要不走向灭亡;第二,山寨文化打击了真正的创新。有人说一些高技术行业的垄断利润太高了,但是他们同样要承担开发的费用,而山寨产品挤压了他们的利润空间,降低了市场占有率和销售额,让这些厂商无法投入更多的资金开发新产品。从某种意义上来说,山寨文化打击了创新。总的来说,山寨文化有侵权嫌疑,与法律打察边球。
为什么会产生山寨文化呢?主要原因有二:不经质量检测,质量无法保证,售后服务很差,而当“山寨产品”大量流入市场,这是对消费者的一种伤害,这是其一;其二,“山寨产品”生产经营毫无规章可循,政府亦难以有效管理,且是对“品牌文化”的一大打击。其实归根结底是法律的不健全,以及人们对法律意识的淡泊。
全国政协委员倪萍表示应立法封杀“山寨现象”,倪萍说,“山寨”这个风刮得太猖獗了,网上到处都是,遍地泛滥,尤其很多未成年人都能上网,他们不知道哪个是真的哪个是假的。“山寨文化”假的多、复制的多、盗版的多。最可怕的是所谓的“山寨”都打着民间文化与草根的旗号,但干的完全不是一样的事情,很多都是盗版、造假。她表示,要从法律上和行政上采取手段,立法制止,同时从舆论上给予制止。
一直以来,关于山寨现象的讨论就没有停歇过,在各种各样的声音中,山寨经历了从最开始为人所诟病的“劣质”、“侵权”到现在所推崇所谓“趣味”、“创新”的华丽转身。山寨的无所不在成就了其无所不包的特性,仿制剽窃谓之山寨;恶搞娱乐谓之山寨;粗糙丑陋谓之山寨;锐意创新亦谓之山寨„„山寨俨然成为了一种放之四海皆准的文化标榜。翻开报纸、打开网页,各类标题也直想贴上“山寨“的标签引人注目。从“山寨产品”到“山寨文化”。“山寨”一旦贴上“文化”的标签,就似乎变得“亲切”、“可爱”起来。而在“文化”的外衣下,在我们为其匪夷所思的创意而拍掌叫好,甚至目瞪口呆时,也不能忽视到那些潜伏在人们猎奇与盲从心理下的庸俗与浅薄。在我们坐享山寨“盛宴”时,也不妨保持一份冷静与思考。
很多人认为山寨文化是一种创新,那么请问何为真正的创新?创新是要加入自己的东西,而不是一味的借用他人的,抄袭他人的,或是将他人的整合起来。外表创新而内部的技术根本无创新,实为技术的降级。韩国的车子90%是合资,但是最终外国技术只占20%,而不是像中国的山寨手机将他人的技术直接拿过来拼凑一下。有些人买一些所谓的高档手机(山寨机)也是为了要满足自己的虚荣心。过年了各个电视台搞个文艺节目是他们的自由,但何必要去模仿春晚呢?春晚是我们国家庆祝春节的一个特色,你去模仿一下不免让人笑话,感觉像是拿转头砸自己的脚趾头。中华民族的文化应该是精英文化,中华民族的素质不只是这些草根文化,应该是一种提炼!
首先在此提出山寨文化的定义:山寨文化是依靠模仿,抄袭,恶搞等手段发展壮大,反权威,反主流且带有狂欢性,解构性,反智性以及后现代表现得亚文化。其弊端远远大于利,以下我从三个方面论述:
【1】山寨文化对文化本身的影响,山寨文化与其说是文化的发展的结果,不如说是一种僞创新。它是仿照造假的延续,是集体缺乏真正创造力而又不愿承认的托词。近年来中国国内出现大量山寨文化现象,从山寨手机,笔记本到山寨食品,药物再到山寨歌曲舞蹈层出不穷,像SQNY的手机,康帅福方便面,山寨春晚这样的仿冒品不仅讽刺了正版,有华众取宠之嫌,更侵害了正版的品牌文化。它仅仅只对品牌的外观进行克隆,其内容实质不做考究,差强人意了。其自身没有发展创新的同时让真正对问题探究和创新的人和企业失去信心,使文化不能良性可持续发展,文化创新停滞不前。
【2】山寨文化对社会经济的危害。当山寨文化商品化滚滚而来时,正常的经济秩序被相继打破。首先其商品的价格大大低于同类商品市场价,导致企业间大打价格战,出现更多商业贿赂,伪劣产品,商业垄断。不但出现市场自发性滞后性等弊端,也危害了广大购买者的经济利益。其次当山寨商品挤掉品牌商品的市场份额时,市场经济的出现山寨化,也就在经济危机尚未过去的现在影响场经济紧急的恢复和发展。
【3】山寨文化对社会精神的消极作用。政协委员倪萍在今年年初的政协开幕会会场外就一响亮的嗓门说道:“我坚决反对*山寨文化*。现在年轻一代被所谓的山寨文化影响的很厉害,认为这是草根文化的代表,但什么是真什么是假,什么是真善美什么是丑恶,我们应该给青年人更健康的教育。“
当某一新事物被冠以文化一词之后,其身价像牛市一样立马翻几番。2008年是中国山寨年,山寨广受人追捧。先是山寨手机粉墨登场,继而山寨电脑、山寨服装、山寨春晚、山寨官员、山寨电影、山寨天安门、山寨大学……形形色色的山寨之风像金融危机一样在中国的市场上刮得人心不安。近日,王冉在博客《山寨文化泛滥是一件丢人的事》中说:“山寨文化的泛滥与其说是对草根创新精神的标榜和昭彰,不如说是对中国知识产权意识严重缺位的裸露与讽刺。”但是马上就有“山寨帮”反对:“觉得王冉太过矫情,不知道到底要替谁说话。山寨文化怎么就泛滥了?如何就丢人了?”
山寨加上后缀文化之后,“山寨帮”就有了说话的底气,颇有点像Q一样,“和尚摸得,我就摸不得吗”,一时间,理也直了气也壮了。只是我想问问,怎么不见“山寨帮”去追捧含三聚氰胺的三鹿婴幼儿奶粉呢?山寨药怎么不买呢?山寨鸡蛋怎么不吃呢?山寨针怎么不打呢?因为用了这些“新事物”之后,你不死也会得肾结石。但,穿山寨服装就不会死人了,价格还便宜,山寨手机也用不死人,而且比真的更花哨。“山寨帮”为何反对山寨官员呢?因为山寨官员拿着纳税人的钱在国外游山玩水;“山寨帮”为何不买山寨汽车呢?因为拼装的汽车不安全;“山寨帮”为何不用山寨人民币呢?因为它难花出去。“山寨帮”对山寨文化的追捧在于其对自己是否有利,有利的就成为时尚风标,成为文化,也就变得深奥高尚起来。
山寨文化是一种什么文化呢?其实就是盗版文化、侵权文化,也就是强盗文化。它盗取他人的知识产权,经过组装、拼凑、换版、贴牌,蔫然正版模样充饰着市场,成为消费者的新宠,而一旦被冠以文化之后,盗版之风、侵权之风就更加堂而皇之了,就如同座山雕一跃坐进了紫金城,成为主流文化。山寨文化是劣币驱赶良币,市场经济的自由也就像被贴牌一样,变得一文不值了。
你到深圳电子市场看看,山寨手机就像萝卜白菜一样卖,为什么这么便宜,因为它不要缴纳国家17%的增值税、销售税,不用花大价钱研发产品,因为它是盗取他人的知识产权,把别人产品改头换面地组装拼凑一番。山寨手机掀起强大市场冲击波,国内品牌手机大企业几乎全部出现亏损。据央视报道,2007年,山寨手机产量至少有1.5亿部,几乎与国内市场手机总销量相当,对国产手机品牌给予致命一击。民族正规品牌产品在劫难逃。如今,除了华为、中兴、TCL等以国外市场为主的厂商外,国内品牌手机大企业几乎全部都出现亏损,其中波导亏损5亿多元,夏新更是亏损6亿多元,有些企业甚至退出了市场。
也许有人会说,美国人不也搞了山寨纽约时报吗?但是,山寨版纽约时报一是免费发行,二是制作者申明是仿冒的,并向公众道歉。美国“山寨帮”搞的山寨纽约时报,其实是一疯狂的恶作剧,它是公民表达意见的方式,就如同烧美国国旗一样行使公民言论自由权,其讽刺幽默跃然纸上。但中国的山寨文化没有一点幽默讽刺,只有鸡鸣狗盗,只有唯利是图。
山寨文化的泛滥,使中国人的道德底线再一次降低,在“山寨帮”集体狂欢之中,是市场秩序的混乱与沦丧,是国家合法税收被商贩抢劫了。山寨一旦文化之后,自然混淆了国人的价值判断的目光,好与坏、真与假、美与丑之间的界线就变得模糊了。中国没有知识产权保护的传统,你的就是我的,行“拿来主义”。微软在全世界黑屏,但只有中国人反应最强烈。阴谋论,垄断暴利论,侵权论,无聊论,“有计划的网络犯罪”论,律师起诉论,林林总总,国人盗版了微软为何如此理直气壮呢?难道不是山寨文化、山寨心理在作鬼吗?微软黑屏在香港成不了新闻,这是因为,在香港,使用盗版软件的公司是要负刑事责任的。山寨文化一旦成为时尚,被冠冕堂皇地成为国人效仿追逐的对象之后,助长的是国人的懒惰和无知,损害的将是中国人的创造力和竞争力。中国至今为止为何没有出现一个软件业巨头?主要原因不是微软的垄断(微软垄断的只是Windows和Office两种产品而已),阻碍中国软件业发展的,恰恰是盗版。因为盗版,没人敢做大规模的研发投入。
假冒的就是假冒的,盗版的就是盗版的,不是你经过文化打扮了,就时髦了,就能光明正大地、合法地招摇过市。山寨不要再文化了,它实在是丢中国人的脸!