社交媒体总结

第一篇：社交媒体总结

Social media(Social Media)refers to allowing people to write, share, evaluate, discuss, communicate with each other websites and technology.Social media is used between people share with each other.Comments, insights, experiences and perspectives of tools and platforms, at this stage include social networking sites, microblogging, letters, blog, forums, podcasts, and so on.Social media on the Internet to flourish in the fertile soil, a burst of blinding energy, its dissemination of information has become an important part of people browsing the Internet, not only created one after another hot topic in the social life of people eager to discuss, but then attract traditional media scramble to follow up.The so-called social media should be a large number of Internet users in spontaneous contributions, extract, create news and information, and then the process of transmission.There are two points to be emphasized, a large number of people, one is spontaneous spread, if the lack of these two factors do not constitute any point on the scope of social media.社交媒体（Social Media)指允许人们撰写、分享、评价、讨论、相互沟通的网站和技术。社交媒体是人们彼此之间用来分享。

意见、见解、经验和观点的工具和平台，现阶段主要包括社交网站、微博、微信、博客、论坛、播客等等。社交媒体在互联网的沃土上蓬勃发展，爆发出令人眩目的能量，其传播的信息已成为人们浏览互联网的重要内容，不仅制造了人们社交生活中争相讨论的一个又一个热门话题，更进而吸引传统媒体争相跟进。

所谓社交媒体应该是大批网民自发贡献，提取，创造新闻资讯，然后传播的过程。有两点需要强调，一个人数众多，一个是自发的传播，如果缺乏这两点因素的任何一点就不会构成社交媒体的范畴。

Benefits

The main features of social media are: quick, easy, two-way, open.It's these features help train youngsters in the modern concepts, such as learning concepts, efficiency concepts, equal rights awareness.Social media has created for us equality.He downplayed the limitations of real-life students, colleagues and various horizontal circle of contacts, so that we become more freedom and equality.Vaughan in social networks can open up your favorite world, we can openly confess, unashamed to express their views comments.In reality show emotion always be around others, but many of them were repressed emotions can wantonly broke out in the online world.Internet dating, online chat, in bbs in talk, to some extent, can relieve stress, psychological balance.And may well seek help from people around the world.好处

社交媒体的主要特点是：快捷，方便，双向，开放。它的这些特点有利于培养上网的青少年的现代观念，如学习观念，效率观念，平权意识等。

社交媒体为我们创造了平等性。他淡化了现实生活中的同学，同事等种种横式的交往圈子的局限，使大家变的更加自由，平等。在社交网络中沃恩可以开辟自己喜欢的世界，我们可以公开坦白，毫无顾忌的发表观点意见。

在现实中情感的表露总要受到他人的左右，但在网络世界中他们身上被压抑的诸多情感可以肆意爆发。上网交友，网上聊天，在bbs中高谈阔论，一定程度可以缓解压力，平衡心理。并且可以很好的寻求来自世界各地人们的帮助。

Harm

The Internet has made many young people addicted to the virtual world, detached from reality, but also makes some teenagers neglect their studies.Makes a lot of young people would rather indulge in fantasy environment all day rather than face the reality of life.And unlimited Internet bubble will daily learning, have a huge impact life, serious or even neglect their studies.Internet and cybercrime bad information on young people's health and safety hazards and constitute a threat.Some people commit crimes such as fraud or sexual abuse and the like, so that people took no return.Mutual of social media to cultivate many “online Lei Feng”, and hidden network will cause weakening of adolescent morality.Mutual of social media is the Internet Exalted interpersonal virtues of a major innovation.Domestic and touching stories about emergency assistance on the Internet often found in newspapers.But the Internet people are missing, “the presence of others,” the pressure, “the pleasure principle” dominates personal desires, repressed in daily life the evil side of human nature, in which no constraints or low constraint conditions have been catharsis.Weakening morality of young people online will directly affect the construction of the network, followed by adolescents may also spread to the real-life ethical behavior.It is also important that social media is accompanied by increased use of electronic products, people will always use these electronic products from time to time on our vision to produce a great impact, spinal disorders and other body parts are also significantly higher.坏处

互联网使许多青少年沉溺于网络虚拟世界，脱离现实，也使一些青少年荒废学业。使得不少青少年宁可整日沉溺于虚幻的环境中而不愿面对现实生活。而无限制地泡在网上将对日常学习、生活产生很大的影响，严重的甚至会荒废学业。互联网中的不良信息和网络犯罪对青少年的身心健康和安全构成危害和威胁。某些人实施诸如诈骗或性侵害之类的犯罪，让人们走上不归路。

社交媒体的互助性培养出众多“网上雷锋”，而网络的隐蔽性又会造成青少年道德感弱化。社交媒体的互助性是互联网上人际交往的一大德性的创新。国内外关于互联网上紧急救助的动人事例屡见报端。但是上网的人都缺少“他人在场”的压力，“快乐原则”支配着个人欲望，日常生活中被压抑的人性中恶的一面，会在这种无约束或低约束的状况下得到宣泄。青少年网上道德感的弱化会直接影响网络的建设，其次也有可能波及青少年现实生活中的道德行为。

还有一点非常重要，社交媒体伴随的是电子产品使用的增加，人们总是会时不时的使用这些电子产品，对我们的视力产生了很大的影响，脊椎及身体其它部位的疾患也明显偏高。

Future ubiquitous social media, will be taken into anything we use.From desktop software to the phone, to network, to the hotel's thermostat and telephone;

The future of social media is huge, because of the low barriers to entry, network, people can create a number of small, diverse communities, these groups will create a wonderful niche(Niche)product, the final two to three social brand will stand out and become radio, then 90% of social business through these stations happen now started to occur, but the extent of allowing people of surprise from the still far;

The future of social media is intelligent.Will be seamlessly integrated into a traditional private events which, for example, banking, shopping;

The future of social media is invisible, “social media,” the word is now just a small part of society, people use(technology reporter, consultants, investors, freelance designer), as social media becomes increasingly month smart, a huge, everywhere, the word will disappear, because it is too ubiquitous that it can not cause people's attention, like the subtle hum emitted by home appliances like.

第二篇：社交媒体运营

设计•社交媒体运营

职位描述：

1、根据公司发展需要策划并制定企业微信、微博运营策略，提高企业品牌知名度；

2、更新及维护官方微博、微信，主动挖掘用户兴趣点增加粉丝数，提高关注度；

3、根据公司推广需求，完成相关平面设计工作；

4、跟踪微博推广效果，分析数据并反馈，撰写总结报告，分析微博、微信运营情况等；

5、紧跟微博、微信等社交媒体发展趋势，深入了解微信特点及资源，广泛关注标杆性公众号，探索微信运营模式。

任职要求： 1、2年平面设计经验，社交媒体深度玩家；

2、有较强的文案创作能力，能结合公司需求呈现图文并茂的推文；

3、熟悉微博、微信平台等各种运营方式和推广手段，能够根据公司的需求独立策划网站推广方案并执行；

4、有成功的微信公众平台及其他新媒体运营经验优先；

第三篇：社交媒体的利与弊

社交媒体的利与弊

如今，社交媒体已经成为我们生活中的重要组成部分，它覆盖到我们日常生活的各个方面。不仅如此，社交媒正快速转变着企业与客户之间的交流方式，成为越来越重要的传播渠道和平台。我们可以明显注意到，社交媒体正快速而广泛地渗透进中国企业，成为他们进行营销的有力武器。

根据我自己所在的公司办公空间创新性解决方案供应商雷格斯最新进行的一项全球调查，去年利用社交网络、博客、微博和论坛开发新业务的中国企业不断增长。2010年，有44％的中国企业借助商业社交网络活动成功赢得了新客户。一年后，该比例提高了20个百分点，达到65％。调查还发现，与一年前相比，全球范围内越来越多的公司开始使用社交媒体与现有客户保持沟通联络。

社交网络已完全从一种有了更好的工具，发展成为一种必不可少的工具。大部分中国企业(76％)和国际企业(74％)认同以下观点：如没有社交媒体活动，则营销策略难以取得成功。不过，中国企业(72％)和全球企业(61％)也强调了不同营销媒体之间的协调平衡性，传统营销活动与数码技术营销活动应当有效配合。

以广受欢迎的微博营销为例，经过一年多的发展，这个工具俨然已经成为各大小企业的新宠，越来越多的企业开始投入重金进行微博营销，试图从中寻找出发展的新机遇。在网络上流传着这么一种说法：如果你的粉丝超过1000，那你就是一本周刊。如果你的粉丝超过1万，那你就是一本杂志。如果你的粉丝超过10万，那你就是一份报纸。如果你的粉丝超过100万，那你就是一本读者。如果你的粉丝超过1000万，那你就是中央电视台。由此可见微博产生的巨大影响力。对企业来说，每个微博用户的背后，都可能是活生生的消费者，通过官方微博，企业能够与粉丝进行互动，通过策划活动提升品牌知名度，调动粉丝的积极性，拉近消费者与企业之间的距离，由此取得理想的营销效果。

需要注意的是，有61％的受访者表示，如果企业光采用社交网络和在线推销方式，不使用其他营销方式，则不太可能取得成功。虽然35％的企业表示，社交网络方面计划投入更多预算，但这只是少数企业的做法。此外，同样有34％的企业表示不会投资社交网络。两者几乎势均力敌。

调查结果让我确信，社交媒体虽然很流行，但决不能解决所有问题。

社交媒体存在的一个问题是，难以控制，如同我们无法预测其造成的反响一样。中国是一个例外。中国政府对互联网使用以及社交媒体仍实施高度的管制。不过，中国现在有了人人网，在学生中间备受追捧，现在已经在纽约证券交易所上市交易，公司取得了巨大成功。此外，开心网主要以白领为目标客户群。虽然这些网络禁止有关天安门事件以及其他敏感的话题，但社交网络正在中国蓬勃兴起。

对于全球企业，网络管制不是一个大问题。那么，我们应该怎么办?我们必须人人开通Facebook?我们都要使用微博?我们要求所有经理和管理人员加入Linkedln或类似的网络?合作是现今经营业务的唯一方式?

显然，这些问题的答案是否定的。不过，我们当然不能效仿原英国钢铁公司的做法：20世纪90年代中期，该公司禁止毕业生在上班第一年使用电子邮件，理由是“他们需要把所有时间用于相互交流”!

随着今天新媒体的广泛应用，相信会有越来越多的企业加入到社交媒体的推广中来，企业需要保持清醒的头脑，合理运用社交媒体，这样才能取得理想的营销效果。

第四篇：关于社交媒体英语演讲稿

Social networking, good or bad? Hello, ladies and gentlemen.I’ve been privileged to deliver this speech tonight.I really fancy this kind of face-to-face talk cause I can judge from all your expressions whether I convince you or not and maybe after this kind of communication we can both benefit.Social networking is based on the Internet for the purpose of helping people construct online social platform.Since 2003 the first social networking software was invented, it has developed hugely and now in China, the coverage of major social network like sina microblog and wechat is 60 percent averagely, and it’s even higher in the cities.It brings us convenience and has been deeply associated with our daily life, especially for teenagers and college students.However, it also come up with quite some problems to people’s relationship and social life.Today I’m going to talk about a few of them in order to draw attention.Recently on the Internet, there are people of a kind called the phubbings or smartphone addicts.They are supposed to be those who are always staring at their phone screens and too busy chatting online to have a talk with people in front of them.For now it’s more and more common to see that two or more people sitting at a table without talking or chatting.They seem to be obsessed with their phones.Toward this, scientists have carried out a lot of research on this phenomenon to discover why people are addicted to their phones and social networking.And here comes the conclusion.Human as a kind of social animal must live in a social group in which there are necessarily competitions among members.Social networking provides a platform to people so that they can show themselves to others.And this can give them a feeling of fulfillment which in real life is always deficient.They just enjoy the admiration and superiority on the Internet which can be hardly experienced in real.It’s said that through social networking, we can have access to people who have common more points with us.Thus it becomes far more relaxing and interesting to communicate with others online.But some people are just going too far.On the surface, with this addiction to phones people would have less time to concentrate on the things that really matter and when working the efficiency of staff should be reduced for the disturbance of ringing phones.It will do more harm to students because this time-consuming activity can subordinatetruly important things like studying, where they ground their future.With the distraction of social networking, teenager students may not pay enough attention to classes and tasks.And continuously refreshing your social networking in your bed or chairs makes you form some bad habits such as procrastination or sloth.In a deep way, the overusing of social networking can make people dependent on and lost in the virtual world.This could drag those addicted people out of the real life, isolated them from society and real social life.If they cannot go out to meet friends or make new acquaintance, their social circles is surely to be confined in a small area.For teenagers who are preparing to enter this world, social skill is the most fundamental to express ideas and cooperate with others.Lacking this skill can keep people out of normal social life and should result in a sense of solitude and rejection.For example, those who have numerous friends online actually can’t find company offline so they have to turn to social networking so as to meet their need for communication.This lack of social experiences is likely to affect teenagers in a bad way because they don’t have experiences on empathy and sympathy.So when they get into society this kind of ignorance can make them indifferent and unsympathetic.If this indifference became a common phenomenon, I couldn’t imagine how hard life would be.So in the end I must admit that technology has brought huge convenience to our daily life.More important I want to say is we should make use of it instead of being controlled by technology.Heads up my friend, embrace this colorful world.

第五篇：企业如何利用社交媒体宣传公司

企业如何利用社交媒体宣传公司

宣传企业的品牌需要社交媒介的介入，因为社交媒介是一种全新的大众媒体。了解，加入，反馈，就是这么简单。作为一种免费的媒体，如果用用得当，社交媒体在为企业盈利的方面就比私营媒体更加有效。

1.打开你的社交媒体“雷达”

社交媒体转变了我们在这个社交经济中的交流方式。企业再用奖金抽奖的方式吸引顾客前，应该让消费者知道自己企业司的存在，同时与消费者保持沟通联系，让自己的潜在客户成长起来，关注者越来越多。比如：人人网之前同优衣库举办过一个注册抽奖的活动，之前优衣库在人人网上建立公共主页每天更新自己的新衣服和衣服种类，各种活动。这个活动在消费者的心理就留有一定的印象，和后期的注册抽奖活动形成呼应。到活动真正开始的时候消费者了解优衣库是个什么网站，这样的活动对自己有什么意义。

2.信息与活动一致

运用社交媒体建立品牌的忠诚度就应当注意线上活动和线下活动的一致性，并且保证发布的活动都是精心安排的，所以企业要有专门的网络编辑部，保证发布的信息能吸引消费者的参与，并且与品牌的理念息息相关，例如:康师傅冰红茶，在去年夏天的时候在人人网上举行了一个“盖”你的好友的活动，在这段时

间里消费者还可以根据康师傅瓶盖里的序列号在网上抽奖。大多数的用户都会被自己的好友用康师傅冰红茶的盖子“盖”。这个活动康师傅的主题是“冰爽一夏”。用户登陆人人网，康师傅的活动就会跳出来显示，您被某位好友“盖”了，并且整个屏幕像是被冰水泼了一样，一般的用户都会报复自己的好友一下，并且也捎带上别的几个好友，这样康师傅的活动就传播开了，消费者得到了娱乐，部分消费者还得到了实惠，康师傅冰红茶的主题也得到了宣传，不能不说这是一个成功的活动。3.跟随流行趋势

网络营销应该跟随流行的趋势，这样容易吸引消费者，比如，网络病毒视频传播的就很快，企业应该利用社交传媒分享快的这个特点，用搞笑或者其他的方式让消费者分享自己的视频。例如，前段时间七喜饮料跟随穿越的风潮制造一个穿越的病毒视频，网络疯传。视频给消费者留下了快了的印象，这个影响同时也附带到了产品和品牌上面，企业即旋床了自己的产品，理念同时还是消费者深深的记住了产品。

在当代社会，社交媒体不可否认已经成为我们生活的一部分了，并且也是经济生活的一部分。但是社交媒体也不是一劳永逸的，它也是一把双刃剑，企业在利用社交媒体的时候要精心策划编排，巧妙的运用社交媒体能给企业带来可观的利益。既1+1=3的效果甚至更大。