第一篇:曹勉----演讲稿
把青春献给火热的警营
交警大队——曹勉
青春,对于每个人都相同,只有短短的一段光阴,也许美好的时光本来如此,短暂所以美丽。而每个人对青春的选择却不同,直到今天,我还清晰的记得自己第一次头戴国徽,穿上警服时的那份激动,清晰的记得从朋友们羡慕的眼神里读出的那份骄傲。从那一刻起,我知道我的青春将由此开始书写,我庆幸自己选择了警察这份光荣的职业。六年的时光象流水一样不知不觉从指缝间溜走,青春如同白鸽飞过天空只留下了鸽哨尾音,而我,也从一个青涩的预备警官为一名从容、乐观、成熟的人民警察。
对于警察这份职业,虽然谈不上刻骨铭心地理解,却也饱尝了从警的苦涩与艰辛。从刚入警时的“我骄傲”,到褪去入警激情后的“我思索”,再到经历欣喜与自豪,艰辛与责任后的“我懂得”。我骄傲,我骄傲自己能够成为警察这个大家庭中的一员,我思索,我思索自己应该怎样理性看待警察职业,怎样拥有自己的警察人生;我懂得,我终于懂得选择了警察,就意味着选择了奉献与牺牲。从穿上警服的那一刻起,我们就注定与责任、与奉献、与牺牲结下了不解之缘,奉献与牺牲已经成了我们终生都要追求的警察精神。如果说战争年代的牺牲轰轰烈烈,和平年代的牺牲却了然无痕。战争年代的牺牲在瞬间就完成了,而和平年代的牺牲却要人承载一生。
面对警察这份职业,需要我们遇险而冷静,临危而淡定,没有豪言壮语,没有惊天壮举,责任早就化作了日常岗位的默默奉献与坚守。
看看身边的战友,看看眼前的兄弟姐妹,我们虽然来自不同的警种,来自不同的岗位,却都有火一样激扬的青春,都有一腔沸腾的热血。
激扬的青春和沸腾的热血汇聚到火热的警营中,汇聚到如火如荼“站
前列、争先进”的创建活动中,紧张、拼搏、创新、奉献就成了我们
当今工作生活的全部。紧张,意味着加班加点全情投入;拼搏,意味
着勇挑重担奋勇当先;创新,意味着面的拓展、点的突破、质的升华;
奉献,意味着舍己为公,以苦为乐。无论是烈日炎炎,还是数九寒天,无论是正常工作,还是加班加点,从武当山之巅到太极湖畔无处不留
下了我们人民警察的身影和足迹。我们把警营当成自己的家,把百姓
当作自己的亲人,我们肩负着党和政府的期望,肩负着人民群众的嘱
托,我们用努力的工作,辛勤的汗水,换来了特区人民的安居乐业,换来了特区经济社会发展的蒸蒸日上。不必说青春在警营中逝去,从
那铿锵有力的脚步中,会深深感受到青春澎湃的韵律;不必说选择警
察是一种错误,从那坚毅闪亮的目光里,分明流露出无怨无悔的神情;
不必说警察工作很辛苦,那热情的笑脸上,早已体现出对“人民警察”
这一光荣称号的万般珍惜;不必说警察生活无浪漫,那坚定执着的信
念中,就已经告诉太多的人,这永远是一首无声、浪漫的青春之歌。
亲爱的战友们,亲爱的兄弟姐妹们,让我们在紧张忙碌的日子里,在热火朝天的工作中,用我们求真务实的作风和对人民群众高度负责的敬业精神,为武当山特区公安事业的跨越式发展,为武当公安的美
好明天奉献我们的青春年华。青山和大地会证明我们的忠诚,蓝天和
白云会昭示我们的誓言。国旗在上,我们的一言一行,决不玷污金色的盾牌。法律在上,我们的一思一念,决不触犯法律的尊严。我们将把火一样的青春奉献给我们的火热的警营,用靓丽的青春装扮出五彩缤纷、安乐祥和的美丽家园!
第二篇:勉学教案
勉学
教学目标:
1、识记文言常用词:说、玩、登、秉、所以、以、注、疏、宁、济、间。2、学习正确、清楚地朗读浅易文言文,以诵读促进理解。
3、体会浓浓关爱之情与殷殷劝诫之意,体会长辈不辞劳累、呕心沥血教诲子女的深义。教学重点难点:
1、重点:识记文言常用词,体会浓浓关爱之情与殷殷劝诫之意。2、难点:长辈不辞劳累、呕心沥血教诲子女的深义。第一课时 教学过程: 导入:
1.家训、家书是中国传统教育与传统文化思想宝库的重要组成部分,历来为广大人民所诵读、手录、刻写和传承。《勉学》节选自家教典范《颜氏家训》。
2.勉学:勉励学习;勉:勉励。《勉学》着重论述学习目的、态度、方法。新授:
一、初读课文,正音释义。【正音正字】
古之学者为己(wèi)但能说之也(yuè)春玩其华
(huā)然人有坎壈(lǎn)如秉烛夜行(bǐng)譬诸逝水
(pì)【词语积累】
①但能说之也。
(同“悦”,取悦)②春玩其华。
(同“花”)③秋登其实。
(摘取,收获)④精神专利。
(专一,敏锐)⑤然人有坎壈。
(困顿,不得志)⑥所以设教。
(用来„„的)⑦光阴可惜。
(值得珍惜)⑧古之学者为己。(读书人)⑨幼而学者。
(学:学习;者:句间停顿)
二、再度课文,解析文本。
1、熟读课文,理解各段内容。2、归纳三段的大意。
明确:①阐述学习与修身的关系,指出学习的目的是“修身利行”。
②分析少年学习与老年学习的利弊,指出学习的时机是“固须早教”。③说明学习内容不能繁复、面面俱到,指出学习的方法是“粗通注义”,最后自然引出中心论点“博览机要,以济功业”。
第一段,对古人今人的学习态度进行对比,用春华秋实作比喻,指出学习的目的是修身利行。
第二段,以自己七岁背诵《灵光殿赋》的亲身经历,分析少年学习与老年学习的利弊,指出学习要趁早,即使老了也不可放弃的道理。这样既真实可信又有说服力。
第三段,“仲尼居”为例,从反面阐明“但明练经文,粗通注义,常使言行有得”的道理。最后自然引出全文的中心论点“博览机要,以济功业”。“以济功业”还与开头学者“修身利行”照应,使文章浑然一体。总结:
总之,本文告诉我们一个道理:一个人的学问与品德是有密切关系的,应该认真努力学习,全面提高自身修养。作业:
按要求逐句翻译全文及加点字。
第二课时 导入:
回顾上节课的内容,继续深入研讨文本。新授:
一、解读文本
1、“夫学者犹种树也,春玩其华,秋登其实;讲论文章,春华也;修身利行,秋实也。”这句话有什么特点?
(用比喻手法生动阐述了深刻的道理。作者将学习比作种树,又把春花比作讲论文章、把秋实比作修身利行,说明学习是靠寒来暑往,潜移默化的,生动地指出学习目的是修身利行。)2、第2段,前半部分的关键句是哪句?为什么?
(关键句是“固须早教,勿失机也”。因为后面是用自已的例子来对比说明,少时记忆力好,是读书的最佳时机,年纪大了容易忘记。它是围绕“固须早教”这个中心来论证的。)3、作者认为“固须早教,勿失机也”,理由是什么?(用文中词语回答)(“人生小幼,精神专利,长成已后,思虑散逸”。)
4、作者讲自己七岁背诵《灵光殿赋》的经历,有什么作用?
(以自己的亲身经历,证明学习要趁早,即使老了也不可放弃的道理,这样既真实可信又有说服力。)
5、“何必‘仲尼居’即须两纸疏义,‘燕寝’‘讲堂’,亦复何在?”这句话有什么作用?(举例论证,从反面阐明“但明练经文,粗通注义,常使言行有得”的道理。)6、“博览机要,以济功业”。从全文看,这句话有什么作用?
(这句话是全文的中心论点。“以济功业”与开头学者“修身利行”照应,使文章浑然一体。)
7、本文告诉我们一个什么道理?
(一个人的学问与品德是有密切关系的,应该认真努力学习,全面提高自身修养。)8、中国历史上有许多关于长辈呕心沥血教诲子女的故事。请你概括写出一二。
(刘邦少时失学,闻秦始皇焚书坑儒,心中窃喜,但当了皇帝后却深感不学之苦,便以切身体验来勉励儿子学习,没有半点伪饰。诸葛亮《诫子书》的开篇,谆谆告诫他的子弟,要“静以修身,俭以养德”,也就是要保持清心寡欲,以塑造高尚的道德情操。“非淡泊无以明志,非宁静无以致远”,显然,“淡泊”、“宁静”是“明志”、“致远”的必要条件,而“明志”、“致远”则是“淡泊”、“宁静”的最终目标。诸葛亮在“书”中强调:“学须静也,才须学也;非学无以广才,非志无以成学。”就是说,立志于学、静心求学是手段和过程;养成学问、增长才干才是目的。傅雷洋洋万言家书,旨在教育儿子做一个“德艺俱备、人格卓越的艺术家”。)
二、拓展练习
阅读下面的语段,然后完成问题。孔子云:“五十以学易,可以无大过矣。”魏武、袁遗,老而弥笃,此皆少学而至老不倦也。曾子七十乃学,名闻天下;荀卿五十,始来游学,犹为硕儒;公孙弘四十余,方读春秋,以此遂登丞相;朱云亦四十,始学易、论语;皇甫谧二十,始受孝经、论语:皆终成大儒,此并早迷而晚寤也。世人婚冠未学,便称迟暮,因循面墙,亦为愚耳。1、这段话要说明什么观点?
(为了说明“犹当晚学,不可自弃”。)2、这段话列举了哪些例子?
(正面例子:孔子的话;魏武、袁遗、曾子、荀卿、公孙弘、朱云、皇甫谧等晚而不弃的事实。反面例子:“世人婚冠未学,便称迟暮,因循面墙,亦为愚耳。”)
3、这个语段是从《勉学》原文抽出来的,如果还原,应该放在第2段的哪里?
(应放在第2段省略号位置上。因为这里的几个举例,都是围绕老了再学习的,正是“犹当晚学,不可自弃”的例证。因此要放在这里。)总结:
课文题目为“勉学”意为努力学习,“勉”的解释是劝勉。第一段先是指出古今学者的学习目的不同,然后以种树为喻,阐明学习是为了“修身利行”。第二段论述的是一个固须早教,勿失机也。作者以自己背诵《灵光殿赋》为例,提出一个人“固须早教”;如若“失于盛年”,则“犹当晚学,不可自弃”。第三段谈了明练经文,粗通注义,常使言行有得。作者认为,学习经文重在“使言行有得”,做到读书、做事两全其美,还要博览机要。颜之推《勉学》这篇文章,用很高超的话语来感动人,如果把它放在自己的案头,会时时警觉,把读书当作一件大事来做。这篇文章反复地告诉后学,情感真切,精粗具备,本末兼赅,凡是学习的人,都应该熟读,力求弄通弄懂。读颜氏家训-勉学,可以从中明白学习的诀窍。求学是为了充实自己,决不可以向别人炫耀为务。古代的人是这样,现代的人更要如此。作业:
1、整理课堂笔记。
2、完成《点击》中练习题。
第三篇:曹丰演讲稿
军、最具潜力选手和“澳门之星”杯三项大奖,这是清华选手自参加全国大学生英语演讲比赛以来取得的最好成绩。以下为曹丰的演讲稿:
Our Future: A Battle between Dreams and Reality Good afternoon, ladies and gentlemen:
When I was in the primary school, I have a dream.I want to invent a device which could bring you from one place to another in no time at all.When I was in the secondary school, my dream was to study in my ideal university.And when eventually I got into the university, my dream was to graduate.How pathetic!When we grow up, we dream less and become more realistic.Why? Why do we have to change our dreams, so, so in order to let it be “fulfilled”? Why do we have to surrender to the so-called “reality”? What is the reality actually?
Ladies and gentlemen, the reality is not real.It is a barrier keeping us from all the possible fantasies.Flying, for example, had been a dream to mankind for thousands of years.A hundred years ago, “man could not fly” was still regarded as the “reality”.Now if that was really the reality, what did the Wright brothers do? How did some of you get to Macao? Only when we believe that the reality is not real can we soar with our dreams.People say that our future is a battle between the reality and our dreams.And if, unfortunately, Mr.Reality wins this war, then I see no future of mankind at all.AIDS will never be curable as this IS the reality;People living in the undeveloped countries will suffer from starvation forever as this IS the reality;Disputes among different countries would never be settled as this misunderstandings and intolerance IS the reality.Ladies and gentlemen, how many of you have a dream of being able to make a lot of money? Please raise your hands.Oh, quite a number of you!Actually, ladies and gentlemen, this is not a dream, but a task.Every one of us has to make a living, right? Anyway I hope your task will be accomplished.How many of you think that you have already fulfilled your dream and that you don't dream anymore? Dear adjudicators, what do you think? C.S.Lewis once said, “You are never too old to dream a new dream.” So for our future, please dream and be unrealistic.Now that I am a university student, my goal is to graduate with excellences.But at the same time, I have a dream deeply rooted in our future.One day, people living in the areas now sweltering with the horror of wars will
able to sit with their families and enjoy their every moment.One day, people from the rich countries are willing to share what they have with those from the poor countries and those from the poor countries will eventually be able to make their own happy living themselves.One day, different cultures in this age of globalization will coexist with tolerance and the unfriendly confrontations among them will be eliminated.One day, the globe will share the dream with me and we will all contribute to making our dream come true.One day, our dream will defeat the reality!Thank you very much.主持人:Thank you.曹丰:Thand you.ASK:Now in the age of the Internet, reading books does not seem as important as it once was.Do you think people can learn as much on the Internet as they can by reading books? Which method do you prefer? ANSWER:Thank you very much.And hello again ladies and gentlemen.Actually, I don't really agree with the first sentence of this topic:“ In the age of the Internet, reading books does not seem as important as it was once.”Why? Why is it the case? Why is it the situation, ladies and gentlemen? Actually, Internet or books are just like tea or coffee.They are similar, but they are different.University students nowadays love to use the Internet to search for information when they are working with their essays.Like, last semester, when I was working with my physics essay, I logged into Google and I searched for “NEWTON” and all the laws and theories of Newton just popped out and I can choose whichever one I like to use.But when I walked into the library, all the books came out and I have to choose which one to read.How inconvenient!Maybe you can say at this moment,“Oh,Internet is better, books no use.” So I have to use the Internet,right?But let's see the things in another way.I love traveling a lot and I love to bring a book with me.And I love to read my Da Vinci Code when I was having my trip on a bus or on a ship.Actually,whenever it is, wherever you go, whatever you are doing, you can take out a book and read if you feel like doing so.Now who will bother to take a laptop and switch it on, and search for the Internet connection, and look for stories to read.How inconvenient!So at this very moment I think it's quite dangerous for me, because I think I'm unable to answer the question in the topic ”Which method do you prefer, Internet or books?" because I love the feeling of conjuring a hundred pages of Harry Potter, more than scrolling down the screen;but at the same time I love the feeling of searching the things, the speed of my searching for things on the Internet,my time in the library.So in this age of Internet, in this age of modernization, in this age of civilization, why do you have to force someone to choose between the Internet and books? I prefer using both of them.Thank you very much.ASK:Contestant No.13.Thank you very much for encouraging us to be unrealistic dreamers(Thank you)and not surrender to Mr.Reality.(hehe..)With the traffic jam getting worse--especially in big cities--I'm actually very interested in your childhood dream:T o invent a device that can move people around easily.Is this still your dream? If not,why do you give it up? Is it because it is considered unrealistic? Thank you.ANSWER:Thank you very much.This is not my dream now.Not because it is(not), unrealistic.Maybe you can say it's unrealistic.But if I,my interest is still inventing this device, I will keep on trying my best to invent this decive.My changing of my dreams is because of the fact that I realized my interest does not lie in science.Now I am a law school student.But last semester, as I've just mentioned, I was working on my physics essay paper and actually last semester I was a student in the school of aerospace.Oh my god, aerospace!And I've changed my major to law school.And so the changing of my dream is actually because of the fact that I realize my interest lies in, maybe communicating with others, or having interactions with the others.Science is very fantastic, but it's not my piece of cake.Yes, so that's the reason.Thank you very much.ASK:Thank you very much for your speeches.Talding about Internet,I just want to know your view.Do you believe everything is ture on the Internet?If not,why not?
ANSWER:.Thank you very much.I don't believe everything is true in the Internet.This is a straight forward answer.And if not,why not?Because I don't believe them.And I have an experience of meeting someone on the Internet who claims to be a girl.Yes and,a very sad,sorry story for me.But yes,for this reason,I think I don't believe that everything on the Internet is true.But I will try my best to discover if that was true or not,or that was falsified or not.Thank you very much.ASK:Contestant No.13.Thank you very much for your speeches.You were talking about dreams being realistic or unrealistic and your current dream is to graduate from law school.But what is your realistic or unrealistic dream after that?What do you want to use your graduation in law for? ANSWER:Thank you very much.Actually,my dream,as mentioned in the last part of my speech,is to share my feelings,share my dreams with the globe.And when all the people in this Earth have my dream,they will work
hard for the social betterment,I believe in that.So after I've graduated from law school,I think I will try my best to persuade the others to,to accept my dream,and that is exactly why I am here.I am here trying to persuade you all,I think you all,after listening to my speech,hopefully,you can try to understand my dream and that we are all a member of the global village,and we have to try our best to work hard for the social betterment of all.This is why I want to be,saying,speaking something here,and that is my goal--or realistic or unrealistic dream after I've graduated.I think I will try my best to du what I've said before.Thank you very much.
第四篇:曹哥演讲稿
尊敬的亦兰姐,亲爱的朋友们:
大家上午好!我是第五组的曹源河,现在代表小组向大家展示我们的创业项目。首先,先让大家认识一下我们的小组成员吧。温柔可人的清哥、猥琐坏男人伟龙、大姐大敏仪、让男人有压力让女人有动力的芬芬、不良少女淑华,还有高大伟岸的我——曹源河。当然,也许大家都会说这个介绍是不是太有创意?是的,作为“要做广告人先做文化人”的我们来说,创意不是重要的么?我们创意,所以我们存在,所以我们的项目才能成之为品牌项目。谢谢!
为什么要集体高调亮相?因为如果我们的项目成功,也许不久的将来,我们也将拥有奥迪、拥有奔驰,也许展望未来,我们就是下一个江南春,所以,请大家务必记住我们,现在一起吃苦,将来一起致富!谢谢!
无产阶级马克思主义先锋战士应该始终牢记“理论作用于实践”的真理,而作为一名广告人,我们的项目和我们的专业有着千丝万缕的关系,那就是成立北师传媒寡头——珠海师大传媒有限责任公司。公司只是一个平台,我们的业务非常丰富,但公司主打产品是珠海目前为止绝无仅有的——公交车载视屏广告。作为我们创业的根基,珠海师大传媒有限责任公司肩负着养活6个家庭中6号人的历史使命,下面就让我们一起去揭开它神秘的面纱吧。
珠海师大传媒有限责任公司成立于2010年6月,是北京师范大学珠海分校艺术与传播学院旗下子产业,是一家集策划、制作、创意、代理、咨询为一体的媒介性广告公司。我们的业务范围主要是以北师大为中心辐射的珠海高新大学园区的广告宣传,公司以广告班创意六人组为管理核心,吸纳北师大各院各专长同学为核心骨干,我们设有策划部、客户部、创作部、财务部、物资采购部及办公室等六大部门。师大传媒是北师大学子理论教育与社会实践的平台,我们的宗旨是提供舞台让广大学子学以致用,让广告客户以最低的广告成本做到最佳的广告传播效果从而实现经济效益与社会效益。
我们的目标是打造属于北京师范大学珠海分校自己的传媒品牌,跻身珠海传媒十强。
“让创意在北师翱翔”是我们的创业口号,旨在通过各种宣传方式及各种媒体的交叉使用使广告效果最大化。
在我们的营销过程中,我们将把学校学生市场独有的特点与广告客户的具体需求相结合,走一条有自己特色的路。在公司成立前两个月我们将着重对以北师大为中心辐射的珠海高新大学园区广告市场进行全面调查与分析,总结各组详尽数据;与此同时加强与校内各大学生社团如校学生会、校艺术团、社团联合会、各学院学生会的联系与合作,广泛吸纳各式人才,巩固营销团队竞争力;加强与印刷公司合作,确保相应的物料如海报等宣传品的供应链;此外,作为校内传媒公司,除了公司自身开发的公交视屏广告媒体外,加强与校内其他媒体如光影艺传、阳台网的合作,以为公司的正式经营作铺垫。公司正式经营后,主打品牌——公交视屏广告,整合各类资源加强宣传力度。
师大传媒目前与校内各大社团活动的广告推广、立言文化传媒有限公司、阳台网、珠海大学生网直接竞争,其中立言传媒和阳台网是公司未来业务发展的最大的潜在竞争对手。但是对比以上竞争者平面静态广告而言,我们的公交视屏广告宣传具有影音与动画相结合,人流相对集中的优势,并且宣传方式的交叉多样性使我们的广告推广更专业、更全面。师大传媒提供的产品和服务有: 1专业化的广告服务:
师大传媒有限责任公司为广告客户提供广告创意规划,设计出最符合在学校特定时期在校园推广的最佳方案,提供详细准确的咨询服务,包括市场调研、数据分析、得出结论。从而使广告客户的投资更科学、合理,全方位的与消费者接触;
2全面的业务服务
师大传媒有限责任公司是北师大珠海分校第一家由在校大学生创办的广告公司,具有得天独厚的校园区域优势,掌握着最新的校园生活动态。师大传媒提供公交视屏广告、露天大型路演、产品一对一营销策划、具体商业文艺演出、上 门推销、派发传单等业务。作为主打产品——公交车载视屏广告存在的意义又何在呢?
受众接受广告信息一般是处于精神放松的时刻,而在乘坐公交车的时候即课后难得的空闲时段,公交视屏广告目前在珠海市公交系统尚属空白,对于 师大传媒来说是一次尝试也是一次机遇。
接下来,一起来看看我们项目所面临的市场环境吧: 先看几组数据
众所周知,以北师大为中心辐射的珠海高新大学园区包括北京师范大学珠海分校、北京师范大学-香港浸会大学联合国际学院、北京理工大学珠海学院、中山大学珠海校区、暨南大学珠海学院、吉林大学珠海学院、遵义医学院珠海校区等几所知名高校。而本公司公交视屏广告业务初步计划是以珠海市公交路线10A、69路、70路为主路线。沿海辐射北京师范大学珠海分校、北京师范大学-香港浸会大学联合国际学院、北京理工大学珠海学院、中山大学珠海校区等四所高校。在四所高校中,北京师范大学珠海分校拥有在校学生18000余名,学费最低为16000元,北京师范大学-香港浸会大学联合国际学院拥有在校学生4300余名,学费最低为5300元,北京理工大学珠海学院拥有在校学生15000余名,学费最低为13500元,中山大学珠海校区拥有在校学生10000余名,学费最低为4500元。其中北京师范大学珠海分校、北京师范大学-香港浸会大学联合国际学院更是珠海市甚至是广东省内著名的“贵族式”学校,学生消费实力居广东省各高校前列,这两所学校学生平均每月消费为2000余元,北京理工大学珠海学院学生平均每月消费为1000余元,中山大学珠海校区学生平均每月消费为800余元。仅这四所学校学生每月消费金额为6760万元。按照正常消费,除却就餐费用百分之六十,剩余百分之四十也即1350万元每月的消费额,那么每学年按照10各月计算即为1亿3500万元。
这笔费用即是用于生活休闲、服饰、交际等费用的。珠海处于改革开放的前沿、处在经济发达的珠三角地区,珠海本地乃至珠三角其他地区如广州、深圳、中山等地的商家都在积极开发这块市场,抢占市场份额,在众商家云集的珠三角地区,每一类产品的生产商都是存在着异常激烈的竞争的,而哪个生产商或者广告代理商能够在广告投放上找到合适的媒介与途径,则其也将赢得这块市场。
分析完这个巨大的市场,我们再来看看这两条公交路线吧;
69路及10A线路市区华子石西站前路线是一致,沿途经珠海高新技术园区、唐家湾镇、中山大学第五附属医院等重要站点,沿途更是分布着海怡湾畔、凤凰山一号、聚龙溪山庄、银星雅苑、美丽湾、每一间等高档商业住宅区,沿线的居民聚集更是将大学园区范围大大扩展。
69路公交车途径商业发达的香洲百货、吉之岛、九州城等区域,驶向珠海十景之圆明新园; 10A路线途径商业发达的香洲总站、柠溪、拱北等区域;
作为珠海市最为繁华、经济最为发达的以上区域,正式人流量最多、商品流通最大的区域,投放本段路线的公交视屏广告,其宣传效果是显而易见的。
公交车载视屏广告存在的基础除了其自身特点外,校内传统宣传方式的没落更为其提供了一方沃土,公司曾派专人对北师大珠海分校涉及校园广告推广的校学生会外联部长、社团联合会外联部长、校艺术团外联部长、国际商学部外联部长、艺术与传播学院外联部长、文学院外联部长、数学学院外联部长、外国语学院外联部长、特许经营学院外联部长、法政学院外联部长、国际传媒与设计学院外联部长等进行调查访问,其中表示学生活动中赞助越来越难拉的有11人,占百分之百;而对于这一现象的原因,各部长们也纷纷表示是各路商家对于校内学生组织们在活动过程中提供的宣传方式的不满所致。
而在各类商家中,注重品牌推广的商家一般选择大型露天路演活动,如健力宝公司赞助校学生会第四届体育节;注重产品销售的商家一般选择小型路演,进行现场订货销售;更多的商家还是愿意选择普及率较高、时效较长的网络及强制性被接受的框架广告宣传。
而后,在公司专人对选择在学生活动、在网络广告及框架牌广告做宣传的商家的调查采访中又得到什么信息呢?也许结果不尽人意,调查人员选取了在校学生会女生节活动中的赞助商——半岛量贩式KTV、在阳台网推广的凯歌王朝量贩式KTV及在框架牌广告中推广的K-BOX量贩式KTV等三家同行业竞争者进行的调查结果显示,三家对广告宣传的效果均有不同程度的不满意度,他们也坦言在珠海几十家KTV中要想抢占北师大市场份额即使效果不好也要投资的无奈。
综合校内各大组织外联部长及广告投资商的调查反馈信息来看,校内的广告宣传确已进入了一个“死胡同”,尽管各大组织外联部长也表示正在带领各自的团队寻求新的宣传方式,各广告投资商也纷纷表态将寻求最理想、效果最明显的广告媒介进行合作,但是校园广告推广的无奈还是尽显其相。也许,作为我公司开发的视屏广告而言,既是一个巨大的机遇,又是一个强大的挑战。
在三条路线中,我们选中的是69路公交车作为我们项目的开发地,再看几组数据吧: 这是公司专业人员通过对由北师大珠海分校始发站的三路公交车进行了人流量调研(5月下旬随机记录了一个星期的正常天气的客流量--非包含大型节假日),结果如下:
我们又选取了平日与周六日进行单天的日客流量进行了比较。
综合以上调研数据来看,69路公交车具有客流量相对稳定,特定时段人流量较其他两路车多的的特点。(由于70路车为单一线路驶往金鼎工业区,途径金鼎市场这一城乡结合部的小市场,市场太小且人流有限,从公司实力出发,暂不考虑开发,在此只对比69路与10A路两路车。)结合69路公交车所经路线及发车特点来看就不难得出这个结果的所在了。其一,69路公交车基本上是进站两分钟之内就发车,而10A则少在5分钟,多则30分钟后发车,69路车的发车频率高于10A,在华子石东站前下车的乘客都愿意选择快捷的69路;其二,69路途径商业中心香洲区中心地段,途径以香洲百货、湾仔沙和九州城为中心的三大商务区和以圆明新园为中心的观光旅行区。沿线服务业发达,快速消费品多,以大学生为主体考虑的消费群体的休闲消费及服饰、餐饮等也在沿线聚集,故人流相向较大,人流集中。鉴于此,在公司初步开发市场阶段,出于自身实力考虑,公司选择69路公交车作为视屏广告的投入点,在将来公司发展壮大、实力雄厚的基础上再往10A路发展。
由上述环境分析可得知,我们创业的环境是非常好的,这也证明师大传媒发展的前瞻性,有了先决条件,下面再向大家阐述我们的市场战略
第一是对于整个广告市场的分析:珠海位于经济最发达之一的珠三角地区,上接广州、深圳,下连澳门特别行政区,隔江望香港特别行政区,珠海大学园区正在建设中,而珠海城市建设中情侣路改建计划延长至北师大珠海分校附近,加上广珠高速轻轨的建设,未来的珠海,未来的大学园区的市场地位必将越来越重要。
其二,再来看看我们的目标市场,我们把创业初期的目标市场按地域特点分为三类
北京师范大学珠海分校校内市场
表现为校方对外宣传的广告需求如招生视屏的制作与播放、校内各学生社团活动的广告需求如在公交视屏广告中发布具体活动的宣传片、学校范围内举办的大型露天演出及路演活动的策划与执行、毕业生创业所需的广告需求如视屏广告下滚动条下的求职滚动条。
以北京师范大学珠海分校为中心辐射的大学园区市场,包括北京师范大学-香港浸会大学联合国际学院、北京理工大学珠海学院、中山大学珠海校区 表现为四所高校校园内商铺的视屏广告播放如北师大珠海分校校内店铺可心DIY的视屏广告播放可直接影响到北京师范大学-香港浸会大学联合国际学院、北京理工大学珠海学院等三所学校的学生前来消费;珠海市甚至于凡在四所高校均有商品或者服务销售的商家如K-BOX量贩式KTV、健力宝、宝矿力水特、美特斯邦威等品牌推广的策划、制作及视屏广告的播放。这块市场主要针对的是欲打开四所高校市场的广告投资商家。珠海市大环境下的市场,特别是69路公交车所辐射受影响的居民
表现为珠海市内商场或事业单位公关活动策划、商业文艺表演;珠海市甚至于凡在珠海市均有商品或者服务销售的商家如尚都百货的节假日优惠甩卖、苏宁电器周年庆典优惠信息发布等的策划、制作及播放。这块市场主要针对的是将商业信息即时发布于珠海市民的广告投资商家。第三看看我们的目标客户
目标客户初期主要定位于珠三角地区快销品企业、珠海市内事业单位及商场店铺、四所高校内商铺及门面主等。
公司建设进度计划是公司成立前两个月为筹建、准备阶段,此阶段,公司重点建设与校内各学生社团、校内其他媒体之间的关系,同时将与珠海市内其他广告公司进行联系及商务谈判,建立初步合伙人关系,确保宣传物料供应不断链,与珠海公交公司下属六和公交传媒有限公司谈判,拿下69路公交视屏广告权;
从第三个月开始,公司将在软件和硬件上建设公司,把公司内部结构系统与完善化,各部门工作人员到位;
第四个月开始,全面安装69路公交车上的视屏播放器; 第五个月开始,全面招商、公司正式运营。
最后,我们再为大家阐述我们具体的市场发展战略
创业初期阶段(前期筹备阶段-前四个月)
我们初期立足北京师范大学珠海分校,抢占校内的各类广告业务,我们以策划与执行商业展销活动为主导,辅之进行一些有一定规模和影响的公关策划活动,吃掉大型广告公司所无暇顾及的零散业务,一步步打响名气。在发展中拓展长线业务。珍视同客户的关系,建立良好的客户关系,让今天的广告客户成为明天广告公司的义务宣传员,也可以尝试邀请客户参股,共同发展;联络各商铺,门面业主,向其宣传介绍我们广告公司; 游说学校学生社团,将我们公司作为社团的广告代理;寻找广告制作物料供应商,确保宣传品物料进货渠道的服务与质量。
创业发展阶段(公司正式运营)
我们公司在发展初期的规范运营中积累了相当的经验,在大学园区甚至于珠海市内具有一定的名气,被越来越多的客户认同,同时公司人员的技术水平,制作设备随着发展上了一个台阶,那么这个阶段的目标是进一步树立我们公司的品牌形象,并对市场进一步推广,把我们的广告业务目标发展到主打产品——公交视屏广告上,开始接受校内外广告商的广告需求,为其策划并制作、播放视屏广告。
1.为校内各大学生社团提供免费活动信息发布,一来减少了海报等宣传品的“污染”,二来使社团活动信息发布效果显著,对活跃校园文化生活起到一定 作用;
2.初步建立一个稳定的客户群。公司能够在珠海市主流媒体做广告宣传,影响力开始向整个珠三角地区覆盖,公司利润将趋向稳定化。
成立师大传媒需要资金,而且我们同时也面临着巨大的风险因素:
首先是资金需求
师大传媒有限责任公司寻求50万元作为权益性投资,用于公司未来业务拓展和公司规模的扩大。其中注册资本为3万元,其他47万元用于公交视屏广告设备的购置及公司基本运转资金。按照每部视屏设备1万元的成本计算,我们可以将珠海30余部69路公交车都装配完毕,剩余10余万元作为公司的流动资金。
再者是风险因素
1.我们公司在发展过程中所遇到的主要问题可能会有由于运营历史短暂,资源的短缺,管理经验的不足,市场和产品的不确定性,对于关键管理人员的依赖性而造成的管理不善;
2.我们企业规模较小资金短缺,从而导致我们抗风险的能力较弱;
3.我们的竞争对手实力很是强大,我们将进一步的对市场进行细分,做好自身的定位,努力的寻找到市场的空白点。同时我们将提供更加优质的产品和服务,以及更为优惠的价格,让每一个广告投资商都能够取得投入与回报的等同; 4.我们在技术上的能力还不够,尤其是在更为高超的技术上如PS、视屏制作等方面的人才上的缺乏,我们将吸引计算机专业的优秀人才让他们加入到我们的团队从而来弥补我们这方面的缺失。
珠海公交视屏广告的空白、大学校园广告推广的“死胡同”以及在校大学生经营
管理经验的不足让师大传媒同时面临着机遇与挑战的压力。如果我们能抓住机遇抢占 公交视屏广告的空白市场,则我们将在传媒广告这个市场领域占据优势;如果我们能 够战胜风险,让公司管理经营顺利进行,则我们有信心将公司业务推向另一个高峰。
在未来的若干年内,我们有信心,跻身珠海传媒十强!我们的阐释到此结束,谢谢各位的聆听!
第五篇:曹丰演讲稿
Good afternoon, ladies and gentlemen:
When I was in the primary school, I have a dream.I want to invent a device which could bring you from one place to another in no time at all.When I was in the secondary school, my dream was to study in my ideal university.And when eventually I got into the university, my dream was to graduate.(personal anecdote)
How pathetic!When we grow up, we dream less and become more realistic.Why? Why do we have to change our dreams, so, so in order to let it be “fulfilled”? Why do we have to surrender to the so-called “reality”? What IS the reality actually? Ladies and gentlemen, the reality is not real.It is a barrier keeping us from all the possible fantasies.(main arguments)Flying, for example, had been a dream to mankind for thousands of years.A hundred years ago, “man could not fly” was still regarded as the “reality”.Now if that was really the reality, what did the Wright brothers do? How did some of you get to Macau? Only when we believe that the reality is not real can we soar with our dreams.People say that our future is a battle between the reality and our dreams.(counterargument)And if, unfortunately, Mr.Reality wins this war, then I see no future of mankind at all.AIDS will never be curable as this IS the reality;People living in the
undeveloped countries will suffer from starvation forever as this IS the reality;4)Disputes among different countries would never be settled as this misunderstandings and
intolerance IS the reality.Ladies and gentlemen, how many of you have a dream of being able to make a lot of money? Please raise your hands.Oh, quite a number of you!Actually, ladies and
gentlemen, this is not a dream, but a task.Every one of us has to make a living, right? Anyway I hope your task will be accomplished.How many of you think that you have already fulfilled your dream and that you don't dream anymore? Dear 5)adjudicators,what do you think? C.S.Lewis once said, “You are never too old to dream a new dream.” So for our future, please dream and be unrealistic.(call to action)
Now that I am a university student, my goal is to graduate with excellences.But at the same time, I have a dream deeply rooted in our future.One day, people living in the areas now 6)sweltering with the horror of wars will be able to sit with their families and enjoy their every moment.One day, people from the rich countries are willing to share what they have with those from the poor countries and those from the poor countries will eventually be able to make their own happy living themselves.One day, different cultures in this age of globalization will coexist with tolerance and the unfriendly confrontations among them will be 7)eliminated.One day, the globe will share the dream with me and we will all contribute to making our dream come true.One day, our dream will defeat the reality!(Conclusion)Thank you very much.My Tour Agency
This morning, I would like to argue for true ecological tourism, or, ecotourism.To me, a true ecotour is a tour that allows us to express our passion for nature and for our cultural heritage.(No introduction)
I love traveling.One of my most memorable trips was climbing the Great Wall.There, I cherished seeing people of all races and ages gathered on this ancient edifice.I cherished
seeing these people smiling at each other, making way for each other, and reminding each other to watch their steps.While I love traveling, I'm also sad to see the damage tourism has done to nature and to our historical relics.Many tour agencies like to label their business “ecotours”.But they have cut down trees and filled up rivers in order to build roads, hotels and cable cars so as to attract tourists.And on their tours, some people pick flowers, catch birds and throw away food that might poison animals.This is not ecotourism at all.True ecotourism involves responsibility.While we enjoy the beauty of nature, we should also help protect it.Here let me share an experience.Once, I joined others as young volunteers in an outing.The excursion took us to the peak of a mountain where we got a beautiful view of the city.We were, however, not ordinary tourists.As we were climbing, we were also picking up the trash left on the ground by other climbers.Finally, we carried, in large bags, all the trash down the mountain.The excursion was exhausting, but I believe, after this experience, not a single one of us will ever litter any tourist spot.Moreover, when we were cleaning up the mountain slope, we caught eyes of many others.Some of them might see us as foolish, but more of them, I believe, will take note of the need to protect the environment.My experience was one of an ecotourist.We took, but we also gave.However, on the idea of ecotourism, there are many misunderstandings.I once
telephoned several travel agencies to inquire about ecotours.And here is how it went:“Hello!”
“Hi, I'm interested in the ecotour you've advertised.”
“Oh, yeah, ecotour.”
“I'm wondering if we should do anything special as ecotourists.”
“I'm sorry? Oh, nothing… Just enjoy the scenery.”
Every conversation ended up with “enjoying the scenery.” No one mentioned “protecting the wildlife,” “respecting local customs,” or “preparing a bag for garbage.” None of them made any mention of the obligation and responsibility on the part of tourists.Like other students, I have had many dreams of what I would like to do after graduation.One of these dreams is to run a travel agency.In this travel agency, I would do three things: call to action
First, I would like to have a staff of people who love nature as they love their mothers and can pass on to the customers the same kind of love.Second, I would like to let the customers appreciate the beauty of nature in those natural reservations, safari parks and wild forests, and show them how they can contribute in return for the air, water and nourishment that nature provides.Last but not least, I'd encourage the customers to work as volunteers as I once did.They would live close to nature by cleaning up the natural resorts and planting trees as mementos of their visit.I still remember when I was standing on the top of the Great Wall, I could see in some distance many bare mountains with no trees, nothing green.It is my dream that one day I would organize tours for areas that are suffering from erosion and deforestation, and we would plant trees there.Ecotourism should be an experience of learning and offering-it
should not be just seeing the famous sites and posing for photos.On the flag of my agency, I would like to print this motto:!
Take nothing away except memory;leave nothing behind except your trees.Join my tour, my dear friends!It will make China green-and make this world a better place to live.Thank you very much.What was the Topic of the speech?What was the style of Intro?Style of Body? Style of Conclusion?Was there clear Transitions? Was the Speaker’s message effective? Did the Speaker Connect to the Audience? Is the Speaker speaking or reading to the
audience? Did the speaker show confidence-eye contact? Did the speaker Enunciate clearly?
Prepare your topic:“A life lesson I've Learned.”Pick a life lesson that someone taught you and is meaningful to you that you are comfortable sharing with the class.Write down your topic-and in a few sentences explain what you plan to say regarding your life lesson.Prepare to hand in next week.CLASS LECTURE OUTLINE
PUBLIC SPEAKING II
1.Completion of in-class movie dialogue speeches(absentees / newly
enrolled)
2.a.Enunciation / Presentation/ Connecting to the Audience/ Relating to the
material
b.Movie dialogue – practice public speaking focusing on enunciation and
presentation, don’t have to worry about fillers or creating own words.c.In-class exercises common issues to improve:
i.DO NOT use monotone;mark/circle words to stress naturally.ii.Talk to the audience DO NOT read to the audience
iii.DO NOT rush;speak with natural breaks and pauses(at the end of
the sentence/thought)
iv.Enunciate = difficult words speak slowly – DO NOT rush words or
it will slur together and can not understand.(ex.Usually)
v.Eye contact – be more natural
vi.Body language – more confident
3.a.What is to persuade?Formulate an opinion and communicate that
opinion effectively
b.Why learn to speak persuasively? Everyday Every profession requires
persuasive speech
c.Persuasive speech is like giving directions to a roadmap
4.a.Introduction – WAKE THEM UP!Attention Grabber and leads audience
in your direction: DO NOT summarize topic as an introduction.i.quote and cite source
ii.personal anecdote
iii.counter statement
iv.rhetorical scenario
b.Transitional Statement – summary of speech/ purpose:“I’m here today to tell you...”
c.Body I – main arguments:has to relate to your audience demographics
i.Argument 1
ii.Supporting facts
iii.Argument 2
iv.Supporting facts
d.Transitional Statement – introduce counter argument:“Some people say/ some studies claim.....”
e.Body II – counterargument
i.Summarize counterargument
ii.retort to counterargument
f.Transitional Statement – call to action: “How did I put into practice what I say.....”
g.Body III – call to action
i.practical application and/or
ii.supporting statements
h.Transitional Statement – “In conclusion....”
i.Conclusion
i.Short restatement and summary of Body I
ii.Restate or resolve in a conclusion sentence your introductory sentence.Another clarification re: persuasive speech
A student asked me a couple of questions which I answered hurriedly as I was going to another class.They were good questions, so I thought I'd restate my answers for the class.Student Question:Do we have to come up with a new argument for Body III, counter-argument?
Teacher Response:No.Remember that your counter argument in Body III is about giving a retort to a counter-argument to your topic.So, in Body I and II you have 2 arguments and supporting statements regarding your topic.This is different than Body III.In Body III you don't have to give a new argument to support your topic.In Body III,you do have to explain why the counter-argument is wrong.You can do this by using a narrative figure(ex.historical or famous person narrative)or statistics or other facts.Example-
Topic:Do your homework
Argument I:If you do your homework you will be smarter.Argument II:If you do your homework you will get a better job.Counter Argument: Some studies say, doing homework is a waste of time.A Harvard study claims that doing homework is a waste of time and you can't learn from doing homework.Retort to Counter Argument: 1)This study is wrong.Have you heard of Albert Einstein?Einstein read books and research papers and calculated formulas everynight.He called it his homework.That's how Einstein discovered the theory of relativity.OR2)Yale and Princeton studies show that doing homework for 3 hrs every night is the best way to learn.Student Question:What is the difference between my arguments(Body I&II)and my practical steps(Body IV)?
Teacher Response:topic.Your practical steps are different and they are not arguments.Example-
Topic:Do your homework
Argument I:If you do your homework you will be smarter.(General Statement)Support to Argument I:
Argument II:If you do your homework you will get a better job.(General Statement)Support to Argument II:
Counter Argument:(see above)
Practical Steps: Now that you know how doing homework will help you in life, you may ask yourself how do I do it?1)Set a daily schedule.Make a set time everynight for at least 3 hrs for study.2)Get a course curriculum from a teacher at the beginning of classes.For each chapter, Preview.Study.Review.------------------
Of course.My examples are short.In your actual speech you will have to be more detailed.Hope this helps.Cheers,Arthur