电子商务英语重点词汇

第一篇：电子商务英语重点词汇

商务英语翻译

II.请翻译下列标识语。（1）

（1）

Left Baggage

行李寄存

（2）

Photography and video are not permitted inside the building 楼内禁止拍照、录像

（3）

Foreign Exchange(Services)外币兑换（服务

（4）

Particulars Of Membership 仅限会员（入内/使用）

（5）

Customers Lounges

旅客休息室

标识的语言特点

1.大量使用名词短语、动词短语或动名词http://www.xiexiebang.com/

具有指示、说明性质的标识往往使用名词短语，以直接、准确无误地传达特定信息。如Fast Lane快行道、Conference Centre会议中心、Food & Beverage餐饮部、Business Centre商务中心、Road Work正在施工、Tollgate收费站、Check-in登记入住、Baggage Office行李房等。而具有强制、限制性质的标识大多使用动名词或祈使句，以将公众的注意力集中在所要求采取的行动上。如No Spitting严禁随地吐痰、Please Do Not Disturb 请勿打扰、Mind the Gap注意站台缝隙、Please Use Revolving Door请使用旋转门、Beware Obstruction小心障碍。在翻译过程中我们也应采用相应的名词短语或祈使句句式，力求在语气、信息度等方面做到较好的匹配。

2.文笔凝练、措辞精确

标识多省略冠词、代词、助动词等，仅使用实词、核心词汇，以供人们在最短的时间了解最准确、最直接的信息。从词汇方面来看，尽量减少复杂词汇和多种时态的动词；从句型方面考虑，简单明了的祈使句是标识用语常用的句型。标识语的字数往往精简到最低限度，如City Bus Only市内公共汽车专用、Post-paid邮资已付、Danger危险、Admission Free免票入场、Beverage Not Included酒水另付等，只需短短两三个单词就表明了意思。此外，标识用语有时甚至会借用一些简单的字母或数字代替单词，例如：4 SALE出售、Merry X’mas圣诞快乐，等等。

3.具有很强的规约性

由于历史沿革和语言文化习惯等因素，很多标识用语的翻译都已约定俗成，不宜随意变更。如“油漆未干”可能会被译作“The paint is not dry.”或“The paint is wet.”，这些译法虽然从语法来讲完全正确，但容易造成理解上的障碍或不便，因此不宜采用。事实上，这个标识语 “地道”的译法是“Wet Paint”，既简洁明了又完全符合英美人的语言习惯。类似的例句还有“双向行驶”、“远离火源”，分别译为“Two Way” 和“Keep Fire Away”。在标识语翻译中，译者应多留意英美国家常用的规范标准的标识用语，尽量使用和汉语标识相应的、地道得体的英语语汇进行翻译。

4.使用大写字母，省略标点符号

如STOP、EXIT、DEAD END等，汉译英时，英文需大写。

5.语言运用力求引人注目。

尤其是商业标识(Business Signs)及店铺的招牌(Signboard)，更要追求夸张的效果。例如EOM(End of Month)Sale月终大廉价、Grand Sale/Bargain Sale大甩卖、Big Price Plunge大削价，等等。

标识的翻译

II.标识的翻译技巧（2）1.去繁从简

在特定的语境中，某些标识在被翻译成另一种语言时，其语用的含义比词语本身的含义更重要。这时，译者应删除繁琐部分，仅保留足以传达标识语功能和目的的词汇。例如：“青岛是我家，清洁靠大家”常被译作 “Qingdao is our home, its cleanness depends on all of us”。从表面上看，该译法似乎说得过去，字字忠实于原文。但仔细分析不难发现，该译法明显受中文表达习惯的影响，不仅累赘，而且容易让外籍人士产生困惑。正确的翻译应该是“Keep Our City Clean”。该译法既简洁凝练，又意图明确。类似地，“注意安全，请勿攀爬单边墙”（Pay attention to your safety, don’t climb the single wall.），“遇到火灾，勿用电梯”（When there is a fire，don’t use the elevator!）就可以相应地简化为 “No Climbing!”，“Don’t use the elevator in case of fire!”。

2.遵从习惯，使用规范标准的标识语

标识用语具有很强的规约性。受语言习惯的影响，很多标识语的翻译都已约定俗成，不宜随意改动。例如：我们外出常见到的“小草微微笑，请你走便道”、“请勿践踏”等标识语就不能生硬地译为“Little grass is smiling slightly, please walk on pavement.”，而要按照英语的习惯直接翻译成“Keep Off the Grass”。再比如：“前方修路，请慢驾驶”和“该路段为单行道”可以按英语习惯分别翻译为“Road Work Ahead”和“One-Way”。

3.程式化套译

英文标识语的结构比较固定，程式化的套语运用广泛，因此翻译时可以采用程式化套译。例如表达“禁止做某事”可以套译为“No+名词或动名词”的形式，如禁止掉头No U Turn、禁止入内No Admittance、禁止停车No Parking、禁止吸烟No Smoking等；表示“专用”，可以采用“名词+Only”的形式，如贵宾专用VIP Only、儿童专用Children Only等；表示“请勿做某事”，可以采用“Do Not +动词”的表达方式，如请勿触摸Do Not Touch、请勿扔垃圾Do Not Litter等。4.反面着笔http://www.xiexiebang.com/

英汉两种语言在逻辑思维方面存在着差异，在翻译时，可从反面着笔把原意表达出来。标识语的翻译可以通过这种方法成功地实现汉英转化。如“请勿将头伸出窗外”翻译为“Keep Head Inside Vehicle”而不是正面表达为“Don’t put your head out of the window.”。再比如：请勿触摸Hands Off、无烟商场Smoking Free Store、工地危险，禁止入内Danger，Building Site，等等。

商用标识的翻译

下面分类介绍商用标识的翻译。商用标识的范围很广，总体上可以分为商务出行标识、商场标识、企业标识等。

商务出行标识（Business Travel Signs）商场促销标识（Promoting Signs）企业标识（Company Signs）

商务出行标识（Business Travel Signs）

商务出行涉及商务交通、商务住宿等各个方面。因此，交通标识、商务住宿标识就成为商务出行标识的主要内容。

交通标识包括道路指示牌、交通安全提示牌、限时限速的指示牌等等。以下是一些常见的交通标识：

Avoid the Jams 避免交通堵塞 Airport Lounges 机场休息室

Airports Shuttle 机场班车 Arrivals 进港

Bus Stand 公共汽车停车处

Check In Area(Zone)办理登机区 Customers Lounges 旅客休息室

Certain stations are closed on public holidays.假日某些车站关闭 Dangerous Bend 弯道危险

Diverted Traffic 交叉路口

Departure Time 离港时间

Departure Times On Reverse 返航时间

Departures 出港 Destination Airport 到达机场 Entry To Motorway 高速入口 Exit To All Routes 各通道出口 Flight Connections 转机处

In case of fire, stay in vehicle 如遇火警，请呆在车内 Inquiries/Assistance 问讯处

Keep your belongings with you at all times 随时照看好你的物品 Left Junction 左交叉口

Low Bridge Ahead 前方桥低

No Stopping at Any Time任何时间不准停车 Left Baggage 行李寄存 Luggage from Flights 到港行李

Luggage Reclaim 行李提取

No Parking in Front of This Gate 门前禁止停车

Pedestrian Crossing 人行横道

Please Keep Gateways Clear 请保持过道畅通 Parking Permitted 允许停车 Passport Control 入境检查

Please leave your luggage with you at all times 请随身携带你的行李 Road Closed 此路封闭

Return Fares 往返票价

Speed Limit of 48kmh 限速每小时48公里 Strictly No Parking 严禁停车

These seats are meant for elderly and handicapped persons&women with child.老人、残疾人及抱小孩的妇女专座 Toilet Engaged 厕所有人

When the bus is moving, do not speak to the driver.汽车行驶中，严禁与司机交谈

Welcome Aboard 欢迎登机 Single or Return Tickets Only 单程或往返程票 Cancellation 取消

DND=Do Not Disturb 请勿打扰 Extremely Well Equipped 设施配备精良 Fully Centrally Heated 中央暖气全部开放 Function Room 宴会厅

Food and Beverage Department 餐饮部

Front Office Reception前台办公室

Housekeeping Department 客房部

Indoor Swimming Pool 室内游泳池 Lobby Bar 大堂吧

Laundry 洗衣部 Morning Call 叫醒服务

Night Porter on Duty 夜间有行李搬运服务生 Night Club 夜总会

OOO=Out of Order 已坏 Reservation 订房部 Room Service 送餐部

Stay a minimum of 3 nights and receive 1 extra night free 最少住三晚，另外免费一晚

Tea/Coffee making facility in all bedrooms 所有卧室配有沏茶和煮咖啡的设施 tips=To Insure Prompt Service 小费 VIP=Very Important Person 贵宾

Waiting List 等候名单

Standard Room 标准间

商场促销标识（Promoting Signs）

商场促销标识主要指商场里面一些特价通知、楼层商品公告等相关信息。以下是一些常见的商场促销标识：

50% Off on Selected Lines 部分商品降半价

Accessories & Spares Delivered to Your Door 配件送货上门 As Many Repairs As You Need, Free of Charge 随时免费维修 Best Choice and Best Discounts 最佳选择，最大优惠 Big Sale 大甩卖

Brighter Shopping, Brighter Prices 明智的购物，透明的价格 Buy One and Get Anyone Free 买一赠一

Closing Sale 关门大甩卖

Customer care is our top priority 顾客至上 Final Clear Out 清仓大甩卖

Free Delivery to Your Door 免费送货上门 Offer is subject to availability 现货优惠，卖完为止 Sale at Breakdown Price 跳楼价甩卖

Save Up to 40%

6折优惠

Savings and Discounts all Around the Store 店内所有商品均削价处理

Special Offer 特价

Try Before You Buy 先试后买

企业标识（Company Signs）

企业标识主要指用于企业对外宣传和内部的一些标识，包括企业部门的名称、警示语等各个方面。以下是一些常见的企业标识：

Advertising Department 广告部

Branch Office 分公司

Business Office 营业部

Close the Door Behind You 请随手关门

Electrically Operated Gate 电动门

Export Department 出口部

Floor Cleaning in Progress 正在清扫地板

Finished Product Area 成品区

General Accounting Department 财务部 General Manager 总经理室

General Affairs Department 总务部 Head Office 总公司

Human Resources Department人力资源部 Interview in Progress 正在面试

International Department 国际部

Import Department 进口部 Lift out of Order 电梯发生故障

Meeting in Progress, Quiet Please 正在开会，请保持安静 Meeting Room 会议室

Material Control Department 物料部

No food is to be consumed in this area 此处不准吃食物 No Littering 勿乱扔废弃物

No Smoking in This Area 此处禁止吸烟

Please Wait Here for Enquiries 请在此等候咨询 Personnel Department 人事部 Production Department 生产部

Quality Control Department 质管部

Research and Development Department(R&D)研发部

Secretarial Pool 秘书室

Sales Department 销售部

Sales Promotion Department 促销部

This is a smoke free building 楼内禁止吸烟 We do not buy at this door 谢绝推销

常用翻译方法

常用翻译方法系列：直译法和意译法（1）

直译是指译文不仅表达原文的内容，还保留原文的表达形式，比如保留原文所使用的比喻、形象、民族特色等，使读者从译文中能得到与原文大致相同的感受。直译法一方面有助于保留原文的风格，另一方面又有助于从他国引进一些新鲜、生动的词语和表达方法。但直译并不是死译或硬译。例如：

（1）In some automated plants, electronic computers control the entire production line.译：在某些自动化工厂，电子计算机控制整个生产线。（直译）（2）Demand has the same effect on the height of price as production.需求有同样的影响在高度的价格上像生产。（死译）

译文：该翻译既不忠实原意，又不符合汉语的表达方式。正确的译法为：

需求像生产一样会影响价格。

（3）Challenge the limits 挑战极限（三星）

（4）Winning the hearts of the world 赢取天下心（法国航空公司）

（5）Hand in Hand, Future in Your Hand 伴你同行，齐握未来（太平洋人寿）

（6）Striving today for all your tomorrows 为你未来，做好现在（中银集团）

公共场所标识

Children and Senior Citizens Free 儿童与老人免费

Do Not Enter, Alarm Operating 装有警报，禁止入内

Do Not Put(Place)Bicycles Against The Railings请不要把自行车靠到栏杆上

Fire Construction Points to Note 注意消防设施 Fire Escape, Keep Clear 消防通道，保持通畅 Fire Exit Only 仅作安全出口

For Public Use 公用 Free of Charge 免费

Fully Air Conditioned 空调全面开放 Gates in Use Night & Day 此门昼夜使用

Lavatories 厕所

Gents /Men/Man’s lavatory 男厕

Waiting Room and Ladies/ Woman’s lavatory 女厕 No Admittance 禁止入内

No Bathing, Fishing Allowed In This Pond 此池塘禁止游泳，垂钓 No Charge 不收费

No Entry For General Public 公众不得入内

Non-Smokers Only

仅供非吸烟者

Obstruction of the door can be dangerous 禁止堵塞门口 Open All Year Round/ Open All Year 全年开放 Opening Hours: 开放/开门/营业时间

Please do not leave rubbish here 请不要在此倒垃圾

Please feel free to smoke in the lounge 休息室允许吸烟 Please Use Other Doors

请走其他门

Private Function Only 只供私人使用

Public Toilet 公厕

Unauthorized posters and advertisements will be persecuted 未经允许，禁止张贴广告，否则追究责任

Under Repair, Do Not Operate

正在修理，不能使用

旅游标识

15% Off With This Flyer 持本广告八五折优惠

A Place To Relax And Unwind 一个让你放松身心的地方

All-Inclusive Ticket 票价包括所有费用

Cafeteria Available

提供自助餐

Access All Day 全天开放

Admission Is Free 不收门票 Reserved Seating 预订座位

Safe and Reliable 安全可靠 Self-Catering

可自己做饭

Shopping Offers

提供购物机会 Child Reductions 儿童优惠

Concessions(票价)优惠

Day trip to...……一日游

Free Entry for All 向所有人免费开放 Children under 12 half price throughout season 全季12岁以下的儿童半价 Discounts available for pre-booked groups 团体提前预订优惠

For more detailed information please call...欲知详情，请打电话…… Free children admission with full paying adult 成人全价票，所带儿童免费

Free entry to over 60 attractions

免费到60 多个景点旅游

Free for accompanied children under 16 Years of age所带16岁以下儿童免费 Tours Take Up To Two Hours 游程两个小时

Tours Are Held Throughout The Day 旅游活动全天进行 Tours Have Live English Commentary 旅游配有现场英语解说

Electronics 电子学，电子工业 Grocery 食品杂货店 Clothing 服装 Outdoors 户外 Indoors 在室内 Fashion 时尚，时装

Accessory 副的，配件，附件 Beauty 美丽 Blue-ray 蓝光 Gift card 礼品卡 Fragrance 香味 Deal 交易 For sale 出售 Discount 折扣 Coupon 赠券 Top-rated 一流的 Best-seller 畅销书。Visa card 签证 Wish list 愿望清单 Cart 用车装载 Auction 拍卖 Return 返回

Key Features 主要特点 Inch 英寸

in stock 有存货，现有 out of stock 缺货

Sign in 注册 sign out 退出 Save up to 25% 节省25% Take 25% off 拿掉25%的 Guarantee 保证，担保 Deliver 交付 Shipping 船舶，运送 Shipping fee 运费 Free shipping 免运费 Order 命令，规则，订购 Upcoming deal 即将到来得交易 Drop your order besides … Track your order

Leave feedback 离开反馈 Subscribe 订阅，认购 Unsubscribe 取消订阅，注销 Contact number 联系电话 On selected items 在选定的项目 Customers Who Bought Items in 顾客在购买物品

Your Recent History Also Bought 你最近的购买历史 Recently Viewed Items

Get $40 instantly 立即得到40美元 restrictions apply 限制申请

第二篇：自考_电子商务英语

Unit 1 What was her reaction to the news? 11．你将负责全企业的协调工作。External threats must be considered to protect one’s

Important terms 9.他的写作方法别具一格.You will be responsible for the coordination of the whole reputation from harm

e-business process电子商务流程He writes in a very individual way.enterprise.3.著名品牌防止很多人加入进来与之竞争。

online marketing 在线营销10.你有能力把这工作做好.12．他们在大规模准备战争。A strong brand results in fewer competitive entrants.Word-Wide-Web interface 万维网接口You have the capability to do this job well.They are preparing the war on a grand scale.4.政府一贯愿意按照业界的行情而修改历法方案

financial transaction 财务往来 11.儿童的鞋子并不便宜----反而更贵.Unit7 Governments have consistently been willing to modify business model 商务模式Children’s shoes aren’t cheap – quite the reverse.Important terms legislative proposals following representations from customer service 客户服务 12 我们要在吃饭前把一切规划好.statements and payments结算清单与支付business.dispute resolution解决争端We should get everything planned out before dinner.e-money电子货币5.信息产品可以在顷刻间传遍全世界,所以特别有风险.customer relationship management 客户关系管理13.正如把电子商务战略融入整体商务战略种是重要的一样, 把electronic bill presentment and payment(EBPP)电子账单付Information products are particularly at risk as they can electronic billing and payment system电子付兑与付系统商务平价系统融入进来也同样重要.兑与支持instantly be disseminated worldwide.shipping document 运输单Just as it is important to integrate the e-business strategy transfer funds基金转移6.勿受坏榜样的影响.EDI 电子数据交换into the overall business strategy, it is equally important customer care客户关怀Don’t be influenced by bad example.Customs clearance 清关 to integrate business measures.billing department票据中心7.工业革命改变了整个英国的社会结构.Final customer最终用户 14.这一前景理论上可行, 但实际上吹嘘过渡.cross-sell交叉销售The industrial revolution modified the whole structure of Credit card verification信用卡鉴别 While possible in theory, the promise was clearly oversold.up-sell上行销售English society.Market niche 市场领域 15.为了获得市场份额, 他们必需竭尽全力.in-house program内部流程Unit 11

Software module 软件模块 To gain market share, they will go to great lengths.overhead 营业费用Important terms:

Important sentences Unit 4 customer relations客户关系Out of business破产

1.它已成为各贸易和商务的强有力的手段。Important terms credit card信用卡site traffic网络交通

It has become a powerful medium for commerce and business Chopping out margins on sales削减销售率润cost savings节约成本holiday revenues假日收入transaction of all kinds.search engines搜索引擎 individual spending habits个人购物习惯holiday sales假日销售

2.电子贸易指网上财务往来，电子商务指所有形式的网上the inventory / ordering system存货/订货系统Internet billing and customer management因特网结算与客户transportation hassles交通困难

交易。pricing structures价格体系管理online retailers网络零售商

e-commerce refers to financial transactions over the web and a mail-order operation通过邮购运作生意的方法account data账户数据potential sales潜在销售e-business refers to all forms of transactions over the Web.site loyalty对网站的忠诚度direct billing直接结算actual revenues实际收入

3.客户服务已经是并将继续是一个主要的竟争因素。the physical word现实世界centralized system中央系统buying attempt购买企图Customer service has been, and continues to be, a major automatic replenishment 自动再补给 data collection数据收集 potential market潜在市场

competitive factor.the local pricing 当地商店定价方法Important sentences actual losses实际

4.电子商务的交易通常涉及几个互动的步骤。a back order 延期交货 1．她说出了种种理由，但没有一条令人信服。checkout process结账过程

E-business transactions often involve several interactive CEO总裁, 首席执行官She presented a variety of reasons, but none was convincing.place an order订购

steps.UPS联合包裹快递公司 2．不管他说什么你都不要相信他。Important sentences:

5.那将给你极大的竟争优势。Federal express 联邦快递公司Don’t’ trust him no matter what he says.1.由于天气原因，航班已经推迟一个小时了。

That will give you a serious advantage over your apples-to-apples comparison同类比较3．每天早晨步行上班你就不用交公共汽车费了。The flight has been delayed one hour, due to weather competition.customer service客户服务Walking to the office every morning will save you from conditions.6.当你的公司电子商务化后，你与客户间的关系就改变commercial suicide商务自杀spending money on bus fares.2.很多人在网上购物只是图个方便。

了。online and offline 线上和线下4．这个公司试图通过降低产品价格来促进销售。Many people buy things online just for convenience.When you become an e-business you transform your timely delivery及时送货The company tries to promote the sale by cutting down the 3.尽管有热切的购物者，很多电子商务公司还是遭受了重大损relationship with your customers.best-price guarantee最佳价格保障prices of its products.失。

7.客户关系管理在你的商务程序中起决定用。profit margin率润5．他宁愿辞职也不愿意参与这种欺诈的交易。Many e-business companies suffer from great losses despite

Your most critical business process is customer national catalog全国商品目录He resigned rather than take part in such a dishonest eager shopper.relationship management.mail-order pricing邮购定价transaction.4.我不知道这本书是否值得一读。

8.我们必须尽最大可能利用我们已有源。product return产品回转6．这位作家用四条情节线组合成了这部小说。I don’t know whether the book is worth reading.We must make the best possible use of the resources privacy policy 保护隐私的措施The author weaved four plots together into this novel.Unit12

we have.Important sentences 7．他据绝了政府部门的工作而选择了大学的职位。Important terms:

9.男孩们依次被召入会见考官。1．你能确定我们定了房间吗?He refused a job in government in favor of a university Mobile telephony移动电话技术

The boys were summoned in turn to see the examiner.Can you make sure that we have a room reservation? appointment.interactive TV交互式电视

10.他做一切事情都不考虑后果。2．现代火车都有自动门.8．这本字典非常好。最好的一点在于他用例句来说明词汇的用法。smart cards智能卡

He does everything regardless of the consequences.Modern trains have automatic doors This dictionary is very good.Best of all, it provides Asia-Pacific region亚太地区

11.法官的权利由法律规定。3．一个公司的老字号并不一定能保证其质量.example sentences to illustrate the usage of words.traditional companies传统公司The power of a judge are defined by law.A famous old name on the firm is not necessarily a guarantee Unit 8 at the founding stage在创建阶段

12.商业电视是有效的广告宣传工具。of quality.Important terms in the text:winners and losers赢家和输家

Commercial television is an effective medium for 4．我们要提前准备所有申请材料.1.keyword 关键词industry sectors工业部门

advertising.We must have all the application materials prepared in 2.search engine 搜索引擎technology trends技术趋势

13.他们向她表示热烈欢迎。advance 3.browse浏览network economy网络经济

They extended a warm welcome to her.5．欧洲服饰被世界很多地方的人采用。4.search result搜索结果consumer market消费者市场

14.我把参考书放在书桌旁以便使用。European dress has been adopted by people in many parts of 5.subset 子集strategic development策略发展

I keep my reference books near my desk for the world.6.video/audio clips视频/音频夹e-business market电子商务市场

convenience.6．她没提到她的母亲没来。7.database数据库key success成功的关键

15.我们处在历史的紧要关头。She did not mention her mother’s absence.8.interface界面e-business space电子商务商业空间

We are at a critical time in our history.7．她给艾琳打了电话但没和她约去看她。9.adaptive probabilistic concept自适应概率概念real world真实世界

16.在那一瞬间，我以为他要拒绝了。She telephoned Ellen but made no arrangements to see her.10.concept clustering 概念聚类key issues焦点

Just for an instant I thought he was going to 8．他们今天发现的证据不能用来解释这个案件.11.concept profiling 概念描述true value真正价值

refuse.The evidence they discovered today doesn’t account for 12.multilingual searches多语言搜索success criteria成功标准

17.在过去的数年中，因特网已经从一个仅用于科研的网络the case.13.database management systems数据库管理系统Important sentences:

发展成了一个使新一代商务模式成为可能的平台。9．网络让你们建立起确实的一对一的动态关系。14.information and data retrieval 信息和数据检索1.我认为在这个市场上速度是第一位的。

Over the last few years the internet has evolved The Internet permits you to build a dynamic relationships 15.database integration数据库集成I think speed is of the essence in this market.form being a scientific network only , to a that are really one to one.16.intelligent search engines智能搜索引擎2.所有这些趋势都毫无疑问地对电子商务市场产生着深platform that is enabling a new generation of 10．它确实需要你重新思考你的整个经营方式和管理企业的策略。17.neural network神经网络远的影响。

business.It really involves rethinking the entire way you do business Important termsAll of these trends ate undoubtedly having a

Unit 2 and how you run your organization.1.这依次失败使我太灰心了，我不想再尝试了。profound effect on the e-business market.Important terms 11．钱本身并不重要，重要的是钱的用途。I was too discouraged by this failure to try again.3.结果非常令人不满意，和我们所期望的恰恰相反。

Just-In-time / Direct Site Delivery 及时供应制Money is not the end itself, but the application of it is 2.那机会太好了, 不能错过.The result was rather unsatisfactory, as opposed bandwidth带宽 most important.That’s too good an opportunity to miss.to what we had expected.target market目标市场Unit 5 3.这本书不但有用而且有趣。4.那个计划已开始就注定要失败。

DigiCash 电子现金 Important terms This book is not only useful but also interesting From the start, the plan was doomed to fail.delivery and payment mechanism 交货与付款机制 Online information线上信息4.他宁可自己做衣服而不愿意去商店买。5.供水条件的改善会给健康带来巨大的影响。

search engine搜索引擎information network 信息网She prefers making her own clothes instead of buying them Improvement in water supply can have a dramatic URL统一资源定位器 site traffic 站点访问量in the shops effect on health.PGP 一个基于RSA公匙加密体系的邮件加密软件growth rate增长率5.这个主意在理论上和实践上都站不住脚。6.在某种程度上，男性更容易找到报酬高的工作。Downward industry trend 行业下滑customer base顾客群In theory as well as in practice, the idea is unsound.To a certain extent, it’s easier for men to get cost overruns成本超支product description产品描述6.从一方面来说这个项目花费太大，另一方面也太难实施。well-paid work.hacker intrusion黑客入侵database数据库On the one hand, the project is too expensive;on the other 7.成千上万的人都参与了四年一度的选举活动。computer virus计算机病毒 return rate退货率hand it is also too difficult to carry out.Thousands of people were involved in the election Profit / loss statement 损益表follow-up calls售后服务电话7.这很便宜, 但另一方面质量不好.campaign held every four years.Cash-flow 现金流量 sales figures销售额It’s cheap, but on the other hand, the quality is poor.8.应该由你决定是否实施这一计划。

Balance sheet 资产负债表CyberCash电子货币公司8.你的这些乱七八糟的东西占了太多的位置.It’s up to you to decide whether to carry out this tangible benefit有形利益online venture网络公司Your clutter takes up far too much space.plan or not.intangible benefit无形利益sales tax销售税9.只有这样你们才能改善那里的局势。

R&D研究与开发 top seller最畅销的货品Only in this way can you hope to improve the situation there.information technology 信息技术10.那些不说英语或不以英语为本族语的人在互联网上受到很大完形填空

Important sentences Important sentences 的限制 __ in different countries........is free to leave.1.我们扼要说明了我们对该建议的反对意见.1．我有时感到区分西班牙语和葡萄牙语很困难.People who do not speak English or who are non-native English 1.people2.majority3.conventional4.something5.asWe outlined our major objections to the proposal.I sometimes have difficulty distinguishing Spanish from speakers have many disadvantages on the web.6.judge7.is cut up

1.报告中有一段谈到工作中的事故问题.Portuguese Unit 9 8.cooking9.using10.with11.leaving12.free13.of14.material The report has a section on accidents at work.2．当说导他父亲时, 他就一言不发了.Important terms: s15.passed16.the next

2.这辆汽车很废汽油.When it comes to his father, he keeps silentbuying leverage购买17.when18.excused19.leave20.removes

The car consumes a lot of fuel.3．虽然我比珍妮出门晚, 但我比她提早到达晚会现场.spending analysis开支分析 It is not surprising......but consistent rate.3.你可以把不重要的细节删除.Although I left home later than Jane, I arrived at the party supply chains供应链1.hardly2.associate3.in the open air4.bottles of You can cut out the unimportant details.ahead of us value chains价值链wine5.There is nothing6.in spite of7.for

4.这项新的税收将迫使公司采用节省能源的措施.4．他们施压让她接受轿车的较低价格.ERP software企业资源管理8.home-produced9.destroyed10.such11.as12.during13.a The new tax will force companies to adopt energy-saving They put pressure on her to accept a lower price for the car maverick purchasing个性化购买 great deal14.disappear15.until

measures.5．你把耽搁归咎于什么呢? purchase requisition cycle购货清购周期16.die17.because of18.drink19.ever20.at

5.提高了生产力理应增加工资To what do you attribute this delay? order initialization订单初始化Koalas look like.....peacefully.Improved productivity justifies an increase in wages.6．刘易斯创了新的世界记录.availability checks有效性核查1.but2.their

6.只要买了保险就不会遭受损失.Lewis has set up a new world record status tracking状态young3.do4.spend5.nearly6.drink7.means8.on9.First10.off1When you are insured, you are secure against loss.7．如果资金缩减的话，我们将无法提供同等水平的教学。rogue / off-contract buying非契约1.top12.an inch long

7.务必打个电话让我们知道你已安全地回家.We will not be able to provide the same standard of teaching approval cycles受理周期13.breast14.after15.between16.climber17.so18.on19.groups Be sure to ring and let us know you’ve got back safely.if there are funding cuts.workflow工作流程20.as

9．健康欠佳可能成为取得成功的障碍 8．我们正在制定新的策略提高我们时常的占有量。review and approval process检查批准流程Paul and his sister,......they became______.Poor health may be a barrier to success.We are working on new strategies to improve our share of the approval channels受理渠道1.took2.supposed3.had

10．该公司宣布率润增加market.trending tools流行taken4.supplies5.so6.by7.additional8.they9.themselves10.The company has declared an increase in profit.9．我们花了一整天的时间开车回家。ERP systems企业资源管理系统over11.leave

11．他悉心好学弥补了经验不足 It took all day for us to drive home.back-end integration后台整合12.who13.both14.pretty15.noise16.to17.their18.did19.for2His lack of experience was balanced by his willingness to 10．邮件一天两次送达到我们办公室。Metcalf’s Law迈卡尔夫定律 0.separated

learn.Mail is delivered to our office twice a day.Several regions.....serious cyclone.12．你必须有计划地安排些步以便将你的提议变成现实。11．在求学的道路上，我们准备克服很多的困难。Important sentences 1.to2.cause3.scale4.general5.defined6.way7.circulates8.BYou must lay out the steps to make your proposal a reality.On the way of study, we must be ready to grapple with 1.丈夫一人的收入便可以让家里过上相对宽裕的生活。ut9.In terms of10.undergoes11.occur

13.该计划应对如何达到目标市场描述。(overcome)many difficulties.The husband’s income alone allows the family to live a 12.Usually13.unpopulated14.a

The plan should describe how the target markets are to be 12．我们必须想办法进入敌人的电脑获得情报。comparatively well-to-do life few15.does16.striking17.However18.severely19.warning reached.We have to manage to get access to enemy’s computer an then 2.我们必须依照制度办事。20.advance

Unit 3 get the intelligence.We have to act according to rules.A penguin(企鹅)is....the ground.Important terms Unit 6 3.罢工的失败使公司恢复了正常的公共汽车营业。1.on2.southern3.Others4.farther5.currents6.orginate7.butPlanning horizon规划远景Important terms The collapse of the strike enabled the company to resume 8.catch9.millions of10.when11.into

business unit 营业单位Marketing市场营销normal bus services.12.as13.make14.dense15.from16.their17.raise18.land19.mandistribution channel 配销渠道eCRM电子商务客户关系管理4.我也喜欢文学，但没有到他那样的程度。y20.bare

business process re-engineering BPR 流程再造 Web technology互联网技术I love literature, too, but not to the extent as he does.Jogging is becoming one of........is not recommended.CRM 客户关系管理client顾客5.与同时代的妇女相比，她受到了更多的教育。1.fastest2.are

buy-in 补偿购入customized software按顾客要求制作的软件Compared with women of her age, she had got more education.starting3.recent4.that5.sight6.more7.for8.take board 董事会customer information客户信息Unit 10 up9.because10.of11.needed

earnings per share 每股收益field technician实地技术人员Important terms: 12.Another13.for14.Besides15.very

return on investment 投资利得率automated reports机器自动生成的报告legal counsel法律顾问much16.it17.who18.thing19.when20.with legal entity 法人实体customer’s buying preference顾客的购物喜好external environment外部环境Every four years,......last

business unit(BU)经营单位IP address IP地址legal environment法律环境1.compete2.participate3.speed4.broken5.in6.take new economy新经济workflow工作流程business activity商业活动place7.before8.ready9.into10.house11.designed end user最终用户virtual private network(VPN)虚拟专用网resolving disputes解决争端12.with13.rarely14.At

B2B企业对企业的营销模式customer support用户支持下corporate endeavor共同努力first15.committee16.bands17.official18.its19.leads20.in B2C企业对客户的营销模式solution 解决方案 traditional business传统商业honor of

brick-and-mortar enterprise实体企业Important sentences numerous variables无数变量Human beings act in.....thing___.market share市场份额1．那是个令人尴尬的境地，需要技巧。local law当地法律1.that2.Even3,simple4.as soon net loss净亏损It was an embarrassing situation that called for tact commercial value商业价值as5.performed6.use7.reach8.in9.keep strategic objective 战略目标2．我觉得她在利用他的良好品质。legal considerations法律因素10.long11.then12.reason

discounter price 折扣价格I think she is taking advantage of his good nature human resources人力资源13.sight14.idea15.think16.from17.unable18.for19.languageplanning horizon计划周期3．这个国家的大多数人口集中在北部。customer loyalty客户忠诚20.continuously

enterprisewide 企业范围的Most of the country’s population is concentrated in thedomain names域名Not all pain.....the product.Important sentences north information products信息产品1.alike2.away3.still4.turn5.has been

1．我们要尽快做出决定.4．严寒使水结冰。enforceable transactions可执行交易practiced6.develop7.gently8.pain9.hand-held10.combines It is imperative that we make a quick decision.Frost turns water into ice.traditional transaction传统交易11.advanced12.uses13.which14.on15.way16.relief17.sore18.2．旅行课开阔人的眼界.5．这常需要制定软件。key factors关键因素To find19.consult20.built

Travel broadens one’s horizons.It often calls for customized software.electronic payment电子支付As the plane.....landing.3.我们很有可能得到这笔钱.6．灾害是公众的注意力集中到化学废料问题上。electronic signature电子签名1.wrong2.in3.appeared4.but5.almost6.informed7.anyone8.at It’s quite feasible we’ll get the money.The disaster focused public attention on the problem of consumer protection law消费者保护法last9.After10.Moving11.were being

4.在多数情况下, 这种疼痛很快就消失chemical waste.legal issue法律争端Sent12.below13.close to In most cases,the pain soon goes away.7．你的广告有人反馈吗？ liability risk 责任风险14.soon15.circle16.when17.Following18.field19.safely20.c

5.税收增加已经影响了我们所有人.Did you have any answer to your advertisement yet? online seller在线买方ongratulate

The tax increases have affected us all.8．让自己溶入一个文化背景完全不同的社会很难。legal intervention 司法干预Steve wanted.....amazement.6.评价一个人要充分考虑他的成绩.It is very difficult to integrate yourself into a society information privacy 信息隐私 1.but2.dates3.in4.anyway5.inquired6.his7.indifferent8.coWe should take full account of his achievements while whose culture is so different from your own.Important sentences: nsider9.finally10.down11.On12.sitting evaluating someone.9．很多公司声称他们需要有经验的雇员。1.这些法律要素以复杂的方式相互关联。13.someone14.nervous15.pretending16.had

7.我们有够十个人吃的食物吗?Many companies claim that they need experienced employees.These legal essentials relate to one another in a complex failed17.To18.conversation19.later20.that Do we have sufficient food for ten people? 10．总裁说我们需要实施一个新的计划。way.8.她对这消息的反应如何?The chief executive said we needed to launch a new project.2.必须考虑外在威胁以保护名誉免受破坏。

第三篇：商务英语写作词汇

catalogue 目录 as per

brainstorming 集体研讨 mind-mapping 思维导图 a-1 grade 甲级

fob= free on board 离岸价

cif=cost, insurance, and freight 到岸价 quotation 报价单 fiscal year 财政年

forwarding company 承运公司

rough handling in transit 运输中处理不当

new addition to your line 新增（货物）种类，新式样 draft 汇票

at sight 即期（见票付兑）after sight 远期

at your disposal 任你处置 reluctantly 不情愿地

invoice mistake 单据有误

wrong items 收到的货物与单据不符 dispatch 发送 scuff磨损 score划痕 transit 运输

subsequent 后来的 claim 索赔

adjustment 理赔 warehouse 仓库 trainee 实习生 token表示

inductive approach 归纳法 deductive approach演绎法 overdue 逾期 to date 目前为止 alleviate 缓和

emotional appeal 感性诉求 rational appeal 理性诉求 psychological selling point no-risk guarantee 无风险保证 billfold 皮夹子 dimension 尺寸

indented form行首缩进式 blocked form 齐头式

boy's style fly / left fly 男装钮牌，左钮牌 buckle-loop 皮带扣

bulk production 大量生产 button-hole 钮门 / 扣眼 canvas 马尾衬，帆布 casual wear 便装 chemise 宽松服装 classic look 经典款式 classification 分类 close fitting 贴身 collar 领子

collar point 领尖 color shading 色差 cross crotch 十字缝 denim 牛仔

dimension 尺寸、尺码 dinner jacket 晚礼服 dress coat 礼服 dry-cleaned 干洗 duck 帆布 dying 染色

edge-finishing 边脚处理 executive wear 行政装 fabric 布料

flare skirt 喇叭裙 flax 亚麻

form and fold garment 定型折衫 fully fashion sweater 全成型毛衫 fully opening 全开口 fur garment 裘皮服装 furry 毛皮制品 fuzz balls 起球

stock option 股票期权

inventory supervisor 库存主管

information processing center 信息处理中心

film ribbon 薄膜色带 luncheon 正式的午餐 sales quote 销售定额 note pad 便笺簿

banquet room 宴会厅 c：cotton 棉 w：wool 羊毛

rh：rabbit hair 兔毛 m：mohair 马海毛 s：silk真丝 j：jute 黄麻 l：linen 亚麻 ly：lycra莱卡

yh：yark hair 牦牛毛 c：cotton 棉 w：wool 羊毛

rh：rabbit hair 兔毛 m：mohair 马海毛 s：silk真丝 j：jute 黄麻 l：linen 亚麻 ly：lycra莱卡

yh：yark hair 牦牛毛 l.(light)浅的 p.(pale)淡的 b.(bright)明亮的 d.(dull)浊的

s.(strong)强烈的 v.(vivid)鲜艳的 g.(grayish)灰调的 dk.(dark)暗的 dp.(deep)深的

lg.(light grayish)明灰调的 dg.(dark grayish)暗灰调的 annual symposium 年会 1：00 shape 一点整

we have the honor to appreciate you of 我们特此奉告

we take the liberty of announcing you that 我们冒昧奉告 workshop 研讨会

board of directors 董事会 plant tour 参观工厂 delegate 与会代表 discrete 不同的

marketing campaign 经营举措 asterisk 星号

practice notice 开业通知 adjournment 休会 italics 斜体

preparatory committee 筹备委员会

tentative agenda of the symposium 年

executive summary 行政总结 circular 印刷广告 mailing list 邮寄清单

existed customers who have moved 现有业务往来的客户

potential customers moving in 可能成为客户的潜在客户

advanced air-conditioning system 新式的空调设备

justified 证明是合理的 aggregate cost 总计

external consultant 外部顾问 appendix 附录

bibliography 参考文献 index 索引

account for 占有 heated trend 热潮

nudge into 挤进，涌入

take effect remarkably 成效明显 face-to-face talk 当面问答 vehicle market 汽车市场

remain the main stream of the private cars holders 私家车拥有主流 odd-even alternative 单双号

regulation of traffic restriction 交通限行令

yardstick 指标 front-line 前线的

partner agency 贸易伙伴

pan-european advertisement 泛欧广告 language in-service training courses 在职语言培训课程 stylish 时髦的

overman 配置人员过多 overstock 库存过多

annual accounts 结算，报表 depress 萧条

penalty clause 惩罚条款 target market 目标市场 specialty lines 特色产品 ultra-slim 时尚超薄 blade 叶片

special etching process 特殊的防腐蚀措施 sole of the foot 脚掌 comb 梳子

ergonomically 人体工程学 tubular 管状的

trash compactor bag 垃圾压缩袋 chronological order 时间次序 rectangular 矩形的

internet banner advertisement 互联网横幅广告

animation 动画

built-in antenna 内置天线 fuss 烦恼

alkaline batteries 碱性电池 1.5-volt 1.5 伏 slide 滑动 lid 盖子

battery holder 电池槽

+ and – indications 正负极 constrain 强迫，约束

trouble-shooting guide 故障排除指南 arabic number 阿拉伯数字 clockwise 顺时针方向的（地）anticlockwise 逆时针方向的

demand exceeding supply 供不应求 disconnect the ac cord 拔掉电源线 a golden opportunity 大好机会 buy one and get one 买一送一

beneficial for all the ages 老少咸宜

large press advertisement 大量印刷广告

agency agreement 代理协议

confidentiality agreement 保密协议 consultancy agreement 咨询协议 distribution agreement 分销协议 financial agreement 金融/财政协议 franchise agreement 特许/专营协议 hire agreement 租用协议

joint venture agreement 合资协议 outsourcing agreement 外购协议 partnership agreement 合作协议

plant maintenance contract 厂房保养/维护合同

consignment agreement 委托协议 loan agreement 贷款协议

第四篇：剑桥商务英语初级词汇

Module 1

1.1

business n.工商企业；商行；商业 technique n.技巧

cross-culture adj.跨文化的

Internet

n.因特网，国际互联网 presentation n.口头报告；陈述；叙述 public speaking 演说，演讲 consultant n.顾问

consultancy n.咨询公司

run(courses/workshops)vt.开办（课程/讲习班）one-to-one 一对一的 accredited adj.公认的

motivational

adj.激发积极性的 client n.客户

entertaining adj.有趣的，使人愉快的 professional adj.专业的，职业的

involve vt.包含；需要；使成为必要部分 responsibility n.责任；所负责的事情

be responsible for sb./sth.对某人/某事负责 title n.头衔（如将军、博士、伯爵）；职称（如医生，教授）

sample n.样品；使用产品 account n.账目；账户

correspondence n.（往来的）信件 badge n.徽章

identify vt.发现；确定 catering service 餐饮服务

managing director的缩写，总经理，执行董事gadget n.小巧的器械；小玩意儿 interior n.车内产品；内部装饰 memo n.备忘录；便条，便笺

electrical appliances 电器，家用电器 ship vt.运送

Power Point(用于设计制作专家报告、教师授课、产品演示、广告宣传的)电子版幻灯片，制作的演示文稿可以通过计算机屏幕或投影机播放 bonus n.奖金

catalogue n.产品目录 positive adj.积极乐观的

presence n.仪态，风度，风采 diary n.记事簿专有名词 Athens n.雅典（希腊首都）

1.2

division n.分理处，部门 colleague n.同事

profile n.传略，人物简介；概况 questionnaire n.问卷，调查表 interview n.采访；面试 single adj.单身的，未婚的 musicial instrument 乐器 file n.档案，文件 destination n.目的地

follow-up questions 后续问题，补充问题 swap vt.交换

electronics n.电子学；电子器件 varied adj.多变化的，各不相同的

confectionary adj.糖果的，有关甜食制造的 annual adj.每年的，的 allocate vt.分配，分派 candidate n.候选人

criterion

n.标准，准则，（复数）criteria

Photocopiable activities 附加练习（1.1，1.2）

write

instructions

for

in-company

softwareapplications 为公司内部软件写应用说明 do martial arts 练习武术

financial controller 财务总监 give authorization 授权

quality assurance manager 质量保证部门经理 petrol station 加油站

office administrator 办公室行政人员 d eputy manager 副经理

raw ingredient 此处指食品原料 finished product 成品专有名词

Stockholm 斯德哥尔摩（瑞典首都）Vancouver 温哥华（加拿大西海岸城市）Dublin 都柏林（爱尔兰共和国首都）

Module 2

2.1

be in progress 在进行中，在运行中 project n.项目，工程

garden vi.&vt.种植或修整花园，从事园艺工作 update vt.更新

construction n.建筑，建筑物 apart from 除了……之外 minor adj.较小的，次要的 proceed vi.进行，继续下去 panorama n.全景，全景画

management team 管理团队 take shape 成形

ahead of schedule 提前于预定计划 f inancial report 财务报告 temp n.临时雇员

help out 帮助（某人）解决困难

CEO chief executive officer的缩写，首席执行官 CFO chief financial officer的缩写，财务总监 give a presentation of

对……做陈述 launch vt.开始，开办，推出 photocopy vt.&n.影印，复印 branch n.分部，分店，分公司 marketing manager 市场营销经理 project manager 项目经理 subcontractor n.转包商 period of transition 过渡期 permanent job 永久性工作

temporary employment agency 临时就业中介机构try out 测试，试用

take maternity leave 休产假 option n.选择，可选择的办法 career field 职业领域 existing skills 现有的技能 supervisor n.主管，监督人 temporary job 临时工作 ask for a pay rise 要求涨工资

meet one’s target 完成指标，完成定额 s ackvt.解雇

administration work 行政管理工作专有名词

Brazil 巴西（南美洲国家）Lisbon 里斯本（葡萄牙首都）

Belem 贝伦（巴西东北部港口城市）

Fortaleza 福塔雷萨（巴西东北部港口城市）Valencia 巴伦西亚（西班牙港口城市）Montpellier 蒙彼利埃（法国南部城市）

2.2

Making arrangements 词语准备

make arrangements

做安排，做准备 plant n.工厂，车间

take time off 抽出一部分时间，休假，休息 finance director 财务经理 confirm vt.确定，确认

reception n.接待，接待处，招待会 trade fair 交易会，展销会 present vt.介绍，引见

potential client 潜在的（准）客户

quality inspector 质检人员

job applicant 求职者 festival n.节日

self-employed adj.自己经营的，个体的，自雇的 accept an invitation 接受邀请 special reception

特别招待会 anniversary n.周年纪念 venue n.会场，会议地点

attendance n.出席，出席的人数专有名词 Prague 布拉格（捷克斯洛伐克首都）Morpeth莫派斯（位于英国诺森伯兰郡）Helsinki 赫尔辛基（芬兰首都）

Buenos Aires 布宜诺斯艾利斯（阿根廷首都）T oronto多伦多（加拿大主要城市）

Sydney 悉尼（澳大利亚东南部港口城市，新南威尔士州首府）

Photocopiable activities 附加练习（2.1，2.2）词语准备 spot vt.认出，发现 odd adj.奇怪的，古怪的 in-tray n.（办公室使用的）公文格，收件篮 pyjamas n.睡衣，宽长裤 do yoga 做瑜伽

filing cabinet 档案橱柜 picnic blanket 野餐用地毯 cuddle vi.&vt.拥抱 swivel chair 转椅

make an excuse 编借口，找理由 head of department 部门领导 staff training 员工培训 do stock-taking 清查存货

attend new product launch 出席新产品推介会 sales targets 销售指标

PA abbr.Personal assistant的缩写，私人助理 back up computer files 备份电脑文件

inspect new branch premises 视察分公司新办公楼 hand in resignation 递交辞呈 local gallery 地方美术馆

Module 3

3.1

Biography n.形成，成长和衰亡的记载（或历史）；传记

fast food restaurant 快餐店

transform vt.转换，改变，改造 global business 跨国企业 original adj.最初的，原始的

franchise n.&vt.特许经销权；给……以特许 feature

n.&vt.是……的特色，以……为特色

French fries 炸土豆条 softdrink软饮料；汽水

milkshake 奶昔，泡沫牛奶（将牛奶和冰淇淋等混合后搅打至起泡的饮料）

purchase n.&vi.&vt.买，购买

multimixer n.多用混合器，多用混合机 exclusive distributor 独家批发商 open vi.&vt.开设，开办，开张 expand vi.&vt.扩大，扩张 corporation n.公司，企业

cosmetic n.（一般用复数cosmetics）化妆品 inspire vt.激发，启示，使生灵感 philosophy n.哲学

revolutionary adj.革命的 raw material 原材料

supplier n.供应者，厂商 ethical adj.伦理的；道德的 travel agency 旅行社

contract vt.订契约，立合同

n.契约，合同 take delivery of 收（货），提取（货物）merge vi.&vt.（公司、企业等的）合并 fleet n.舰队（尤指有固定活动地区的舰队）budget airline

低价航空公司 go public 上市，公开发售股票

business partner 生意伙伴，商业伙伴 entrepreneurial adj.企业家的

freelancer n.自由职业者，自由撰写人

dot.com millionaire 网络百万富翁（靠成立网络公司或网络营销等发家）celebrity n.名人

entrepreneur n.企业家专有名词

Kuwait City 科威特城（中东国家科威特首都）San Bernardino 圣贝纳迪诺（美国加利福尼亚州东南部的一个县）

Illinois

伊利诺斯州（美国中北部州）

3.2

Business Skills

Company performance 词语准备 performance n.业绩，成绩；性能 distribute vt.配送，分发，分送 record profit 历史最高利润

vegetarian

n.素食者

adj.素食的

organic adj.(粮食)不靠化肥生长的，施用有机肥料的 ingredient

n.配料；成分

nutritious adj.有营养成分的，营养的 improve one’s image

改善形象 banquet n.宴会

manufacturer n.制造业者，厂商

guarantee vt.保证，担保

symbol n.象征，符号，记号 innovative adj.创新的，革新的 sport utility vehicle 运动型多用途车 component n.成分

optical instrument 光学仪器 validation n.（可靠性）检测 certify vt.证明，保证

application n.应用，运用

assurance n.保证，担保；确信，断言 founder n.创始人，奠基人 turnover n.营业额

dramatically adv.戏剧地；引人注目地 advertise vi.&vt.做广告，登广告 annual report 年终报告，年终总结 share price 股票价格

proactive

adj.积极的，主动的 dedicated

adj.专注的，献身的 unique adj.唯一的，独特的

access n.接近（进入）的机会；接近（进入）的权利；如入口

consolidate vi.&vt.巩固 brochure n.小册子

in this respect 在这个方面，在这个细节 maximum n.最大量，最大限度，极大

Photocopiable activities 附加练习（3.1，3.2）词语准备coach n.长途巴士

vinyl record

乙烯基唱片（最早出现于20世纪30年代）record label 唱片公司 company value 公司价值 airfare n.飞机票价 market share

市场份额 supermarket chain 连锁超市 financial services 金融服务 insurance n.保险 credit card 信用卡

personal banking services

个人银行业务 market stall 市场货摊

vehicle

n.交通工具，车辆 take over 接收，接管 retailer n.零售商

self-service store 自助商店 annual sales 年销售额

hypermarket 大型超级市场，特级市场

carbon footprint 碳足迹（指一个人的能源意识和行为对自然界产生的影响）

Module 4

4.1

import n.vi.&vt.进口 export n.vi.&vt.出口 competitor n.竞争对手 wholesaler n.批发商 warehouse n.仓库

audio product 音响产品 ban n.&vt.禁令

fashion industry crisis 服装行业危机 bankrupt adj.破产了的

a modest life 朴实无华的生活 accommodation n.住处；膳宿 get starter 开始

source of income 收入来源 olive n.橄榄

farm produce n.农产品

business contact 生意场的熟人/关系 deal in 经营

make enquiries 询问 record shop 音像店

human resource 人力资源 HR manager 人力资源经理 photography exhibition n.摄影展 accountancy job 会计工作 passion n.激情，热情 competitive adj.竞争的

give up sth.all together完全放弃某东西 professional photographer 职业摄影师 portrait n.肖像，人像

studio n.照相室；画室；工作室；演播室；摄影场reflect on 有损声誉，招来非议 teleconference n.远程电话会议

4.2

printer cartridges 打印机墨盒 description n.种类，性质；描述

pass the message on to 把留言转给··· complaint n.投诉 cancel vt.取消

extension number 分机号码 pharmaceuticals n.医药用品 budget n.预算

plasma screen TV 等离子电视 freight forwarder 货运商 distributor n.发行人，销售商 container n.集装箱

production manager 生产经理，厂长

Module 5

5.1

stock broker 股票经纪人，证券经纪人 London Stock Exchange 伦敦证券交易所 bank account 银行存款 bankrupt adj.破产了的

a modest life 朴实无华的生活 accommodation n.住处；膳宿 get starter 开始

source of income 收入来源 olive n.橄榄

farm produce n.农产品

business contact 生意场的熟人/关系 deal in 经营

make enquiries 询问 record shop 音像店

human resource 人力资源 HR manager 人力资源经理 photography exhibition n.摄影展 accountancy job 会计工作 passion n.激情，热情 competitive adj.竞争的

give up sth.all together完全放弃某东西 professional photographer 职业摄影师 portrait n.肖像，人像

studio n.照相室；画室；工作室；演播室；摄影场

5.2

design office 设计室 book cover 书的封面

printer n.印刷商；印刷工；打印机 quotation n.报价 in full colour用彩色

in black and white 用黑白色

a full progress report详细的进展报告 refer to 参考，查阅，查看 book fair 书展 a series of 一系列

Italian n.意大利人；意大利语adj意大利的，意大利语的.coincidence n.巧合，巧事

move n.行动；步骤；措施；办法

consolidate one’s strong position 巩固某人的强势地位 removal company 搬运公司

stationery 文具，信纸

keep sb.up-to-date 使某人信息灵通

utility n.公共事业；公用事业设备；公用事业公司 bank loan 银行贷款

paperwork 日常文书工作 loan application 贷款申请 additive n.添加剂

flavor n.味道，滋味，香味 on a small scale 小规模

café小餐馆；饮食摊；咖啡馆 snack bar 快餐柜，小吃店 outlet n.商店；市场；销路 strawberry n.草莓 pear n.梨子 mango n.芒果 take on 雇用

meet demand满足需求 health club 健身俱乐部 be in business做生意

5.3

poster n.海报，招贴

office equipment 办公设备

prefabricated hut 预制营房，活动房 pharmaceutical company制药公司 previous adj.在先的，在前的，以前的 disastrous full 损失惨重的一跌

reach the highest level 达到最高水平

Module 6

6.1

passport n.护照 pilot n.飞行员 take off 起飞

business/economy class 商务舱/经济舱 first class 一等舱

check in 办理登记手续

air traffic controller 空中交通管理员 baggage handler 行李员 boarding pass 登机牌

flight attendant 空姐；空乘人员 identity card 身份证

return ticket 往返票，回程票 single ticket 单程票 overbook vt.预定超额 buffet n.自助餐

cause chaos 引起混乱 lounge n.候机室

pay an excess charge 额外付费

consumer help section 消费者服务栏目 in-flight adj.机上的；在飞行中的 airline representative航空公司代表 confirmation email 确认信，确认函 ask sb.for a refund 要求退款 charge sb.向某人收费

follow-up letter 追踪信件，后续信件 fraud n.诈骗，欺骗

credit card fraud 信用卡诈骗

6.2

amenity n.便利设备

direct-dial telephone直拨电话 jacuzzi n.水流按摩浴缸

room service（旅馆等处送餐到客人房间的）客房用餐服务

air-conditioning 空调设备 Internet connection 网络连接 hair dyer 电吹风

conference equipment 会议设备 fitness room 健身房

laundry service 干洗服务 luxury n.豪华

master suite 主套房 junior suite 普通套房

contemporary cuisine 现代烹饪 wine list 酒类一览表

nine-hole golf course 九洞高尔夫球场 concierge n.接待员，管理员 broadband access 宽带接口

complimentary newspaper 免费报纸 provisional adj.临时的，暂定的 quote vt.报价

chambermaid n.客房女服务员 porter n.行李员

laptop n.笔记本电脑 express n.特快列车 dispute n.纷争，纠纷 travel agent 旅行代办人 divert to 转移，转向

6.3

dental adj.牙齿的

technician n.技术员，技师 internal communication 内部沟通

ISO International Organization for Standardization的缩写，国际标准化组织

inspector n.检查员，巡视员 ensure vt.保证，担保 make alterations做修改

punctuation n.标点，标点符号

Module7

7.1

testimonial.n.证明书，推荐书 refer to 提到，谈到

remote control vt.遥控，遥控装置 installvt.安装，安置

adjustvt.调整，调节，使适合 personal preference 个人偏好 characteristic n.特性，特征 non-peak 非高峰期 electricity rate 电价

energy conservation n.能源的节约 switch lights on and off 开关电灯 burglar n.夜盗

fire brigade n.消防队 cell phone 手机

watering system 浇水装置 be away on holiday 去度假 maintenance n.维护 calculatevi&vt.计算 fax n.&vt.传真

photocopier n.传真机 pen drive U盘笔

PDA Personal Digital Assistant 的缩写，个人数字助理 skype n.语音即时聊天软件 scanner n.扫描器，扫描仪 laser printer n.激光打印机 clientele n.顾客，主顾 submarine n.潜水艇，潜艇 average family 普通家庭 running cost 运转费

live show 现场直播的表演 estimate vi&vt估计，估价 exclusive hotel 高档旅馆

value for money 性价比，物有所值 academic reputation 学术声誉 tuition fee n.学费

curriculum n.（学校的全部）课程 lecturer n.讲课者，讲师

percentage of graduates in work 毕业生就业率 proximity n.接近per annum adv.每年

executive position 管理岗位 quality of the teaching 教学质量 flexibility n.弹性，机动性 career preparation 职业准备 share second place with…与····并列第二 availability of subjects 开设/提供的课程

7.2

possession n.所有物，财产 italics n.斜体；斜体字 triangle n.三角形

rectangular adj.长方形的；矩形的 oval n.&adj.椭圆（的）circular adj.圆形的，循环的 semicircle n.半圆形 length n.长，长度 width n.宽，宽度 height n.高，高度 depth n.深，深度 w eight n.重量

LCD monitor LCD 是Liquid Crystal Display 的缩写，液晶显示器

diameter n.直径 finish n.末道漆 grey metal 金属灰

inflatable adj.充气的，膨胀的 rental n.租金额，租金收入 euro n.欧元

provider n.供给者，供应者 landline n.陆上电线

broadband connection 宽带连接 d ial-up connection 拨号连接 technical support 技术支持

Internet service user 互联网用户

Consumer Protection Office 保护消费者权益办公室 monthly charge 月收费，月租 non-existent adj.不存在的 courier company n.快递公司

package n.一整套东西；一揽子交易 mobile adj.移动的

custom n.惠顾；习惯，风俗 billing period 付账期 special offer 特价

penalty n.处罚，罚款 feedback n.反馈

7.3

exercise equipment 运动器械 domestic market 国内市场 the local press 当地媒体 drawer n.抽屉

red wood（木质为红色的）红树；红树木材

Module 8 8.1 graffiti n.涂鸦，乱涂乱画 graffiti-resistant adj.抗涂鸦的 vandal n.故意破坏公共财产者 property n.特性；特质 be dedicated to 专门用于 carry out 执行，贯彻 automatically adv.自动地

show…around…带领某人参观··· vandalisevt.摧残，破坏 defacevt.破坏外观，丑化

maintenance staff 维护人员，维修人员 automatevi&vt.使自动化 output n.产量 demand n.需求

assembly line 生产线，流水线

work at full capacity 满负荷工作，以全部力量工作buyer’s market 买方市场 exceedvt.超出

loading bay 装卸平台 Inventory n.货物清单 stock n.库存，存货 defect n.缺点，缺陷 eliminatevt.消除，根除 adoptvt.采用，采纳；收养 key features 主要特征；特色 principle n.原则；原理

8.2

solution n.解决办法 mechanism n.机制

voicemail n.电子语音邮件 petrol n.汽油（英）diesel n.柴油

optical cell 光电仪器

barcode scanner 条码扫描仪 pager n.寻呼机

smoke detector/alarm 烟雾探测器 closed circuit television 闭路电视 disposable cup 一次性杯子 lid n.盖子；被盖

smart adj.巧妙的；聪明的

temperature-sensitive adj.对温度敏感的 anti-virus program 防病毒软件 production targets 生产指标 be compatible with 与···兼容；一致 log on(to)登录电脑；注册 customer service 客户服务 break into 破门而入

go out of business 歇业，停业 keep crashing 指电脑系统出故障 be off sick with flu 得流感请病假

kiln n.（砖，石灰等的）窑，炉；干燥炉 plant manager 工厂经理，厂长 ceramic adj.陶瓷制品的

meet quality standard 符合质量标准 fuel n.燃料

sign a contract 签一份合同

8.3

reliable adj.可靠地，可信赖的

recommendation n.推荐 departure time起飞时间 in-flight service 机上服务 joint decision 共同决定 scenario n.场景，情景 cashier n.出纳员

administrator n.管理员，行政官

branch manager 分行经理，分公司经理 security guard 警卫，保安

foreign exchange department 外汇

Module 9

9.1

prototype n.原型；样品，样本 norm n.标准，规范

exhaust emission 废弃排放 hybridn&adj.杂交（的），混血儿（的），混种（的）hydrogen n.氢

power generator 发电机

alternative n.二者择一，可供选择的办法/事物 car-oriented lifestyle 以车为主的生活方式 trial version 试验品，试用品 prediction n.预测

tram n.有轨电车

occupant n.占有者，所有者；文中指坐车者 public transport 公共交通 solar panel 太阳能电池板 joint venture 合资企业

state-of-the-art technology 最先进的/最优良的技术 electricity generation plant 发电厂 withdrawvt.撤离，退出 strategy n.策略，战略

stabilize vi&vt.使稳定，保持···稳定 geographical adj.地理学的，地理的 make a correct assessment 正确评估 analysis n.分析

external factor adj.外部因素 mutual benefit 互惠，互利

foreign exchange transaction 外汇交易，外汇业务relevant Chinese laws 相关的中国法律 a rise in the demand 需求的增长 low cost electricity 低价电 tax rate 税率

viable adj.可行的

with a view to 着眼于，以···为目的，考虑到appropriate adj.适当的

legal adj.法律的，法定的，合法的 environmental adj.周围的，环境的 private property 私有财产 commentn.&vi.评论

Unpredictable adj.不可预知的

Implication n.含意，暗示；行动、决定等可能产生的影响

With regard to 关于

9.2

tropical adj.热带的

hit by a hurricane 受飓风袭击 sweep across 横扫

crane operator 起重机驾驶员 structural damage 结构损坏

power and communications lines 电线和通讯线路telephone line 电话线

road and rail links 公路和铁路线

disruptvt.使中断，使陷于混乱，破坏 emergency team n.紧急救援队 restore vt.恢复，修复，重建 key sector 关键部门 subsidiary n.子公司

handle a crisis n.处理危机 on the night shift 上夜班 evacuatevt.疏散，撤出

emergency meeting 紧急会议

machinery n.（总称）机器，机械 cut off 切断；隔离

give sb.an update 通告某人最新消息/情况 action point 行动要点

collapsen.&vi.倒塌，崩溃，瓦解 retail sector 零售部门 interest rate 利率 allegation n.指控

financial malpractice 财务舞弊 salmonella n.沙门氏菌 poultry industry n.家禽业 chaos n.混乱，混沌 typical adj.典型的

point of contact 联络人

podcast iPod+broadcast演化而来，播客（是个人通过互联网发布信息的方式，以音频和视频信息为主）headline n.（报纸的）大字标题

take a hard look at sth.密切注视某事务 appointvt.任命，委任

spokesperson n.发言人，代言人，辩护士 panicn.&vi.惊慌，恐慌 compassion n.同情，怜悯 brand image 品牌形象 agenda n.议程 move on 继续

food poisoning 食物中毒

specialist catering magazine 专业餐饮杂志 review n.&vt.评论

blog weblog（网络日志）的简称，博客（是个人通过互联网发布信息的方式，以文字和图片信息为主）spill n.&vt.溢出，溅出，散落，使流出 main course 主菜

steak tartar(e)（伴有洋葱、鸡蛋等供生吃的）鞑靼牛排lamb shop 小羊排 dessert n.餐后甜点

things go from bad to worse 情况越来越糟 apologise for sth.为某事道歉

accept full responsibility 承担全部责任

9.3

collateral n.担保品，抵押品

under-used adj.未充分利用的；使用不当的 depositn&vt.存款 poverty n.贫穷，贫困 rural area 农村地区

ute vi.（乘公共汽车、火车或船）往来（于工作地点和住所之间），通勤

middle management 中层管理人员 discipline n.分心，分心的事物

distraction n.孟加拉国（亚洲国家）

Module 10

10.1

portfolio n.组合

full-time education 全日教育，脱产教育 people in jobs 在职员工

education in the workplace 在职教育 prioritisevt.把···区分优先次序 innovation n.革新，创新 mind gymnastics 思维训练 profitability n.收益性

qualification n.资格；资格证书 expertise n.专家的意见；专业技术 seminar n.研讨会；研修班 semester course 学期课程 e-learning n.网络学习lecture theatre 报告厅

well-attended adj.有很多人参加的 leadership n.领导才能 brain power 智能 Sudoku n.数独游戏

cross word puzzle 填字游戏 tuna.n.金枪鱼 salmon n.鲑鱼

vice versa adv.反之亦然

charismatic adj.有魅力或领袖气质的 authoritative adj.有权威的 organized adj.有条理的

understanding adj.善解人意的 leadership potential 领导潜能 resolve disagreement 解决分歧 take responsibility for 对···负责任 inspiring adj.鼓励人心的 agree on 对···取得一致意见

10.2

conference n.会议

keynote speaker 主发言人 new venture 新企业，新项目

multi-sectorial event 行业集会，聚会

10.3

business correspondence 商业信函

catering company 餐饮公司 top quality 品质上乘

corporate event 公司活动 specialize in 擅长于；专政 discount n.折扣

faulty adj.有缺点的，有毛病的 acknowledgevt.答谢

Module 11

11.1

health and safety signs 健康与安全标志 first aid 急救

high voltage 高电压 in case of 假设，万一 elevator n.电梯

commencevi&vt.开始，着手

Fire alarm call point 火警呼叫按钮 assembly point 集合处 hazard n.危险，冒险的事 minor injury n.轻伤 hallway n.走廊

gymnastic room adj.体操房；健身房 rowing machine 划船练习架 locker room 更衣室；衣物间

assorted video games 各式各样的电子游戏 baby grand piano 小型卧式钢琴 pool table 台球台，桌球台 snack room 点心室

cereal n.谷类视频，谷类 toffee n.太妃糖 yoghurt n.酸乳酪

cappuccino n.热牛奶咖啡 density n.密度

densely packed密集的

university campus 大学校园

suburban office park adj.郊区办公园区

11.2

slipn.&vi.滑落，滑倒

get stuck 被卡住，被夹住 cartridge n.墨水盒

accident report form 事故报告单 lose one’s balance 失去平衡 hit sb.on the head 砸在头上 hurt oneself badly 严重受伤 a small cut 小伤口 cupboard n.橱柜，碗碟柜 a member of staff 一名员工

carry out the following checks 进行以下检查

health and safety awareness 健康与安全意识 computerize= computerize vt.用计算机处理，使计算机化 maintenance man 维修人员 sortvt.分类

theme park 主题公园 safety record 安全记录 safety inspection 安全检查 category n.种类，类别 burger bar 汉堡包柜台 heart attack 心脏病发作 roller coaster 过山车 safety lock 保险锁 pregnant adj.怀孕的

Space Mission Simulator n.太空任务模拟器 heart exhaustion 中暑衰竭（指轻度中暑）dehydration n.脱水

choke vi&vt.窒息，哽住，使呼吸困难 aquarium 水族馆 dolphin n.海豚

bruise n.&vi.&vt.瘀伤，擦伤，打伤，装上

arm band 臂带 microchip 微芯片

barrier（阻碍通道的）障碍物；栅栏，屏障 restriction n.限制，约束 designate vt.指明，指出 leaflet 传单 entry ticker门票

summarise=summarize vi.&vt.概述，总结

11.3

cut waste 减少浪费 reduce costs 削减开支 work procedures 工作程序 water onsumption水消费

Module 12

12.1 job satisfaction 工作满意度 promotion n.晋升

flexible hours 弹性工作时间 unemployment n.事业 lottery n.彩票

sponsor n.赞助商；保证人 migrant n.移民，移居者

survey n.调查

recruitment agency 招聘公司 exploitation n.剥削；利用 positive attitude 肯定的态度

PR Public Relations 的缩写，公共关系 nationality n.国籍 vacancy n.空缺的职位

accounts department 会计部门 rumour n.谣言；传说

win a large export contract 订了一份大单的出口合同 production capacity 生产能力 luxury cruise ship 豪华游轮

12.2

public relations coordinator 公共关系协调员 dynamic adj.充满活力的 be fluent in 能说流利的··· PR strategies 公关策略 product launch 产品推介会 media exposure 媒体暴露

covering letter 说明信，求职信 degree n.学位

recruitment n.招聘 text type 文本类型 attachment n.附件

enclosure n.附件；封入信封之物 be attentive to 专心致志于

administrative adj.管理的，行政的

well-qulified adj.有良好资格的；有很好资历的 well-oraganised adj.有良好条理的 variety n.多样性 weak point 弱点 follow-up n.追踪调查

12.3

cloze test 完形填空 global market 全球市场使成为一体，把···和···结合起来 diversity n.多样性 label n.标签，标志

play a key role 起到关键作用 identity n.身份

uniqueness n.独特性，唯一性 individual n.个体，个人 legible adj.清晰地，易读的 enrolment n.注册登记，入学 due n.应付款，应得物 likely adj.很可能的，合适的 penalizevt.处罚

In the question 提到过的，讨论到的 Dominate vi.&vt.支配、

第五篇：剑桥商务英语电子教案

BEC Preliminary

Unite1a Job Descriptions Objectives: To enable Ss to talk about jobs

To practice listening for specific information

To review the present simple Materials needed: Cassette-Pass Cambridge BEC Preliminary ★Duties Warmer

T elicits to what extent Ss use business cards.Listening 1

Ss listen to identify speakers at a Chamber of Commerce meeting.要点解析

1． Chamber of commerce: 商会，它是一种地方性的社团组织，旨在通过宣传促进当地的商贸发展，并以各种服务方式和活动为其成员提供商务机会。2． Human resources manager: 人力资源部经理，= the manager of the human resources department;human resources 的缩写形式为HR.3． Hayes Business Park: 海思商务园区。Park 一词在此不作―公园‖解，该词在这里的意思是―园区‖，指有某种用途的―专用场地‖。例如：science park 高科技圆区。

4． Becton Court: 贝克顿街，court 的意思是―（三面有房屋的）短街‖。5． Consultant: 在此译为―咨询（或顾问）公司‖，即指consultancy: 承接咨询

BEC Preliminary

业务的顾问公司。Consultant 用于表达―咨询公司‖的例子还有：a network consultants 网络咨询公司，a management consultants 管理咨询公司。Information technology services PLC 作为公司名称可译为：信息技术服务有限公司，但这是一家股票上市公司。PLC 为public limited company 的缩写，意思是―公开招股有限公司；股票上市公司‖。

Regal Frozen Products: 雷戈尔冷冻食品公司，RTLP Consultants: RTLP 顾问公司，Vacupack ：真空包装公司，Meridian Financial Products: 马利第安财务公司。国外很多公司的冠名是因企业的性质和类别而定，不一定都会用到像company, corporation, firm 等表示―公司‖意义的单词，我们对此应有所了解，在翻译是根据企业的性质和类别，以及具体语境提供的信息，将―公司‖一词表达出来。Listening 2 Ss predict two people's duties and listen to confirm their predictions before listening again to complete notes about the people.要点解析（听力2录音文字稿）

1．… produces vaccines against hepatitis and so on.句中against 的意思是―以……为抵御（或抵抗），抗……‖, 如：vaccines against cholera 抗霍乱的疫苗： ―We have to study English history, political and so on.我们必须学习英国历史、政治等等。

2．I‘m also responsible for our publicity material: 我们主管公司对外宣传的材

BEC Preliminary

料。Be responsible for: 对……负责；主管……。3.work-related: 与工作有关的。4.be satisfied: 对… 感到满意。

5．But people do sometimes come to discuss personal problems with me.句中do 一词用于加强语气。如：Do be careful.千万当心。又如：I do like swimming.我真的喜欢游泳。

6.… both the successful and unsuccessful ones.是the applicants 的同位语，ones 为代名词one 的复数形式，代替前面提到的the applicants.7.… which isn‘t a pleasant part of the job: 这是我工作中令人不愉快的一面。? 这是一个非限制性关系分句，指的是主句中information employees 一事。Language focus

Ss review the form of the present simple.Reading

Ss scan questions for key vocabulary and decide which person from the business cards each question is for.Speaking

Ss do a Find someone who...activity.★Talking about your job Vocabulary

Ss match sentence halves about one of the people from the business cards and focus on language for talking about jobs.Speaking

Ss work in pairs and interview their partner about his/her job in preparation for writing a newsletter article.Self-study

BEC Preliminary

Vocabulary

Matching exercise(verbs and nouns).Ss then think of another noun to go with each verb.Word-building exercise(nouns and verbs).Gap-fill exercise using the nouns and verbs.Exam practice

Multiple-choice gap-fill text(Reading Test Part 6 ★Summary Essential vocabulary Jobs Accountant Consultant

Human resources(HR)manager Work To work as(+job)To work for(+company)Duties To attend(a meeting)To deal with(a problem)To discuss(problems)To give(advice)To interview(applicants)

Marketing manager Sales executive

To work in(the food industry)

To involve(a record)To organize(a conference)To provide(a service)To be responsible for(+-ing)

BEC Preliminary

General To advertise Applicant To be based on

★ Homework Self-study

Department Financial products Head Personnel

BEC Preliminary

Unit 1b Working Condition Objectives: To enable Ss to talk about working conditions

To practice reading for gist and for specific information

To review adverbs of frequency

Materials needed: None ★Comments about work Warmer

T asks Ss whether they have a suggestions/comments box at work.Reading

Ss look at comments made by employees and answer comprehension questions.要点解析

1． Prefer(to):(两者中)宁愿选择（其中之一），例：I prefer tea to coffee.茶和咖啡，我更喜欢茶。I prefer singing to acting.我宁愿唱歌而不愿意演戏。两个例句中的to 均为介词，后接名词或动词的-ing 形式。

2． We frequently run out of stationery…: 我们很快就用光了文具。Run out of: 用完；耗尽，例如：He always runs out of money before payday.他总是没等到发薪水就把钱用完了。

3． Break down:(机器)停止运转，坏掉，出故障。例：The car can broke down.汽车坏了。

BEC Preliminary

4.giving a presentation: 介绍情况。Language focus

Ss place adverbs of frequency on a cline according to meaning and review word order of adverbs of frequency.Speaking

Ss use the adverbs of frequency to talk about what they do at/outside work.Ss then decide how they would deal with the problems/comments in the comments box.★Terms and conditions of employment Vocabulary

Ss match vocabulary in preparation for the reading task.Reading

Ss gist-read a Terms and Conditions of Employment document.They then read the text again and answer multiple-choice comprehension questions.要点解析

1．…in operation: 工作中，实施中，例如：Nowadays, there are a number of different systems in operation.当前，实行着好几种不同的制度。

2．…before your shift is due to start: 在正式上班之前。字面意思是：在约定的班次开始前。句中的due意为：预定的、约定的。例如：The guests are due to arrive here next week.客人们约定下周到达此地。

3．…inform supplies of your size: 将你穿的型号通知物供处。注意动词 inform

BEC Preliminary 的用法：inform sb of sth.通知某人某事。

4.You will be paid at the current overtime rate.句中介词at 的意思是：（价格、速度、数额、程度等）以；达。例如：The apples are sold at 6 pence a pound.这苹果以每磅6 便士的价格出售。Rate 的意思是：计时工资。only days off: 只休息几天。该短语中off 的意思是：不工作、休息。例如：Yesterday was my day off.昨天是我休假的日子。又如 take three days off: 休假3天。

Speaking

Ss discuss their own conditions of employment.★ Summary Frequency words Annually Daily Monthly

Working conditions At(the current)rate Bonus Break Day off

Rarely Weekly

Employment Equipment Health and safety Leave(holiday)

BEC Preliminary

Line manager Overalls Overtime Regulations General Annoying To arrange To break down To consult Efficient

★ Homework Salary Shift Supplies

In operation Instead of A review To run out of Stationery

Self-study

BEC Preliminary

Unit 2a Company History

Objectives: To enable Ss to describe companies and their

histories

To practice reading for specific information

To review the past simple and prepositions of

time

Materials needed: No cassette needed

Cards-8 Cards: one set of cards per pair/group to be photocopied from T's Guide

★ The history of Volkswagen I.Teaching Procedure

Warmer

T elicits any knowledge/experience of VW/Beetles.Reading

Ss do a quiz about Volkswagen in pairs then scan a text to find answers to the quiz.Ss then answer multiple-choice questions.Vocabulary

Ss scan the text again to pick out target vocabulary.Language focus

Ss review the form of the past simple.10

BEC Preliminary

Speaking

Ss exchange information about their own company's history.I.Speaking

参考词语和表达

As far as I know … 据我所知

The first factory was founded in 第一家工厂创建于…… The first factory was located in … 第一家工厂位于……

One of the most popular…in the world 世界上最知名的……之一 Europe‘s largest car-maker 欧洲最大的汽车制造商

II.Language Points

要点解析

1． People‘s car: 即指大众牌轿车：Volkswagen.2． First of all: 首先；第一。例：First of all, let me say how glad I am to be here.首先，我要说的是我来到这里感到很高兴。

3． …started work on the `people‘s car‘ with money he received from the German government…;…started production with his new American machinery 在这两个句子中，介词with 意为：（表示使用的工具、手段、材料等）用；以；以…方式。而在 ―Today Volkswagen AG is Europe‘s largest car-maker with 242 770 employees and a turnover of $ 65 bn‖ 句子中，with 的意思是为：拥有。阅读时请注意介词with 在不同句子中的意思。

BEC Preliminary

4． Commercial production stopped during the war… ―the war‖ 一词在此指第二次世界大战。

5． …the British helped the local economy by ordering 20 000 cars …;The company continued its globalization by setting up its own production facilities in Australia… 在这两个句子中，介词by 意为：（表示方法、手段、方式）凭借；靠；用；通过。例如：It‘s not fair to judge people by their appearance.以貌取人是不公平的。

6． Instead, Heinrich Nor Hoff took over as Managing Director… instead: 作为替代；反而；却。例如：They didn‘t go by bus;instead, they went there on foot.他们没乘公共汽车，而是步行去那儿的。

7． Volkswagen became a public limited company valued at DM600m.介词at 在此意为：（价格、速度、数额、程度等）以、达。例如：The apples were sold at 6 pence a pound.这苹果以每磅6便士的价格出售。

8． …the future for VW looks every bit as bright as it‘s past.Every bit as…: 完全一样；同样是。例如：She is every bit as bright as clever as her sister.她像她姐姐一样聪明

III.Grammar

要点解析

以e结尾的动词原形，只要加-d , 例：hate-hated;动词原形以单辅音字母结尾，而这个辅音字母之前为单元音字母 a, e, I, o, u 的单音节动词时，在加-ed

BEC Preliminary

之前要双写词尾的辅音字母，例如：bed-bedded;stop-stopped;动词原形以辅音字母+y 结尾时，先把y 改为 I 再加-ed, 例：try-tried;occupy-occupied.参考词语和表达 manufacture 制造

The company started in …公司始建…… It expanded rapidly … 公司发展迅速

In the first few years the annual turnover only came to 开头的几年，年营业额仅达……

Became a public limited company in …于……成为一家上市公司 Formed partnerships with … 和……建立了伙伴关系

When did your company first register? 你们公司最早在哪里注册的？ What type of product did your company sell at the very beginning?

你们公司最初销售哪一类产品？

★Company profile

Vocabulary

Ss match company descriptions with definitions.Speaking

Ss order cards to make a company organigram then describe the company structure.Ss exchange information about the present situation of their own companies.13

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★Summary

Essential vocabulary Companies Holding company Joint venture

Activities To buy To expend To export To found To manufacture

General Facilities Partnership Plant

★ Homework

Self-studyParent company

Public limited company(plc)Subsidiary

To own To produce To register To set up To take over

Stake To survive Turnover

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Unit 2b Company Activities

Objectives: To enable Ss to describe company activities

To practice reading for specific information

To raise

awareness

cohesion

and

connectors of addition and contrast

To review the present continuous

Materials needed: None ★Investing in central Europe I.Teaching Procedure

Warmer

T introduces the topic and elicits Ss' experience/knowledge.Reading

Ss answer questions based on a diagram showing investment in central Europe.Language focus

Ss review the present simple/continuous contrast and stative verbs.Speaking

Ss discuss reasons for inward investment.参考词语和表达

cheap workforce 低廉的劳动力

generous inward investment grants from local governments 当地政府对进

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口投资慷慨的资助

slow economic growth at home 国内经济增长缓慢

rapid development of central/eastern European car-markets 中、东欧汽车市场的迅速发展

good locations for exporting to the former Soviet Union 地理位置有利于向前苏联出口

Having production facilities in Europe enables Asian and US companies to avoid restrictions on imports into Europe.中、东欧洲拥有生产基地使得亚洲和美国的公司可以避开进口欧洲的限制

Investments boost local economies and add to market growth.投资可以促进当地经济和市场发展。

Higher returns on investments due to low-costs 低成本有利于投资的高回报

★Driving Eastwards I.Teaching Procedure

Reading

Ss do a jigsaw reading exercise, before scanning the text to answer ‗Right, Wrong, Doesn't say' questions.Vocabulary

Ss scan the text for connectors of addition/contrast then use the connectors to link information from the text.Speaking

Ss draw and explain maps of their companies' activities.II.Language Points

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要点解析

1.Driving eastwards: 题目选词可谓独具匠心。本文谈的是汽车的事，因此 driving eastwards 可以是驱车东行，但其真正的含义是向东进发，开拓市场，将汽车制造业及其销售市场移至东欧各地。

2.but he would earn around eight times as much … 句中 would + 动词原形earn, 表示与现在事态相反的情况，而不是过去将来时。例如：If I were to tell him all I know, he would be amazed.如果我把我知道的告诉他，他会很吃惊的（事实是：“我”并没有这么做）。As much :(在此)同样数量。例如：He has 50 Yuan, and I have as much.他有50 元钱，我也有这么多。3.in addition to : 除了……之外（还），例如：In addition to apples you asked for, I bought your oranges.除了你要的苹果之外，我还给你买了橘子。4.sales are growing by up to 41 percent … by:（表示数量、程度等）以、、、、、、之差，例如：The rate of growth fell by 3 percent.增长率下降了3%。Up to:（数目上）多达，达到，例如：This tend can take up to 10 men.这顶帐篷至多可睡10人。

5.Volkswagen … is spending $ 1.8 bn on the car and engine plants… 注意spend 的用法：（1）用（钱），花费。例如：He spends 200 dollars on a new TV set.他花200 美元买了一台新的电视机。（2）花（时间），度过。例如：I wish you wouldn‘t spend so much time(in)watching TV.我希望你不要花这么多时间看电视。He spent a lot of time on sports.他花很多时间在体育

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运动上。

6.not only …but also: 是连词词组，其中also 可以省略，要注意的是 not only 和 but(also)所连接的结构要相同。例如：He speaks not only English but also French.他不但会说英语，而且还会说法语。I not only heard it but saw it.我不但听到了，还看到了。

7.in spite of: 不顾，不管。例如：In spite of what you say, I still believe he is honest.不管你说什么，我还是相信他是诚实的。

III.Speaking

参考词语和表达 to invest 投资 be located In/at … 位于

to produce a new model 生产新车型 to build new factories/ plants in…在…建新厂 to have a joint venture 拥有一家合资企业

our markets in … develop rapidly 我们在……的市场发展迅速

★ Summary

Addition Also Furthermore Contract Although However

Activities Assembly To build

General To attract Attraction 18

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Moreover In spite of Not only … but also Homework

Self-study

To develop To grow To investment To modernize

To climb Costs To earn Flexible Low Model To receive Van Wages

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Unit 3 Exam focus: Vocabulary

Objectives: To provide Ss with useful strategies for coping with unknown vocabulary

To present useful ways of organizing and

storing new vocabulary

Materials needed: Optional-Blank cards for vocabulary

cards activity

A set of cards {taken from any

teaching

material}

showing

collocations or opposites

Vocabulary in the examination

Warmer T writes up the words vocabulary and grammar to introduce the topic.T ensures Ss understand why vocabulary is an Exam focus unit.Understanding words

Ss identify types of words then label the types of words gapped in sentences and complete the gaps.Ss guess the meaning of potentially unfamiliar words through the use of context.Storing new vocabulary

Ss discuss the advantages and disadvantages of five ways of physically

BEC Preliminary

recording vocabulary.Ss then look at examples of five ways of organizing vocabulary and discuss which they use and how they are useful.Ss then assign groups of words to the most appropriate means of storage.Vocabulary cards

Ss look at an example of a vocabulary storage card and complete cards in a similar way.Ss work in pairs and discuss which types of information they would choose to store on cards.T highlights the use of cards for vocabulary building(collocations, opposites etc.).Building your vocabulary

Ss focus on word families and note ways of changing form through suffixes, prefixes etc.They then build up words and write example sentences.要点解析

1．由词根加前、后缀产生的词汇叫派生词，同一词根加不同的词缀可以表示不同的意义或词类。由前缀加词根构成的派生词通常只改变词义而不改变词性（少数例外）。词根加后缀改变词性，词汇意义也略有改变。2．在名词或形容词的词尾加-ise 或-ize 同-ise 可将名词或形容词变为动词，所以，global（形容词、全球的）；globalise/globalize(动词、使全球化)；standard(名词、标准)；standardise / stardardize(名词、使标准化)。因此，课文第一行准确的说法应是Adjective/ Noun to verb, 而不是Noun to verb.BEC Preliminary

3．将形容词变成名词时可在词尾加 –ity/ty 如：loyal___ loyalty, royal____ royalty.但是，当形容词以-e 结尾时，应去掉-e, 加-ity, 如 diverse____ diversity.4．将形容词变成副词时，通常是在形容词尾加上-ly。例如：natural_____ naturally, quick___ quickly, common _______ commonly.但是，当形容词以-y 结尾时，在加-ly 之前应先变y 为I, 例如：heavy ______ heavily, busy _____busily.当形容词以-le 结尾时，去e 加y 即可，例如：simple ___simply, reasonable _____reasonably.课文提到的这些加前、后缀的构词法法对我们帮助积累和扩大词汇量很有用，必须熟记。但是在运用时，还是要多与字典核对，不可想当然，以免出错。比如，将动词变成表示执行这个动作的人（物）的名词时，可在该动词后加-er或-or, 如：worker, investor;又如，以r开头的形容词通常以加前缀ir-的方法表示其否定意义，如：rational _____ irrational, regular _____irregular.但是，我们还可以看到下面这些例外的现象：reasonable ______ unreasonable, realistic ________ unrealistic.所以，到底怎么用，对初学者来说，还应该通过查字典来确定。

Homework

For homework/self-study Ss are asked to identify and store useful vocabulary from the previous units.22

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Unit 4a Telephoning Objectives: To practice telephoning language(including

leaving and taking messages)

To practice listening for gist and specific information

Materials needed: Cassette-Pass Cambridge BEC Preliminary

★ Getting through ★ Teaching Procedure

Listening 1

Ss listen to six telephone calls and match the calls with the correct descriptions.要点解析（听力录音文字稿）

1． Can I help you? 这句话的原意为：我能为你效劳吗？这是服务员、营业员、电话接线员等的招呼语，翻译成汉语时，应视具体情况做不同的处理。若是出自营业员之口，这句话可译为：您找谁？您找哪一位？

2． I‘ll put you through.我给您接。如果要说―请替我接…….‖ 可以说：Please put me through to …

3． Can I take a message? 需要给您转达吗？ Take a message 的意思是：捎口信。那么，―留口信‖可以说：leave a message.BEC Preliminary

4． Could I have extention184, please? 请给我接184分机。要表达―请给我接…… 分机‖还可以说：leave a massage.5． I‘m afraid he‘s in a meeting.恐怕他在开会。I‘m afraid 的意思是：遗憾的、抱歉的。它是口头用语，用于提出异议、说出令人不快的事实、拒绝对方要求等场合，使语气婉转。例如：I‘m afraid you are wrong.恐怕是你错了。6． He should be available after lunch.他午饭后应该有空。在本句中be available 的意思是：有暇的，空闲的。例如：The manager is not available now.经理现在没有空。

7． It‘s Ok.I‘ll hold.没事，我等着（不挂断）。I‘ll hold = I‘ll hold the line.我（等着）不挂断电话。

We were cut off.我们的电话断线了。Speaking

Ss produce appropriate responses to telephone phrases.Ss then listen again to identify the actual responses used in the calls.Language focus

Ss review will for immediate decisions, offers and promises.Ss then do a matching exercise with phrases with will.Reading

Ss find a telephone conversation in a maze.24

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Speaking

Ss select two items from the maze to make their own telephone conversation.Expressions Receptionist Miss Smith is our receptionist.史密斯小姐是我们的接待员。Where's that fool of a receptionist? 那个笨蛋接待员在什麽地方？ The receptionist at that company is gorgeous.那家公司的接待员好漂亮。

She is a receptionist in a doctor's office.她在一位医生的诊所中担任接待员。

I will leave a message with the receptionist.我会给前台小姐留个口信。asked the receptionist to hold all calls during the meeting.叫接待员在会议期间不要接进电话 Available stock available 有货可供 quantity available 可供数量 item available 可供商品

employ all available means 千方百计,用尽所有办法 be available for use 可加以利用

Within reach;easily available 在可及范围内；容易得到

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To place a device in a state where it is not available for use by the system;however, it is still available for executing I / O.把设备置于系统不能使用的状态，然而，对于执行输入输出，它仍然是可用的。

discriminate among the options available.辨别这些可用的选择 Extension An extension ladder;an extension cord.伸缩梯；延长线 transcendental extension 超越扩张 shaft extension 井筒延深

extension instrument 附加仪表;外接仪器 extension course 大学函授班(夜校等)开设的课程

★Reasons for calling Listening 2

Ss listen to a telephone receptionist take a message and note down the information before listening again for specific phrases.Speaking

Ss do an information-gap activity, giving and taking telephone messages.(Activity sheets on pages 125 and 129)Self-study Reading

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Ordering exercise(telephone conversation).Gap-fill exercise(telephone conversation).Exam practice

Multiple-choice reading comprehension exercise(Reading Test Part 1).美国人电话留言精选

1)My wife and I can't come to the phone right now, but if you'll leave your name and number, we'll get back to you as soon as we're finished.2)Hi.This is John.If you are the phone company, I already sent the money.If you are my parents, please send money.If you are my financial aid institution, you didn't lend me enough money.If you are my friends, you owe me money.If you are a female, don't worry, I have plenty of money.3)Hi, I'm not home right now but my answering machine is, so you can talk to it instead.Wait for the beep（beep：主人的Answer讲完以后，Answer Machine会发出一声beep,这时候来电话者就可以开始留言了。）.4)Hi!John's answering machine is broken.This is his refrigerator.Please speak very slowly, and I'll stick your message to myself with one of these magnets（磁铁）.注：通常情况下，来电话者面对录音讲话都不太自然，所以语言往往很急促，三句两句话就完了。这可苦坏了接听留言的主人，听多少遍都听不清留言者到底是谁，讲了些什么。对于母语非英文的人，这种感觉会更深。所以，以下这两段幽默干脆就首先告诉电话拨入者，我的Answer Machine

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不好使，你且慢慢来。

5)Hello, this is Sally's microwave.Her answering machine just eloped（私奔）with her tape deck（磁带驱动器）, so I'm stuck with taking her calls.Say, if you want anything cooked while you leave your message, just hold it up to the phone.6)Hello, you are talking to a machine.I am capable of receiving messages.My owners do not need siding（墙板，壁板）, windows, or a hot tub（浴盆）, and their carpets are clean.They give to charity（慈善团体）through their office and do not need their picture taken.If you're still with me, leave your name and number and they will get back to you.7)Hi.I am probably home.I'm just avoiding someone I don't like.Leave me a message, and if I don't call back, it's you.8)This is not an answering machine--this is a telepathic（心灵感应术）thought-recording device.After the tone, think about your name, your reason for calling and a number where I can reach you, and I'll think about returning your call.注：tone：与对第3）句beep的注释含义完全一样，主人的Answer讲完以后，Answer Machine会发出一声beep,这时候来电话者就可以开始留言了。

9)Hi, this is George.I'm sorry I can't answer the phone right now.Leave a message, and then wait by your phone until I call you back.BEC Preliminary

10)If you are a burglar(夜贼), then we're probably at home cleaning our weapons right now and can't come to the phone.Otherwise, we probably aren't home and it's safe to leave us a message.11)You're growing tired.Your eyelids(眼皮)are getting heavy.You feel very sleepy now.You are gradually losing your willpower(毅力)and your ability to resist suggestions.When you hear the tone you will feel helplessly compelled to(感到无助而被迫做某事)leave your name, number, and a message.12)Please leave a message.However, you have the right to remain silent.Everything you say will be recorded and will be used by us.注：you have the right to remain silent：电影电视里警察出示逮捕令时常讲的一句话。西方社会讲究人权，任何疑犯在未审判之前不得认为有罪，因而不能逼供、更不可拷打：他们有权保持沉默。

13)Hello, you've reached Jim and Sonya.We can't pick up the phone right now, because we're doing something we really enjoy.Sonya likes doing it up and down, and I like doing it left to right...real slowly.So leave a message, and when we're done brushing our teeth, we'll get back to you.Homework

Self-study 29

BEC Preliminary

Unit 4b Internal Communication Objectives: To practice writing memos and e-mails

To review making requests and talking about

obligation

Materials needed: Cassette Pass Cambridge BEC Preliminary

★Memos, notes and notice I.Teaching Procedure

Warmer

T quickly elicits differences between memos, notes and notices.Reading

Ss scan memos etc.for general information and answer questions.Ss brainstorm differences between memos, notes and notices.Language Focus

Ss review the language of requests and obligation/necessity.Speaking

Ss exchange information about internal communication in their own companies.II.Language Points

要点解析

1．可以从上述简易公文中的人名、城市名等找出题目要求的信息。比如，跨

BEC Preliminary

国企业一般都会雇佣办事处所在的雇员或者通晓办事处所在国语言的雇员，所以，从―维洛尼克.勒布‖这个法国人的名字可得知，该公司在法国有市场。2． Meeting with Veronique Loboeuf cancelled.这是一个不完整的句子，完整正确的句子应为：Meeting with Veronique Loboeuf has been cancelled.便条的写作格式没有备忘录那么正式规范，可以使用首字母缩写词，还可以省略主语、助动词、冠词等。

3． Please note that you need to arrive… 句中note 为动词，意思是：注意；留意。如：Please note how I did it.(请注意我刚才是怎么做的)4． Tel no.= telephone number 5． ASAP = as soon as possible

6． The price goes to … 句中动词go 的意思是：（奖品、遗产、职位等）被给（于）、归属于。例如：Victory always goes to the strong.胜利永远属于强者。

要点解析（听力1录音文字稿）

1.I‘m calling all of the heads of department about expenses.我是为经费的事给部门的各位负责人打电话。

2.If someone claims any expenses, they must enclose receipts with the claim.如果有谁要报销经费，必须在报销单上附加发票。句中claim 一词既可作动词，意思是：提出要求，认领，索取；也可以用作名词，意思是：要求，认领，书面要求。Claim any receipts with the claim 的意思是：索取业务经费，即人们

BEC Preliminary

通常说的到财务部门―报销‖。Enclose receipts with the claim 意思是：在索取经费的清单上附上发票。

★Writing memos I.Teaching Procedure

Listening

Ss take notes from a telephone conversation.Language focus

Ss review language of requests in memos.Writing

Ss write a memo from their notes.II.Language Points

要点解析（听力2录音文字稿）

1．I didn‘t get back to you.动词短语：get back 有―回来‖、―返回‖的意思。在这里指的是给凯伦―回电话‖的事。

2．I‘ll e-mail him now.我马上给他发电子邮件。句中e-mail 用作动词，意思是发电子邮件。相关背景知识

备忘录、便条和通知的写作 1．备忘录的写作特点

备忘录常用于公司组织内部，是联系工作、交流信息、处理日常公务时使用频率较高的一种便函，常由主管某项工作的人写给有关人员。因为用向外单位发送，写备忘录不需要称呼和结束套语。虽然备忘录文体格式不像正式公文那样严格，但却要求达到简明、易懂、切题的目的。

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（1）备忘录的结构

备忘录的便笺上常印有由公司名称和电话号码、备忘录（Memorandum 或：Memo）字样。很多机构都设计有自己专用的备忘录便笺。虽形式各有不同，但笺头部分通常都包括发件人、收件人、日期和主题或事由这几项，有的专用备忘录便笺上还印有供存档的编号。整个备忘录的内容由收件人、发件人、日期和主题或事由和主体组成。

① 收件人（to）: 这一栏写收阅人姓名和职务，如：To: Mr.John Smith, Marketing;To: Mrs.Karen Mithel, office Secretary;或者一群有关人员，如： To: Managers.② 发件人（From）: 这一栏是写备忘录人的姓名和职务，如：From: Henry Wallace, Sales Director.③ 日期（Date）:这一栏写备忘录当天的日期，如：I march 2003.④ 事由或主题（subject）: 备忘录的事由或主题通常以标题的形式出现，要求简洁达意，可不用动词，如 International Sales Conference.但也有的备忘录因内容不多，将这一项省略了，课文中的第二个备忘录便是一例。⑤ 主体（body）: 也叫正文（Message）.主体可长可短，但表述应尽力要求简洁正确，语言完整规范、准确正式。也就是说。内容应只接了当，尽量使用日常熟悉的词汇，单词拼写要正确，句子结构要符合语法，意义要完整、达意。要注意所表达的内容有效性，要用具体明确的词汇与句子。比如：I‘d like to meet you some time next week.语句虽然正确，但在体现明确的方

BEC Preliminary

面不如句子：I‘d like to meet you on the afternoon of next Tuesday 有效准确。另外，还应注意语言的得体性。（2）备忘录写作的语言

备忘录通常用于以下几种情况：第一，向某人、某部门提供信息；第二，确认在会议或电话中达成的协议或安排；第三，落实具体事项；第四，提供有关指示、说明或责任的文字记录。上面提到备忘录的语言应力求简洁、正确，语言完整、规范、准确、正式和有效。另外还有一点很重要，即应该注意语言得体性，尤其在通知或请求对方做某事的时候。比如：请求对方提供信息做某事时（asking for information）可以写作： Could you please send me…? Could you let me know …? Please book a flight ticket for me.Please see that…

在提供信息时（giving information）可以写作： The meaning director needs…

The annual report is due on 15 December.Salary sheets for the 3rd quarter should arrive at Manchester Head Office by next Monday.Henry Wallace is responsible for …

在对某事进行解释时（marketing explanations）可以写作：

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The reason is…

The problem was caused by… 2.便条的写作特点

与备忘录相比，便条的写作内容较简单，格式也没有备忘录那么正式规范，可以使用首字母缩写词和缩写词，省略主语、助词、冠词，可以只写名，不用姓和职务头衔来称呼对方，只要把事情说清楚就行了。

需要注意的是：虽然课文便条的范例中出现语法省略和使用首字母缩写词的情况，但实际考试对考生的要求是使用完整、正确、符合语法且达意的句子。2．通知的写作特点

通知是一种上级对下级、组织对所属成员传达信息或布置工作的常用书面形式。同级部门之间需要互相转告，也可以发通知。通知的正文写作基本与备忘录的正文写作要求相同，即表述应力求简洁、正确，语言完整、规范、准确、正式。

需要强调的是：剑桥尚武英语的写作考试仅靠语法正确是拿不到高分的，还应该注意拼写、写作的常用套语和词汇、格式以及得体的语言等。商务信件的写作要遵守清楚、完整、简洁、得体这几项基本原则。

Homework

Self-study

BEC Preliminary

Unit 5a Facts and Figures Objectives: To enable Ss to describe trends

To practice reading for specific information

To review adjectives and adverbs

Materials needed: None ★An annual report I.Teaching Procedure

Reading

Ss read extracts from the Millennium Annual Report and answer ‗Right, Wrong, Doesn't say' comprehension questions.Speaking

Ss work in pairs and tell their partner what their own company's annual report will contain.II.Language Points

要点解析

1.Last year saw both the continued development of trends…。句中的动词saw(see的过去式)的意思是：（时代等）以 …… 为特点，历经；而不是―看，看到‖。例如：This week sees more changes in the packaging world.本周包装行业出现了更大的变化。Continued 是过去分词，相当于形容词的作用，修饰名词development.36

BEC Preliminary

2.Other sports titled are now amongst the company‘s brands.其他以体育项目冠名的产品如今也进入了公司的畅销品牌之列。句中介词amongst 等于among, 意思是：在…….中。

3.Further School ware titled to be launched this year… 句中不定式短语to be launched 修饰名词titled.4.buying power: 购买力

5.With computer shops, they now account for … 介词with 在句中的意思是：连同……, 加在……上。例如：His money with his wife‘s comes to a million.他的钱连同他妻子的合计有100万元，句中account for 的意思是：占……, 是…… 的原因。例如：North Sea oil accounts for a high proportion of our export earnings.北海石油占我国出口收入的很大一部分。

III.Speaking

参考词语和表达 in general 总的来说

the demand for 对…… 的需求

to show steady increase / growth in 表现出稳步增长的势头 to turn round a long-term fall in sales 扭转了销售长期下降的局面 There is a price fall in …… 出现了…… 的价格下降的情况

developing a range of multimedia educational software 开发多媒体教育系列软件

BEC Preliminary

IV.Grammar

要点解析

形容词在句子中主要修饰成分，对名词起修饰和描绘作用，如：There was a steady decrease in sales of office software.（作定语）Sales of educational software remained steady.(作表语)副词在句子中也主要作修饰成分，但副词主要用于修饰动词、形容词及其他结构，以表示程度、方式、时间、地点以及说话人的态度等。例如：Sales in Britain improved steadily throughout the period from 1994 to 1998.(修饰动词)Educational software is becoming increasingly important(修饰形容词)

★Describing graphs

Reading

Ss match sentences about Millennium with information in graph and bar chart form.Vocabulary

Ss complete word families: infinitive and past simple verb forms and nouns.Language focus

Ss review adjectives and adverbs describing degrees of change.Vocabulary

Ss complete gaps in two short texts about Millennium's performance.Ss focus on prepositions used to describe change.Speaking

Ss work in pairs and take turns to describe a graph or draw their partner's graph.(Activity sheets on pages 125

BEC Preliminary

and 129)★Homework Self-study

BEC Preliminary

Unit 5b Performance Objectives:

To enable Ss to talk about company

performance

To practice listening for gist and for specific information

To review the present perfect and past

simple

To practice talking about reasons and

consequences

Materials Preliminary needed:

Cassette-Pass Cambridge BEC ★Measuring performance I.Teaching Procedure

Listening 1

Ss listen to a presentation about a privatized company and complete a bar chart and a graph.Ss then listen again and answer comprehension questions.Language focus

Ss find examples of various uses of the present perfect and past simple tenses in the tape script and describe the use of these two tenses.Ss match sentence halves to make sentences in the present perfect or past simple.Speaking

BEC Preliminary

Ss do a Find someone who...exercises, asking questions about previous experiences.II.Language Points

电子商务英语重点词汇

第一篇：电子商务英语重点词汇

第二篇：自考_电子商务英语

第三篇：商务英语写作词汇

第四篇：剑桥商务英语初级词汇

第五篇：剑桥商务英语电子教案

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