英语简报

第一篇：英语简报

Good afternoon and thank you for coming today.My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang.I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market.Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound.I hope that some of our excitement will rub off on all of you.I'll start with a few facts and figures about the health and beauty products market in Taiwan.Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan.Finally, I'll analyze current opportunities and give a few recommendations.A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market...I have prepared a short slide presentation to give you a picture of the Taiwan market.Please direct your attention to the screen behind me while I dim the lights.The Taipei area, with a population of six million people, is the trendsetter for the nation.As you can see from these photos of people in the business area, both men and women are very style-conscious.They have an eye for glamour and good looks, and are willing to spend money to get the look they want.This next slide shows the beauty section of a typical drugstore;lots of famous brands from Japan, Europe, and the States, plus a broad range of domestic brands.Gentlemen, this is without a doubt a competitive market.Moving on to Taipei's hairstyling salons...hmm, that slide seems to have been placed upside down.I'm sorry for the delay;it will only take a moment to flip the slide...There, that's better.As I was saying...Most of Taiwan's hairstyling salons are full-service shops that have a regular customer base.Taken as a group, the salons have moderate buying power when it comes to beauty products.The money they spend makes up 13.5% of the total yearly sales for the industry.And the size of this market? Taiwan's twenty million people spent five-point-four billion U.S.dollars on beauty products last year or two hundred and fifty dollars per capita.Salons accounted for four-hundred million of this total.Breaking the figures down even further, five out of every eight dollars were spent by women.One half of the total was spent by people between the ages of nineteen and thirty-five.The last and most surprising statistic shows that teenagers spend the highest per capita total;at three-hundred twenty-three dollars, this is one-point-three times the total of the young adult market.The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years.The companies that successfully target this segment have higher sales and larger market shares year in and year out.I've prepared a few diagrams showing which companies dominate the market, and the types of advertising they use to keep their sales.This bar chart shows the top four companies and their market shares: the American Jonny&Jammy company leads the pack with 29%, followed by the domestic firm, V08, at 21%.The Japanese MARUMI is next with 17%, and the French company, La-Rose, is last with 12%.The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV commercials;a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their products are sold.I know EarthSound has used all of these advertising methods successfully in the United States, and you may feel that what works in the States will work in Taiwan.This is definitely not the case.There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan.EarthSound's slogan is, “EarthSound-the healthy alternative for you and the environment,” while V08's slogan is, “Thank you, V08, for making me beautiful.” Why the difference? My calculations show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same.America's politicians and its media have made people become aware of this issue.This has created a market for EarthSound's products.If Taiwan's politicians and media would do the same, then the people of Taiwan would be ready for EarthSound's advertising.This hasn't happened yet.It's obvious that EarthSound will need to change its marketing strategy if it's to be successful in Taiwan.It will have to emphasize beauty and style more than health and the environment, but only in the first stages of the marketing campaign.Let me explain.Taiwan is a society on the move.As the economy expands and cities grow, people will face all the problems of a modern industrial society.In terms of environmental damage, people in Taiwan live with the same problems as people in Cleveland;and they're coming to the same conclusions.I predict that in two years, pollution will be the hottest issue in Taiwan.If EarthSound can establish itself now, it will be in a perfect position to profit from Taiwan's changing views.In fact, I believe that five years from now, EarthSound will be as successful in Taiwan as it is in the States, and for the same reasons;because it's the healthy alternative!

My point is that EarthSound needs to target two groups of consumers: adults and young adults.What's more, it should have two different advertising campaigns.The first campaign will be aimed at Taiwan's yuppies.These young professionals between the ages of 24 and 35 have sophisticated tastes.EarthSound should cater to their tastes when it first introduces its products.Beautiful models, expensive surroundings, and a feeling of high style all need to be part of every ad.You will find some examples in the booklet.However, this is just the beginning.Our major long-term goal is to make EarthSound the product of choice for consumers who care about themselves and the environment.To do this, we should set our sights on a younger market;people between the ages of 16 and 24.As I mentioned earlier, they spend a lot of money on beauty products, and they are Taiwan's future yuppies.If EarthSound were to win over this group of adults and young adults, it would have an excellent long term future in Taiwan.Let me give you an idea of how EarthSound ought to advertise to these young people.Imagine that what follows is the first in a series of television commercials.A group of Chinese students is visiting the States.Some American friends take them to a beautiful, wide open mountain wilderness.While camping by a lake, an American girl loans a Chinese girl her EarthSound shampoo, and explains why she uses it.“This shampoo is all natural, just like this lake and these mountains.It's the healthy alternative we need!” The Chinese girl uses it and, of course, her hair looks beautiful.As a going away gift, the American gives her Chinese friend a bottle of EarthSound shampoo.We recommend that future commercials feature this same Chinese girl.She will be EarthSound's “image” in Taiwan;a beautiful young woman who cares about keeping Taiwan beautiful.Coax the consumers of Taiwan into buying this image and you'll have them lining up to buy EarthSound's products.And, gentlemen, Jackson&Wang has a long and successful track record when it comes to coaxing the people of Taiwan!

To sum up then, we feel that the Taiwan market is ready for EarthSound's unique line of products.Furthermore, we believe that EarthSound can win quick profits while, at the same time, build a customer base for the future.Achieving these goals will require a two step marketing campaign.The first step, aimed at adults, will be a traditional campaign focusing on high class and sophisticated style.The second step will be aimed at teenagers and young adults.For this group we'll gradually build EarthSound's image as the healthy alternative.I'd like to conclude with a simple reminder.When you started this company on a shoestring, skeptics claimed that you wouldn't find a market.You've proved them wrong in the States, and you'll prove them wrong in Taiwan!Thank you for your time and attention.Are there any questions?

I see that Mr.Jacobs, VP for Marketing, has a question...That's a good question.Mr.Jacobs asked if any other companies are using EarthSound's environmental angle.I'm happy to say that no one else is using this angle.By being the first company to introduce this marketing theme to Taiwan's beauty industry, EarthSound will instantly stand out as something new.Do I see another question? Yes, Mr.Anderson.Mr.Anderson asked for some figures on what college students spend yearly on beauty products.I'm afraid I don't have those figures on hand at the moment.If you don't mind waiting until Monday, I'll be able to fax you those figures when I'm back in Taipei.I hate to call time here, but I know that all of you have another meeting in ten minutes.I'll be happy to meet any of you outside if you have further questions.Thank you once again.

第二篇：英语竞赛简报

学校工作简报

主题：小坝中学举行七年级英语听力竞赛 第六期毕节经济开发区小坝中学教务处二〇一四年五月八日

英语听力教学历来是农村英语教学的薄弱环节，针对这种情况，为加强我校的英语听力教学，培养学生的英语听力，激发学生对英语学科的学习兴趣，培养学生竞争意识，也为了履行本学期初的教务工作计划，学校特定于5月8日举行“七年级英语听力竞赛”；教务处认真组织、安排老师组成评委、评委老师认真评审，为竞赛的顺利举行做了大量扎实有效的工作。

经过严格评审，学生的获奖情况，现通告如下：

七年级作文竞赛

一等奖：七（7）班周敏

二等奖：七（7）班李良樾、七（7）班颜修馨、七（6）班潘卫琴

三等奖：七（6）班孙继隆、七（6）班龙杰、七（8）班向涛、七（6）班王鹏、七（6）班吴春晓、七（6）班顾文静、七（7）班顾艳琼

本次参赛同学，都是七年级各班的英语尖子，但竞赛成绩总体上不令人满意，卷面满分25分，而学生成绩最高分才15分，离学校要求、中考要求还差的很远，正值七年级，学生刚接触英语听力，培养学生听的习惯，提高学生英语听力能力，一切皆有可能，因此，亟待七年级的英语教师加强学生的听力教学。

希望通过这次竞赛，同学们能够更加热爱英语学科，更加喜欢学习英语，会用英语交流、会听；享受学习成功的快乐。希望全体英语老师能更加关注英语听力教学，不断提高学生的英语素养，以及全体数学教师注重学生听的基础训练，关注学生英语成绩的整体提高。从而整体上提高我校的英语教学水平！

小坝中学教务处

2014年5月9日

第三篇：英语竞赛简报

英语协会征文比赛

为了提高我院同学们的英语口语能力，活跃校园气氛，使更多的英语爱好者能够聚在一起交流学习英语的心得。电气工程与自动化系英语协会举办了英语征文比赛。本次征文比赛分为初赛和预赛，分别对参赛者的作品从字体、字数，以及现场演讲表现进行打分。在比赛过程中，各系同学积极参与，做好了充分的准备。他们在比赛现场中展示自己的实力。经过两轮角逐后，获得一等奖的同学是电气A1101班庞丽英、机电A1101班茹江玮，获得二等奖的同学是电气A1101班的刘丹丹、机电A1102班的刘欢欢、机电A1101班的韩志彪，获得三等奖的同学是材料系材检A1102班的梁宇蕾、材检A1101班任美云以及自动化系电气A1104班的巴潇菲。

本次活动的开展，让同学们在这个的冬天用我们自己的语言阐述了对大学生活的向往以及对未来的憧憬。让我们在紧张比赛之余互相学习，以便于以后更好地学习英语。

电气工程与自动化系

2011年12月12日

第四篇：英语教研活动简报

英语教研活动简报

12月8日，时序已然仲冬，寒气袭人，然长江之滨的牛头山中心学校校园内却感受不到丝丝寒意，来自于西片各校的领导和英语老师兴致勃勃地齐聚于此，举行西片英语教研活动，同时光临的还有区教研室的杨翔展主任和叶真祥老师，以及指导学校三中的张文信校长和柯芳美老师。

这次活动采用的是同课异构的形式。上午，老师抽签后上课。牛头山中心学校的柯萍丽老师、唐田中心学校的朱群飞老师和牌楼中学的陈秀平老师各向我们呈现了一堂精彩纷呈的观摩课。三位老师均为出道不久的年轻人，但教学基本功扎实，现代教学技术运用娴熟，课件制作精美，口语流利，给与会人员留下了深刻印象。同时，三位老师各有所长，柯萍丽老师的娓娓道来如诉家常、朱群飞老师的清新自然激情飞扬、陈秀平老师的老练持重行云流水，让与会人员不得不对这几位老师的教学水平深深叹服。

下午，三位老师进行了说课，他们从教材、教法、学生等角度对自己的公开课进行了有理有据的阐释。随后评课，与会老师从自己的理解出发，仁者见仁智者见智，对上午的三节课进行了个性化的点评。值得一提的是牛头山中心学校的黎老师用口占一绝的形式表达了对与会人员的欢迎，她的点评入情入理，体现了一个老教师的风范。三中的柯老师也是长期居于一线的老前辈，她从教育与教学的高度对三位老师公开课的优点与不足进行了分析，给与会人员以强烈震撼。教

研室的叶老师以三节观摩课为蓝本，从课堂结构、语音训练、构筑英语学习环境等角度对我片英语教学现状进行了分析，并提出殷切希望。

三中的张校长认为，不管哪门学科都要经过长期的打磨，才会有精致的优质课出现，像这样的教研活动要多搞，对我们老师的业务成长大有裨益。教研室的杨主任从个人的成长经历谈到了英语学习的诀窍，勉励我们老师在教给学生知识的同时一定要传授给学生行之有效的学习方法，只有变被动学习为主动学习，才会有我们期望的局面出现。最后，牛头山中心学校的许兆龙校长作总结讲话，他用感受、感想和感谢表达了对这次活动的认识和对所有与会人员的深深谢意。

傍晚的夕阳射进窗户，给我们这次活动增添了暖意，在一种融融的气氛中，西片教研英语教研活动圆满的落下了帷幕 语课题结题经验交流及课堂教学展示活动简报

2011年5月24日，一个风和日丽的日子。在河西区中心学校多媒体教室举行了由我校承接的省级“十一五”英语课题结题经验交流及课堂教学展示活动。上午8时30分，我们迎来了教研室的傅元根主任和英语教研员张艳玲老师。还有来自全市各兄弟学校的英语教师，共计70多人。

九时整，在大家的热切期待中，活动正式拉开序幕。首先由河西区中心学校校长赵翊杉向各位来宾介绍由我校承担“十一五”课题《作品集评价的设计与实施》的研究概况和取得的可喜

成绩。我校是三亚地区唯一承接“十一五”英语课题研究的一所小学，课题从2007年3月开始，历时三年，在上级主管部门领导和学校领导的大力支持下；在省、市两级英语教研员吴晓、张艳玲老师的指导和帮助下；在学校英语课题组全体成员的努力下，我校所承接的《作品集评价的设计与实施》课题顺利结题。接着由我校英语科组长兼课题主持人龙凡凡老师向全体教师推广做课题研究的经验报告。龙老师从研究的背景、目的、意义、理论依据、方法谈起，着重介绍了在研究过程中的准备工作、具体实施的过程，以及所采取的各种有效的评价方式，介绍了研究所取得的成果。并对这次课题研究的整个过程进行了反思。听了龙老师的介绍，与会教师都深受启发和鼓舞。最后，年轻的英语教师陈琼婷给大家展示了一节别开生面的英语课。课后由市教研室的张艳玲老师对此节课作了详细的点评，各校的英语教师也踊跃发言，畅所欲言，场面十分热烈。最后，教研室傅元根主任发表了的精彩讲话，为本次活动划上了一个圆满的句号。

第五篇：英语四级交流会简报

英语四级交流会简报

为了实现在英语学习上有质的飞跃，在大学英语四级考试中取得好成绩的目标，本着“提高同学的听、说、读、写能力，通过交流会，提高同学综合素质”的宗旨，2010年6月2日灾害信息工程系学习部举办了英语四级经验交流会，会议给同学们的四级考试带来了很大的帮助，使同学们受益匪浅。

在这次交流会上，优秀的学长在听力、阅读以及作文技巧方面做了详细的回答。

一、在听力方面，平时可以听一些英语读物培养一下语感，不需要刻意去听。因为

距离考试时间不多，主要是在掌握一些做听力的方法和技巧，学长建议在每个

听力section前后30秒左右的读题时间不求记住每个题目意思，但求有印象带

着题目有针对性的听，在做长句听力时可以做一些符号帮助记忆，另外千万不

要走神；

二、在阅读方面，快速关于阅读，学姐讲了很好的技巧，就是不用按住读全篇，看

着问题，从文章中找。这是一个即省事又准确的方法。但对于阅读理解，就要

通读全文与读懂问题相结合。

三、在词汇方面，大一考生在词汇方面积累还不够多，所以在最后一段时间针对每个人自身的情况选择自己的模式抓紧时间去背单词还是增强阅读能力。

四、在写作方面，考前多看几篇范文，考试时时间再紧也要写结尾，并且字迹要工

整。

此外，学长，学姐从自己参加四六级考试时现场感受，真实谈论了要把握好心态，正确真实面对考试，即使遇到不会也尽量克服紧张防止怯场。最后学长指出学习英语不是一个脑力劳动，而是一个体力劳动的过程。只要刻苦没有办不到的。我们要选择适合己的方法，只有这样我们才能战胜四级。

此次交流会组织的很好也十分及时，对各位考生不愧是一针强心剂，让大一考生祛除了心里上的紧张，正确从容面对四级考试，为大家的英语学习起到了一定的引导作用。